Company News • 20.10.2009

DISPLAY/PoS World to become a viscom core segment

Displays and PoS Systems have found a new trade fair home

Manufacturers and suppliers of displays and PoS systems who, in the past, were represented in the Marketing Services section at “display”, the trade fair for PoS marketing, now have a new trade fair home. With DISPLAY/PoS World starting in 2010, they will have an exhibition segment of their own under the viscom roof. Many companies are showcasing PoS solutions at the International Trade Fair for Visual Communication even now.

“In order to do justice to the industry as a whole, we have chosen Reed Exhibitions as our partner because viscom presents all aspects that are relevant to PoS and reflects the industry in all its diversity. Even at this early stage, I am certain: the close cooperation between Reed Exhibitions and “display” will be a success and viscom will be the most important trade fair for the entire PoS industry“, says Jürgen F. Bethge, Head of “display” publishers whose traditional SUPERSTAR was also presented in the Marketing Services section as the competitive event of the industry.

“For our exhibitors and visitors, the concentration of exhibitors from the Display/PoS sector in a segment of their own represents an additional asset and ideally complements our established core segments  advertising technology, lighting technology, digital and individual printing, as well as finishing technology and digital signage“, comments viscom director Petra Lassahn. Suppliers of displays, PoS equipment, merchandise presentation systems, shop systems, promotional items, display design, packaging, design and agency services will find the ideal platform for their business here. With the DISPLAY/PoS World starting next year, viscom will offer all the elements of a successful trade fair presence: concentration of exhibitors in an attractive special area, an extensive supporting programme as well as the traditional SUPERSTAR contest.

The latter has been the industry’s most important competitive event since 1994. The prize will be awarded in the following five categories Long-term Displays, Short-term Displays, International Displays, Digital Signage Applications and Consumer Packaging. From each of the categories, an expert jury will choose one Gold, Silver and Bronze Superstar respectively. The best entries from Germany, Poland and Italy will also be awarded the Platinum SUPERSTAR.

Supplier
Logo: Reed Exhibitions Deutschland GmbH

Reed Exhibitions Deutschland GmbH

Völklinger Str. 4
40219 Düsseldorf
Germany

related articles:

popular articles:

Thumbnail-Photo: A pearl among commodities: encouraging impulse buys...
11.09.2019   #pos marketing #customer analysis

A pearl among commodities: encouraging impulse buys

How to make the most of wait times

It’s wonderful if customers come to retail stores to buy things. It’s fantastic if they buy more than they planned to purchase. This offers many opportunities, especially for brick and mortar retailers as surveys show: customers are more ...

Thumbnail-Photo: How to turn your checkout zone into the village hub ......
13.09.2019   #customer satisfaction #services (sales promotion, PoS marketing)

How to turn your checkout zone into the village hub ...

... with opportunities for community engagement

The checkout zone is not only the actual, but also the emotional conclusion of the purchasing process. Top or flop - the experience at the cash register can impact how customers rate their overall shopping experience. For retailers, this is ...

Thumbnail-Photo: Digital natives value brick and mortar stores …...
11.07.2019   #consulting #customer satisfaction

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...

Thumbnail-Photo: Leveraging the smartphone – mobile shopping...
13.06.2019   #mobile shopping #mobile couponing

Leveraging the smartphone – mobile shopping

67 percent of consumers are likely to shop with a retailer that offers mobile coupons

The proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.Mobile shopping will continue to grow as 41 percent of consumers in the BRP Consumer Study indicate they plan to ...

Thumbnail-Photo: Innovation in sustainable packaging design and materials...
08.07.2019   #sustainability #packaging

Innovation in sustainable packaging design and materials

Bosch Packaging Technology and BillerudKorsnäs intensify collaboration

The demand for sustainable packaging among consumers and brand owners all over the world is growing at an exponential rate, which in many cases drives a strong need to replace plastic packaging. Strong partnerships are required to bring about the ...

Thumbnail-Photo: Stores with employee background checks favored...
17.06.2019   #security #customer satisfaction

Stores with employee background checks favored

Sterling’s 2019 ‘Retail Industry Screening’ survey

Sterling, expert in background and identity services, today released the results of its 2019 ‘Retail Industry Screening’ survey. An inaugural initiative, the survey examines Americans’ perspectives, experiences and concerns related ...

Thumbnail-Photo: British consumer behavior: ethical and Instagrammable...
06.08.2019   #marketing research #customer analysis

British consumer behavior: ethical and Instagrammable

Report tracking spending across major consumer markets

As Brexit rumbles on, British consumers continue to spend on brands and businesses that successfully tap into the Holy Trinity of current consumer behavior: the ‘experience economy’, the booming health and wellness movement, and the ...

Thumbnail-Photo: Digital food retail: customers expect more personalization...
07.06.2019   #personalization #food delivery service

Digital food retail: customers expect more personalization

New research sponsored by precima shows retailers must act quickly to develop a detailed understanding of shopping missions.

The fast-changing dynamics of the food retailing environment continue to challenge companies to keep pace with fast-changing shopper demands. The latest of these shifting shopper requirements involves their behavior on digital platforms and is ...

Thumbnail-Photo: 91% of SMBs think customer reviews are critical...
25.07.2019   #customer satisfaction #customer relationship management

91% of SMBs think customer reviews are critical

Survey about online customer reviews on platforms

Uberall, Inc., a location marketing solution for businesses, released new data on how small- and medium-sized businesses feel about online customer reviews across platforms like Yelp, TripAdvisor, Facebook, Instagram, Google and more. For the ...

Thumbnail-Photo: 90+ year-old manufacturer redesigns its stores …...
19.09.2019   #consulting #customer satisfaction

90+ year-old manufacturer redesigns its stores …

… making window and door shopping easier, more personalized and enjoyable

Each year we hear about the increase in online sales, and the talk of the demise of brick-and-mortar stores. But, brick-and-mortar stores aren’t going anywhere – if they adapt. And Pella Windows & Doors is adapting.Rather than ...

Supplier

CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn