marketing

Thumbnail-Photo: Manthan simplifies marketing orchestration with AI...
07.11.2018   #Trade fair special EuroCIS 2019 #marketing

Manthan simplifies marketing orchestration with AI

As customer expectations continue to spiral, businesses need to be on their toes

Manthan, a leading cloud analytics and artificial intelligence (AI) enabled analytics solutions provider, today announced further ‘AI-sation’ of its Customer Marketing Platform, that will deliver huge business value to marketing and ...

Thumbnail-Photo: Superdata PromoServer – Customer loyalty as a factor of success...
26.10.2018   #multichannel commerce #customer relationship management

Superdata PromoServer – Customer loyalty as a factor of success

All instruments for customer loyalty and sales in a single solution

Customer loyalty programs play a central role in the retail industry in order to secure the customer’s favor with increasing competition. With the expansion of the sales and communications channels, the challenge of customer loyalty has ...

Thumbnail-Photo: Holiday shoppers crave engaging experiences from retailers...
28.09.2018   #marketing research #marketing

Holiday shoppers crave engaging experiences from retailers

42 percent of consumers shop in-store for festive environment

Bazaarvoice, Inc. today released its newest research report, “Unwrap Consumer Insights For Your Best Holiday Season,” highlighting consumer shopping trends during the busiest, highest-spend season of the year. With 2017’s ...

Thumbnail-Photo: Marketing automation: The USP of the online world...
25.09.2018   #online trading #customer satisfaction

Marketing automation: The USP of the online world

How to successfully develop a personalized sales approach almost automatically

Every day, marketers grapple with a mixture of database, web analytics, communication, workflows, and CRM synchronization. Processes today can be summarized, analyzed and optimized with the help of marketing automation - for a personalized sales ...

Thumbnail-Photo: Attention to detail: Window shopping in Monforte de Lemos and Ourense...
13.09.2018   #lighting concepts #decorative lighting

Attention to detail: Window shopping in Monforte de Lemos and Ourense

The Northern Spaniards have realized that a great store window display doesn’t have to break the bank

Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach ...

Thumbnail-Photo: “Differentiation remains the key to growth”...
09.08.2018   #brick and mortar retail #marketing research

“Differentiation remains the key to growth”

Poundworld’s failure to differentiate from other discounters led to demise

Poundworld, which is set to disappear from the UK high street by early August 2018, must look to its own failures – and in particular its failure to stand out from other discounters – to explain its demise, says GlobalData, a data and ...

Thumbnail-Photo: New Sales Director at Mood Media
29.06.2018   #customer satisfaction #customer analysis

New Sales Director at Mood Media

Heike Fortmann-Weyers has been appointed as the new Sales Director

Fortmann-Weyers reports directly to Linda Ralph, VP of International Business Development at Mood Media, the leading international provider of in-store media. For more than eight decades, the company has been improving the customer experience at the ...

Thumbnail-Photo: B-Air welcomes retailing expert Gordon Erickson to its board...
19.04.2018   #retail #economy

B-Air welcomes retailing expert Gordon Erickson to its board

B-Air’s blue-chip partnerships with valued distributors and retailers, such as The Home Depot, Amazon, Menards and Costco

As one of the leading companies in the water damage, janitorial, retail, pet and inflatable industry, B-Air has set the standard in providing the highest-quality manufactured air movers, dryers, blowers, dehumidifiers and air scrubbers for ...

Thumbnail-Photo: Sunday shopping creates rift
14.03.2018   #online trading #brick and mortar retail

Sunday shopping creates rift

Can Sunday shopping save brick-and-mortar retailers?

The ongoing debate over shopping hours on Sundays has heated up in recent months in Germany. Ver.di (the German trade union) successfully filed lawsuits against a number of Sunday shopping events nationwide. Communities and retail representatives ...

Thumbnail-Photo: Personal Prime Times
14.03.2018   #marketing planing #associations

Personal Prime Times

IAB research identifies opportunities for brands to engage with consumers throughout the day

The Interactive Advertising Bureau (IAB) released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising ...

Thumbnail-Photo: H&M to provide outfits for Swedish teams
09.02.2018   #brand management #sales promotion

H&M to provide outfits for Swedish teams

Winter Olympics and Paralympics in PyeongChang 2018

H&M created outfits for the Opening and Closing Ceremonies of the Winter Olympics and Paralympics in Pyeongchang. The collection also includes a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both ...

Thumbnail-Photo: U.S. kids food market is about the parents too...
31.01.2018   #trend research #economy

U.S. kids food market is about the parents too

Marketing to mom and dad as well as kids has never been more important for food companies

Perhaps more than any other consumer packaged goods segment, the kids food market requires marketers to take a dual approach to satisfy the needs and interests of both parents (as the purchasers) and kids (as the consumers). The influence of kids on ...

Thumbnail-Photo: Data nomenclature for a central standard for reporting campaign...
18.01.2018   #data management #data analysis

Data nomenclature for a central standard for reporting campaign performance metrics

OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature, by The IAB Technology Laboratory

The IAB Technology Laboratory today released for public comment OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature that establishes a central standard for reporting campaign performance metrics. Developed by the ...

Thumbnail-Photo: Lokaso.Siegen: Siegerland’s online marketplace celebrates its one-year...
27.11.2017   #online trading #e-commerce

Lokaso.Siegen: Siegerland’s online marketplace celebrates its one-year anniversary

An asset for the region, but also a benefit for retailers?

It has been one year since the Lokaso.Siegen online marketplace has gone live. That’s why we headed for the scenic Siegerland again and asked for feedback. ...

Thumbnail-Photo: Using content more efficiently across multiple channels...
04.10.2017   #digital signage #multichannel commerce

Using content more efficiently across multiple channels

Social media platforms are a part of today’s portfolios of most marketing and communications departments

You need to create ambitious content for multiple social media channels but lack time and resources? Most companies are familiar with this challenge – more coordinated efforts, communication networking and a joint editorial calendar can ...

Thumbnail-Photo: New marketing perspectives in the dmexco World of Experience...
11.09.2017   #digital marketing #event

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...

Thumbnail-Photo: 75 percent of British adults admit purchase decisions changed by rewards...
04.08.2017   #customer satisfaction #customer relationship management

75 percent of British adults admit purchase decisions changed by rewards

Study finds point of sale decisions can be swayed by right incentive

75 percent of British consumers admit that the right reward or incentive could shift their final purchase decision to buy from a competing brand at the point of sale. The independent study of 1,000 British adults, commissioned by 360insights, also ...

Thumbnail-Photo: More relevance for retail customers thanks to location-based marketing...
24.07.2017   #app #marketing

More relevance for retail customers thanks to location-based marketing

Only those apps that offer personalized added benefits are the key to lasting success

Until recently the “mobile“ subject matter only had one specific focus, namely “apps”.  Having said that, the current Adobe Digital Insights Report shows that worldwide app usage remains stagnant. In the U.S., usage has ...

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Superdata EDV-Vertrieb GmbH
Superdata EDV-Vertrieb GmbH
Ruhrstr. 90
22761 Hamburg
diva-e Digital Value Enterprise GmbH
diva-e Digital Value Enterprise GmbH
Friedrichstraße 147
10117 Berlin
Emoji Games GmbH
Seeburgstrasse 18
6006 Luzern
NCR GmbH
NCR GmbH
Steinerne Furt 67
86176 Augsburg
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
ezeclip GmbH
ezeclip GmbH
Ernst-Gnoss-Str. 22
40219 Düsseldorf
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn