Company News • 21.04.2016

Multitouch solution improves traveller experience at Frankfurt Airport

Third largest European Airport informs and guides travellers in
real-time thanks to the new Interactive Airport Desk

The Interactive Airport Desks are part of the Fraport AG digitisation strategy...
The Interactive Airport Desks are part of the Fraport AG digitisation strategy of providing personalised services and information for the travelling process.
Source: COSALUX GmbH

Fraport AG, the operator of Frankfurt Airport, is now making full use of Interactive Airport Desks based on the integrated polytouch® solution from Pyramid Computer GmbH. A popular feature in consumer applications, multi-touch systems are now increasingly used in commercial and industrial settings.

With the installation of polytouch interactive display solutions in Frankfurt Airport, users have access to real-time information on flights and directions, in addition to detailed shopping, dining and service opportunities. The guidance system and information terminal, which has an integrated computer and scanning unit, was installed by Offenbach, Germany-based COSALUX GmbH.

The installation provides several advantages for travellers, retailers and the airport authority. For travellers, customer-specific and personalised information drawn from six guidance databases in real time can be easily retrieved from any of the Interactive Airport Desks. Users simply scan their paper flight ticket or the ticket QR code displayed on their smartphone to receive travel information regarding itinerary changes, flight delays and gate changes, in addition to direct guidance to their departure gate.

A key practical benefit of the personalised information transfer is the automatic language detection feature, whereby passengers are automatically greeted and receive relevant information in their own language. As the third largest Airport in Europe and one of the busiest international connecting points for long haul flights, travelling passengers will benefit from this streamlined service, which puts the convenience of the traveller at the forefront.

The software embedded in the solution was made by infsoft - a specialist in indoor navigation and positioning system services. It is based on an existing digital 2D/3D map that the company created previously for the Frankfurt Airport app, which digitally covers an area of over one million square meters, some 1,000 points of interest and 30 kilometres of routes. The map has now been fully revised and modified to make the best out of this new exciting application.

Over the coming months, Frankfurt Airport is set to be on the cutting edge of...
Over the coming months, Frankfurt Airport is set to be on the cutting edge of linking online shops with bricks-and-mortar stores.
Source: COSALUX GmbH

Aside from the immediate traveller benefits, each 46-inch interactive display – offering maximum display brilliance and best available touch precision for optimised and intuitive user experience – also creates opportunities for digital signage and retail advertising.

"The Interactive Airport Desk, or I-AID, is more than just a way finding system," explains Alexander Coelius, CEO of COSALUX GmbH. " In addition to maps and positioning, the system provides localised information and offers/promotions from restaurants and shops which are updated daily.”

“In using the Interactive Airport Desks, travellers benefit from information, offers and promotions relevant to them,” continues Coelius. “Users can also type in any search terms they wish, such as ‘coffee’ or ‘newspapers’, offering maximum convenience and efficiency in the unknown transient location that is the airport terminal.”

The shops within the terminal also benefit in the form of increased customer flow and increased revenue thanks to special offers, promotions and further information displayed on the Interactive Airport Desks.  

“The Interactive Airport Desks are part of the Fraport AG digitisation strategy of providing personalised services and information for the travelling process,” continued Coelius. “it improves customer service drastically by offering travellers an easy to use personalised information desk. What’s more, the desk allows Fraport AG to gather quality data on users of the devices, which can then be passed on to retailers looking to target specific consumer groups.”

polytouch’s modular design enables seamless integration of peripherals such as printers, scanners and payment devices. Based on projected capacitive touch (PCT) technology that allows surface-flush installation, polytouch is highly user-friendly and offers numerous customised solutions possibilities.

“There are clear market trends towards new forms of interaction, applications with multiple points of contact and multi-user interactions,” commented Coelius. “Demand for integrated multi-touch system solutions is growing and there is a diverse array of applications distinctly focused on real-time content, with user satisfaction and utility a top priority. Be it product searches, navigation or production process monitoring, operation must be simple and fast.”

Over the coming months, Frankfurt Airport is set to be on the cutting edge of linking online shops with bricks-and-mortar stores. When pilot operation is complete, a double-digit number of additional Interactive Airport Desks will be installed at central points. In the meantime, COSALUX is working on getting the system to interface with a mobile app that provides coupons, among other things, and is intelligently linked to points/awards schemes by referencing passengers' scanned-in personal data. Customer groups can also be clustered together based on gender and age data to deliver highly targeted advertising to specific audiences.

“polytouch fulfils all the demands and requirements originally outlined by Fraport AG. Perhaps most importantly, this solution offers travellers a revolutionary user experience reflecting recent trends and developments in consumer technology.”

Source: Pyramid Computer GmbH

related articles:

popular articles:

Thumbnail-Photo: Wireless with SVN-Flex from SALTO
20.01.2020   #security #security management

Wireless with SVN-Flex from SALTO

SALTO has launched SVN-Flex, a new technology that enables virtual networked access control solutions

In the solutions wireless electronic escutcheons and cylinders act as wire-free updaters. This leads to greater efficiency, security and convenience.The innovation of the SVN-Flex is that users no longer necessarily need hard-wired wall readers to ...

Thumbnail-Photo: Compact for security
17.01.2020   #security #shopfitting

Compact for security

A new security antenna system specifically designed for convenience stores

Retail security systems to prevent theft are a big concern for retailers. Large supermarkets and clothing stores install EAS antennas at the entrance and/or exit areas. Installing this type of feature proves more challenging for stores with a ...

Thumbnail-Photo: Consumer survey: social distancing is changing shopping habits...
10.04.2020   #brick and mortar retail #payment systems

Consumer survey: social distancing is changing shopping habits

Touchless or self-checkout options preferred for instore shopping during COVID-19 pandemic

Nearly two-thirds of consumers are changing their grocery shopping habits in response to the worldwide COVID-19 pandemic, according to a recent consumer survey from Shekel, pioneers in advanced weighing technologies. And 87 percent of shoppers say ...

Thumbnail-Photo: Self-Service for the ultimate customer experience...
19.02.2020   #brick and mortar retail #self-checkout systems

Self-Service for the ultimate customer experience

EuroShop 2020: iXtenso spoke with Diebold Nixdorf

Diebold Nixdorf as a leader in connected commerce offers innovative technologies for the optimized mix of self-service and checkout systems. With the program Storerevolution™ their solutions are a benefit for customers and retailers at the ...

Thumbnail-Photo: Cutting through the tax jungle
25.02.2020   #online trading #e-commerce

Cutting through the tax jungle

Startup helps online retailers to be fully compliant with European VAT regulations

Anyone who sells goods online is obliged to pay value-added tax (VAT). The amount depends on the respective national regulations. But what happens if you have cross-border exports and transactions? How much VAT do sellers have to pay in this case ...

Thumbnail-Photo: The cash register capable of everything
18.02.2020   #customer satisfaction #epos systems

The cash register capable of everything

Flexible use from manned checkout to self-checkout point

Customers walking through the store with their own cash register on hand? This versatility of shop technology and shop fittings corresponds to the change in brick and mortar retail. MAGO wants to help retailers to meet this challenge with ...

Thumbnail-Photo: Toshiba bolsters point-of-sale performance with latest Intel technology...
21.01.2020   #pos marketing #self-checkout systems

Toshiba bolsters point-of-sale performance with latest Intel technology

9th generation Intel® Core™ processor enhances retailer operations and customer experience

Toshiba Global Commerce Solutions continues to empower retailers and enhance the customer experience by integrating Intel’s latest processor technology within its global point-of-sale (POS) systems. The 9th Generation Intel® Core™ ...

Thumbnail-Photo: Collaboration of Hobbii.dk with Delfi Technologies...
01.04.2020   #electronic shelf labels (ESL) #electric displays

Collaboration of Hobbii.dk with Delfi Technologies

Danish e-commerce company has found the recipe for physical stores

In August 2019, the popular e-commerce store, Hobbii.dk, opened its first physical store in Roskilde. Within the next three years, the yarn store expects to open another 60 stores. The store universe must be the same offline as well as online - a ...

Thumbnail-Photo: Electronic shelf labels: photo store introduces new technology...
09.05.2020   #electronic shelf labels (ESL) #electric displays

Electronic shelf labels: photo store introduces new technology

Cooperation between Photografica and Delfi Technologies

Photografica is a professional photography store in the heart of Copenhagen. Here, personal counseling and service play a crucial role. To the benefit of both employees and customers, the store has installed electronic price tags.With a central ...

Thumbnail-Photo: Poindus VariPOS TSE Solution
11.02.2020   #security #pos systems

Poindus VariPOS TSE Solution

TSE for German fiscal regulations

Kassensicherungsverordnung (KassenSichV) regulates the technical requirements for electronic recording and security systems, such as Point-of-Sale (POS) systems & electronic cash registers in order to end the manipulation and potential tax ...

Supplier

SES-imagotag Deutschland GmbH
SES-imagotag Deutschland GmbH
Bundesstraße 16
77955 Ettenheim
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
POSIFLEX GmbH
POSIFLEX GmbH
Flinger Broich 203
40235 Düsseldorf
Frost-Trol s.a.
Frost-Trol s.a.
Ctra. Valencia-Barcelona, km. 68,9
12080 Castellon
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Checkpoint Systems GmbH
Checkpoint Systems GmbH
Ersheimer Str. 69
69434 Hirschhorn a. Neckar
Diebold Nixdorf
Diebold Nixdorf
Heinz-Nixdorf-Ring 1
33106 Paderborn
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Saint Gobain Sovis
Avenue de la Republique
2407 Chateau Thierry Cedex