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brand management

Unmistakable, no matter where, with what and when. If this applies to a brand, it has done everything right.

Thumbnail-Photo: #DMWF returns to North America for a must-see hybrid conference and...
04.08.2022   #event #digital marketing

#DMWF returns to North America for a must-see hybrid conference and exhibition

Bringing together the brightest minds in digital marketing

With a new location for 2022, Digital Marketing World Forum (DMWF) will be taking over the Santa Clara Convention Center, California, on 5-6 October 2022; for two days of top-level strategic content and digital marketing insights, networking, and ...

Thumbnail-Photo: American and European retail brands bounce back better as values...
02.05.2022   #retail #coronavirus

American and European retail brands bounce back better as values increase post-COVID

Big retailers like Amazon and Walmart apply their logistics expertise to adapt in innovative ways to the ‘new normal’

American and European retail brands are leading the global retail sector in bouncing back better from the pandemic, with Amazon and Walmart leading the way. In a world of changing customer demand and disrupted supply chains, these big retailers are ...

Thumbnail-Photo: Renting instead of buying: A sustainable consumption system on the rise?...
04.04.2022   #sustainability #fashion

Renting instead of buying: A sustainable consumption system on the rise?

Highlights from a webtalk about subscription services and circular economy at Decathlon

Companies often find themselves in a balancing act: they have to prioritize between long-term and short-term goals. How much do we invest in sustainable business models and environmental and climate protection? Many entrepreneurs are faced with ...

Thumbnail-Photo: Digital asset management best practices
28.02.2022   #data management #digital marketing

Digital asset management best practices

Why a DAM platform should be at the center of your brand management strategy

Branding is key to standing out in today’s competitive business landscape and forming an enduring relationship with customers. A strong brand identity not only raises awareness about what you do and what you stand for, but also increases ...

Thumbnail-Photo: NIKE, Inc. acquires RTFKT, a start-up creating virtual fashion...
14.12.2021   #digitization #fashion

NIKE, Inc. acquires RTFKT, a start-up creating virtual fashion

Merging sport, fashion, culture and gaming in a virtual world

NIKE, Inc. announced the acquisition of RTFKT, a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming.“This acquisition is another step that accelerates Nike’s digital ...

Thumbnail-Photo: DICKS Sporting Goods and NIKE create connected partnership...
08.11.2021   #omnichannel #app

DICK'S Sporting Goods and NIKE create connected partnership

Omnichannel app and event marketing for an enhanced shopping experience

DICK'S Sporting Goods and NIKE, Inc. have forged a transformative, connected partnership designed to enhance the shopping experience for DICK'S and NIKE customers. This first-of-its-kind collaboration will allow DICK'S and NIKE to each ...

Thumbnail-Photo: Online shoppers prefer authentic content from real consumers...
01.09.2021   #digital marketing #brand management

Online shoppers prefer authentic content from real consumers

New research: less than 10 percent of purchases impacted by influencer content

The majority (79%) of online shoppers reveal that user-generated content (UGC) such as images and videos from other consumers highly impacts their purchasing decisions according to new research. But only 9% say the same for content produced by ...

Thumbnail-Photo: Magical shopping experience
10.06.2021   #customer satisfaction #app

Magical shopping experience

Finally Harry Potter fans can visit the official Harry Potter flagship store New York City

Harry Potter New York will set a new standard for themed retail, combining breath-taking design, exquisite craftsmanship, hand-crafted props, exciting interactive elements and exclusive products - inviting fans to experience the Wizarding World in a ...

Thumbnail-Photo: Theyre just not that into you
05.02.2021   #customer relationship management #marketing

They're just not that into you

Consumer-brand relationship insights for marketers and brand communication

Researchers from Western University, Indiana University, and Washington State University published a new paper in the Journal of Marketing that deals with communication strategies towards consumers that have a certain connection to a brand.The ...

Thumbnail-Photo: The Rolling Stones open ‘world exclusive’ flagship store in London...
16.09.2020   #shop design #design

The Rolling Stones open ‘world exclusive’ flagship store in London

Iconic band imagery in store design

The rock ‘n’ roll legends that are the Rolling Stones opened their world-first flagship store, ‘RS No. 9 Carnaby’ on 9th September at 9 Carnaby Street in London’s Soho. The new store, created in partnership with ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #customer experience

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: Sustainability is surviving COVID-19
27.07.2020   #sustainability #coronavirus

Sustainability is surviving COVID-19

Trends and consumer demographics for sustainable products and brands

The NYU Stern Center for Sustainable Business and IRI® published the results of new research examining consumer purchases of sustainability-marketed consumer packaged goods in the US and taking a closer look at the top 10 states in terms of per ...

Thumbnail-Photo: Retail & Brand Experience World Congress 2020...
06.07.2020   #e-commerce #retail

Retail & Brand Experience World Congress 2020

A unique edition for an unusual context

Since the global pandemic is still impacting our daily lives, the Retail&Brand team and Fira de Barcelona are finding a new way to reconnect all the industry actors and rebuild ecosystems to accelerate recovery. This year we are transforming ...

Thumbnail-Photo: Word-of-mouth marketing: effective strategy
26.06.2020   #customer satisfaction #marketing

Word-of-mouth marketing: effective strategy

Study says arrogance is the secret to sales

A new study from Michigan State University published in Journal of the Academy of Marketing Science shows that leveraging consumer arrogance might be marketers' most effective strategy for promoting their brands and products."Arrogance is ...

Thumbnail-Photo: Crowdsourcing campaign to save Modells Sporting Goods and 3300 jobs...
03.03.2020   #digital marketing #marketing

Crowdsourcing campaign to save Modell's Sporting Goods and 3300 jobs

Mitchell Modell offers outside investment opportunities

Modell's Sporting Goods, America's oldest, family-owned and operated retailer of sporting goods, has announced that for the first time in its 130-year history, they are closing more than 15 percent of the stores in its fleet, and offering ...

Thumbnail-Photo: Vans opens its first community-driven retail store in LA...
12.02.2020   #brick and mortar retail #fashion

Vans opens its first community-driven retail store in LA

Including gallery, lounge, workshop and event space

Vans opens its first community-driven retail and event space in Downtown Los Angeles. The 11,500 square feet space pays homage to Los Angeles' deep skateboarding roots and thriving art community over two floors featuring work from a number of ...

Thumbnail-Photo: retail trends 1/2020: focus EuroShop 2020
05.02.2020   #digital signage #lighting systems

retail trends 1/2020: focus "EuroShop 2020"

The current issue with all trends around retail

Would you like to find out about the latest retail trends in technology, marketing, lighting, store design and logistics, browsing page by page? We would be happy to send you our current print edition retail trends on the focus "EuroShop ...

Thumbnail-Photo: Blind Date is so yesterday! Know your customers!...
13.01.2020   #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

Thumbnail-Photo: Smell – association - sale?
06.01.2020   #marketing #in-store marketing

Smell – association - sale?

How scents affect your customers

It’s highly likely that you have entered a store and immediately noticed a distinctive scent. The deliberate use of scents is no longer a rare occurrence. For quite some time now, companies like Abercrombie & Fitch, Motel One or Singapore ...

Thumbnail-Photo: Changing markets: embracing disruption to harvest opportunity...
18.06.2019   #digitization #event

Changing markets: embracing disruption to harvest opportunity

Reporting from the first annual Retail & Brand Experience World Congress in Barcelona

More than 200 industry insiders highlighted the many challenges facing the retail sector today in interesting talks and lectures.Topics included the customer experience, the use of technologies, digital media, omnichannel strategies, personalization ...

Thumbnail-Photo: Burger King and Millennium Hotels discuss brand messaging...
18.03.2019   #marketing #marketing planing

Burger King and Millennium Hotels discuss brand messaging

Incite Groups free webinar, 14:00 GMT 3rd April

Nearly two-thirds of millennials and Gen Z express a preference for brands that have a point of view and stand for something. As customers demand a more personalised and meaningful relationship with the brands of their choice, it is imperative you ...

Thumbnail-Photo: Footwear market expected to grow rapidly
15.03.2019   #fashion #trend research

Footwear market expected to grow rapidly

Application insights, latest trends, developments, and forecasts to 2021

Global Footwear Market is expected to grow at a significant CAGR in the upcoming years as the scope and its applications are rising enormously across the globe. Footwear is a garment worn on the feet to protect and comfort against adversities of the ...

Thumbnail-Photo: The Guinness Storehouse in Dublin – a powerful customer magnet...
14.03.2019   #customer satisfaction #customer relationship management

The Guinness Storehouse in Dublin – a powerful customer magnet

Brand advertising with taps, creamy whitecaps, and hashtags

Just in time for Saint Patrick's Day, we turn our attention to arguably the favorite drink of the Irish: the iconic Guinness beer. Or, more precisely, the home of the stout: the Guinness Storehouse opened its doors in 2000 right in the heart of ...

Thumbnail-Photo: One, two, go: get a new shop window!
27.02.2019   #sales promotion #shop decoration

One, two, go: get a new shop window!

Magnetic films make it possible

Redecorating an entire shop window in 30 seconds? Yes, that's possible! At the Panorama in Berlin we saw exactly that at the booth of the Pioneer Trading Company. The principle is simple: magnetic films with all kinds of motifs can be ...

Thumbnail-Photo: What retailers and brand experts need
08.02.2019   #event #brand management

What retailers and brand experts need

Retail & Brand Experience World Congress

Retail & Brand Experience World Congress (RBEWC) is the industry’s first-ever, all-encompassing event focusing on how retailers and brands can leverage experiential retail to enhance the shopping experience and reach a larger pool of ...

Thumbnail-Photo: What shop design can look like: Foot Locker in London...
08.10.2018   #shopfitting #shop planing

What shop design can look like: Foot Locker in London

Brand communication and digitization at the Marble Arch Store

Power Stores is the name Foot Locker gives to its new stores in different locations. The most recently redesigned store is located near Marble Arch and Oxford Street. ...

Thumbnail-Photo: Brand reputation and control over the purchase dictate shoppers’...
26.09.2018   #customer analysis #brand management

Brand reputation and control over the purchase dictate shoppers’ behavior

2Checkout software buying survey reveals details on purchasing preferences

2Checkout (formerly Avangate), a leader in eCommerce, payments and subscription billing solutions, today released its 2018 Software & SaaS Buying Behavior Survey. The survey of almost 1,000 software and SaaS buyers reveals global buyer ...

Thumbnail-Photo: Attention to detail: Window shopping in Monforte de Lemos and Ourense...
13.09.2018   #lighting concepts #marketing

Attention to detail: Window shopping in Monforte de Lemos and Ourense

The Northern Spaniards have realized that a great store window display doesn’t have to break the bank

Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach ...

Thumbnail-Photo: Private brands make a big comeback
31.07.2018   #marketing research #brand management

Private brands make a big comeback

Launch of the examining consumer and business insights in private brands

Private brand performance within the grocery channel dramatically increased in the past year, posting annual sales of $138 billion across multi-outlet plus convenience store retail channels in the United States in 2017, according to new insights ...

Thumbnail-Photo: Bulletin to open flagship location in Union Square...
14.05.2018   #brick and mortar retail #fashion

Bulletin to open flagship location in Union Square

The flagship will open in historic ladies' mile early June

The store, which is powered by Shopify, is its third in New York City and hosts product from more than 60 female-led brands. Across Bulletin's three stores and online platform, it now supports about 150 brands, most of which are small ...

Thumbnail-Photo: H&M to provide outfits for Swedish teams
09.02.2018   #marketing #fashion

H&M to provide outfits for Swedish teams

Winter Olympics and Paralympics in PyeongChang 2018

H&M created outfits for the Opening and Closing Ceremonies of the Winter Olympics and Paralympics in Pyeongchang. The collection also includes a full and extensive wardrobe for all the Swedish teams to wear in the Olympic village for both ...

Thumbnail-Photo: Mister Baker: How the best Bakery Chain in the UAE remains at the Top!...
12.01.2018   #shop building #shop decoration

Mister Baker: How the best Bakery Chain in the UAE remains at the Top!

Modernizing the brand experience in-store

Mister Baker is UAE’s top bakery chain, specializing in creating memorable celebration experiences. Established in 1990, it has a wide network of 18 stores across the Emirati states. Recently, Mister Baker decided to upgrade and update its ...

Thumbnail-Photo: Hardwick Clothes re-launches brand, growing heritage fashion appeal...
10.10.2017   #e-commerce #fashion

Hardwick Clothes re-launches brand, growing heritage fashion appeal

America's oldest Made in USA tailored clothing maker has launched a new flagship website and brand identity update

Drafting off of steady seasonal increases in both wholesale and retail sales, including the company's first line in clothing retailer Saks Fifth Avenue's New York City stores and Southern department store Dillard's, as well as ...

Thumbnail-Photo: Helsinki Airport’s luxury selection broadens...
28.09.2017   #brand management #pop-up store

Helsinki Airport’s luxury selection broadens

Bulgari unveils its first jewelry, watches and leather goods Pop-up at an airport

As part of a collaborative ‘trinity’ partnership, the Finnish airport operator Finavia Corporation, Italian luxury brand Bulgari and global travel retailer Dufry have worked together to develop the first Bulgari jewelry, watches and ...

Thumbnail-Photo: What shop design can look like: Angermaier Trachten in Munich...
25.09.2017   #shop building #shopfitting

What shop design can look like: Angermaier Trachten in Munich

Dirndls and Lederhosen in an attractive setting

Time and again, people can admire them at the Oktoberfest in Munich: the most fashionable and trendy Dirndls and Lederhosen. Fans of the so-called ‘Tracht’ attire (it refers to traditional garments worn in German-speaking countries, ...

Thumbnail-Photo: Point of sale displays: Utilizing the brand effect...
14.09.2017   #POS marketing #displays

Point of sale displays: Utilizing the brand effect

How a good design concept can lead to more sales

Regardless of all the technical innovations, analog retail displays, i.e., physical display stands, continue to be an important sales promotion tool at the point of sale (POS). The benefit of displays is that they stand out from a variety of ...

Thumbnail-Photo: New marketing perspectives in the dmexco World of Experience...
11.09.2017   #event #digital marketing

New marketing perspectives in the dmexco World of Experience

From the Internet of Things to virtual reality: In the connected world, the focus is on consumers and their personal experience

Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing ...

Thumbnail-Photo: What shop design can look like: the Lego flagship store in Berlin...
31.08.2017   #shop design #shop equipment

What shop design can look like: the Lego flagship store in Berlin

So many bricks: The Lego Store in Berlin was newly opened and is now the only flagship store in Germany.

There are twelve of them all over the world. The store design required a little more patience than is the case with other stores. The sales floor in Tauentzienstraße measures 658 square meters in size and looks stylish and playful, yet not ...

Thumbnail-Photo: Skilken Gold sells six Walmart neighborhood markets for 78 Million...
19.07.2017   #design #brand management

Skilken Gold sells six Walmart neighborhood markets for 78 Million dollars

National retail developer is the first in the country to build and sell Walmart Neighborhood Market's newest store prototype

Skilken|Gold, a national retail developer, today announced that they sold six Walmart Neighborhood Market grocery stores to The Hampshire Companies and their South Korean partner. The properties were sold for $78 million. The six properties, all ...

Thumbnail-Photo: First-ever marketplace for content studios
03.07.2017   #event #brand management

First-ever marketplace for content studios

IAB to showcase publishers’ powerful brand storytelling capabilities

The Interactive Advertising Bureau (IAB) today announced the launch of a first-of-its kind marketplace for publishers’ content studios, to showcase the wealth of ways these dynamic creative powerhouses apply their storytelling expertise to ...

Thumbnail-Photo: Spar Netherlands renovates stores throughout the country to reflect new...
28.04.2017   #shopfitting #design

Spar Netherlands renovates stores throughout the country to reflect new design style

Initiative is aimed at building an even stronger brand

Spar Netherlands enjoyed a very successful year in 2016, with the company achieving good sales results. This year, working jointly with Spar independent retailers and suppliers, Spar Netherlands is rolling out a number of initiatives aimed at ...

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