Company News • 27.05.2015

Removing barriers to cross-border trade

European eCommerce association strongly supports ambitious EU Commission plans

About EMOTA: The European Multi-Channel and Online Trade Association, EMOTA, is...
About EMOTA: The European Multi-Channel and Online Trade Association, EMOTA, is the voice of online and distance sellers in the EU. EMOTA represents online and distance sellers from 12 markets, including Germany, France, Spain and Italy
Source: EMOTA

EMOTA, the European eCommerce Association, strongly supports the EU Commission’s commitment to redoubling the EU efforts for the removal of the remaining barriers to EU cross-border selling.  The Digital Single Market Package, presented by the EU Commission on 6 May, echoes many of the EMOTA key policy priorities in ensuring a seamless EU Digital Single Market for products and services.

EMOTA Secretary General Mr Maurits Bruggink: EMOTA’s main goal is to help policy makers dismantle the complex barriers faced by sellers and consumers when engaging in cross-border trade. We are keen to work with the EU Commission, Parliament and Member States both in Brussels and at the national level to ensure a better understanding of the real challenges faced by sellers in cross-border eCommerce and to help implement the most efficient solutions, be it via legislative initiatives or industry and consumer group initiatives.

EMOTA published in November 2014 a list of the top priorities for online sellers in the Digital Single Market. The EMOTA Key Messages in the Context of the Digital Single Market Package:

A functional and competitive data protection framework

EMOTA calls on policy makers to make the adoption of a workable and functional data protection framework a top priority in the context of the Digital Single Market Package. The further development of eCommerce and a data driven economy should be the primary goals of the EU data protection reform. A complex set of data protection rules risks to monopolize data processing, reduce consumer awareness and hamper SMEs from making full use of the digital economy.

Preventing discriminatory measures while guaranteeing the seller’s freedom of contract

EMOTA strongly supports policy makers in ensuring that consumers, and sellers alike, are not discriminated against (e.g. based on the consumer’s place of residence, or via unfair restrictions imposed on sellers). At the same time, it is crucial that sellers are allowed to choose the markets they should serve, based on the investments needed(e.g. securing the necessary payment channels, delivery and returns contracts, guarantees, after sales services and other administrative obligations) and the competitiveness of their offers. Policy makers should not restrict the freedom of sellers to adjust their offers to the needs and costs of the respective markets, as long as this does not result in unfair discriminatory measures against consumers.

The EMOTA Members initiatives, such as the EMOTA eCommerce Trustmark, require sellers to ensure full transparency in the case of any restrictions applied to cross-border sales, in line with the EU Services Directive and the Consumer Rights Directive. EMOTA welcomes the EU Commission recent initiatives to identify any unfair restrictions imposed on sellers, which should be analysed carefully on a case by case basis.   

A timely full harmonisation and simplification of consumer protection rules in online sales

EMOTA welcomes the EU Commission commitment to further harmonise consumer protection rules in distance sales contracts for goods and the plans to facilitate the possibility for sellers to rely on their national laws in cross-border sales (the so called “home option”). Any such initiatives should aim to make cross-border trade more attractive to a greater number of sellers, especially SMEs.  

A true One Stop Shop for VAT

EMOTA also welcomes the EU Commission plans to enable a Value Added Tax “One Stop Shop”, thus reducing administrative burdens for cross-border sales and ensuring a level playing field across the EU 28 markets.

Engaging with all stakeholders for timely market oriented solutions to cross-border trade barriers

EMOTA encourages policy makers and all stakeholders in the eCommerce value chain to engage in the development of meaningful industry initiatives meant to encourage more sellers to sell online and cross-border. Such initiatives could be developed in partnership with postal operators, payment providers or data companies. EMOTA strongly believes that in order to ensure a high level of competitiveness in a timely framework, policy makers, enforcement bodies and stakeholders should work towards identifying the best solutions that could be implemented by the industry, only to then enshrine these into legislation, should this be necessary for ensuring a level playing field across the EU Single Market.  

Source: EMOTA

related articles:

popular articles:

Thumbnail-Photo: Of local heroes and global players
04.07.2019   #online trading #digital marketing

Of local heroes and global players

An overview of online marketplaces

Amazon and eBay – many retailers heavily rely on these top names. Yet there are other online marketplaces that could offer useful features. After all, the easy solution isn’t necessarily the perfect fit for ...

Thumbnail-Photo: BOPIS: state of the retail industry
16.08.2019   #e-commerce #customer satisfaction

BOPIS: state of the retail industry

Customer experience in the “Buy online, pick up in-store” process

“Retailers who are winning in the BOPIS game have a mature inventory management system that clearly indicates what is available for BOPIS, but those who prioritize order fulfillment are building the greatest customer loyalty as their BOPIS ...

Thumbnail-Photo: 5 essentials for customer experience leaders...
18.07.2019   #customer satisfaction #customer relationship management

5 essentials for customer experience leaders

Gather customer feedback and analyze it

Customer experience is fundamental to your business and needs to be in your company’s strategy.However, CX leaders are challenged with what it means to spearhead these efforts. To improve their influence, and subsequent results, CX leaders can ...

Thumbnail-Photo: 91% of SMBs think customer reviews are critical...
25.07.2019   #customer satisfaction #customer relationship management

91% of SMBs think customer reviews are critical

Survey about online customer reviews on platforms

Uberall, Inc., a location marketing solution for businesses, released new data on how small- and medium-sized businesses feel about online customer reviews across platforms like Yelp, TripAdvisor, Facebook, Instagram, Google and more. For the ...

Thumbnail-Photo: Rewarding customers for sustainable shopping...
29.07.2019   #sustainability #loyalty cards

Rewarding customers for sustainable shopping

Koin Rewards & Fidel bring loyalty and card-linking together

Koin Rewards, the ethical rewards platform built on the blockchain, announced that it has partnered with card linking API Fidel to build a responsible and sustainable rewards program for shoppers.Koin Rewards is working with Fidel to build a ...

Thumbnail-Photo: Choosing the right marketplace for your business: A profitable niche...
17.06.2019   #online trading #marketing research

Choosing the right marketplace for your business: A profitable niche product is key

"Platform strategies are critical for success," says Dr. Kai Hudetz of the IFH Cologne (Institute for Trade Research)

Ebay or Amazon, Zalando or Otto? Retailers have many options when it comes to an online marketplace where they can sell their merchandise. Success for retailers hinges on making good choices.Dr. Kai Hudetz, CEO of the IFH Cologne, gives tips on what ...

Thumbnail-Photo: “What do you have that nobody else has?”...
16.09.2019   #data management #digital marketing

“What do you have that nobody else has?”

Exhibitor statements from the halls of DMEXCO 2019 on marketing trends and technology

We from iXtenso were visiting DMEXCO 2019 and looked around for the latest opportunities and technologies for marketers. We asked some companies what makes their solution unique – here are some answers. ...

Thumbnail-Photo: Five retailers are opening stores for every retailer closing stores...
28.08.2019   #retail #brick and mortar retail

Five retailers are opening stores for every retailer closing stores

New report by IHL Group debunks the retail apocalypse narrative

More than five retail chains are opening stores for every retailer that is closing stores in 2019, according to new research from IHL Group. This is up from 3.7 in 2018. The company also reports that the number of chains adding stores in 2019 has ...

Thumbnail-Photo: The POS TUNING Pizza Presenter
24.07.2019   #product presentation #refrigerated shelves

The POS TUNING Pizza Presenter

The presentation solution for round pizzas in the chilling area

At the point of sale, customers can only buy what they see. This is the motto of POS TUNING from Bad Salzuflen, the solution provider for optimized product presentation at the point of sale for almost all product categories.The POS T Pizza Presenter ...

Thumbnail-Photo: Return on experience: The new kind of customer loyalty...
12.08.2019   #customer satisfaction #customer retention

Return on experience: The new kind of customer loyalty

US retailers benefit if they keep pace with rapid rise in customer expectations

New research conducted by alternative payments provider Klarna across 2,000 US consumers and 250 retail decision makers, reveals that retailers are struggling to retain their customers as consumers today increasingly have zero tolerance for a poor ...

Supplier

HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
loadbee GmbH
loadbee GmbH
Nikolaus-Otto-Straße 13
70771 Leinfelden-Echterdingen
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen