Company News • 19.08.2014

Nigerians Are Selling Unused Items Worth USD 526 million on MoboFree.com

MoboFree said it expects the total volume of items for sale in its marketplace to reach USD 1.5 billion by 2015

MoboFree CEO and co-founder Neringa Kudarauskiene.
MoboFree CEO and co-founder Neringa Kudarauskiene.
Source: MoboFree

MoboFree.com (http://www.mobofree.com), the leading African social marketplace, today announced that the total volume of items currently for sale in its marketplace is worth USD 526 million and is expected to reach USD 1.5 billion by 2015.

With 3.3 million registered users, including 2 million in Nigeria and a strong footprint in Zimbabwe, Uganda and Ghana, MoboFree.com is among the largest and most successful mobile social and trusted classifieds platforms in Africa.

MoboFree members upload thousands of new classifieds every day, generating an average of 60 million page impressions monthly. The best-selling items on MoboFree.com are phones, tablets and mobile devices, followed by clothes, fashion and beauty and electronic devices. The MoboFree technological platform makes buying and selling online easy for any African user with any device, not only for PCs and smartphones but also for old phones with small screens (so called “feature” phones).

"Africa is home to six of the ten fastest-growing economies in the world. Our strong performance once again confirms the success of our model and is indicative of the high level of activity in all markets in which we operate. We are now looking for new partners with which to share our exciting expansion plans as we see enormous opportunities arising in Africa," said MoboFree CEO and co-founder Neringa Kudarauskiene.

MoboFree is a social marketplace with a unique user-centric approach rather than the traditional item-centric approach. MoboFree allows its buyers and sellers to obtain a large amount of personal information about one other – ranging from photos and mutual friends to ratings or other data that enables identification of whether or not a person is trustworthy.

Negotiation and communication during the buying/selling process is a very important part of African culture. MoboFree allows its members to communicate and negotiate conveniently without leaving the platform. They can do this via private messages or via chat. MoboFree members send over 8 million private messages per month.

Source: MoboFree

related articles:

popular articles:

Thumbnail-Photo: Event: E-commerce Berlin Expo 2021
28.08.2020   #online trading #e-commerce

Event: E-commerce Berlin Expo 2021

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year.

E-commerce Expo views itself as a community and a meeting point for all major decision-makers in the e-commerce sector. We bring together leaders in the e-commerce industry to offer online sellers and retailers the opportunity to develop their ...

Thumbnail-Photo: Please give us shopping, events, and emotions!...
15.09.2020   #online trading #customer satisfaction

Please give us shopping, events, and emotions!

What should cities do to attract more visitors?

Online retail, coronavirus pandemic, monotony – city centers are fighting many battles these days. But although times might be tough for brick-and-mortar businesses, all is not lost when it comes to pedestrian zones.However, retailers should ...

Thumbnail-Photo: Video marketing in times of Corona
09.07.2020   #digital marketing #online marketing

Video marketing in times of Corona

The potential of video content for retailers

The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...

Thumbnail-Photo: Retail & Brand Experience World Congress 2020...
06.07.2020   #e-commerce #retail

Retail & Brand Experience World Congress 2020

A unique edition for an unusual context

Since the global pandemic is still impacting our daily lives, the Retail&Brand team and Fira de Barcelona are finding a new way to reconnect all the industry actors and rebuild ecosystems to accelerate recovery. This year we are transforming ...

Thumbnail-Photo: How to help urban street commerce thrive
10.09.2020   #brick and mortar retail #city centre

How to help urban street commerce thrive

The science of stores, streets, and public space

It turns out the amount of urban street commerce is strikingly related to population size. The biggest metro areas in the U.S. have one retail, food, or service establishment for roughly every 120 people, while the smallest metro areas have roughly ...

Thumbnail-Photo: Virtual pop-up stores
29.06.2020   #virtual reality #pop-up store

Virtual pop-up stores

Here today, change Up tomorrow

They spring up like mushrooms, only to vanish again shortly thereafter – pop-up stores are trendy and now they also increasingly “pop up” online. We spoke with Mohamed Haouache, CEO and Founder of Storefront, about the magical ...

Thumbnail-Photo: William Davidson Award for publication in the field of retail research...
25.06.2020   #digitization #shopping habits

William Davidson Award for publication in the field of retail research

Award-winning article identifying five different customer journey segments

Oliver Emrich, Professor of Management and Social Media at Johannes Gutenberg University Mainz (JGU), has been awarded the prestigious William R. Davidson Award for a publication in the field of retail research.Entitled "Loyalty Formation for ...

Thumbnail-Photo: Merchants can build their own businesses by choosing the right daily...
10.08.2020   #e-commerce #online platform

Merchants can build their own businesses by choosing the right daily deal platforms

Bargaining and the three-way transaction that defines the daily deal market

Researchers from the University of Maryland and Harvard University analyzed the bargaining process between the daily deal platforms Groupon as well as LivingSocial and merchants to identify the trade-offs made by both parties during the transaction ...

Thumbnail-Photo: Retailers say credit insurance plan could increase liquidity during...
15.07.2020   #retail #coronavirus

Retailers say credit insurance plan could increase liquidity during pandemic downturn

Backstop for trade credit insurance

The National Retail Federation welcomed a report released this week calling for a federal backstop for trade credit insurance, saying the proposal could help provide liquidity badly needed by retailers as they recover from the recession brought on ...

Thumbnail-Photo: Sustainability is surviving COVID-19
27.07.2020   #sustainability #coronavirus

Sustainability is surviving COVID-19

Trends and consumer demographics for sustainable products and brands

The NYU Stern Center for Sustainable Business and IRI® published the results of new research examining consumer purchases of sustainability-marketed consumer packaged goods in the US and taking a closer look at the top 10 states in terms of per ...