Company News • 02.03.2016

Unicoop Firenze delivers award winning shopping experience

Using NCR app and omnichannel software platform

NCR announced that Unicoop Firenze has launched a new service to its customers using the NCR mobile shopper app and NCR omnichannel platform.

Unicoop Mobile Shopper enables customers to scan items in their shopping baskets with their smartphone and check-out the whole basket through their app at the point-of-sale (POS) or self-checkout, thereby helping to improve the overall customer experience and helping to increase customer loyalty. Unicoop’s innovative omnichannel solution was awarded the Best Omnichannel Solution during EHI Retail Institute’s retail technology awards ceremony that took place on February 23, the first day of the EuroCIS 2016 trade show in Dusseldorf.

Supplier
Logo: NCR GmbH

NCR GmbH

Steinerne Furt 67
86176 Augsburg
Germany
Francesco Bruscoli von Unicoop: mit dem reta 2016.
Francesco Bruscoli von Unicoop: mit dem reta 2016.
Source: EHI Retail Institute

Unicoop Firenze is one of the largest cooperative retailers (coop) in Italy. With 104 stores in Tuscany and 12 stores in the capital city of Rome, Unicoop Firenze employs approximately 8,500 people and operates 12 convenience stores, 63 mini markets, 29 supermarkets and hypermarkets. Unicoop Firenze has laid the foundation for a fully integrated omnichannel strategy with a unified business logic and data layer that integrates sales touchpoints, store management systems as well as e-commerce applications provided by an NCR omnichannel software platform.

To improve customer experience and increase the efficiency of store operations, Unicoop introduced a new smartphone-based application that integrates a broad range of in-store, loyalty and digital services and speeds up the checkout process.

With the SalvApp Unicoop customers are now able to create smart shopping lists and opt-in for dynamic, targeted marketing promotions. Once in the store, they can scan the items they want to purchase and apply e-coupons from promotions. Once their shopping is completed, customer can check out the whole basket using their mobile at the NCR self-checkouts. Additional features, such as store locator functionality or detailed product information, further enhance customer experience and drive usage rates.

Riccardo Rapi, CIO at Unicoop Firenze said: “In recent years, we put a lot of effort in the renewal or our entire application portfolio to support all company processes and move to a completely digital platform. Unicoop Firenze traditionally focusses on new solutions for its sales network which includes self-service solutions that are used widely since 1998. Our re-engineered self-service approach now has been extended to the use of NCR shopping app. Moreover it makes new services available for our members anytime and anywhere thereby supporting their needs before, during and after purchasing.”

The unified data layer provided by the omnichannel software platform enables the routing of even the most complex promotion transaction data to the right application. This provides a true omnichannel experience for customers, while at the same time automating store operations for easy and efficient central management and control.

“Enhancing the shopping experience via a smartphone-based application has significantly enhanced Unicoop’s self-service approach,” explained Wolfgang Jonasson, Vice President EMEA at NCR Retail Solutions. “With the massive increase in adoption of digital services, NCR has worked with Unicoop to establish a platform that provides value now, as well as preparing for leadership in future retail trends, such as the Internet of Things.”

Source: NCR

related articles:

popular articles:

Thumbnail-Photo: Better customer care on Twitter leads to increase in customer...
18.09.2020   #customer satisfaction #customer relationship management

Better customer care on Twitter leads to increase in customer satisfaction

Responses to queries on social media impact service quality perception

Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research in the INFORMS ...

Thumbnail-Photo: Get your business ready for E-commerce Berlin Expo 2021!...
08.10.2020   #e-commerce #digital marketing

Get your business ready for E-commerce Berlin Expo 2021!

Meeting point for all major decision-makers in the e-commerce sector

E-commerce Berlin Expo is the biggest pure-play e-commerce event in the (tech) capital city of Germany. Over 9,000 visitors and 200 exhibitors are expected every year. E-commerce Expo views itself as a community and a meeting point for all ...

Thumbnail-Photo: Labor Day ads up, consumers’ planned spend down...
04.09.2020   #online trading #e-commerce

Labor Day ads up, consumers’ planned spend down

Half of consumers plan to purchase items for Labor Day

Numerator has launched a consumer sentiment survey to understand how people plan to celebrate, shop, and spend for Labor Day. Overall, almost two-thirds of consumers expect to celebrate and shop for Labor Day differently this year and 49% expect to ...

Thumbnail-Photo: 4 tips on how to handle customer complaints
13.08.2020   #consulting #customer satisfaction

4 tips on how to handle customer complaints

How you can effectively respond to negative reviews and use them to be a benefit to your company

Most retailers don’t like customer complaints. Plus, they also mean extra work. Yet ignoring complaints is not a great long-term strategy because any bad customer experience can haunt your brand if it becomes public. That’s why retailers ...

Thumbnail-Photo: Social commerce opportunities on TikTok for merchants...
31.10.2020   #online trading #social media

Social commerce opportunities on TikTok for merchants

Partnership between Shopify and TikTok

On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Business platform, we've seen brands around the world make real connections with our users by ...

Thumbnail-Photo: Boom time for bicycle retailers
28.09.2020   #online trading #customer satisfaction

Boom time for bicycle retailers

What is the recipe for success? iXtenso visited three bicycle retailers

What does it take to be successful during these growth times? iXtenso looks at three very different retailers – from online, to offline and all that lies between. Find out more in our exclusive video! ...

Thumbnail-Photo: Spotlight on ... city centre
15.09.2020  

Spotlight on ... city centre

Learn more about the challenges that city centres are currently facing in our focus topic

What attracts customers to city centres these days? You can find possible answers to all aspects of city marketing with us. ...

Thumbnail-Photo: Come together: local retailers connect with local customers...
15.09.2020   #brick and mortar retail #customer relationship management

Come together: local retailers connect with local customers

The online platform Ladenfreun.de connects local retailers with potential customers. The common denominator: A product.

How can you bridge the gap and connect online retail to pedestrian zones? A Nuremberg startup wondered how this could be accomplished and came up with a solution: Ladenfreun.de. In this interview, founder Matthias Hueber talks about the idea behind ...

Thumbnail-Photo: 3 steps to personalisation in e-commerce
04.08.2020   #online trading #e-commerce

3 steps to personalisation in e-commerce

How retailers can build trust and foster customer loyalty

The COVID-19 pandemic has left a visible mark on the retail sector, and companies have had to find new ways to reach consumers effectively in a very short time. Many companies that had previously focused on stationary retail have expanded their ...

Thumbnail-Photo: Sustainability is surviving COVID-19
27.07.2020   #sustainability #coronavirus

Sustainability is surviving COVID-19

Trends and consumer demographics for sustainable products and brands

The NYU Stern Center for Sustainable Business and IRI® published the results of new research examining consumer purchases of sustainability-marketed consumer packaged goods in the US and taking a closer look at the top 10 states in terms of per ...