POS marketing

Thumbnail-Photo: Advice for small and medium-sized retail businesses: “Be a part of the...
04.11.2019   #brick and mortar retail #POS marketing

Advice for small and medium-sized retail businesses: “Be a part of the change!“

A quick market analysis by Professor Rüschen of the DHBW Heilbronn

Prof. Dr. Stephan Rüschen, assistant lecturer in food retailing at the Baden-Württemberg Cooperative State University (DHBW) in Heilbronn presented the second part of the Trendforum Retail 2019, which emphasized the challenges and ...

Thumbnail-Photo: Retail problems: We’ve got the premises but where are the customers?...
04.11.2019   #customer satisfaction #brick and mortar retail

Retail problems: We’ve got the premises but where are the customers?

The Trendforum Retail 2019 highlighted multi-use retail developments

At the Trendforum Retail on October 9 &10, 2019, in Schwalbach near Frankfurt am Main, speakers and visitors examined how brick and mortar retailers can attract, keep and excite customers.Interested event participants were given a tour by Marcus ...

Thumbnail-Photo: Vast majority of consumers plan to return holiday gifts...
03.10.2019   #POS marketing #personalization

Vast majority of consumers plan to return holiday gifts

“Retailers need to seize the moment."

During the upcoming holiday season 77 percent of consumers surveyed said they plan to return a portion of their gifts, with nearly 20 percent expecting to return more than half of their presents (sorry grandma!). This is both a blessing and a curse ...

Thumbnail-Photo: 90+ year-old manufacturer redesigns its stores …...
19.09.2019   #consulting #customer satisfaction

90+ year-old manufacturer redesigns its stores …

… making window and door shopping easier, more personalized and enjoyable

Each year we hear about the increase in online sales, and the talk of the demise of brick-and-mortar stores. But, brick-and-mortar stores aren’t going anywhere – if they adapt. And Pella Windows & Doors is adapting.Rather than ...

Thumbnail-Photo: retail trends 3/2019: focus checkout zone
16.09.2019   #customer satisfaction #mobile payment

retail trends 3/2019: focus "checkout zone"

Shopfitting, technology, marketing: What does a checkout have to do nowadays?

Read our latest edition retail trends 3-2019 online as an e-paper. ...

Thumbnail-Photo: A pearl among commodities: encouraging impulse buys...
11.09.2019   #POS marketing #customer analysis

A pearl among commodities: encouraging impulse buys

How to make the most of wait times

It’s wonderful if customers come to retail stores to buy things. It’s fantastic if they buy more than they planned to purchase. This offers many opportunities, especially for brick and mortar retailers as surveys show: customers are more ...

Thumbnail-Photo: Distract or divert!
10.09.2019   #customer satisfaction #customer relationship management

Distract or divert!

How to engage customers at the checkout

Retailers and retail designers spend a considerable amount of time discussing and juggling a crucial aspect of the customer experience at the point of purchase: the checkout.To be fair, it’s not easy to turn the moment when customers have to ...

Thumbnail-Photo: The Medial Customer Journey at the POS
29.08.2019   #online trading #brick and mortar retail

The Medial Customer Journey at the POS

Permaplay offers different concepts for a powerful and sales-promoting POS communication

More and more people are buying more and more products in more and more places. The exciting question “Who will win: stationary retailing or online trading?” has been discussed for years. Permaplay Media Solutions Managing Director ...

Thumbnail-Photo: When the product becomes the POS
19.08.2019   #mobile payment #POS systems

When the product becomes the POS

“Mobile-first” or the future of the Point of Sale

The classic Point of Sale means physical sales areas including a terminal, cash systems and queues. But this traditional image is changing. Nowadays many customers in brick-and-mortar retail outlets expect the same experience as online and require ...

Thumbnail-Photo: Round things in an angular environment
19.08.2019   #POS marketing #in-store marketing

Round things in an angular environment

POS TUNING develops flexible stackable channels for oral tobacco in round packaging

A real presentation problem has now been solved.The presentation of tobacco products can be a real challenge. In hardly any other area you find such a wide variety in packaging sizes. For instance, there are the classic cigarette pack, the tobacco ...

Thumbnail-Photo: Sales assistant Remy talks about strange customers and emotional...
25.07.2019   #customer satisfaction #POS marketing

Sales assistant Remy talks about strange customers and emotional decisions

An interview with a fictitious robot that works in retail

There is a lot of hype surrounding humanoid, socially intelligent robots and what they can do. They are interviewed, filmed and tested. Oftentimes, it’s to find out how consumers feel about the machines and how they are accepted by users and ...

Thumbnail-Photo: Retail service robots – helper or footfall generator?...
22.07.2019   #POS marketing #services

Retail service robots – helper or footfall generator?

Using drag and drop to train the new coworker

Many of us know their faces, even if we have never met them in person. One of these faces belongs to Pepper, the humanoid robot. It has fast become a media star. ...

Thumbnail-Photo: retail trends 2/2019: focus sales promotion
03.06.2019   #customer satisfaction #customer relationship management

retail trends 2/2019: focus "sales promotion"

How to win, serve, and keep customers

Read our latest edition retail trends 2-2019 online as an e-paper. ...

Thumbnail-Photo: Award-worthy product presentations – Point of purchase displays...
08.05.2019   #POS marketing #displays

Award-worthy product presentations – Point of purchase displays

The 2019 POPAI Awards finalists in our photo gallery

This year’s POPAI Awards finalists prove that retail displays can do more than just grab the attention of consumers.Today’s displays not only reflect the overall customer journey, but also focus on storytelling and digital elements.The ...

Thumbnail-Photo: Power floor: power store
27.03.2019   #POS marketing #shop design

Power floor: power store

Practical examples of amazing flooring designs

Sales promotion is also a matter of the floor. Take the time for some inspiration and discover different designs - from colorful and patterned to natural and neutral - in practical examples that we have put together for you. All projects can also be ...

Thumbnail-Photo: Imaginative sales promotion – displays for the POS...
25.03.2019   #POS marketing #displays

Imaginative sales promotion – displays for the POS

The POPAI Award finalists 2019 in our photo gallery

This year's participants impress with their attentive designs, functionality and practical handling. The contestants demonstrate the wide-ranging possibilities a display offers for presenting products and attracting attention at the point of ...

Thumbnail-Photo: Interactive networking for true sales success...
06.03.2019   #digital signage #POS marketing

Interactive networking for true sales success

Smart distribution of video content at the POS

Modern retail marketing is all about communicating the right offers to the customers at the right time and in the right place. “In order to ensure the greatest possible efficiency and sales speed, for example during campaigns and special ...

Thumbnail-Photo: Permaplay POS-TOUCH
24.07.2018   #POS marketing #POS software

Permaplay POS-TOUCH

The new Touch and Content Manager Software

In addition to its wide range of modern touch screens, Permaplay has developed the innovative POS software Permaplay POS-TOUCH, a new Touch Content Management system. Thus, all sales-relevant content can be displayed easily, without requiring any ...

Thumbnail-Photo: The new multimedia shopping experience
19.02.2018   #digital signage #brick and mortar retail

The new multimedia shopping experience

Brick and mortar stores as showrooms for online retailers

Anyone who wants to survive as a brick-and-mortar dealer in the future must offer their customers a special shopping experience and a functioning online store. That’s a widely known fact. But the opposite is also true – and this is ...

Thumbnail-Photo: Commercial Audio Solutions
19.02.2018   #POS marketing #POS communications

Commercial Audio Solutions

Expertise in PA technology

At the beginning of February, MONACOR has published the new product catalogue 'PA Technology 2018' and at the same time released a brochure called 'Commercial Audio Solutions 2018' which comprises 68 pages. In 22 application ...

Thumbnail-Photo: Music strengthens trust and reliability
19.10.2017   #customer satisfaction #customer relationship management

Music strengthens trust and reliability

Mood Media's before-and-after comparison shows the positive impact of music on the customer experience

Even branches away from the classical retail trade can have a positive effect on customers with the right music concept in their sales points. This is the result of a qualitative and quantitative study by Mood Media, the internationally leading ...

Thumbnail-Photo: POP displays for category management
14.09.2017   #POS marketing #displays

POP displays for category management

The display needs to match the theme, while the theme needs to match the products

Category management can be defined as the management of retail product categories that are compiled based on consumer needs. These needs include a great store layout, an easy way to find the desired products and meaningful product suggestions for ...

Thumbnail-Photo: Point of sale displays: Utilizing the brand effect...
14.09.2017   #POS marketing #displays

Point of sale displays: Utilizing the brand effect

How a good design concept can lead to more sales

Regardless of all the technical innovations, analog retail displays, i.e., physical display stands, continue to be an important sales promotion tool at the point of sale (POS). The benefit of displays is that they stand out from a variety of ...

Thumbnail-Photo: POP marketing: Catching the customer’s eye...
08.03.2017   #POS marketing #in-store marketing

POP marketing: Catching the customer’s eye

Sales promotion at the POS

At EuroShop 2017, the dimension POP marketing shows the most attractive and most fascinating installations for the point of sale. It is exactly here, where the customer decides which product to buy. Take a look at our highlights! ...

Thumbnail-Photo: Networking, learning, inspiration
03.11.2016   #POS marketing #POS printers

Networking, learning, inspiration

More than 300 exhibitors to showcase new visual communication products at viscom 2016

Advertising without visual communication – virtually unthinkable. Find out what undreamt-of possibilities hide behind the term at the International Trade Fair for Visual Communication, which is set to take place in Frankfurt from 2 to 4 ...

Thumbnail-Photo: ”The POS is not rocket science“ – emotional design for Astra...
24.06.2016   #shop building #POS marketing

”The POS is not rocket science“ – emotional design for Astra

Interview with Lars Roisch, Managing Director at Stein Promotions on the design of the Astra product vignette in St. Pauli’s Edeka

Shopper, retailer and industry: product marketing needs to include these parties’ interests at the POS system. That’s good advice from Lars Roisch, Managing Director of the Stein Promotions Agency. In this interview, he explain how his ...

Thumbnail-Photo: Petco selects Toshiba TCxGravity omni-channel solution...
19.05.2016   #POS systems #POS marketing

Petco selects Toshiba TCxGravity omni-channel solution

Petco to implement Toshiba software and services to enable seamless shopping experience

Petco, a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets, has selected Toshiba TCxGravityM to create a seamless commerce solution and improve the overall customer shopping experience. ...

Thumbnail-Photo: Third Red Dot recognition in consecutive years...
11.04.2016   #epos systems #POS systems

Third Red Dot recognition in consecutive years

Posiflex wins prestigious Red Dot Award for new all-in-one space-saving POS terminal

Posiflex Technology has been recognised by the internationally renowned Red Dot Award: Product Design 2016 for its latest compact, all-in-one POS terminal – model HS-3510W.

Thumbnail-Photo: The new center of connected commerce
08.04.2016   #epos systems #POS systems

The new center of connected commerce

Verifone Carbon combines elegant design into an integrated POS solution

Verifone is set to launch Verifone Carbon– a flexible and integrated POS that leverages powerful capabilities and applications to transform the checkout process into an experience for merchants and consumers.

Thumbnail-Photo: Fossil Group selects mobile Point of Sale solution...
06.04.2016   #POS systems #POS marketing

Fossil Group selects mobile Point of Sale solution

Group will implement Aptos newest version of its Aptos Mobile Store Point of Sale solution

Fossil Group, Inc. has selected the Aptos retail solutions Point of Sale (POS) application. Initial deployment plans call for outfitting 500+ store locations across its global retail footprint with Aptos POS solution.

Thumbnail-Photo: Posiflex showcases extensive POS portfolio
17.02.2016   #epos systems #POS systems

Posiflex showcases extensive POS portfolio

Latest product innovations for retail at EuroCIS 2016

Posiflex Technology will be exhibiting its full POS portfolio and revealing the latest POS product innovations at EuroCIS 2016, the world’s leading Retail Trade Fair for Retail Technology, from 23-25 February 2016.

Thumbnail-Photo: Zalando selects AURES
27.01.2016   #epos systems #POS systems

Zalando selects AURES

Online apparel platform marks the expansion of its brick & mortar retailing

Since 2012, Zalando has transformed itself into a multi-channel presence with the opening of a Berlin store. A second Zalando Outlet (zOutlet) store, in Frankfurt, has now opened, enabling the group to meet its customers face-to-face in two major cities. In the two Zalando Outlet stores, customer purchases are now processed with the new Sango i5 point-of-sale system.

Thumbnail-Photo: Posiflex to demonstrate the next wave of mobile POS innovation at...
25.01.2016   #mobile payment #POS systems

Posiflex to demonstrate the next wave of mobile POS innovation at EuroCIS 2016

The Hybrid solution helps brick-and-mortar retailers provide a better shopper experience

Mobile POS will continue to gain traction in retail due to its dual usage in customer-facing and operational employee applications.

Thumbnail-Photo: Elo enhances Point-of-Sale experience
08.12.2015   #POS marketing #displays

Elo enhances Point-of-Sale experience

New widescreen offering delivers scalable POS performance

Elo announced the expansion of its X-Series product line with the availability of a new 20-inch widescreen all-in-one touchscreen POS computer. Retailers and hospitality providers have come to rely on the Elo X-Series for its affordability and ...

Thumbnail-Photo: Golden POS-Marketing: Tasting wine with all senses...
12.10.2015   #POS marketing #brand management

Golden POS-Marketing: Tasting wine with all senses

The POSMA Awards 2015 with successful marketing concepts

Tasting wine in a different way: With the aim to enhance the popularity of the brand „Barefoot“ a promotion agency in Hamburg, Germany developed a special promotion concept which is quite different from usual food tastings.It was ...

Thumbnail-Photo: Augmented advertising solution for British retailers...
01.10.2015   #POS systems #POS marketing

Augmented advertising solution for British retailers

Monetise floor space more effectively

Walkbase and Samsung, the leading manufacturer of electronics and digital displays have announced a joint proposition to provide in-store analytics to retailers using Samsung digital screens. New Walkbase Advertising technology together ...

Thumbnail-Photo: Posiflex Announces New Partnership with ForPOS for Great Britain...
28.09.2015   #epos systems #POS systems

Posiflex Announces New Partnership with ForPOS for Great Britain

Global POS brand signs distribution agreement with new distributor to expand business

Posiflex is announcing a new distributor, ForPOS Limited, for Great Britain. Along with the existing partner, DED Limited, the newly reinforced distribution network will enable Posiflex to extend its coverage and strengthen representation throughout ...

Thumbnail-Photo: POS software is now available for any business, small or big...
06.07.2015   #POS systems #POS marketing

POS software is now available for any business, small or big

Small merchants can benefit from the same tools as the larger players

The balance of power is shifting between the merchant and the consumer with the latter increasingly in control. With the growth of social media, consumers are sharing information, posting comments and, as a result, becoming far more powerful in ...

Thumbnail-Photo: EPOS solutions for nine food outlets in the UK...
02.07.2015   #POS systems #POS marketing

EPOS solutions for nine food outlets in the UK

Intelligent Business Systems nets Rick Stein EPOS contract

Intelligent Business Systems has installed EPOS and business management solutions at nine Rick Stein food outlets in the UK. IBS originally installed EPOS solutions at Rick Stein’s retail outlets three years ago and was successful pitching ...

Thumbnail-Photo: Shazam produce at the grocery store
08.05.2015   #retail #POS marketing

Shazam produce at the grocery store

The recognition app is now moving into the physical realm, starting with retail products

Shazam offers a highly innovative service where it tracks music and most recently TV shows via the audio recognition functionality, allowing users to directly link out to purchase the song or episode. The technology fills users with joy when they ...

Thumbnail-Photo: Periscope appoints Channie Mize as Retail Sector General Manager...
07.05.2015   #POS marketing #services

Periscope appoints Channie Mize as Retail Sector General Manager

Mize will oversee the global consulting and client relations programs in the retail sector

Periscope, a McKinsey Solution, focused on commercial performance optimization, including price, promotion, assortment and category optimization, welcomed Channie Mize as its new Retail Sector General Manager. With over 15 years’ retail ...

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Salzufer 8
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Bundesverband Digitale Wirtschaft (BVDW) e.V.
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Berliner Allee 57
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