Report • 21.05.2015

Mobiquity Technologies partners with Macerich to expand beacon network

Agreement positions Mobiquity as leader in beacon-based advertising services

Mobiquity Networks owns and operates the largest shopping mall‐based beacon...
Source: Mobiquity Networks

Mobiquity Networks, which powers a leading national location‐based mobile advertising and app engagement network, has partnered with Macerich to be the provider of beacon-based advertising services throughout Macerich's impressive collection of high-performing shopping centers in attractive U.S. markets.

For Mobiquity Networks, the deal represents a significant footprint expansion and cements the company's position as the definitive leader in mall-based retail beacon networks. For Macerich, this expanded program further connects retailers, brands and shoppers at all its properties through customized offers, tailored information and personalized, real-time experiences. This extensive, portfolio-wide program builds on Macerich's earlier work with Mobiquity Networks beginning in 2012.

Macerich is one of the country's leading owners, operators and developers of major retail properties with an unparalleled collection of properties in the nation's most desirable and highest-barrier-to-entry markets. Macerich's fortress markets include many of the most affluent and densely populated in the U.S. with exceptional strength on the West Coast, in Arizona, Chicago and the Metro New York to Washington, D.C. corridor.

Mobiquity Networks owns and operates the largest shopping mall‐based beacon advertising network in the U.S. and is already deployed across 240 premier shopping malls. With this agreement, Macerich granted Mobiquity Networks rights to its unparalleled collection of mall properties, which will grow Mobiquity Networks footprint to nearly 300 malls hosting over 7,500 unique retailers found in more than 37,000 storefronts. Mobiquity Networks is scheduled to complete the installation by the end of June 2015.

According to Mobiquity Networks' Chairman, Thomas M. Arnost, "Reaching our second major network expansion agreement with Macerich is a significant milestone for Mobiquity Networks. The Macerich group of properties delivers a highly desirable young and affluent demographic and adds significant scale to our already extensive retail footprint."

Mobiquity Networks now gives marketers the ability to potentially reach out to an estimated 250 million monthly real-time shoppers who spend on average, over $25 billion a month, and over $300 billion on an annual basis.

Mobiquity Networks' beacon technology utilizes valuable location-based data from common areas in-mall and provides advertisers with the totally unprecedented opportunity to deliver targeted advertising to mall shoppers at precisely the right place and time -- just as they are deciding which retailers to visit and what brands to buy. Through Mobiquity Networks platform, advertisers have the potential to influence over 3 billion annual shopping visits.

"Well-executed proximity-based marketing not only adds to the shopper experience at our trophy properties, but it also supports our retail and brand partners, and offers our company an expanded platform for revenue generation," said Ken Volk, Senior Vice President, Chief Marketing Officer, Macerich. "Over the past several years, Mobiquity has proved to be a strong partner for Macerich and we are pleased to be growing the relationship."  

The advantage that Mobiquity Networks has over other beacon providers is that the company's  existing traction in the space already provides the ability to deliver national scale for beacon-based consumer engagement, which is essential for mall retail tenants and the brands in their stores to run large-scale mobile campaigns. Mobiquity Networks also has a rapidly growing pipeline of mobile app publishing partners and is known for its commitment to protecting the in-mall shopper experience.

Source: Mobiquity Networks

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