Retail & Brand Experience World Congress
Brand communication and digitization at the Marble Arch Store
2Checkout software buying survey reveals details on purchasing preferences
The Northern Spaniards have realized that a great store window display doesn’t have to break the bank
Launch of the examining consumer and business insights in private brands
The flagship will open in historic ladies' mile early June
Winter Olympics and Paralympics in PyeongChang 2018
Modernizing the brand experience in-store
America's oldest Made in USA tailored clothing maker has launched a new flagship website and brand identity update
As part of a collaborative ‘trinity’ partnership, the Finnish airport operator Finavia Corporation, Italian luxury brand Bulgari and global travel retailer Dufry have worked together to develop the first Bulgari jewelry, watches and ...
Time and again, people can admire them at the Oktoberfest in Munich: the most fashionable and trendy Dirndls and Lederhosen. Fans of the so-called ‘Tracht’ attire (it refers to traditional garments worn in German-speaking countries, ...
Regardless of all the technical innovations, analog retail displays, i.e., physical display stands, continue to be an important sales promotion tool at the point of sale (POS). The benefit of displays is that they stand out from a variety of ...
Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...
There are twelve of them all over the world. The store design required a little more patience than is the case with other stores. The sales floor in Tauentzienstraße measures 658 square meters in size and looks stylish and playful, yet not ...
Skilken|Gold, a national retail developer, today announced that they sold six Walmart Neighborhood Market grocery stores to The Hampshire Companies and their South Korean partner. The properties were sold for $78 million. The six properties, all ...
The Interactive Advertising Bureau (IAB) today announced the launch of a first-of-its kind marketplace for publishers’ content studios, to showcase the wealth of ways these dynamic creative powerhouses apply their storytelling expertise to ...
Spar Netherlands enjoyed a very successful year in 2016, with the company achieving good sales results. This year, working jointly with Spar independent retailers and suppliers, Spar Netherlands is rolling out a number of initiatives aimed at ...
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At the EuroShop 2017, nothing is more important than having a great trade fair booth. Technology and digitization are not just great toys, they are also amazing gadgets to showcase your brand. Virtual reality and interactive designs are major ...
Trace One, the global leader in private label management software, today released a special report titled, “12 Truths about Private Label Success: Marketing Challenges and Opportunities.” The report includes findings from a recent Trace ...
SPAR Group, a leading global supplier of merchandising and other retail services, announced that it has taken a majority position in a newly created joint venture corporation acquiring ownership from The Interpublic Group (“IPG”) in ...
The Global GfK/NPD Brand Report, a single repository of category data across countries covered by both NPD and GfK, aligns brand names, key attributes, and attribute values with a powerful front-end interface that highlights key strengths and market ...
Trace One, the global leader in private label management software, today announced the appointment of Christophe Vanackère as CEO and Michael Cohen as Chief Technology Officer (CTO). The new leadership follows the acquisition of Trace One ...
Store design and trade fair presentation are the direct touchpoints between a brand and the customer. We talked with Michael Ostertag-Henning, Managing Partner at the creative agency Schmidhuber, about how increasing digitization impacts brand ...
Shopper, retailer and industry: product marketing needs to include these parties’ interests at the POS system. That’s good advice from Lars Roisch, Managing Director of the Stein Promotions Agency. In this interview, he explain how his ...
Global outdoor lifestyle brand Timberland today announced a partnership with responsible fabric manufacturer Thread, furthering both brands' longstanding commitment to environmental and social responsibility. Crafted from plastic ...
Private label brands (PLBs), like Costco’s Kirkland or Walmart’s Great Value,represent 17 per cent of total sales in the United States, growing by about 13 per cent annually. That’s big business for retailers, and it could be ...
International brand retail specialist Liganova announces the appointment of Daniel Kellmereit as new managing director for Liganova USA Inc., based in San Francisco/Silicon Valley. Born in Germany, Daniel has lived and worked ...
Last night, industry CEOs and key figureheads gathered at the star-studded Walpole British Luxury Awards in London to share the success of exceptional brands, experiences and individuals in the luxury sector, both within Britain, and ...
Over hill, over dale or off to bed ‒ getting to test products directly in the store is a real advantage brick-and-mortar businesses have over online retailers. All of our senses become a part of the purchase decision in this case. Creating an ...
Tasting wine in a different way: With the aim to enhance the popularity of the brand „Barefoot“ a promotion agency in Hamburg, Germany developed a special promotion concept which is quite different from usual food tastings.It was ...
Despite its recent dip in trading, 51 percent of UK manufacturers ranked Asda as the overall top retailer, based on key criteria such as clearest strategy and best buying team, in the 2015 UK PoweRanking study launched today by the retail and ...
"Opening 22 new stores is exciting for us, especially during the fall season when we have such an extensive boot assortment to showcase. Expanding our store base allows us to grow our footprint in areas we already call home, while ...
The J.D. Power 2015 Home Buyer/Seller Satisfaction StudySM, now in its eighth year, measures customer satisfaction with the nation's largest real estate companies among customers in four segments: first-time buyers, repeat buyers, ...
In retail, it pays to stand out from the crowd, and STORES Magazine’s 2015 Hot 100 Retailers list finds several of the fastest-growing companies in the U.S. have emerged head and shoulders above their competitors by honing a niche that clicks ...
Kimberly-Clark Corporation published its annual report on sustainability, providing a comprehensive overview of the company's sustainability efforts, focusing on case studies that highlight social and environmental progress throughout the ...
Destination Maternity Corporation announced it opened a A Pea in the Pod shop in shop at Harrods, the iconic Knightsbridge department store in London. This relationship marks the first time A Pea in the Pod branded apparel and its unrivaled ...
U.S. consumers are often urged to “buy American,” and some special interest groups even claim that buying foreign products is inappropriate, or even immoral. But when it comes to buying domestic products, positive feelings for ...
Research and Markets has announced the addition of the "An Insight into the US Mobile Advertising Market" report to their offering. This report insight presents an overview of the existing environment as well as future ...
The Brand Brilliance Awards recognizes the most influential and dynamic brand marketers across four categories: Brand Activation (Active Brand Award), Industry Impact (Game Changer Award), Legacy (Hero Brand Award) and Creativity (Inspiration ...
Manufacturers will meet with PRO Group-affiliated distributors at the annual Group Merchandising Conference (GMC) June 15-17, 2015 at the Embassy Suites Atlanta at Centennial Olympic Park. During the 3 day conference vendors will have the ...
The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...
Next time you look up at a higher shelf in a store or down at your phone when making a purchase, think about how the direction you are looking could influence your decision. According to a new study in the Journal of Consumer Research, ...
If you're trying to sell a new brand of cereal, teaming up with Kellogg's or General Mills would seem like a really great idea. However, a new study in the Journal of Consumer Research shows that partnering with established brands ...
ChannelAdvisor Corporation announced the acquisition of E-Tale Holdings Limited, a UK-based company that offers a leading global “Where to Buy” solution. With this acquisition, ChannelAdvisor offers the industry’s first holistic ...
The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) today announced that their boards of directors unanimously approved plans for the ANA to acquire the BAA as of July 1, 2014. The acquisition reflects the ...
PunchTab, the leading omni-channel engagement and insights platform, released a new study on Millennial purchase behavior among fashion brands and retailers. More than 1,200 Millennials participated in the study, which reveals the key buying drivers ...
What’s the first name that comes to your mind when you hear ‘discount retailer’? Chances are that the names Wal-Mart or Target pop up – and it’s not surprising because these are two of the most valuable retail brands in ...
Haarlem/Netherlands – Netherlands-based M&S Mode has selected iShopShape’s Mockshop, Sampleroom and StyleShoots products to streamline key processes, including visual merchandising (VM), product range visualisation, and product photography. This ...
Influenced by radio, television, print and Internet, your customer enters the store ready to buy, only to be overwhelmed by the countless number of products. For this reason, in-store advertising is becoming increasingly critical to the marketing ...
