Product • 09.01.2013

The new LED spotlight ORIO by Ansorg

Highlight in design and lighting technology

Innovative lens attachments refract the light into the desired beam angles....
Innovative lens attachments refract the light into the desired beam angles.
Source: Ansorg

The new LED spotlight ORIO – designed in cooperation with the renowned architect and designer Antonio Citterio – meets the highest design demands, at the same time providing maximum flexibility.

By means of efficient and high-performance LED equipment in conjunction with an innovative system configuration and reflector technology brilliant lighting quality is obtained for exciting scene setting for goods.

Aesthetics combined with functionality

Highest aesthetic standards with a maximum of functionality – that is how ORIO can be summed up. By means of an extremely compact, slim structural shape and the round object geometry the spotlight appears modern, almost futuristic and nevertheless reticent. After all, the merchandise for which the scene is to be set is the star – and here, with ORIO, shop designers have all the possibilities for working with particular accentuation, especially when it is a matter of highlighting and variably designing sales promotion areas: a technically sophisticated special joint between the ballast and the spotlight head makes it possible to direct the light in any direction required and gives the spotlight a special elegance.

High-performance LED equipment and innovative reflector technology

Mounted in an extremely compact way on a printed circuit board there are 10 LED modules which through a reflector bundle the light in a particularly narrow beam. Innovative lens attachments refract this in turn into the desired beam angles. In that way a concept is obtained that through the special geometry ensures particularly efficient and high-performance luminous power at the POS.

The overall performance is in no way inferior to that of conventional HIT equipment. This is also due to the fact that the lens of the ORIO can be replaced without the use of tools. Hence it is possible for shop areas to be designed optionally with a narrower or a wider beam angle. Moreover, ORIO allows a choice between a rotation-symmetrical or an oval light image.

Demanding room design with light

ORIO provides both a power track-mounted and a recessed variant. The outstanding quality of the LED implementation provides optimum, pleasant visual comfort. In day-to-day business the product is impressive due to its uncomplicated handling and user-friendliness. ORIO repeatedly permits new room concepts and design possibilities.

Supplier
Logo: Ansorg GmbH

Ansorg GmbH

Pilgerstrasse 11
45473 Mülheim an der Ruhr
Germany

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Supplier

ELEKTRA GmbH
ELEKTRA GmbH
Werkstraße 7
32130 Enger