News • 15.12.2022

EuroShop 2023: Closer integration of retail practice and teaching

Retail tradefair and Department of International Management/ Retail Management at Worms University of Applied Sciences cooperate

Hands of three people crossed over each other over a table...
Source: nutthasethw

On the one hand, the aim is to give students the opportunity to directly experience the innovative power of the industry in all eight experience dimensions of the trade fair on the world's most important platform for the retail sector and thus to deepen the practical relevance.

On the other hand, they present their university and themselves to an international trade audience for the first time.

Worms University with its own stand at EuroShop

Worms University of Applied Sciences successfully established the International Management/ Retail Management department back in 1978. It prepares graduates specifically for their careers in the retail sector. The theses have a high practical relevance and are often written in cooperation with well-known retailers. Topics include sustainability in retail, "smart cities" and supply chain management 2.0. The best theses are presented at Worms University's own stand at EuroShop 2023.

Preparing for participation in the trade fair, active participation at runtime, designing the stand as well as the marketing materials, and active use of the online marketing tools provided by EuroShop - all this is part of the courses as a project in the current semester. Through active participation, students expand their knowledge and gain valuable experience in project management - which will benefit them later in their careers.

"A shortage of skilled workers is also a burning issue for the retail sector. As Worms University of Applied Sciences, we see the need to teach course content that is as relevant to practice as possible so that our graduates can make a contribution to the success of the company as quickly as possible," says Prof. Dr. Nektarios Bakakis, Professor of Retail Management.

"University Day" with guided tours on 01 March

EuroShop and the University of Worms are organizing the "University Day" on 01.03.2023, during which "young talents" from universities with a retail connection can visit EuroShop at special rates and register for special guided tours. On these tours, selected companies will be presented on various trade show focal points. The tour is coordinated by the University of Worms.

"Promoting young talent has always been close to our hearts, and cooperation with various universities at EuroShop is already a tradition," emphasizes Elke Moebius, Director EuroShop, adding, "I am very excited about the presentation of the final theses. Often it is the young talents who provide very important impulses for the retail industry, thanks to their fresh, unbiased approach and their view of a new generation."

Source: EuroShop

related articles:

popular articles:

Thumbnail-Photo: ISE 2024 - the future of retail
23.10.2023   #online trading #Tech in Retail

ISE 2024 - the future of retail

ISE will take place in Barcelona from 30 January to 2 February 2024

Since it began in 2004, Integrated Systems Europe (ISE) - the world's premier exhibition for professional audio visual (pro AV) and systems integration - has grown in size, strength and influence to become an industry-defining event. Every year, ...

Thumbnail-Photo: Scary and clever - marketing for Halloween
20.09.2023   #brick and mortar retail #online marketing

Scary and clever - marketing for Halloween

How do you make the most of 31 October for your business?

Small means, big effect: On Halloween, you can get in touch with your customers in a playful and not too serious way....

Thumbnail-Photo: The quiet hour – A contribution to inclusion in retail?...
31.10.2023   #customer satisfaction #marketing

The "quiet hour" – A contribution to inclusion in retail?

Finding calm in a busy world: supermarkets make their mark

The world of commerce is constantly looking for new ways to attract and retain customers...

Thumbnail-Photo: Black Friday and Cyber Monday: Minimize mistakes, maximize success...
11.10.2023   #e-commerce #customer satisfaction

Black Friday and Cyber Monday: Minimize mistakes, maximize success

Mistakes you can avoid on promotion days like Black Friday and Cyber Monday

The promotion days on November 24 and 27 raise the sales hopes of many retailers. Despite the huge potential, these events can also be a challenge. Competition is fierce, customers are critical and expect exceptional deals. Mistakes in preparation ...

Thumbnail-Photo: 5 tips for successful TikTok marketing for your online store...
06.09.2023   #online trading #marketing

5 tips for successful TikTok marketing for your online store

How to gain loyal fans for your brand

TikTok is the Wild West of social media: Everything is moving at lightning speed and you only have a blink of an eye to captivate users. If you spend a lot of time on TikTok, you'll know right away...

Thumbnail-Photo: Christmas decorations: set the scene for your store!...
09.11.2023   #customer experience #shop decoration

Christmas decorations: set the scene for your store!

From the floor to the shelves and lights to the shop window - here's how to get your store ready for Christmas!

The weeks leading up to Christmas Eve are considered to be the busiest of the year....

Thumbnail-Photo: Social Commerce: Community sells?
04.10.2023   #online trading #sustainability

Social Commerce: Community sells?

Why the community approach is replacing fast delivery among customer demands and what that means for you.

For a long time it was said that fast or even "same day delivery is the key". For Fabian Mischler, this is no longer the only key to satisfied customers. In an interview, the CEO of the social commerce platform ooblee told us why community ...

Thumbnail-Photo: Tips: Optimal shopping experience for  Christmas...
22.11.2023   #online trading #artificial intelligence

Tips: Optimal shopping experience for Christmas

How to prepare for the shopping days as an Amazon retailer

The promotional days at the start of the Christmas...