pos marketing

Round things in an angular environment

POS TUNING develops flexible stackable channels for oral tobacco in round packaging

A real presentation problem has now been solved.The presentation of tobacco products can be a real challenge. In hardly any other area you find such a wide variety in packaging sizes. For instance, there are the classic cigarette pack, the tobacco ...

Sales assistant Remy talks about strange customers and emotional decisions

An interview with a fictitious robot that works in retail

There is a lot of hype surrounding humanoid, socially intelligent robots and what they can do. They are interviewed, filmed and tested. Oftentimes, it’s to find out how consumers feel about the machines and how they are accepted by users and ...

Retail service robots – helper or footfall generator?

Using drag and drop to train the new coworker

Many of us know their faces, even if we have never met them in person. One of these faces belongs to Pepper, the humanoid robot. It has fast become a media star. ...

retail trends 2-2019: focus "sales promotion"

How to win, serve, and keep customers

Read our latest edition retail trends 2-2019 online as an e-paper. ...

Award-worthy product presentations – Point of purchase displays

The 2019 POPAI Awards finalists in our photo gallery

This year’s POPAI Awards finalists prove that retail displays can do more than just grab the attention of consumers.Today’s displays not only reflect the overall customer journey, but also focus on storytelling and digital elements.The ...

Power floor: power store

Practical examples of amazing flooring designs

Sales promotion is also a matter of the floor. Take the time for some inspiration and discover different designs - from colorful and patterned to natural and neutral - in practical examples that we have put together for you. All projects can also be ...

Imaginative sales promotion – displays for the POS

The POPAI Award finalists 2019 in our photo gallery

This year's participants impress with their attentive designs, functionality and practical handling. The contestants demonstrate the wide-ranging possibilities a display offers for presenting products and attracting attention at the point of ...

Interactive networking for true sales success

Smart distribution of video content at the POS

Modern retail marketing is all about communicating the right offers to the customers at the right time and in the right place. “In order to ensure the greatest possible efficiency and sales speed, for example during campaigns and special ...

Permaplay POS-TOUCH

The new Touch and Content Manager Software

In addition to its wide range of modern touch screens, Permaplay has developed the innovative POS software Permaplay POS-TOUCH, a new Touch Content Management system. Thus, all sales-relevant content can be displayed easily, without requiring any ...

Commercial Audio Solutions

Expertise in PA technology

At the beginning of February, MONACOR has published the new product catalogue 'PA Technology 2018' and at the same time released a brochure called 'Commercial Audio Solutions 2018' which comprises 68 pages. In 22 application ...

The new multimedia shopping experience

Brick and mortar stores as showrooms for online retailers

Anyone who wants to survive as a brick-and-mortar dealer in the future must offer their customers a special shopping experience and a functioning online store. That’s a widely known fact. But the opposite is also true – and this is ...

Music strengthens trust and reliability

Mood Media's before-and-after comparison shows the positive impact of music on the customer experience

Even branches away from the classical retail trade can have a positive effect on customers with the right music concept in their sales points. This is the result of a qualitative and quantitative study by Mood Media, the internationally leading ...

POP displays for category management

The display needs to match the theme, while the theme needs to match the products

Category management can be defined as the management of retail product categories that are compiled based on consumer needs. These needs include a great store layout, an easy way to find the desired products and meaningful product suggestions for ...

Point of sale displays: Utilizing the brand effect

How a good design concept can lead to more sales

Regardless of all the technical innovations, analog retail displays, i.e., physical display stands, continue to be an important sales promotion tool at the point of sale (POS). The benefit of displays is that they stand out from a variety of ...

Networking, learning, inspiration

More than 300 exhibitors to showcase new visual communication products at viscom 2016

Advertising without visual communication – virtually unthinkable. Find out what undreamt-of possibilities hide behind the term at the International Trade Fair for Visual Communication, which is set to take place in Frankfurt from 2 to 4 ...

”The POS is not rocket science“ – emotional design for Astra

Interview with Lars Roisch, Managing Director at Stein Promotions on the design of the Astra product vignette in St. Pauli’s Edeka

Shopper, retailer and industry: product marketing needs to include these parties’ interests at the POS system. That’s good advice from Lars Roisch, Managing Director of the Stein Promotions Agency. In this interview, he explain how his ...

Petco selects Toshiba TCxGravity omni-channel solution

Petco to implement Toshiba software and services to enable seamless shopping experience

Petco, a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets, has selected Toshiba TCxGravityM to create a seamless commerce solution and improve the overall customer shopping experience. ...

Third Red Dot recognition in consecutive years

Posiflex wins prestigious Red Dot Award for new all-in-one space-saving POS terminal

Posiflex Technology has been recognised by the internationally renowned Red Dot Award: Product Design 2016 for its latest compact, all-in-one POS terminal – model HS-3510W.

The new center of connected commerce

Verifone Carbon combines elegant design into an integrated POS solution

Verifone is set to launch Verifone Carbon– a flexible and integrated POS that leverages powerful capabilities and applications to transform the checkout process into an experience for merchants and consumers.

Fossil Group selects mobile Point of Sale solution

Group will implement Aptos newest version of its Aptos Mobile Store Point of Sale solution

Fossil Group, Inc. has selected the Aptos retail solutions Point of Sale (POS) application. Initial deployment plans call for outfitting 500+ store locations across its global retail footprint with Aptos POS solution.

Posiflex showcases extensive POS portfolio

Latest product innovations for retail at EuroCIS 2016

Posiflex Technology will be exhibiting its full POS portfolio and revealing the latest POS product innovations at EuroCIS 2016, the world’s leading Retail Trade Fair for Retail Technology, from 23-25 February 2016.

Zalando selects AURES

Online apparel platform marks the expansion of its brick & mortar retailing

Since 2012, Zalando has transformed itself into a multi-channel presence with the opening of a Berlin store. A second Zalando Outlet (zOutlet) store, in Frankfurt, has now opened, enabling the group to meet its customers face-to-face in two major cities. In the two Zalando Outlet stores, customer purchases are now processed with the new Sango i5 point-of-sale system.

Posiflex to demonstrate the next wave of mobile POS innovation at EuroCIS 2016

The Hybrid solution helps brick-and-mortar retailers provide a better shopper experience

Mobile POS will continue to gain traction in retail due to its dual usage in customer-facing and operational employee applications.

Elo enhances Point-of-Sale experience

New widescreen offering delivers scalable POS performance

Elo announced the expansion of its X-Series product line with the availability of a new 20-inch widescreen all-in-one touchscreen POS computer. Retailers and hospitality providers have come to rely on the Elo X-Series for its affordability and ...

Golden POS-Marketing: Tasting wine with all senses

The POSMA Awards 2015 with successful marketing concepts

Tasting wine in a different way: With the aim to enhance the popularity of the brand „Barefoot“ a promotion agency in Hamburg, Germany developed a special promotion concept which is quite different from usual food tastings.It was ...

Augmented advertising solution for British retailers

Monetise floor space more effectively

Walkbase and Samsung, the leading manufacturer of electronics and digital displays have announced a joint proposition to provide in-store analytics to retailers using Samsung digital screens. New Walkbase Advertising technology together ...

Posiflex Announces New Partnership with ForPOS for Great Britain

Global POS brand signs distribution agreement with new distributor to expand business

Posiflex is announcing a new distributor, ForPOS Limited, for Great Britain. Along with the existing partner, DED Limited, the newly reinforced distribution network will enable Posiflex to extend its coverage and strengthen representation throughout ...

POS software is now available for any business, small or big

Small merchants can benefit from the same tools as the larger players

The balance of power is shifting between the merchant and the consumer with the latter increasingly in control. With the growth of social media, consumers are sharing information, posting comments and, as a result, becoming far more powerful in ...

EPOS solutions for nine food outlets in the UK

Intelligent Business Systems nets Rick Stein EPOS contract

Intelligent Business Systems has installed EPOS and business management solutions at nine Rick Stein food outlets in the UK. IBS originally installed EPOS solutions at Rick Stein’s retail outlets three years ago and was successful pitching ...

Shazam produce at the grocery store

The recognition app is now moving into the physical realm, starting with retail products

Shazam offers a highly innovative service where it tracks music and most recently TV shows via the audio recognition functionality, allowing users to directly link out to purchase the song or episode. The technology fills users with joy when they ...

A.R.E., POPAI boards agree to pursue merger

The boards of directors of the Association for Retail Environments and POPAI enter a due diligence phase

The Boards of Directors of A.R.E. (the Association for Retail Environments) and POPAI (Point of Purchase Advertising International) have voted to enter a due diligence phase and work in good faith toward a definitive agreement to merge the two ...

Periscope appoints Channie Mize as Retail Sector General Manager

Mize will oversee the global consulting and client relations programs in the retail sector

Periscope, a McKinsey Solution, focused on commercial performance optimization, including price, promotion, assortment and category optimization, welcomed Channie Mize as its new Retail Sector General Manager. With over 15 years’ retail ...

mPOS-ible to Define? What mobile means in retail

mPOS will gain traction at big retailers who want to improve the customer experience

The term mPOS is bandied about our marketplace constantly these days, but ask what it means, and you’ll get some creative answers. As often happens with technology trends, new terms emerge to define the trend, but few people can ...

Next generation one-stop shopping

polytouch drives retail innovation at TAO Technical Wear stores in Germany

POOOX (Point of Online Offline Exchange) is the new dimension of omni-channel shopping uniting the in-store world with online commerce. Retailers such as TAO Technical Wear in Germany are reaping the benefits of the new in-store e-commerce ...

Retail Pro International and 24Seven Commerce form strategic alliance

Helping more retailers expand online with POS integrated eCommerce

Retail Pro International (RPI) has announced a strategic partnership with 24Seven Commerce, a Silicon-Valley based global provider of integrated e-commerce software and market place solutions for independent retailers. The alliance leverages the ...

Make your customers count

Display your social media fan base and get offline customers to join your online community

Founded in 2014, Flapit is the first social media counter connected to all major social media platforms. Customisable in appearance and application, Flapit helps its users make every customer count. There are over 30 million active ...

Ergonomic Solutions enables innovation at the Retail Business Technology Expo 2015

Ergonomic Solutions welcomes you to stand 562 at the Retail Business Technology Expo 2015 being held at its new home, Olympia, London, from 10th – 11th March 2015. We will be showcasing a selection of world renowned SpacePole® ...

Infinite Peripherals examines best practices for mPOS implementation in retail

New white paper highlights critical steps to ensure success

As more retailers of all sizes invest in mobile point-of-sale (mPOS) technology, which is now largely regarded as a must-have to remain competitive, leading enterprise mobility device provider Infinite Peripherals, Inc. (IPC) shares the ...

Making sparks fly: iBeacons for the retail industry

Opportunities for stores and tips for retailers

Two years ago, Apple launched iBeacons. The tiny “light beacons" can provide a great added benefit for the retail industry, but only if retailers think long and hard about how much and especially what kind of information they would like ...

Wifi vs. Bluetooth vs. BLE vs. NFC for Retail Marketing

Knowing the Difference

When it comes time to vet Wi-Fi, Bluetooth, BLE or NFC technology to monitor your store’s retail analytics, where should you begin? All fall in the sphere of location-based services and leverage mobile devices to track and understand your ...

Innovate your customer experience with Bleep PoS media video displays

Bleep EPOS Terminals support a 7" LCD Customer POS Media Display, which instantly catches the eye, while also allowing for Out of Home Digital Advertising, providing a potential revenue stream in the form of paid for 3rd party ...