Company News • 13.03.2013

Proxama announces NFC smart poster partnership with Signbox

Proxamas TapPoint™ platform is an online campaign and voucher management...
Proxama's TapPoint™ platform is an online campaign and voucher management system which enables brands, retailers, agencies and media owners to create NFC marketing campaigns.
Source: Proxama

Proxama, the leading provider of near field communications (NFC) mobile wallet and mobile marketing technology, has announced that it is to partner with innovative sign and visual communications manufacturer Signbox, to develop smartposter campaigns for leading brands and retailers.

The two companies anticipate working with leading consumer-facing brands to design and deploy NFC-based proximity marketing campaigns from early 2013. Signbox will deliver Enlighten, their stylish, eye catching range of back-lit NFC and QR code smartposters and Proxama will provide its NFC marketing management platform TapPoint™ as the tool for creating, managing, deploying and analysing consumer interactions for the smart poster campaigns.  Both companies have been at the forefront of NFC developments, advocating the increased use of NFC-enabled devices as an effective way for brands to actively engage with their customers.

Commenting on the announcement, Miles Quitmann, managing director of Proxama said: “Over the last 12 months we have delivered a number of successful NFC marketing campaigns aimed at consumers for brands such as EAT., Very, Orange and Nokia which demonstrate the power of the location-based consumer interaction. By linking up with Signbox we can quickly launch NFC marketing campaigns for those innovative brands looking to get one step ahead of their rivals in a bid to gain consumers’ attention. We are now in a position to develop and deliver large scale campaigns that will provide brands with the very latest in customer engagement techniques. Our TapPoint™ campaign management platform also gives advertisers ‘real time’ analytics on performance, quickly enabling ‘test and learn’ strategies, to identify which locations and creative treatments perform best.”

Mark Bartlett, Managing Director of Signbox Ltd, commented, “Signbox is delighted to partner with Proxama; our smartposter and smartsticker solutions coupled with Proxama’s extensive technical knowledge and TapPoint™ campaign management platform, creates a powerful and persuasive product offer for brand custodians, retailers and campaign managers, giving them an unrivalled opportunity to enhance relationships with customers and prospects.  Together Signbox and Proxama are the forefront of consumer engagement, changing the way people interact with the brands and marketing messages that surround them.”

related articles:

popular articles:

Thumbnail-Photo: DJ, play me a song while I shop!
18.11.2019   #brick and mortar retail #in-store marketing

DJ, play me a song while I shop!

Can music increase sales volume? Retail store music playlists generated in real-time make it possible

How do you select the right music and ad spots for your retail store to play at just the right time? Do you have an employee who visits every store armed with a USB stick and downloads ready-made playlists to the respective equipment?Are there ...

Thumbnail-Photo: E-commerce Berlin Expo 2020 - first speakers announced!...
19.12.2019   #e-commerce #retail

E-commerce Berlin Expo 2020 - first speakers announced!

Save the date: the 13th of February of 2020, STATION-Berlin

This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced - and saying that they are good and solid, is a real ...

Thumbnail-Photo: Get your business ready for E-commerce!
30.09.2019   #e-commerce #customer satisfaction

Get your business ready for E-commerce!

E-commerce Berlin Expo 2020 starts on the 13th of February 2020

The E-commerce Berlin Expo 2019 gathered more than 55000 visitors, 150 exhibitors and 45+ speakers taking part in the annual fair. The numbers speak for themselves - EBE has become one of the most important e-commerce events in Europe. However, ...

Thumbnail-Photo: Five retailers are opening stores for every retailer closing stores...
28.08.2019   #retail #brick and mortar retail

Five retailers are opening stores for every retailer closing stores

New report by IHL Group debunks the retail apocalypse narrative

More than five retail chains are opening stores for every retailer that is closing stores in 2019, according to new research from IHL Group. This is up from 3.7 in 2018. The company also reports that the number of chains adding stores in 2019 has ...

Thumbnail-Photo: AllFacebook Marketing Conference 2020
11.12.2019   #marketing planing #event

AllFacebook Marketing Conference 2020

The Social Media Marketing Conference will take place in March 2020 in Munich

3 days, 4 stages, more than 40 speakers, 1000+ participants and 100% social media marketing for companies. At the AllFacebook Marketing Conference from March 17 to 19, 2020 in Munich, Germany, industry participants will meet, exchange ideas and ...

Thumbnail-Photo: All Influencer Marketing Conference 2020
11.12.2019   #digital marketing #marketing planing

All Influencer Marketing Conference 2020

The All Influencer Marketing Conference will take place for the fourth time on 19 March 2020 at the ICM Munich.

Influencer marketing is becoming more and more important! The importance of this discipline has rapidly increased in the marketing plan and almost every company is doing influencer marketing or is planning to do so in the near future. Why? No ...

Thumbnail-Photo: VKF Renzel takes over exclusive distribution of EasyCubes...
23.10.2019   #product presentation #goods illumination

VKF Renzel takes over exclusive distribution of EasyCubes

The sales promotion specialist VKF Renzel took over the sole distribution of the
EasyCubes product presentation system for the DACH region with effect from
23.09.2019

After VKF Renzel was already involved in the successful product launch, this is now the consistent further development. ...

Thumbnail-Photo: Sensory experiences increase in-store sales
29.11.2019   #digital signage #pos marketing

Sensory experiences increase in-store sales

New Research from Mood Media confirms that sensory marketing has a positive emotional, cognitive and behavioral impact on shoppers

Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, today released a new quantitative behavioral marketing study, “Quantifying the Impact of Sensory Marketing,” which ...

Thumbnail-Photo: POS TUNING supports Grips&Co
26.09.2019   #sales promotion #product presentation

POS TUNING supports "Grips&Co"

POS TUNING is committed to promoting young talent in the retail

Since the magazine "Rundschau für den Lebensmittelhandel" launched the Grips&Co competition, the annual cult event for junior staff, HR specialists and brand industry has been taking place for almost 40 years. Two days of ...

Thumbnail-Photo: Vast majority of consumers plan to return holiday gifts...
03.10.2019   #pos marketing #personalization

Vast majority of consumers plan to return holiday gifts

“Retailers need to seize the moment."

During the upcoming holiday season 77 percent of consumers surveyed said they plan to return a portion of their gifts, with nearly 20 percent expecting to return more than half of their presents (sorry grandma!). This is both a blessing and a curse ...

Supplier

VKF Renzel GmbH
VKF Renzel GmbH
Im Geer 15
46419 Isselburg
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
loadbee GmbH
loadbee GmbH
Nikolaus-Otto-Straße 13
70771 Leinfelden-Echterdingen
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg