Company News • 10.05.2016

True Religion redefines clienteling and next-gen customer engagement

"Band" app delivers holistic view of the shopper to support personalized in-store experiences

Photo: True Religion redefines clienteling and next-gen customer engagement...
Source: True Religion

True Religion Apparel has partnered with Aptos and Formula 3 Group to enhance and extend the functionality of its Apple Watch "Band" app to redefine the practice of clienteling and next-generation in-store customer engagement. The app is now fully integrated with Aptos CRM and Clienteling to deliver a holistic view of shopper history and loyalty program data.

When first launched in December 2015, True Religion's Band app was fully integrated with Aptos Mobile Store Point of Sale and Aptos Enterprise Order Management in a pioneering approach that leverages the latest consumer and enterprise technology to unite the online and in-store retail worlds and to "arm" sales associates with a powerful new customer engagement tool supporting an "endless aisle" experience. With the new Aptos CRM and Clienteling integration, the latest release of the Band app now gives store associates the ability to offer more personalized in-store customer engagement via rich customer insights delivered at a glance.

Once True Religion loyalty members opt in to a mobile app that integrates with geo fencing and in-store beacons, every time they enter a store, associates on the sales floor are alerted via Apple Watch haptic response. One tap of the watch opens a wealth of customer information from previous interactions on the web or in-store -- including the customer's buying patterns, sales history, and suggested selling recommendations based on information constantly gathered within Aptos CRM's live, multi-channel customer database and made actionable via Aptos Clienteling.

Rich product imagery offers associates a virtual view of past purchases, and social media integration incorporates profile pictures so store associates can recognize and greet customers by name. Additionally, associates can understand what products are currently trending in a given category, location or across the store fleet, and filter items by price point.

The app provides a new interactive user interface that eliminates the information gap between store associate and the retail enterprise. Critical customer data is no longer confined to the back-office, and can no longer exit with store associates upon their departure. Associates are liberated from the point of sale and free to move throughout the store to cater to customer needs.

"The Apple Watch clienteling application from Formula 3 Group powered by Aptos CRM/Clienteling is retail personalization realized," said John Hazen, senior vice president, Direct to Consumer & Omnichannel, True Religion, Inc. "For store associates to be notified via haptic touch on the watch that a customer has entered the store and then provided with their purchase history in a visual manner is the "Holy Grail" of insight and personalization. With this new integration, we hope to empower sales associates with the customer information and tools they need to better serve customers, while elevating the customer experience and converting more sales."

"In the current age of engage, providing personalized, highly relevant experiences is absolutely critical," said Russ Ronchi, owner of Formula 3 Group, LLC. "Aptos' cloud-based singular commerce platform supports ease of integration to power traditional means of doing business as well as cutting-edge digital initiatives to support new innovation in customer engagement."

"The physical store can be retailers' most valuable asset in the customer journey," said Noel Goggin, CEO and culture leader for Aptos. "With its visionary Apple Watch Band app, True Religion clearly understands this opportunity to unite its digital and physical retail environments to support unified commerce and seamless experiences that inspire customer brand loyalty and associate engagement."

With over 122,000 stores live on its singular commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions to generate over $523 billion in annual revenues.

Source: Aptos

related articles:

popular articles:

Thumbnail-Photo: A pearl among commodities: encouraging impulse buys...
11.09.2019   #pos marketing #customer analysis

A pearl among commodities: encouraging impulse buys

How to make the most of wait times

It’s wonderful if customers come to retail stores to buy things. It’s fantastic if they buy more than they planned to purchase. This offers many opportunities, especially for brick and mortar retailers as surveys show: customers are more ...

Thumbnail-Photo: Choosing the right marketplace for your business: A profitable niche...
17.06.2019   #online trading #marketing research

Choosing the right marketplace for your business: A profitable niche product is key

"Platform strategies are critical for success," says Dr. Kai Hudetz of the IFH Cologne (Institute for Trade Research)

Ebay or Amazon, Zalando or Otto? Retailers have many options when it comes to an online marketplace where they can sell their merchandise. Success for retailers hinges on making good choices.Dr. Kai Hudetz, CEO of the IFH Cologne, gives tips on what ...

Thumbnail-Photo: Cox Business Annual Survey: What do customers want?...
31.05.2019   #cashpoints #brick and mortar retail

Cox Business' Annual Survey: What do customers want?

Survey shows consumers want greater connection and more American-made products from the small businesses.

Small businesses should keep their cashiers, according to the 2019 Cox Business Consumer Pulse on Small Businesses. The Amazon Go cashier-less shopping model is only of growing interest among respondents ages 18-29 – up eight percentage points ...

Thumbnail-Photo: The POS TUNING Pizza Presenter
24.07.2019   #product presentation #refrigerated shelves

The POS TUNING Pizza Presenter

The presentation solution for round pizzas in the chilling area

At the point of sale, customers can only buy what they see. This is the motto of POS TUNING from Bad Salzuflen, the solution provider for optimized product presentation at the point of sale for almost all product categories.The POS T Pizza Presenter ...

Thumbnail-Photo: Digital food retail: customers expect more personalization...
07.06.2019   #personalization #food delivery service

Digital food retail: customers expect more personalization

New research sponsored by precima shows retailers must act quickly to develop a detailed understanding of shopping missions.

The fast-changing dynamics of the food retailing environment continue to challenge companies to keep pace with fast-changing shopper demands. The latest of these shifting shopper requirements involves their behavior on digital platforms and is ...

Thumbnail-Photo: Consumers demand sustainable fashion but won’t pay more...
28.06.2019   #sustainability #fashion

Consumers demand sustainable fashion but won’t pay more

Top five demands for the industry to become more sustainable

New research suggests over half (52 percent) of consumers in the UK and US want the fashion industry to become more sustainable, with calls for reduced packaging and fair pay for workers among their top demands. But only 29 percent of these ...

Thumbnail-Photo: Smile please! How to showcase products with amazing photos...
31.05.2019   #online marketing #product presentation

Smile please! How to showcase products with amazing photos

Quick guide to product photography

There is one fundamental difference between online and brick-and-mortar stores: Customers cannot touch, smell or try out the products. Essentially, the eyes decide whether something is ordered or not.That’s why product images and descriptions ...

Thumbnail-Photo: Digital natives value brick and mortar stores …...
11.07.2019   #consulting #customer satisfaction

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...

Thumbnail-Photo: Crisis management in retail: Making a mountain out of a molehill –...
18.07.2019   #online trading #brick and mortar retail

Crisis management in retail: Making a mountain out of a molehill – what now?

How retailers should prepare for crisis communication

A lengthy order, a faulty delivery, an unsatisfactory customer service - all this is quickly evaluated and spread on the Internet and can have negative consequences for the retailer. We talked to Alexander De Ruiter from OBI4wan about the tasks ...

Thumbnail-Photo: SPAR continues European expansion with entry into Kosovo...
02.08.2019   #brick and mortar retail #business developement

SPAR continues European expansion with entry into Kosovo

6 store openings in 2019 and 7 more planned for 2020

The voluntary food retail organization SPAR International announces the brand’s entry into the Kosovan retail market, the 27th European market, in line with their expansion strategy.SPAR Kosovo is a new entity set up by a consortium of ...

Supplier

CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln