Company News • 21.04.2016

Multitouch solution improves traveller experience at Frankfurt Airport

Third largest European Airport informs and guides travellers in
real-time thanks to the new Interactive Airport Desk

The Interactive Airport Desks are part of the Fraport AG digitisation strategy...
The Interactive Airport Desks are part of the Fraport AG digitisation strategy of providing personalised services and information for the travelling process.
Source: COSALUX GmbH

Fraport AG, the operator of Frankfurt Airport, is now making full use of Interactive Airport Desks based on the integrated polytouch® solution from Pyramid Computer GmbH. A popular feature in consumer applications, multi-touch systems are now increasingly used in commercial and industrial settings.

With the installation of polytouch interactive display solutions in Frankfurt Airport, users have access to real-time information on flights and directions, in addition to detailed shopping, dining and service opportunities. The guidance system and information terminal, which has an integrated computer and scanning unit, was installed by Offenbach, Germany-based COSALUX GmbH.

The installation provides several advantages for travellers, retailers and the airport authority. For travellers, customer-specific and personalised information drawn from six guidance databases in real time can be easily retrieved from any of the Interactive Airport Desks. Users simply scan their paper flight ticket or the ticket QR code displayed on their smartphone to receive travel information regarding itinerary changes, flight delays and gate changes, in addition to direct guidance to their departure gate.

A key practical benefit of the personalised information transfer is the automatic language detection feature, whereby passengers are automatically greeted and receive relevant information in their own language. As the third largest Airport in Europe and one of the busiest international connecting points for long haul flights, travelling passengers will benefit from this streamlined service, which puts the convenience of the traveller at the forefront.

The software embedded in the solution was made by infsoft - a specialist in indoor navigation and positioning system services. It is based on an existing digital 2D/3D map that the company created previously for the Frankfurt Airport app, which digitally covers an area of over one million square meters, some 1,000 points of interest and 30 kilometres of routes. The map has now been fully revised and modified to make the best out of this new exciting application.

Over the coming months, Frankfurt Airport is set to be on the cutting edge of...
Over the coming months, Frankfurt Airport is set to be on the cutting edge of linking online shops with bricks-and-mortar stores.
Source: COSALUX GmbH

Aside from the immediate traveller benefits, each 46-inch interactive display – offering maximum display brilliance and best available touch precision for optimised and intuitive user experience – also creates opportunities for digital signage and retail advertising.

"The Interactive Airport Desk, or I-AID, is more than just a way finding system," explains Alexander Coelius, CEO of COSALUX GmbH. " In addition to maps and positioning, the system provides localised information and offers/promotions from restaurants and shops which are updated daily.”

“In using the Interactive Airport Desks, travellers benefit from information, offers and promotions relevant to them,” continues Coelius. “Users can also type in any search terms they wish, such as ‘coffee’ or ‘newspapers’, offering maximum convenience and efficiency in the unknown transient location that is the airport terminal.”

The shops within the terminal also benefit in the form of increased customer flow and increased revenue thanks to special offers, promotions and further information displayed on the Interactive Airport Desks.  

“The Interactive Airport Desks are part of the Fraport AG digitisation strategy of providing personalised services and information for the travelling process,” continued Coelius. “it improves customer service drastically by offering travellers an easy to use personalised information desk. What’s more, the desk allows Fraport AG to gather quality data on users of the devices, which can then be passed on to retailers looking to target specific consumer groups.”

polytouch’s modular design enables seamless integration of peripherals such as printers, scanners and payment devices. Based on projected capacitive touch (PCT) technology that allows surface-flush installation, polytouch is highly user-friendly and offers numerous customised solutions possibilities.

“There are clear market trends towards new forms of interaction, applications with multiple points of contact and multi-user interactions,” commented Coelius. “Demand for integrated multi-touch system solutions is growing and there is a diverse array of applications distinctly focused on real-time content, with user satisfaction and utility a top priority. Be it product searches, navigation or production process monitoring, operation must be simple and fast.”

Over the coming months, Frankfurt Airport is set to be on the cutting edge of linking online shops with bricks-and-mortar stores. When pilot operation is complete, a double-digit number of additional Interactive Airport Desks will be installed at central points. In the meantime, COSALUX is working on getting the system to interface with a mobile app that provides coupons, among other things, and is intelligently linked to points/awards schemes by referencing passengers' scanned-in personal data. Customer groups can also be clustered together based on gender and age data to deliver highly targeted advertising to specific audiences.

“polytouch fulfils all the demands and requirements originally outlined by Fraport AG. Perhaps most importantly, this solution offers travellers a revolutionary user experience reflecting recent trends and developments in consumer technology.”

Source: Pyramid Computer GmbH

related articles:

popular articles:

Thumbnail-Photo: Retail analytics: Breaking down data silos and improving operational...
29.07.2019   #data management #data analysis

Retail analytics: Breaking down data silos and improving operational efficiency

How comprehensive data usage led to higher revenue at Heine

“As a business with heritage in mail order, we used to have access to detailed reports about product performance in our catalogues. Once our digital presence grew, we had very limited information available that combined the KPIs for both our ...

Thumbnail-Photo: Introducing a new, powerful mobile POS in Posiflex’s MT series...
25.06.2019   #epos systems #cashpoints

Introducing a new, powerful mobile POS in Posiflex’s MT series

MT-5310W from Posiflex combines the mobility of a tablet with the functionality of a fixed POS terminal. .

Today’s customers have higher expectations than ever when it comes to service. To meet and exceed customers’ ever-growing expectations, Posiflex is pleased to present MT-5310W, the latest addition to the popular MT series: a hybrid ...

Thumbnail-Photo: Retail service robots – helper or footfall generator?...
22.07.2019   #pos marketing #services

Retail service robots – helper or footfall generator?

Using drag and drop to train the new coworker

Many of us know their faces, even if we have never met them in person. One of these faces belongs to Pepper, the humanoid robot. It has fast become a media star. ...

Thumbnail-Photo: retail trends 3-2019: focus checkout zone
16.09.2019   #mobile payment #customer satisfaction

retail trends 3-2019: focus "checkout zone"

Shopfitting, technology, marketing: What does a checkout have to do nowadays?

Read our latest edition retail trends 3-2019 online as an e-paper. ...

Thumbnail-Photo: The iXtenso editors tested self-scanning ......
30.09.2019   #mobile payment #self-checkout systems

The iXtenso editors tested self-scanning ...

... with an app of the Hobbymarkt Knauber in Bonn, Germany

Snabble has developed a payment app that allows customers to scan their purchases in retail stores and pay online. I wondered: How does it work?The app is in use in the Bonn DIY and hobby market Knauber, among other places. Let’s make a move ...

Thumbnail-Photo: Mobile payments at the supermarket checkout
05.08.2019   #mobile payment #smartphone

Mobile payments at the supermarket checkout

An early adopter’s experience of mobile payments

Or: "What’s that you’re doing with your watch?“I still remember the first time I used mobile payment technology and paid for items with my smartphone at a supermarket checkout: It was October 17, 2018, exactly seven days after ...

Thumbnail-Photo: New year brings new regulations
13.09.2019   #data management #receipt printer

New year brings new regulations

What are the big changes for German point of sales systems come 2020?

Big changes are coming to Germany’s point of sale systems starting January 1, 2020. Two terms that are tossed around in this connection are "Belegausgabepflicht" (Receipt Provision Ordinance) and ...

Thumbnail-Photo: Smart meters: Be proactive and reap the benefits...
12.08.2019   #energy optimization #electrical installation

Smart meters: Be proactive and reap the benefits

The Metering Point Operation Act calls for smart meter rollout

The black and analog electric meter box has become obsolete: The mandatory smart meter rollout will commence in a few months. What does the installation of digital, smart electric meters mean for retailers and chain stores? ...

Thumbnail-Photo: Tackling organized retail crime with video analytics...
26.06.2019   #video surveillance #digital video surveillance

Tackling organized retail crime with video analytics

Inpixon joins forces with National Anti-Organized Retail Crime Association

Inpixon, an indoor positioning and data analytics company, announced it is collaborating with the National Anti-Organized Retail Crime Association (NAORCA Worldwide) to combat retail crime by providing a free 90-day trial offer for IPA Video™ ...

Thumbnail-Photo: Well cooled shopping entertainment, please!
15.07.2019   #refrigeration cabinets #refrigerated counters

Well cooled shopping entertainment, please!

What about modern refrigeration technology?

Pierluigi Schiesaro and Gian Paolo Di Marco from Arneg, a company focusing on food service equipments, talk about refrigeration systems as "shopping entertainment".They also tell us what sustainable refrigeration could look like and why ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden