Award-worthy • 25.03.2019

Imaginative sales promotion – displays for the POS

The POPAI Award finalists 2019 in our photo gallery

This year's participants impress with their attentive designs, functionality and practical handling. The contestants demonstrate the wide-ranging possibilities a display offers for presenting products and attracting attention at the point of sale.

On May 8th, the POPAI Awards will be presented in Frankfurt during a festive gala. The jury will then have selected the best advertising displays for the POS from 64 participants.

At the POPAI exhibition at EuroCIS 2019, we gained a first impression and introduce you to some of the competing displays:

Red Bull Event Car

Manufacturer: DS Smith Erlensee

Designers: René Schad, Christian Scozzari, Harald Hirmer

The Red Bull Event Car is not only an enormously large display, but also a very practical one. It folds flat and is therefore easy to transport. Plus, no customer will be able to miss this display!

Redbull-Display
Redbull Display
Source: iXtenso/Klein

OralB Giant Brush Display

Manufacturer: Ebert Kunststoffbearbeitung GmbH & Co. KG

Designer: Wolfgang Ebert

This display definitely attracts attention: a toothbrush 2.7 metres high! But that's not all. According to the manufacturer, it provides about a 20 percent increase in sold refills. These are located conveniently at the height of the toothbrush's belly for easy access.

Oral-B Zahnbürste
Oral-B Zahnbürste
Source: iXtenso/Klein

easy2cool festivalcooler mini

Manufacturer: THIMM Verpackung GmbH + Co. KG und easy2cool GmbH

Designer: Barbara Meyer

Although the festival cooler is not a typical display, it can also be used for advertising purposes. It not only presents the goods but cools them as well. It is made of 100 percent cardboard and is therefore environmentally friendly and perfectly suited for advertising campaigns on any festival site.

Easy to Cool Display
Easy to Cool Display
Source: iXtenso/Klein

HOM HVA Base 01/2019

Manufacturer: THIMM Display GmbH

Designer: Manfred Alt

The change from acrylic to cardboard seems to have been successful in this case. The choice of this material was made for economic and environmental reasons. The authentic form of this display gives away the product at first glance: even from a distance the customer can see what to expect.

HOM HVA Base Einzelmittel Display
HOM HVA Base Einzelmittel Display
Source: iXtenso/Klein

Wick DayMed Kombi collapsible display

Manufacturer: Ritzi GmbH

Designer: Ritzi GmbH

This collapsible display has been designed primarily for transport in cars and is therefore ideal for sales staff and business trips. Space-saving yet attractive, it presents its up to 20 products and, according to the manufacturer, is also particularly convincing in sales talks.

Wick Display
Wick Display
Source: iXtenso/Klein

Oral B counter display for toothbrushes

Manufacturer: Deinzer GmbH

Designer: Deinzer GmbH

In this display, toothbrushes can be observed closely and picked up, an experience for almost all senses. The product is illustrated in more detail by an image film running in the background on an integrated screen. This display is particularly useful for brand new products that are still unknown to customers.

Oral-B_Display
Oral-B Display
Source: iXtenso/Klein

Hardenberg Tuk-Tuk Ophir Oriental Spiced Gin

Manufacturer: THIMM Display GmbH

Designer: Toralt Sellin

The Tuk-Tuk is a real eye-catcher in every shop and invites you to reach in. The colourful design and the unusual format reinforce this effect. It can be assembled quickly, as the punched-out front part can simply be hooked into the pallet casing.

ophir_Display
ophir Display
Source: iXtenso/Klein
Author: Nora Petig
Photos: Andreas Klein; iXtenso - Magazine for Retailers

related articles:

popular articles:

Thumbnail-Photo: Good news for brick and mortar retailers
08.03.2019   #brick and mortar retail #in-store marketing

Good news for brick and mortar retailers

71 percent of shoppers are spending more in-store than online

Both men and women are spending significantly more in-store than online during a typical shopping visit according to a new report, by First Insight, Inc. The company, which recently surveyed consumers on shopping habits, purchase behavior and ...

Thumbnail-Photo: Top retail activity helps usher in Year of the Pig...
14.03.2019   #retail #displays

Top retail activity helps usher in Year of the Pig

Chinese New Year signals the busiest trading period of the calendar for grocery retail

This year’s celebration, marking the Year of the Pig – representing good fortune, wealth and prosperity – was no exception, according to a brand-new report from international grocery researcher IGD Asia. Shirley Zhu, IGD ...

Thumbnail-Photo: Implementing new ideas: Design thinking in the retail world...
29.04.2019   #customer satisfaction #trend research

Implementing new ideas: Design thinking in the retail world

Focus on customer expectations

It may be uncomfortable at times – but a change in perspective can help businesses to implement new ideas and successfully complete ongoing processes. Design thinking is a customer-centric approach that can help in this endeavor.“What do ...

Thumbnail-Photo: Designer Outlet Croatia as hybrid retail destination...
04.04.2019   #customer counting #shoppingcenter

Designer Outlet Croatia as hybrid retail destination

Building footfall and counting shopper traffic

Designer Outlet Croatia, majority-owned by Ingka Centres has enhanced shopper traffic performance by adding an aspirational, 'hybrid' retail destination to the existing IKEA Store in Zagreb supported by the implementation of a traffic ...

Thumbnail-Photo: Award-worthy product presentations – Point of purchase displays...
08.05.2019   #pos marketing #displays

Award-worthy product presentations – Point of purchase displays

The 2019 POPAI Awards finalists in our photo gallery

This year’s POPAI Awards finalists prove that retail displays can do more than just grab the attention of consumers.Today’s displays not only reflect the overall customer journey, but also focus on storytelling and digital elements.The ...

Thumbnail-Photo: Footwear market expected to grow rapidly
15.03.2019   #trend research #brand management

Footwear market expected to grow rapidly

Application insights, latest trends, developments, and forecasts to 2021

Global Footwear Market is expected to grow at a significant CAGR in the upcoming years as the scope and its applications are rising enormously across the globe. Footwear is a garment worn on the feet to protect and comfort against adversities of the ...

Thumbnail-Photo: Digital Marketing Forum
22.02.2019   #software developement #event

Digital Marketing Forum

Comprehensive, neutral, scientifically accompanied, critical

At the Digital Marketing Forum (DMF) on 06. and 07.03.2019 at the Stuttgart Media University, 18 proven experts from science and practice will explain the current status of methods, techniques and tools in digital marketing.With its program the DMF ...

Thumbnail-Photo: Holistic POS solutions in visual communication...
12.02.2019   #digital signage #Trade fair special EuroCIS 2019

Holistic POS solutions in visual communication

Product presentation and brand presence through signage

The effective placement of products at the POS is becoming increasingly difficult today due to the broad diversity of brands and the struggle for presentation area that goes along with it. Striking POS solutions are thus all the more important. ...

Thumbnail-Photo: U.S. prestige beauty industry sales grow six percent in 2018...
07.02.2019   #brick and mortar retail

U.S. prestige beauty industry sales grow six percent in 2018

Artisanal fragrance was the fastest growing aspect of the market

The U.S. prestige beauty industry reached 18.8 billion dollar in 2018, a six percent sales increase over 2017, according to The NPD Group. The skincare category grew by 13 percent and contributed 60 percent of the industry’s total gains; ...

Thumbnail-Photo: The Guinness Storehouse in Dublin – a powerful customer magnet...
14.03.2019   #customer satisfaction #customer relationship management

The Guinness Storehouse in Dublin – a powerful customer magnet

Brand advertising with taps, creamy whitecaps, and hashtags

Just in time for Saint Patrick's Day, we turn our attention to arguably the favorite drink of the Irish: the iconic Guinness beer. Or, more precisely, the home of the stout: the Guinness Storehouse opened its doors in 2000 right in the heart of ...

Supplier

Westiform GmbH & Co. KG
Westiform GmbH & Co. KG
Kinzigtalstrasse 2
77799 Ortenberg