Report • 21.05.2015

Mobiquity Technologies partners with Macerich to expand beacon network

Agreement positions Mobiquity as leader in beacon-based advertising services

Mobiquity Networks owns and operates the largest shopping mall‐based beacon...
Source: Mobiquity Networks

Mobiquity Networks, which powers a leading national location‐based mobile advertising and app engagement network, has partnered with Macerich to be the provider of beacon-based advertising services throughout Macerich's impressive collection of high-performing shopping centers in attractive U.S. markets.

For Mobiquity Networks, the deal represents a significant footprint expansion and cements the company's position as the definitive leader in mall-based retail beacon networks. For Macerich, this expanded program further connects retailers, brands and shoppers at all its properties through customized offers, tailored information and personalized, real-time experiences. This extensive, portfolio-wide program builds on Macerich's earlier work with Mobiquity Networks beginning in 2012.

Macerich is one of the country's leading owners, operators and developers of major retail properties with an unparalleled collection of properties in the nation's most desirable and highest-barrier-to-entry markets. Macerich's fortress markets include many of the most affluent and densely populated in the U.S. with exceptional strength on the West Coast, in Arizona, Chicago and the Metro New York to Washington, D.C. corridor.

Mobiquity Networks owns and operates the largest shopping mall‐based beacon advertising network in the U.S. and is already deployed across 240 premier shopping malls. With this agreement, Macerich granted Mobiquity Networks rights to its unparalleled collection of mall properties, which will grow Mobiquity Networks footprint to nearly 300 malls hosting over 7,500 unique retailers found in more than 37,000 storefronts. Mobiquity Networks is scheduled to complete the installation by the end of June 2015.

According to Mobiquity Networks' Chairman, Thomas M. Arnost, "Reaching our second major network expansion agreement with Macerich is a significant milestone for Mobiquity Networks. The Macerich group of properties delivers a highly desirable young and affluent demographic and adds significant scale to our already extensive retail footprint."

Mobiquity Networks now gives marketers the ability to potentially reach out to an estimated 250 million monthly real-time shoppers who spend on average, over $25 billion a month, and over $300 billion on an annual basis.

Mobiquity Networks' beacon technology utilizes valuable location-based data from common areas in-mall and provides advertisers with the totally unprecedented opportunity to deliver targeted advertising to mall shoppers at precisely the right place and time -- just as they are deciding which retailers to visit and what brands to buy. Through Mobiquity Networks platform, advertisers have the potential to influence over 3 billion annual shopping visits.

"Well-executed proximity-based marketing not only adds to the shopper experience at our trophy properties, but it also supports our retail and brand partners, and offers our company an expanded platform for revenue generation," said Ken Volk, Senior Vice President, Chief Marketing Officer, Macerich. "Over the past several years, Mobiquity has proved to be a strong partner for Macerich and we are pleased to be growing the relationship."  

The advantage that Mobiquity Networks has over other beacon providers is that the company's  existing traction in the space already provides the ability to deliver national scale for beacon-based consumer engagement, which is essential for mall retail tenants and the brands in their stores to run large-scale mobile campaigns. Mobiquity Networks also has a rapidly growing pipeline of mobile app publishing partners and is known for its commitment to protecting the in-mall shopper experience.

Source: Mobiquity Networks

related articles:

popular articles:

Thumbnail-Photo: retail trends 2-2019: focus sales promotion
03.06.2019   #customer satisfaction #customer relationship management

retail trends 2-2019: focus "sales promotion"

How to win, serve, and keep customers

Read our latest edition retail trends 2-2019 online as an e-paper. ...

Thumbnail-Photo: Beware of price promotions: “Don’t teach your customers to be...
27.05.2019   #sales promotion #price labels

Beware of price promotions: “Don’t teach your customers to be bargain hunters!“

Neuroscientist Kai-Markus Müller tells us about the impact of pricing

In a conversation with iXtenso, Professor Kai-Markus Müller, CEO of The Neuromarketing Labs gives great insights into how products and prices affect the brains of shoppers. How does he know? He is a neuroscientist and can look inside the ...

Thumbnail-Photo: The POS TUNING Pizza Presenter
24.07.2019   #product presentation #refrigerated shelves

The POS TUNING Pizza Presenter

The presentation solution for round pizzas in the chilling area

At the point of sale, customers can only buy what they see. This is the motto of POS TUNING from Bad Salzuflen, the solution provider for optimized product presentation at the point of sale for almost all product categories.The POS T Pizza Presenter ...

Thumbnail-Photo: BOPIS: state of the retail industry
16.08.2019   #e-commerce #customer satisfaction

BOPIS: state of the retail industry

Customer experience in the “Buy online, pick up in-store” process

“Retailers who are winning in the BOPIS game have a mature inventory management system that clearly indicates what is available for BOPIS, but those who prioritize order fulfillment are building the greatest customer loyalty as their BOPIS ...

Thumbnail-Photo: Attracting customers to your retail store: location-based marketing...
03.06.2019   #customer satisfaction #digital marketing

Attracting customers to your retail store: location-based marketing

Right people, right place, right time: getting your customers' attention

“Check out this suede jacket that matches your pants and shoes." Once a customer is near the entrance of a fashion boutique, marketers deliver personalized promotions via hologram. After the customer has entered the store, the ...

Thumbnail-Photo: Crisis management in retail: Making a mountain out of a molehill –...
18.07.2019   #online trading #brick and mortar retail

Crisis management in retail: Making a mountain out of a molehill – what now?

How retailers should prepare for crisis communication

A lengthy order, a faulty delivery, an unsatisfactory customer service - all this is quickly evaluated and spread on the Internet and can have negative consequences for the retailer. We talked to Alexander De Ruiter from OBI4wan about the tasks ...

Thumbnail-Photo: SPAR continues European expansion with entry into Kosovo...
02.08.2019   #brick and mortar retail #business developement

SPAR continues European expansion with entry into Kosovo

6 store openings in 2019 and 7 more planned for 2020

The voluntary food retail organization SPAR International announces the brand’s entry into the Kosovan retail market, the 27th European market, in line with their expansion strategy.SPAR Kosovo is a new entity set up by a consortium of ...

Thumbnail-Photo: 90+ year-old manufacturer redesigns its stores …...
19.09.2019   #consulting #customer satisfaction

90+ year-old manufacturer redesigns its stores …

… making window and door shopping easier, more personalized and enjoyable

Each year we hear about the increase in online sales, and the talk of the demise of brick-and-mortar stores. But, brick-and-mortar stores aren’t going anywhere – if they adapt. And Pella Windows & Doors is adapting.Rather than ...

Thumbnail-Photo: Leveraging the smartphone – mobile shopping...
13.06.2019   #mobile shopping #mobile couponing

Leveraging the smartphone – mobile shopping

67 percent of consumers are likely to shop with a retailer that offers mobile coupons

The proliferation and convenience of mobile devices has completely changed shopping behaviors and elevated customer expectations.Mobile shopping will continue to grow as 41 percent of consumers in the BRP Consumer Study indicate they plan to ...

Thumbnail-Photo: GfK study: Brick-and-mortar retail in the EU...
14.06.2019   #marketing research #trend research

GfK study: Brick-and-mortar retail in the EU

Highest 2019 growth in Romania and Lithuania

The majority of European consumers are currently subjected to opposing forces. On the one hand, this consists of uncertainty over Brexit, trade conflicts and weaker growth prospects in important export markets such as China. But on the other hand, ...

Supplier

HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn