News • 01.04.2020

COVID-19: majority of Americans changing how they shop

Most consumers are stocking up in-store, despite health concerns and empty aisles, according to the new Shopkick survey

Woman with breathing mask stands in front of empty shelves in the supermarket...
Source: Bildagentur PantherMedia / atercorv.gmail.com

As uncertainty and anxiety rise across the country due to COVID-19, Americans are doing whatever it takes to stay safe and healthy, including changing the way they shop, according to a new survey by leading shopping rewards app Shopkick. In fact, 76 percent of consumers are adjusting their shopping habits due to concerns about the pandemic, the survey found.

Shopkick surveyed 24,400 consumers across America between March 16 – 18, 2020 to gain insights into changing consumer behavior in light of the current health and economic crisis. The survey addressed trends, in-store health precautions, channel preferences and more.

Key Findings (across demographics):

  • Americans are stocking up on essentials. Nearly half (47 percent) of consumers reported stocking up on essential items, with 78 percent saying it made them feel ‘safer’. These essentials include food items and water (93 percent), toiletries (74 percent), cleaning supplies (58 percent), medicine and medical items (45 percent) and pet supplies (41 percent). To 85 percent of Americans, brand names do not matter during times like these.
  • Consumers are taking extra precautions when shopping in-store. Nearly 60 percent of consumers said they worried about shopping in-store. To mitigate their concerns, 85 percent said they were taking one or more additional health precautions, such as disinfecting their hands and shopping carts (92 percent), shopping at slower times (66 percent), using debit/credit cards to avoid handling cash (63 percent) and using self-checkout (59 percent).
  • Only one in four consumers is making more online purchases. Although most consumers are worried about shopping in-store, the majority (76 percent) said they were not shopping online more frequently. However, of those who were, 60 percent said they would continue to shop online more frequently in the future.
  • Across the country, aisles are empty. Nearly 100 percent of consumers noticed household essentials selling out at their usual retailer or grocery store. The essentials include toilet paper (97 percent), hand sanitizer (93 percent), disinfecting wipes (91 percent), bottled water (69 percent), medical items (64 percent) and canned goods (54 percent). In addition, 78 percent reported seeing store purchasing restrictions, such as limits on the number of specific items shoppers could buy.
  • Consumers are still finding time for fun. Despite the current situation, 43 percent of consumers said their spending habits on fun, non-essential purchases had not changed. Five percent even reported spending more money on these types of purchases.

Additionally, Shopkick found that consumers’ stocking-up habits differed in states with the most drastic restrictions, such as business closures, curfews and shelter-in-place policies. The results showed that residents of New York (58 percent), New Jersey (58 percent), Louisiana (55 percent), Connecticut (54 percent) and California (49 percent) were stocking up more than the average American. However, Washington residents reported lower than average rates, at 40 percent.

“With most Americans still shopping in-store, retailers need to dedicate resources toward keeping physical locations clean, essential items stocked and providing options for health precautions,” said David Fisch, general manager of Shopkick. “Right now, it is critical for retailers to have a finger on the pulse of what is most essential to consumers, especially as the situation continues to evolve.” 


Quelle: Shopkick

related articles:

popular articles:

Thumbnail-Photo: What you want is what you need!
07.02.2020   #e-commerce #customer satisfaction

What you want is what you need!

Retail experience – What shoppers want and how to implement

E-commerce has significantly changed how people shop, and push retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their ...

Thumbnail-Photo: Love greetings from the online shop
17.04.2020   #online trading #digital marketing

"Love greetings" from the online shop

With the web-based application ViDGREETS, online shoppers can record personal messages and send them together with their purchase.

ViDGREETS – the name says it all. With this feature, customers in the online shop can quickly pack and send video greetings with their order. Retailers can also use it to send messages to their customers. In an interview, Marco van Eersel ...

Thumbnail-Photo: Deal for personal data in luxury segment
13.02.2020   #customer satisfaction #data management

Deal for personal data in luxury segment

Affluent consumers demand security, privacy and personalization in exchange for personal information

Affluent U.S. consumers demand stringent safeguards on the security and privacy of their personal data from companies that collect their information, according to a new Luxury Institute survey of Americans earning at least 150,000 dollars per year. ...

Thumbnail-Photo: Study on firms return policies offline and online...
06.05.2020   #online trading #brick and mortar retail

Study on firms' return policies offline and online

Guidance on pricing, returns, refunds

Because customers who shop online cannot try on their purchases, a third of all Internet sales get returned. But handling these returns is costly, giving retailers that have both physical stores and digital sales a clear advantage over retailers ...

Thumbnail-Photo: Local food: consumers demand it, grocers need it...
27.02.2020   #supply chain management #food retail

Local food: consumers demand it, grocers need it

Forager and ReposiTrak partner to solve it

As shown in a recent survey from Forager, local food is key to grocers' success – and a weak point for many, with 73 percent of respondents either "somewhat" or "not" satisfied with the quality and availability of local ...

Thumbnail-Photo: Britain’s thrifty young fashionistas
24.01.2020   #customer satisfaction #sustainability

Britain’s thrifty young fashionistas

More than half of 25-34-year-olds buy second-hand clothes

Savvy young Brits are buying, selling, mending, swapping and renting their clothes, according to the latest research from Mintel.‘Thrifting’ is the way forward among young British fashion shoppers, as Mintel research shows that in the ...

Thumbnail-Photo: Blind Date is so yesterday! Know your customers!...
13.01.2020   #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

Thumbnail-Photo: Customer-centered, digital and adaptive
23.03.2020   #brick and mortar retail #digitization

Customer-centered, digital and adaptive

Bonprix’s Fashion Connect Store in Hamburg

In-store shopping via app – the fashion connect store in downtown Hamburg makes it happen. Daniel Füchtenschnieder, chief executive officer of Bonprix retail, is one of the creative minds behind the new retail concept. An interview about ...

Thumbnail-Photo: Coronavirus: digital commerce spend to fall by 14 percent in 2020...
28.04.2020   #online trading #e-commerce

Coronavirus: digital commerce spend to fall by 14 percent in 2020

Spend set to recover in 2021 as offline spend moves online

A new study from Juniper Research found that global spending on digital commerce will fall by 14 percent in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.The new ...

Thumbnail-Photo: Americans expect privacy controls
03.02.2020   #customer satisfaction #marketing research

Americans expect privacy controls

4 out of 5 people want a privacy law to protect personal data

73 percent of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77 percent would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn