Company News • 31.01.2011

Centre d'ambiance at EuroShop 2011, Düsseldorf

Global scientific research clearly shows the importance of our five senses as marketing instrument at the point of sale. Odours and fragrances interact directly with our feelings, tones and melodies set the pace and create identity, and positive haptic experiences provide confidence. Each of our senses evokes a different reaction. But the final result is an interplay of all senses which – at best – clearly increase the wellbeing of the final customer.

Centre d’Ambiance is a team of sense specialists.

Olfactory sense – Air Creative AG
For 17 years now Air Creative AG in Wangen an der Aare in Switzerland have been the first address when it comes to our sense of smell (olfactory sense) and are market leader for aroma marketing and air refinement.

Founder and general manager Beat Grossenbacher »sensed« the possibilities and the great potential of multi-sensoric communication and set up Centre d’Ambiance to pool knowledge and competences, to put theory into practice and help people experience multi-sensoric communication.

Acoustics – audio consulting group and SONUS
audio consulting group is a consultant company for strategic acoustic brand management. For realisation and implementation audio consulting group engage the world’s best creative talents for sound design, music and language. They also have a close relation to psychological, sociological and musicological departments of universities and research institutes (also Fraunhofer) all over the world. Thus the latest research results flow directly into the work for the customers. audio consulting group were founded in 2001 and operate offices in Hamburg, London and New York.

SONUS develop, produce and distribute electro-acoustic products and systems whose sound quality and user-friendliness have set standards for 20 years. All loudspeaker products are manufactured in their own fabrication hall and made of components ‘made in Europe’ in best manufacture tradition and allow an harmonic integration into new or existing architecture and infrastructure. So audio branding in the sense of high-quality acoustic staging of rooms only becomes possible.

Optics – Insta Elektro GmbH
Since LED lighting of Insta Elektro GmbH appeals to the dominant visual sense, it plays a supporting and also inspiring role. With the vast product programme, skilfully controlled LED luminaires and the know-how of numerous projects, Insta master the complete spectrum to contribute individual and high-quality lighting solutions to Centre d’Ambiance.

Haptics
Surface feel (haptics) is a special challenge here, for it is still a dark horse in marketing. In Centre d’Ambiance we will give you information on this field of competence.

The stage
The presentation system addcube serves as stage for the multi-sensoric dialogue at the Point of Contact. It offers room for installing the hardware of all partners of Centre d´Ambiance. The modular system developed by the trademark agency ID4 can be adapted to the requirements of each trading partner and each trademark presentation.

Centre d’Ambiance is experience. Visit it in hall 14, stand F03 at EuroShop 2011 in Düsseldorf and discover in a unique atmosphere what it means to present oneself as multi-sensoric company.

Target of Centre d’Ambiance is to show the visitors the possibilities and the effects of multi-sensoric communication by means of practical examples, and how the different senses interact. It shows how a company can present itself towards the customers and consumers with multi-sensoric means, thus creating an environment that arouses well-being, confidence and emotions. The competence of Centre d’Ambiance of combining all senses and of matching them perfectly to one another is a real advantage on the market.
 

Supplier
Logo: Insta GmbH

Insta GmbH

Hohe Steinert 10
50509 Lüdenscheid
Germany

related articles:

popular articles:

Thumbnail-Photo: BOPIS: state of the retail industry
16.08.2019   #e-commerce #customer satisfaction

BOPIS: state of the retail industry

Customer experience in the “Buy online, pick up in-store” process

“Retailers who are winning in the BOPIS game have a mature inventory management system that clearly indicates what is available for BOPIS, but those who prioritize order fulfillment are building the greatest customer loyalty as their BOPIS ...

Thumbnail-Photo: British consumer behavior: ethical and Instagrammable...
06.08.2019   #marketing research #customer analysis

British consumer behavior: ethical and Instagrammable

Report tracking spending across major consumer markets

As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behavior: the ‘experience economy’, the booming health and wellness movement, and the ...

Thumbnail-Photo: “What do you have that nobody else has?”...
16.09.2019   #data management #digital marketing

“What do you have that nobody else has?”

Exhibitor statements from the halls of DMEXCO 2019 on marketing trends and technology

We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...

Thumbnail-Photo: The POS TUNING Pizza Presenter
24.07.2019   #product presentation #refrigerated shelves

The POS TUNING Pizza Presenter

The presentation solution for round pizzas in the chilling area

At the point of sale, customers can only buy what they see. This is the motto of POS TUNING from Bad Salzuflen, the solution provider for optimized product presentation at the point of sale for almost all product categories.The POS T Pizza Presenter ...

Thumbnail-Photo: How to turn your checkout zone into the village hub ......
13.09.2019   #customer satisfaction #services (sales promotion, PoS marketing)

How to turn your checkout zone into the village hub ...

... with opportunities for community engagement

The checkout zone is not only the actual, but also the emotional conclusion of the purchasing process. Top or flop - the experience at the cash register can impact how customers rate their overall shopping experience. For retailers, this is ...

Thumbnail-Photo: Digital food retail: customers expect more personalization...
07.06.2019   #personalization #food delivery service

Digital food retail: customers expect more personalization

New research sponsored by precima shows retailers must act quickly to develop a detailed understanding of shopping missions.

The fast-changing dynamics of the food retailing environment continue to challenge companies to keep pace with fast-changing shopper demands. The latest of these shifting shopper requirements involves their behavior on digital platforms and is ...

Thumbnail-Photo: Innovation in sustainable packaging design and materials...
08.07.2019   #sustainability #packaging

Innovation in sustainable packaging design and materials

Bosch Packaging Technology and BillerudKorsnäs intensify collaboration

The demand for sustainable packaging among consumers and brand owners all over the world is growing at an exponential rate, which in many cases drives a strong need to replace plastic packaging. Strong partnerships are required to bring about the ...

Thumbnail-Photo: Overspending is common when shopping online
25.06.2019   #online trading #customer analysis

Overspending is common when shopping online

Report on digital spending and its impact on American's credit card debt

About 2 in 5 (42 percent) of consumers admit blowing their budgets while online shopping in the past 6 months, according to new research from CouponFollow, an online couponing platform. The new report surveyed over 1,700 American consumers on their ...

Thumbnail-Photo: A pearl among commodities: encouraging impulse buys...
11.09.2019   #pos marketing #sales promotion

A pearl among commodities: encouraging impulse buys

How to make the most of wait times

It’s wonderful if customers come to retail stores to buy things. It’s fantastic if they buy more than they planned to purchase. This offers many opportunities, especially for brick and mortar retailers as surveys show: customers are more ...

Thumbnail-Photo: 91% of SMBs think customer reviews are critical...
25.07.2019   #customer satisfaction #customer relationship management

91% of SMBs think customer reviews are critical

Survey about online customer reviews on platforms

Uberall, Inc., a location marketing solution for businesses, released new data on how small- and medium-sized businesses feel about online customer reviews across platforms like Yelp, TripAdvisor, Facebook, Instagram, Google and more. For the ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen