Personell Announcements • 26.05.2014

The ANA and BAA join forces to elevate brand building

Bob Liodice, President and CEO of the ANA
Bob Liodice, President and CEO of the ANA
Source: ANA

The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) today announced that their boards of directors unanimously approved plans for the ANA to acquire the BAA as of July 1, 2014.

The acquisition reflects the long term strategies of both organizations to extend marketing capabilities and intellectual brand building capital through increased scale, focused resources and broadened leadership. For ANA members, the integration of BAA will increase marketers’ exposure to promotion marketing, experiential and relationship marketing, and shopper marketing.

These areas of expertise are captured as part of BAA’s stewardship of the REGGIE Awards which recognizes and celebrates leading integrated campaigns. The program is renowned for identifying the most outstanding U.S. brand activation campaigns across a variety of marketing categories. Additionally, BAA hosts a number of high profile industry events including its signature Law Conference which will complement ANA’s Advertising Law and Public Policy Conference.

BAA’s members will enjoy increased exposure to the marketer community as reflected in the breadth of ANA’s 600 member companies – that represent more than 10,000 brands and $250 billion of marketing spend. Additionally, ANA’s scale will support BAA’s product and service expansion to its multiple constituencies. The synergies afforded to both organizations are expected to facilitate improved productivity and increased member company service.

Bob Liodice, President and CEO of the ANA said; “We are extremely pleased to bring the BAA into the ANA family. As an organization focused on leadership and marketing excellence, our goal is to provide our members with the tools and information they need to excel as marketers. The BAA’s portfolio of products and services enriches and compliments ANA’s offerings. By acquiring the BAA, the ANA will be able to enhance its programs and the insights we deliver to our members.”

Bonnie Carlson, President and CEO of the BAA expressed her support and commented; “We are delighted to bring our organization together with the ANA. We believe that our combined assets will accelerate the realization of our core strategies and benefit our constituencies in many ways. ANA and BAA share similar values and we look forward to sharing the benefits that our combination will bring.”

The memberships of both organizations are expected to formally ratify the acquisition at their respective membership meetings in June.

Source: ANA

related articles:

popular articles:

Thumbnail-Photo: Innovation in sales!
30.01.2020   #online trading #customer satisfaction

Innovation in sales!

N3XT by MediaMarktSaturn – finding ideas for customers and company

What do customers want? How can you create a more intense and powerful shopping experience? And what new technologies and innovations can help in this endeavor? MediaMarktSaturn has set up its own innovation unit to find answers to these and similar ...

Thumbnail-Photo: E-commerce Berlin Expo 2020 - first speakers announced!...
19.12.2019   #e-commerce #retail

E-commerce Berlin Expo 2020 - first speakers announced!

Save the date: the 13th of February of 2020, STATION-Berlin

This is where e-commerce insights combine with business knowledge and one of a kind networking, during the fifth edition on E-commerce Berlin Expo. The first speakers have already been announced - and saying that they are good and solid, is a real ...

Thumbnail-Photo: Seven password best practices for retailers
18.11.2019   #data management #it security

Seven password best practices for retailers

Authentication, encryption, administration

No one likes to use passwords, but they are critical to securing access to systems with valuable business data. Retailers, like any other business, should require passwords as part of their security policies to protect POS systems, backroom ...

Thumbnail-Photo: AllFacebook Marketing Conference 2020
11.12.2019   #marketing planing #event

AllFacebook Marketing Conference 2020

The Social Media Marketing Conference will take place in March 2020 in Munich

3 days, 4 stages, more than 40 speakers, 1000+ participants and 100% social media marketing for companies. At the AllFacebook Marketing Conference from March 17 to 19, 2020 in Munich, Germany, industry participants will meet, exchange ideas and ...

Thumbnail-Photo: All Influencer Marketing Conference 2020
11.12.2019   #digital marketing #marketing planing

All Influencer Marketing Conference 2020

The All Influencer Marketing Conference will take place for the fourth time on 19 March 2020 at the ICM Munich.

Influencer marketing is becoming more and more important! The importance of this discipline has rapidly increased in the marketing plan and almost every company is doing influencer marketing or is planning to do so in the near future. Why? No ...

Thumbnail-Photo: Retail & Brand Experience World Congress
30.01.2020   #e-commerce #retail

Retail & Brand Experience World Congress

The second Retail & Brand will seek to awaken the consumer’s emotions

“The event will showcase technology, business models and disruptive experiences in commerce and brands.”The most disruptive current retail will be on display at Fira de Barcelona at the second Retail & Brand Experience World ...

Thumbnail-Photo: The favour of the hour
01.01.2020   #sustainability #refrigeration cabinets

The favour of the hour

Energy efficiency and environmental awareness in retail

The current events in the frozen food industry show: Energy efficiency and environmental awareness are becoming increasingly important. Old refrigerants have to be replaced in freezers and retail has to act.The demands placed on food retailers are ...

Thumbnail-Photo: First national Use Your Gift Card Day on January 18th...
06.01.2020   #event #sales promotion

First national Use Your Gift Card Day on January 18th

$1 billion in gift cards go unused each year

A new shopping holiday will debut on January 18th to encourage people to get out and use their holiday gift cards before they become part of the 1 billion dollars in gift cards that go unused each year.   National retailers and restaurants are ...

Thumbnail-Photo: VKF Renzel takes over exclusive distribution of EasyCubes...
23.10.2019   #product presentation #goods illumination

VKF Renzel takes over exclusive distribution of EasyCubes

The sales promotion specialist VKF Renzel took over the sole distribution of the
EasyCubes product presentation system for the DACH region with effect from
23.09.2019

After VKF Renzel was already involved in the successful product launch, this is now the consistent further development. ...

Thumbnail-Photo: Britain’s thrifty young fashionistas
24.01.2020   #customer satisfaction #sustainability

Britain’s thrifty young fashionistas

More than half of 25-34-year-olds buy second-hand clothes

Savvy young Brits are buying, selling, mending, swapping and renting their clothes, according to the latest research from Mintel.‘Thrifting’ is the way forward among young British fashion shoppers, as Mintel research shows that in the ...

Supplier

VKF Renzel GmbH
VKF Renzel GmbH
Im Geer 15
46419 Isselburg
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Mood Media GmbH
Mood Media GmbH
Wandalenweg 30
20097 Hamburg
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen