Company News • 18.09.2014
Wifi vs. Bluetooth vs. BLE vs. NFC for retail marketing
News from the ShopperTrak blog
There is now a plethora of technologies for monitoring a store’s retail analytics with Wi-Fi, Bluetooth, BLE and NFC technology all major contenders.
All fall into the sphere of location-based services, helping retailers to better understand the customer journey by leveraging data collected from mobile devices. These technologies each contain unique functionalities suited to different businesses – but with so many options on the market where should you begin?
This blog takes a look at the capabilities of four key technologies and how they can be used to improve a retailer’s understanding of in-store analytics to benefit the company’s wider retail marketing strategy.
Read more in the ShopperTrak blog.
channels: in-store marketing, NFC (near field communication), WLAN, bluetooth
