News • 15.05.2020

Coronavirus: most Americans now using face masks

New nationwide survey from Fast

Oler lady with face mask in a supermarket
Source: Bildagentur PantherMedia / Peter Maszlen

A new nationwide survey from Fast shows that the vast majority of Americans – 88 percent – are now using face masks, but 19% want to personally receive a COVID-19 vaccine before they feel safe shopping in stores again, while another 29 percent say they may never be comfortable buying in person again. 

Even as additional businesses are starting to reopen around the country, Fast's survey found that 22 percent of Americans are shopping more online specifically to avoid wearing face masks in stores. 

Additional mask usage habits include

  • 58 percent wear masks in stores 
  • 51 percent wear them in crowds where they can't maintain 6-foot social distancing 
  • 41 percent wear masks when required by a business or government 
  • 35 percent wear them every time they go outside 
  • 24 percent wear masks at work 
  • 10 percent never wear a mask

"Americans remain deeply worried about contracting COVID-19 when they shop and are out in public, which is pushing more and more of us to buy online and avoid close encounters in stores," said Fast Chief Operating Officer and Co-founder Allison Barr Allen. "This shift to increased online shopping may be permanent, and now is the time for small businesses to expand their tech offerings in order to thrive in this new retail environment." 

How to feel comfortable again

Concern about shopping in person isn't limited to wearing masks. Although many Americans are still shopping in physical stores for essentials, they remain deeply uneasy about it. When asked about the most important requirement to make them feel comfortable in stores, respondents say:

  • Being personally vaccinated against COVID-19 (19 percent) 
  • When their state or local governments give approval (13 percent) 
  • When everyone is wearing masks (10 percent) 
  • When the federal government gives approval (9 percent) 
  • Being personally tested for the virus (2 percent) 
  • They're already comfortable shopping in stores (17 percent)

Fast is focused on the future of buying and making life better for both buyers and sellers, easing consumer pain points, and helping merchants develop better online shopping experiences for their customers. Visit Fast's sellers page to learn more. 

Source: Fast

related articles:

popular articles:

Thumbnail-Photo: 4 tips on how to handle customer complaints
13.08.2020   #consulting #customer satisfaction

4 tips on how to handle customer complaints

How you can effectively respond to negative reviews and use them to be a benefit to your company

Most retailers don’t like customer complaints. Plus, they also mean extra work. Yet ignoring complaints is not a great long-term strategy because any bad customer experience can haunt your brand if it becomes public. That’s why retailers ...

Thumbnail-Photo: iXtenso newsletter – Never miss a story!
01.08.2020  

iXtenso newsletter – Never miss a story!

Always the latest retail news delivered directly to your inbox – every two weeks

Thumbnail-Photo: Boom time for bicycle retailers
28.09.2020   #online trading #customer satisfaction

Boom time for bicycle retailers

What is the recipe for success? iXtenso visited three bicycle retailers

What does it take to be successful during these growth times? iXtenso looks at three very different retailers – from online, to offline and all that lies between. Find out more in our exclusive video! ...

Thumbnail-Photo: Interior design and high fashion
14.09.2020   #design #marketing

Interior design and high fashion

New York Fashion Week is going home ... with Lowe's

At a time when home has become the new epicenter of personal style, Lowe's and New York Fashion Week: The Shows have come together to reimagine one of fashion's most iconic moments, transporting high fashion from the runway to the ...

Thumbnail-Photo: Face coverings to be mandatory in shops from 24th July...
23.07.2020   #security #brick and mortar retail

Face coverings to be mandatory in shops from 24th July

Guidance and information for retailers

The Government announced that wearing a face covering will be mandatory in shops from Friday 24th July. Penalties for not wearing a face covering will be enforced by the police, who can issue fines of up to £100 (reduced to £50 if paid ...

Thumbnail-Photo: Get your business ready for E-commerce Berlin Expo 2021!...
08.10.2020   #e-commerce #digital marketing

Get your business ready for E-commerce Berlin Expo 2021!

Meeting point for all major decision-makers in the e-commerce sector

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year. E-commerce Expo views itself as a community and a meeting point for all ...

Thumbnail-Photo: Event: E-commerce Berlin Expo 2021
28.08.2020   #online trading #e-commerce

Event: E-commerce Berlin Expo 2021

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year.

E-commerce Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We bring together leaders in the e-commerce industry to offer online sellers and retailers the opportunity to develop their ...

Thumbnail-Photo: Please give us shopping, events, and emotions!...
15.09.2020   #online trading #customer satisfaction

Please give us shopping, events, and emotions!

What should cities do to attract more visitors?

Online retail, coronavirus pandemic, monotony – city centers are fighting many battles these days. But although times might be tough for brick-and-mortar businesses, all is not lost when it comes to pedestrian zones.However, retailers should ...

Thumbnail-Photo: Textile recycling system ’Looop’ by H&M
14.10.2020   #sustainability #fashion

Textile recycling system ’Looop’ by H&M

Transforming unwanted garments into new fashion favourites

H&M offers customers in Sweden the possibility to transform unwanted garments into new fashion with the help from their new garment-to-garment recycling system ‘Looop’. This machine visualizes to customers that old textiles hold a ...

Thumbnail-Photo: Merchants can build their own businesses by choosing the right daily...
10.08.2020   #e-commerce #online platform

Merchants can build their own businesses by choosing the right daily deal platforms

Bargaining and the three-way transaction that defines the daily deal market

Researchers from the University of Maryland and Harvard University analyzed the bargaining process between the daily deal platforms Groupon as well as LivingSocial and merchants to identify the trade-offs made by both parties during the transaction ...