marketing

Thumbnail-Photo: “What do you have that nobody else has?”...
16.09.2019   #data management #digital marketing

“What do you have that nobody else has?”

Exhibitor statements from the halls of DMEXCO 2019 on marketing trends and technology

We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...

Thumbnail-Photo: How to turn your checkout zone into the village hub ......
13.09.2019   #customer satisfaction #services (sales promotion, PoS marketing)

How to turn your checkout zone into the village hub ...

... with opportunities for community engagement

The checkout zone is not only the actual, but also the emotional conclusion of the purchasing process. Top or flop - the experience at the cash register can impact how customers rate their overall shopping experience. For retailers, this is ...

Thumbnail-Photo: The future of retail: AI is changing everything...
08.07.2019   #digital marketing #visual merchandising

The future of retail: AI is changing everything

AI-enabled systems help retailers understand their customers

For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...

Thumbnail-Photo: Digital Signage Summit Europe - 30 % discount...
07.06.2019   #customer analysis #marketing

Digital Signage Summit Europe - 30 % discount

Many of the world’s foremost digital signage experts, thought leaders and leading technology and service suppliers will come together to present a unique mix of keynotes, conference channels, awards and exhibition showcase.

Now in its 14th year, DSS Europe is the leading European strategy event exploring the business and technology of Digital Signage and DooH - here is a 30% code for our readers – 415839The theme of this year’s conference is ‘Customer ...

Thumbnail-Photo: retail trends 2-2019: focus sales promotion
03.06.2019   #customer satisfaction #customer relationship management

retail trends 2-2019: focus "sales promotion"

How to win, serve, and keep customers

Read our latest edition retail trends 2-2019 online as an e-paper. ...

Thumbnail-Photo: Product ratings: customer-centricity is important...
29.05.2019   #customer relationship management #marketing

Product ratings: customer-centricity is important

Global product ratings study: companies being pushed toward increased customer-centricity

Globally, 54% of companies consider product ratings to be very important to their business. For another 29%, they are somewhat important, while 17% think ratings are not important at all or that they don’t play any role yet. U.S. results ...

Thumbnail-Photo: U.K. and USA: What about consumer spending?
28.05.2019   #marketing #shopping habits

U.K. and USA: What about consumer spending?

Millennials driving success of new retail models and shaping retail trends in U.S. and U.K.

As Millennials gain a reputation for being category killers across various industries, a recent study by First Insight, a global technology company transforming how leading retailers make product investment, pricing and marketing decisions found ...

Thumbnail-Photo: Poor marketing personalization efforts means losing customers...
26.03.2019   #data management #customer analysis

Poor marketing personalization efforts means losing customers

Marketing leaders strive for one-to-one personalization, but fall short

While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization ...

Thumbnail-Photo: Brand  Marketing Summit
19.03.2019   #event #marketing

Brand Marketing Summit

Map your customers journey and engage at the right time

The Brand Marketing Summit (25th-26th June, London) is the must attend event for those looking to reinvent their marketing and engage their customers. Knowing your customer and their journey has become essential to delivering customer engagement. ...

Thumbnail-Photo: Burger King and Millennium Hotels discuss brand messaging...
18.03.2019   #marketing planing #brand management

Burger King and Millennium Hotels discuss brand messaging

Incite Groups free webinar, 14:00 GMT 3rd April

Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. As customers demand a more personalised and meaningful relationship with the brands of their choice, it is imperative you ...

Thumbnail-Photo: Digital Marketing Forum
22.02.2019   #software developement #event

Digital Marketing Forum

Comprehensive, neutral, scientifically accompanied, critical

At the Digital Marketing Forum (DMF) on 06. and 07.03.2019 at the Stuttgart Media University, 18 proven experts from science and practice will explain the current status of methods, techniques and tools in digital marketing.With its program the DMF ...

Thumbnail-Photo: SMX Munich 02.-03.04.2019
08.01.2019   #event #marketing

SMX Munich 02.-03.04.2019

iXtenso readers receive 15% off their admission ticket

Innovations, trends and outlooks on SEO, PPC and online marketing will be presented at SMX Munich! Here, including workshops, the most important players and leading heads of the worldwide SEO, PPC and online marketing industry will gather in just ...

Thumbnail-Photo: Manthan simplifies marketing orchestration with AI...
07.11.2018   #marketing #Trade fair special EuroCIS 2019

Manthan simplifies marketing orchestration with AI

As customer expectations continue to spiral, businesses need to be on their toes

Manthan, a leading cloud analytics and artificial intelligence (AI) enabled analytics solutions provider, today announced further ‘AI-sation’ of its Customer Marketing Platform, that will deliver huge business value to marketing and ...

Thumbnail-Photo: Superdata PromoServer – Customer loyalty as a factor of success...
26.10.2018   #multichannel commerce #customer relationship management

Superdata PromoServer – Customer loyalty as a factor of success

All instruments for customer loyalty and sales in a single solution

Customer loyalty programs play a central role in the retail industry in order to secure the customer’s favor with increasing competition. With the expansion of the sales and communications channels, the challenge of customer loyalty has ...

Thumbnail-Photo: Holiday shoppers crave engaging experiences from retailers...
28.09.2018   #marketing research #marketing

Holiday shoppers crave engaging experiences from retailers

42 percent of consumers shop in-store for festive environment

Bazaarvoice, Inc. today released its newest research report, “Unwrap Consumer Insights For Your Best Holiday Season,” highlighting consumer shopping trends during the busiest, highest-spend season of the year. With 2017’s ...

Thumbnail-Photo: Marketing automation: The USP of the online world...
25.09.2018   #online trading #customer satisfaction

Marketing automation: The USP of the online world

How to successfully develop a personalized sales approach almost automatically

Every day, marketers grapple with a mixture of database, web analytics, communication, workflows, and CRM synchronization. Processes today can be summarized, analyzed and optimized with the help of marketing automation - for a personalized sales ...

Thumbnail-Photo: Attention to detail: Window shopping in Monforte de Lemos and Ourense...
13.09.2018   #lighting concepts #decorative lighting

Attention to detail: Window shopping in Monforte de Lemos and Ourense

The Northern Spaniards have realized that a great store window display doesn’t have to break the bank

Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach ...

Thumbnail-Photo: “Differentiation remains the key to growth”...
09.08.2018   #brick and mortar retail #marketing research

“Differentiation remains the key to growth”

Poundworld’s failure to differentiate from other discounters led to demise

Poundworld, which is set to disappear from the UK high street by early August 2018, must look to its own failures – and in particular its failure to stand out from other discounters – to explain its demise, says GlobalData, a data and ...

Thumbnail-Photo: New Sales Director at Mood Media
29.06.2018   #customer satisfaction #customer analysis

New Sales Director at Mood Media

Heike Fortmann-Weyers has been appointed as the new Sales Director

Fortmann-Weyers reports directly to Linda Ralph, VP of International Business Development at Mood Media, the leading international provider of in-store media. For more than eight decades, the company has been improving the customer experience at the ...

Thumbnail-Photo: B-Air welcomes retailing expert Gordon Erickson to its board...
19.04.2018   #retail #marketing

B-Air welcomes retailing expert Gordon Erickson to its board

B-Air’s blue-chip partnerships with valued distributors and retailers, such as The Home Depot, Amazon, Menards and Costco

As one of the leading companies in the water damage, janitorial, retail, pet and inflatable industry, B-Air has set the standard in providing the highest-quality manufactured air movers, dryers, blowers, dehumidifiers and air scrubbers for ...

Thumbnail-Photo: Personal Prime Times
14.03.2018   #marketing planing #marketing

Personal Prime Times

IAB research identifies opportunities for brands to engage with consumers throughout the day

The Interactive Advertising Bureau (IAB) released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising ...

Thumbnail-Photo: Sunday shopping creates rift
14.03.2018   #online trading #brick and mortar retail

Sunday shopping creates rift

Can Sunday shopping save brick-and-mortar retailers?

The ongoing debate over shopping hours on Sundays has heated up in recent months in Germany. Ver.di (the German trade union) successfully filed lawsuits against a number of Sunday shopping events nationwide. Communities and retail representatives ...

Thumbnail-Photo: H&M to provide outfits for Swedish teams
09.02.2018   #sales promotion #brand management

H&M to provide outfits for Swedish teams

Winter Olympics and Paralympics in PyeongChang 2018

H&M created outfits for the Opening and Closing Ceremonies of the Winter Olympics and Paralympics in Pyeongchang. The collection also includes a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both ...

Thumbnail-Photo: U.S. kids food market is about the parents too...
31.01.2018   #trend research #marketing

U.S. kids food market is about the parents too

Marketing to mom and dad as well as kids has never been more important for food companies

Perhaps more than any other consumer packaged goods segment, the kids food market requires marketers to take a dual approach to satisfy the needs and interests of both parents (as the purchasers) and kids (as the consumers). The influence of kids on ...

Thumbnail-Photo: Data nomenclature for a central standard for reporting campaign...
18.01.2018   #data management #data analysis

Data nomenclature for a central standard for reporting campaign performance metrics

OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature, by The IAB Technology Laboratory

The IAB Technology Laboratory today released for public comment OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature that establishes a central standard for reporting campaign performance metrics. Developed by the ...

Thumbnail-Photo: Lokaso.Siegen: Siegerland’s online marketplace celebrates its one-year...
27.11.2017   #online trading #e-commerce

Lokaso.Siegen: Siegerland’s online marketplace celebrates its one-year anniversary

An asset for the region, but also a benefit for retailers?

It has been one year since the Lokaso.Siegen online marketplace has gone live. That’s why we headed for the scenic Siegerland again and asked for feedback. ...

Thumbnail-Photo: Using content more efficiently across multiple channels...
04.10.2017   #digital signage #multichannel commerce

Using content more efficiently across multiple channels

Social media platforms are a part of today’s portfolios of most marketing and communications departments

You need to create ambitious content for multiple social media channels but lack time and resources? Most companies are familiar with this challenge – more coordinated efforts, communication networking and a joint editorial calendar can ...

Thumbnail-Photo: New marketing perspectives in the dmexco World of Experience...
11.09.2017   #digital marketing #event

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...

Thumbnail-Photo: 75 percent of British adults admit purchase decisions changed by rewards...
04.08.2017   #customer satisfaction #customer relationship management

75 percent of British adults admit purchase decisions changed by rewards

Study finds point of sale decisions can be swayed by right incentive

75 percent of British consumers admit that the right reward or incentive could shift their final purchase decision to buy from a competing brand at the point of sale. The independent study of 1,000 British adults, commissioned by 360insights, also ...

Thumbnail-Photo: More relevance for retail customers thanks to location-based marketing...
24.07.2017   #app #marketing

More relevance for retail customers thanks to location-based marketing

Only those apps that offer personalized added benefits are the key to lasting success

Until recently the “mobile“ subject matter only had one specific focus, namely “apps”.  Having said that, the current Adobe Digital Insights Report shows that worldwide app usage remains stagnant. In the U.S., usage has ...

Supplier

Big Group Retail Ltd
The Farm House, Hambridge Farm, Hambridge Road
RG14 2QG Newbury, Berkshire
Altavia UK
Unit 14, 7 Wenlock Road
N1 7SL London
BlackStone Werbetechnik GmbH
Luzernerstrasse 88 A
6014 Luzern
Chili publish NV
Korte Keppestraat 9
9320 Erembodegem
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
ezeclip GmbH
ezeclip GmbH
Ernst-Gnoss-Str. 22
40219 Düsseldorf
Pioneer Trading Company GmbH
Am Sohlweg 26
76297 Stutensee
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
DFD Direktwerbung Fullservice Dialog GmbH
DFD Direktwerbung Fullservice Dialog GmbH
Otto-Hahn-Str. 1-7
63225 Langen
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
NCR GmbH
NCR GmbH
Steinerne Furt 67
86176 Augsburg
Nabenhauer Consulting
Nabenhauer Consulting
Weidenhofstraße, 22
9323 Steinach
diva-e Digital Value Enterprise GmbH
diva-e Digital Value Enterprise GmbH
Friedrichstraße 147
10117 Berlin
Emoji Games GmbH
Seeburgstrasse 18
6006 Luzern
DZIEDZIK - POSM Solutions
DZIEDZIK - POSM Solutions
Rejowiecka 181
22-100 CHEŁM
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln