Company News • 25.04.2014

M-Commerce increasing rapidly worldwide

New report covers the latest trends and developments in mobile shopping

Global M-Commerce 2014 Smartphones and Tablets Chart....
Global M-Commerce 2014 Smartphones and Tablets Chart.
Source: yStats.com GmbH & Co. KG

Yücel Yelken, CEO of yStats.com notes that mobile shopping is transforming the retail industry worldwide, as mobile traffic to retail sites surges and the variety of products purchased on mobile grows. M-Commerce sales worldwide were estimated to top EUR 100 billion last year as the increasing penetration of smartphones and tablet computers fuels the spread of mobile shopping.

The yStats.com report goes on to point out that regarding M-Commerce worldwide, smartphones and tablets differ in their impact, consumer behavior and preferences when shopping on mobile.

Smartphones currently have higher penetration on global population than tablets, but tablet use is growing at a faster rate. Mobile retail applications are more popular on smartphones, while in access via tablets mobile browsing is prevalent. Tablets are a more suitable device for making large purchases on mobile. Smartphones, on the other hand are perfect for making on the go and quick purchases.

There are other peculiarities in mobile shopping, for example, app vs browser. Neither app nor mobile browser had a distinct advantage over the other in terms of frequency for mobile shopping in 2013. They are both equally important for mobile shopping, though in different ways. While browsers score higher over apps in terms of convenience, apps are better evaluated by consumers with regard to speed. Apps also capture different customer segments than browsers.

On both mobile platforms, the sale of digital goods, tickets, and bill payments make up the largest share of M-Commerce, but sales of physical goods such as clothing are rising fast. A new development, coming from Asia and spreading globally is the emerging power of messaging apps in M-Commerce.

Variety of major players in mobile shopping worldwide

Globally, E-Commerce merchants and traditional retailers are trying to capture the booming M-Commerce market. In the USA, mobile apps of Amazon and eBay are popular, while retailers such as Walmart, Marcy's and Home Depot report increasing traffic to the mobile versions of their websites. In Latin America, an E-Commerce merchant MercadoLibre saw its M-Commerce sales through its mobile website and app grow throughout 2013 reaching over 10% by the end of the year.

The Otto Group, Germany-based multi-channel mass merchant, adopted a new mobile initiative in early 2014, with the aim of generating 50% of online traffic to all its brands through mobile devices, while the German online clothing retailer Zalando began an upgrade of its mobile application for use in international markets. UK-based fashion online retailer ASOS generated almost a third of its website traffic from mobile devices. In Russia, online retailers such as Ozon.ru see growing traffic from mobile, while online clothing retailers such as Lamoda and KupiVIP have launched mobile applications.

Japan's E-Commerce giant Rakuten has seen mobile traffic to its website increase and has acquired a mobile messaging service. Meanwhile, South Korean online merchant Gmarket launched a new mobile shopping concept: a virtual store which combines online and offline shopping with mobile devices.

Regional leaders in M-Commerce

In North America, one of the most advanced regions in terms of M-Commerce, the US market generates several tens of billion EUR of mobile retail sales, with its share on total online retail reaching over 15%. M-Commerce sales are sensitive to seasonal variation, with Q4 being especially lucrative on Cyber Monday and Black Friday, when the share of M-Commerce is even higher than throughout the year.

In Latin America, consumers are starting to embrace mobile shopping, as mobile penetration grows and retailers launch mobile apps. The population most engaged in mobile shopping in Latin America is Mexico which also has the highest smartphone penetration on total population. Brazil, the region's largest market ranks next by mobile shopper penetration. In Argentina, the share of M-Commerce on total online retail sales does not exceed several percentage points, which is, however, more than in many other Latin American countries.

In Central Europe, Germany leads in penetration of smartphone/tablet owners who shop on mobile at least once a week. M-Commerce sales in Germany reached over 10% of the total online retail sales in 2013.

In Western Europe, UK leads by share of mobile retail on total B2C E-Commerce sales, with sales from tablets growing faster than sales from smartphones. In France, over a quarter of online shoppers planned to purchase from mobile in 2014, while in the Netherlands over 2 million people already engage in mobile shopping.

In Eastern Europe, mobile shopping is developing in Russia as a growing share of the 143 million population obtains access to the mobile Internet. Around a third of mobile Internet users in Russia purchase products from online shops via their devices. In Turkey, where mobile Internet already accounts for the largest share of Internet subscriptions, a significant double-digit share of smartphone owners shops via mobile.

In Asia-Pacific, South Korea sets the newest trends for global M-Commerce, such as integration of mobile shopping into messaging platforms. In Japan, a high double-digit share of mobile users shops via their devices. The number of mobile Internet users in China topped half a billion in 2013, with over a hundred million of them engaging in M-Commerce.

In the Middle East & Africa, M-Commerce has a high potential, as most of the Internet users access the web through their mobile phones. Both in South Africa and in the UAE the share of Internet users shopping though mobile phones already reached a high one-digit number.

Source: yStats.com GmbH & Co. KG

related articles:

popular articles:

Thumbnail-Photo: Consumers continue to drive economy
11.03.2020   #retail #economy

Consumers continue to drive economy

NRF forecasts retail sales will grow 3.5 percent to 4.1 percent

The National Retail Federation today forecast that retail sales during 2020 will increase between 3.5 percent and 4.1 percent to more than $3.9 trillion despite uncertainty from the lingering trade war, coronavirus and the presidential election. ...

Thumbnail-Photo: The greenconsumption effect
23.12.2019   #customer satisfaction #retail

The greenconsumption effect

Concordia research shows that using green products leads to a warm glow in shoppers

Canadians spend a lot of money around this time of year, on gifts, food, entertainment and travel. In its annual study of holiday season spending habits, the accounting firm PwC estimates that the average Canadian consumer will drop close to $1,600 ...

Thumbnail-Photo: Basics of how to merchandise your store
27.02.2020   #product presentation #goods illumination

Basics of how to merchandise your store

Retail Consultant Hans Günter Lemke reveals key elements of successful visual merchandising

Retailers face increasing pressure from online competitors. Although brick-and-mortar businesses take in the lion’s share of sales revenues, online shopping will play an increasingly important role in the future. That’s why it is ...

Thumbnail-Photo: eBay: flexibility in payment
17.03.2020   #online trading #e-commerce

eBay: flexibility in payment

The UK will be the third market to introduce eBay’s managed payments experience

As part of modernizing its marketplace and creating a more streamlined experience for customers, eBay is expanding its management of payments to the United Kingdom. As part of the rollout this summer, the company will offer buyers flexibility and ...

Thumbnail-Photo: Customer-centered, digital and adaptive
23.03.2020   #brick and mortar retail #digitization

Customer-centered, digital and adaptive

Bonprix’s Fashion Connect Store in Hamburg

In-store shopping via app – the fashion connect store in downtown Hamburg makes it happen. Daniel Füchtenschnieder, chief executive officer of Bonprix retail, is one of the creative minds behind the new retail concept. An interview about ...

Thumbnail-Photo: Smell – association - sale?
06.01.2020   #in-store marketing #brand management

Smell – association - sale?

How scents affect your customers

It’s highly likely that you have entered a store and immediately noticed a distinctive scent. The deliberate use of scents is no longer a rare occurrence. For quite some time now, companies like Abercrombie & Fitch, Motel One or Singapore ...

Thumbnail-Photo: COVID-19: majority of Americans changing how they shop...
01.04.2020   #online trading #brick and mortar retail

COVID-19: majority of Americans changing how they shop

Most consumers are stocking up in-store, despite health concerns and empty aisles, according to the new Shopkick survey

As uncertainty and anxiety rise across the country due to COVID-19, Americans are doing whatever it takes to stay safe and healthy, including changing the way they shop, according to a new survey by leading shopping rewards app Shopkick. In fact, 76 ...

Thumbnail-Photo: Britain’s thrifty young fashionistas
24.01.2020   #customer satisfaction #sustainability

Britain’s thrifty young fashionistas

More than half of 25-34-year-olds buy second-hand clothes

Savvy young Brits are buying, selling, mending, swapping and renting their clothes, according to the latest research from Mintel.‘Thrifting’ is the way forward among young British fashion shoppers, as Mintel research shows that in the ...

Thumbnail-Photo: Returns costing retailers billions each year...
09.01.2020   #online trading #dispatch

Returns costing retailers billions each year

B-Stock reveals the most returned Christmas gifts

The number of products being sent back on National Returns Day (2nd January) were expected to be 72 percent higher than the average day in December according to the Royal Mail - contributing massively to the yearly total of £60 billion worth ...

Thumbnail-Photo: Local food: consumers demand it, grocers need it...
27.02.2020   #supply chain management #food retail

Local food: consumers demand it, grocers need it

Forager and ReposiTrak partner to solve it

As shown in a recent survey from Forager, local food is key to grocers' success – and a weak point for many, with 73 percent of respondents either "somewhat" or "not" satisfied with the quality and availability of local ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen