Company News • 14.09.2015

Shopkick blows past 15 million users, doubles in one year

On track to drive $800 million in sales for retail and brand partners in 2015

Cyriac Roeding, co-founder and CEO of shopkick.
Cyriac Roeding, co-founder and CEO of shopkick.
Source: shopkick
Shopkick, the shopping companion app that makes in-store shopping more rewarding, personal and enjoyable, has blown past 15 million users worldwide, doubling its user base in one year.

Shopkick’s passionate users also spent almost two hours per month in the shopkick app during July 2015 according to Nielsen data. This made shopkick number one in engagement among top-tier shopping apps*, far exceeding time spent on Amazon and other large retailers’ apps, which together averaged a half-hour of engagement per user that month.

“If you stacked all of the gift cards that users have received from shopkick, the pile would be 18 Empire State Buildings, or over four miles, high. That’s 15 billion Kicks, or $60 million, that we’ve rewarded to shopkick users just for shopping how they want to shop,” said Cyriac Roeding, co-founder and CEO of shopkick. “From saving time, money and earning rewards, to discovering the things you are looking for or otherwise would have missed without shopkick, we are reinventing the shopping experience by transforming a store, into your personalized store.”

Along with overwhelming consumer satisfaction and retention, shopkick now has more than 300 large brand partners including Procter & Gamble, Unilever, Kraft and Pepsi, as well as 25 retail partners, including Macy’s, Best Buy, American Eagle, Sports Authority and JCPenney.

shopkick has more than 20,000 shopBeacons installed at more than 14,000 large...
shopkick has more than 20,000 shopBeacons installed at more than 14,000 large stores.
Source: shopkick
By dramatically improving the shopping experience for consumers, shopkick’s retail and brand partners have seen directly measurable increases in engagement and sales. Customers who start using shopkick make 26% more purchases at shopkick partner stores, compared to exactly matched customer control groups that did not use shopkick.

In total, shopkick generated a cumulative $1 billion in assisted revenue for its retail and brand partners from 2010 to 2014. In 2015 alone, shopkick expects to drive an additional $800 million to $1 billion in sales. To date, 52% of all sales driven by shopkick have been proven to be purely incremental. Of those, 74% came from new customers that shopkick introduced to its partners, while 26% came from increased loyalty of stores’ existing customers.

As a pioneer of beacon technology, shopkick has more than 20,000 shopBeacons installed at more than 14,000 large stores, allowing users to be rewarded for the simple act of visiting a store. These Apple iBeaconTM-compatible devices emit a patented, encrypted signal, using a combination of Bluetooth Low Energy (BLE) and ultrasound technology, which shopkick users and retailers’ own apps can pick up. Shopkick has driven over 90 million store visits and 140 million direct product engagements from users scanning its products from among the aisles at stores.

Source: shopkick

related articles:

popular articles:

Thumbnail-Photo: The most inspired Christmas commercials 2020...
17.12.2020   #digital marketing #sales promotion

The most inspired Christmas commercials 2020

Messages for the holidays

The year 2020 was an odd one, a difficult one for many, and the holidays are no different. How are retailers reacting to that in their Christmas commercials and what messages do they send out for the holidays? Here is an international selection from ...

Thumbnail-Photo: The car’s the star
19.01.2021   #food retail #self service

The car’s the star

GB’s drive-thru grows in popularity

The trend for ordering food and drinks from our cars at Britain’s growing number of drive-thru restaurants soared from September to November 2020 according to global information company The NPD Group. There were 121 million visits to ...

Thumbnail-Photo: No business intelligence, no future
05.04.2021   #brick and mortar retail #data analysis

No business intelligence, no future

Why retailers should bet on data intelligence

Online store operators can track their visitors "at every click".  Many brick-and-mortar retailers, on the other hand, don't know much about their (potential) customers. Yet all industry experts agree: data is worth its weight in ...

Thumbnail-Photo: Say hello to E-commerce Berlin Virtual Edition!...
25.03.2021   #e-commerce #digital marketing

Say hello to E-commerce Berlin Virtual Edition!

Free virtual conference on May 26-27th 2021

The COVID-19 still has a significant impact on us all, which has led us to postpone E-commerce Berlin Expo 2021, and fill the gap with E-commerce Berlin - Virtual Edition.Based on participants' expectation we intend to keep the event onsite, so ...

Thumbnail-Photo: Zalando onboards C&A to Connected Retail
18.02.2021   #online trading #brick and mortar retail

Zalando onboards C&A to Connected Retail

Network passes 3.000 active stores mark

Zalando, Europe’s leading online platform for fashion and lifestyle, continues to grow its Connected Retail network at high speed. The program now counts over 3.000 active stores, selling to millions of Zalando customers online. Since the ...

Thumbnail-Photo: Spicy flavor for your local online marketing...
04.01.2021   #digital marketing #marketing planing

Spicy flavor for your local online marketing

Register now for today's webtalk "retail salsa" at 4:00 pm!

A store with an attractive location, a high frequency of passers-by and some word-of-mouth advertising and customers automatically stumble into your store. What was once enough for local reach is no longer considered a guarantee of success ...

Thumbnail-Photo: COVID-19 lockdowns kill small businesses
24.02.2021   #consulting #coronavirus

COVID-19 lockdowns kill small businesses

Snackable Solutions community for actionable tips to survive

The government lockdowns in response to the COVID-19 pandemic may destroy small businesses. In response to widespread lockdowns on small businesses around the United States, Dennis Consorte founded Snackable Solutions. It is a community where ...

Thumbnail-Photo: How ugly labels can increase purchase of unattractive produce...
05.03.2021   #sales promotion #product presentation

How "ugly" labels can increase purchase of unattractive produce

Why do consumers reject unattractive produce?

Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.The study, forthcoming in ...

Thumbnail-Photo: Food mail order between 1931 and 2021
01.03.2021   #online trading #e-commerce

Food mail order between 1931 and 2021

Specialty retailer Jungborn does e-commerce for seniors

Food and online retail – the two terms don't always go together in Germany. And then e-commerce for seniors on top of that? It is precisely in this niche that specialty mail order company Jungborn wants to establish itself. And it has been ...

Thumbnail-Photo: How the industry thinks: The most important trends for 2021...
05.01.2021   #brick and mortar retail #digitization

How the industry thinks: The most important trends for 2021

What awaits retailers after the first Corona year?

2020 – most certainly not an easy year. But many agree: The only way forward is to look ahead. So we asked industry insiders – retailers, academics, manufacturers – what they expect for this year. How will changing customer ...

Supplier

Seven Senders GmbH
Schwedter Straße 36 A
10435 Berlin
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
Navori Labs
Navori Labs
Rue du lion d'or 4
1003 Lausanne
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn