Company News • 14.02.2023

World market leader through takeover

Captana finalizes an agreement for the acquisition of Belive.ai

The SES-imagotag subsidiary, specialized in artificial intelligence, has entered into an agreement to acquire a majority stake in the company Belive.ai.

Supplier
Logo: Captana GmbH

Captana GmbH

Bundesstraße 16
77955 Ettenheim
Germany
Logo: VusionGroup SA

VusionGroup SA

55 place Nelson Mandela
90000 Nanterre
France
A man with glasses and a grey jumper stands next to a man with a blue shirt,...
The Captana Managing Directors Michael Unmüßig and Thomas Schwarz
Source: Julia Rausch

Captana GmbH, a wholly-owned subsidiary of SES-imagotag (Euronext: SESL, FR0010282822), today announced that it has finalized an agreement for the acquisition of a majority equity stake in the company Belive.ai, a French start-up specializing in artificial intelligence and computer vision for physical retail. 

Founded in 2019 by Aurélien Escartin and David Borakovic, who lead the company, Belive.ai has developed an artificial intelligence and computer vision platform, enabling retailers to manage their store fleets in real time and in particular: on-shelf availability, checkout lines, compliance with planograms, etc. The solutions provided by Belive.ai simplify daily tasks for in-store associates thanks to a technology that is competitive and adaptable to all types of stores and shelves; data are available in real time to stores, warehouses, and to retail company corporate headquarters. 

Through this acquisition, Captana seeks to build out its technological offer in order to provide a broader choice of solutions and better coverage for the full range of retailers’ needs, both in terms of use cases and in terms of pre-existing digital infrastructure. The synergies that exist between the solutions offered by Captana and Belive.ai will also enable the choice between the best of the two technologies and accelerate innovation to drive store digitalization. 

Together, Captana and Belive.ai become the global leader of this high-growth market, present in Europe, North America and Asia, with several dozen clients in pilot-phase or in deployment. 

The finalization of this transaction is subject to its meeting the customary required conditions and procedures. 

Aurélien Escartin, CEO and co-founder of Belive.ai commented: “David and I have great ambitions for the store of tomorrow. When the opportunity arose to join Captana’s team, we seized it with pleasure for our employees and with enthusiasm for our clients. As we discussed the possibility of joining forces with Michael and Thomas (co-founders of Captana), we increasingly realized the obvious: with a common vision, the synergies to be seized will amplify the current – or future -- digital transformation, and will increase the operational performance of our staff with an unmatched level of execution for our clients. As Belive.ai joins Captana, it is the retail sector that is taken to the next level.”

Michael Unmüssig, CEO of Captana GmbH concluded: “We are delighted to welcome Belive.ai’s staff members and the company’s founders, Aurélien and David, to Captana. Artificial intelligence and store shelf computer vision in real-time constitute a very promising technological base for improving the operating efficiency of retail and reduce in-store waste. As we develop across many markets, initial feedback from our customers indicates that significant improvements are being made in terms of onshelf availability, sales, client satisfaction, employee efficiency, and the quality of data on in-store inventory in the information systems. With Belive.ai, we wish to accelerate the development of our artificial intelligence platform and computer vision for retail in order to drive our growth and offer the best technology to our clients.”

related articles:

popular articles:

Thumbnail-Photo: ISE 2024 - the future of retail
23.10.2023   #online trading #Tech in Retail

ISE 2024 - the future of retail

ISE will take place in Barcelona from 30 January to 2 February 2024

Since it began in 2004, Integrated Systems Europe (ISE) - the world's premier exhibition for professional audio visual (pro AV) and systems integration - has grown in size, strength and influence to become an industry-defining event. Every year, ...

Thumbnail-Photo: Valentines Day marketing: creative campaigns to make your heart sing...
18.01.2024   #brick and mortar retail #sustainability

Valentine's Day marketing: creative campaigns to make your heart sing

Examples of how you can score points on Valentine's Day

Zalando killed two birds with one stone in 2021: with the invitation to "campaign exchange the clothes after your ex", customers were shown ...

Thumbnail-Photo: Tips: Optimal shopping experience for  Christmas...
22.11.2023   #online trading #artificial intelligence

Tips: Optimal shopping experience for Christmas

How to prepare for the shopping days as an Amazon retailer

The promotional days at the start of the Christmas...

Thumbnail-Photo: Veganuary 2024: Best sales strategies to reach the ‘no meat’...
11.01.2024   #brick and mortar retail #food retail

Veganuary 2024: Best sales strategies to reach the ‘no meat’

Why retailers should take advantage of the trend

Veganuary has begun its fourth year in Germany. Over 850 German companies are taking part in this global movement for a plant-based ...

Thumbnail-Photo: The quiet hour – A contribution to inclusion in retail?...
31.10.2023   #customer satisfaction #customer experience

The "quiet hour" – A contribution to inclusion in retail?

Finding calm in a busy world: supermarkets make their mark

The world of commerce is constantly looking for new ways to attract and retain customers...

Thumbnail-Photo: For you: Retail marketing calendar 2024
08.01.2024   #marketing #sales promotion

For you: Retail marketing calendar 2024

You can use these phases and days for yourself and your business in the upcoming year

Birthdays, holidays, holidays ... We record all these days in calendars every year to plan our personal daily lives. But the financial year can also be planned. This can be particularly important for retailers. You can plan ...

Thumbnail-Photo: Chinese New Year 2024: Successful marketing strategies...
31.01.2024   #e-commerce #marketing

Chinese New Year 2024: Successful marketing strategies

How online retailers can benefit from the celebrations

Chinese New Year 2024 begins on February 10 and lasts for 16 days. During the important festival, which is celebrated not only in China ...

Thumbnail-Photo: Turning customers into friends - heres how it works...
24.01.2024   #marketing #online marketing

Turning customers into friends - here's how it works

WhatsApp channels as a secret weapon in the marketing mix

In fall 2023, Meta launched WhatsApp channels, a completely new feature in 150 countries ...

Thumbnail-Photo: Christmas decorations: set the scene for your store!...
09.11.2023   #customer experience #shop decoration

Christmas decorations: set the scene for your store!

From the floor to the shelves and lights to the shop window - here's how to get your store ready for Christmas!

The weeks leading up to Christmas Eve are considered to be the busiest of the year....