Company News • 09.02.2010

VCODisp transforms the checkout area into a comfort zone for customers

The VCODisp software supports the connection of an optional cus-tomer display,...
The VCODisp software supports the connection of an optional cus-tomer display, positioned wherever required. Thus the customers can keep an eye on the weighing information while packing their shopping or looking for change.

More space and better overview at the checkout: At the EuroCIS 2010 (Hall 14, B 67), METTLER TOLEDO is showing food re-tailers how to improve the overview and create space in the sensitive checkout area – creating the perfect shopping experience for for customers with VCODisp.

Many consumers are familiar with the situation: shopping may be relaxing, but when it comes to paying things get hectic: the person behind is hurrying you while the one in front is still busy packing their shopping. This makes it difficult for customers to keep an eye on the monitor of the cash register and the display of the scales.

More scope for design in the checkout zone

Retailers who weigh at the checkout can effectively coun-teract such disruptions with the Virtual Checkout Display VCODisp: this software tool enables you to display cash register information and weighing data on the checkout monitor as well as on separate displays on the scales. "This considerably expands the scope retailers have in designing the checkout area”, explains Julia Obstfelder, METTLER TOLEDO Head of Marketing Retail Region Central Europe. For example, the retailer can decide to do without a separate display for the scales in order to have more space available on the checkout band. He can also complement the display of the weighing information on the monitor of the cash register with an extra display at the end of the checkout band – where the customers pack their shopping. “Consequently, retailers are able to use the VCODisp in accordance with the space available to them in the checkout zone, minimising delays and distur-bances”, says Julia Obstfelder. “The customer is able to see the information on the scales at all times, while pack-ing their shopping or searching for change.”

Thank you for shopping with us!

VCODisp displays all weighing information from the scanner scales such as article text, net weight, tare as well as kilo-price and end-price of the weighed goods. The layout of the display, its position, font size, and colour can be chosen freely within legal regulations. This way, retail chains can adjust the colour and lettering of the dis-plays to meet their own design requirements. “Clear, easy-to-read displays invoke trust in the customer”, Julia Obstfelder emphasises. Thanks to the flexibility in design, VCODisp creates the opportunity adjust the display of the weighing information to particular customer needs. This means that it is not a problem to use larger lettering in supermarkets with a lot of elderly customers, enhancing customer loyalty through better service.”

Certified all over Europe

VCODisp was certified for the whole of Europe by the regulatory authority in the Netherlands, NMI in 2008. The legally required reset function can be carried out with the help of the reset button on the scanner or on a sepa-rate keypad. VCODisp is available as Windows or LINUX-based software and is suitable for all METTLER TOLEDO DIVA scanner scales. Already installed scales can be upgraded with a software update. VCODisp can be integrated into any ordinary cash register application.

Over 6,000 installations already

VCODisp has been tried and tested. METTLER TOLEDO has already equipped more than 6,000 Wincor Nixdorf checkout systems with VCODisp. The VCODisp customers include the REWE chain.

Logo: Mettler-Toledo GmbH

Mettler-Toledo GmbH

Ockerweg 3
35396 Gießen

related articles:

popular articles:

Thumbnail-Photo: Retailers say credit insurance plan could increase liquidity during...
15.07.2020   #retail #coronavirus

Retailers say credit insurance plan could increase liquidity during pandemic downturn

Backstop for trade credit insurance

The National Retail Federation welcomed a report released this week calling for a federal backstop for trade credit insurance, saying the proposal could help provide liquidity badly needed by retailers as they recover from the recession brought on ...

Thumbnail-Photo: COVID-19: Study reveals impact on hourly workforce...
04.05.2020   #online trading #e-commerce

COVID-19: Study reveals impact on hourly workforce

78 percent are worried about making ends meet during the pandemic and 47 percent have less than $1,000 in savings

Bluecrew, the staffing technology platform connecting job seekers with W-2 protected hourly work, released new survey results which indicate hourly workers are bearing the brunt of unemployment and uncertainty in the face of the COVID-19-fueled ...

Thumbnail-Photo: Growth of online grocery sales in 2020
30.04.2020   #online trading #e-commerce

Growth of online grocery sales in 2020

New research by Mintel

The latest research from Mintel reveals the online grocery market is forecast to grow by 33 percent in 2020 to reach an estimated value of £16.8 billion, up from £12.7 billion in 2019. This phenomenal rise follows four consecutive years ...

Thumbnail-Photo: Video marketing in times of Corona
09.07.2020   #digital marketing #online marketing

Video marketing in times of Corona

The potential of video content for retailers

The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...

Thumbnail-Photo: 3 steps to personalisation in e-commerce
04.08.2020   #online trading #e-commerce

3 steps to personalisation in e-commerce

How retailers can build trust and foster customer loyalty

The COVID-19 pandemic has left a visible mark on the retail sector, and companies have had to find new ways to reach consumers effectively in a very short time. Many companies that had previously focused on stationary retail have expanded their ...

Thumbnail-Photo: Which businesses should be open?
17.06.2020   #brick and mortar retail #coronavirus

Which businesses should be open?

MIT study looks at tradeoffs between economic value and public health, across different types of retail

Banks and bookstores. Gyms and juice bars. Dental offices and department stores. The Covid-19 crisis has shuttered some kinds of businesses, while others have stayed open. But which places represent the best and worst tradeoffs, in terms of the ...

Thumbnail-Photo: Upturn for brick and mortar retail in city centres?...
17.07.2020   #brick and mortar retail #customer relationship management

Upturn for brick and mortar retail in city centres?

Economic development and city marketing about current measures

Bonn's inner city – like all other cities in Germany – is struggling with the consequences of the Corona lockdown. We asked directly on site what support there is from the economic development and city marketing departments. This ...

Thumbnail-Photo: Coronavirus: most Americans now using face masks...
15.05.2020   #brick and mortar retail #coronavirus

Coronavirus: most Americans now using face masks

New nationwide survey from Fast

A new nationwide survey from Fast shows that the vast majority of Americans – 88 percent – are now using face masks, but 19% want to personally receive a COVID-19 vaccine before they feel safe shopping in stores again, while another 29 ...

Thumbnail-Photo: In-store farming: growing parsley inside the supermarket...
26.06.2020   #sustainability #in-store marketing

In-store farming: growing parsley inside the supermarket

Purchasing locally grown products

One aspect of globalization means that it’s possible for consumers to buy products from anywhere on Earth. That’s also why a head of lettuce may have traveled more miles from the place it was grown to the supermarket than some salad ...

Thumbnail-Photo: Sustainability is surviving COVID-19
27.07.2020   #sustainability #brand management

Sustainability is surviving COVID-19

Trends and consumer demographics for sustainable products and brands

The NYU Stern Center for Sustainable Business and IRI® published the results of new research examining consumer purchases of sustainability-marketed consumer packaged goods in the US and taking a closer look at the top 10 states in terms of per ...


POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen