Company News • 13.01.2020

Experiential Marketing “Par Excellence”

FOTOBODEN™ at BOE – Best of Events, the trade fair for experiential marketing

There is no avoiding FOTOBODEN™ at BOE – Best of Events, the trade fair for experiential marketing at the Dortmund Trade Fair Centre from 15 to 16 January 2020!

Supplier
Logo: visuals united ag

visuals united ag

An der Gümpgesbrücke 26
41564 Kaarst bei Düsseldorf
Germany
banner ad for an event
Source: visuals united ag

FOTOBODEN™ will be represented at BOE for the eighth time now and will – as a brand predestined for this event – boast over 1,000 square metres of floor space. To get visitors underway and right on track as soon as they arrive, the vinyl floor, which can be customised with photorealistic prints, already produces its “pathfinding” effect at the newly designed entrances of the trade fair centre. It helps brand building and boosts awareness levels of BOE. Even in the aisles and on various stages it paves the way for a successful eventful fair.

A printed floor in an exhibition hall with the visual of a manhole cover...
Source: visuals united ag

Proving a special eye-catcher is FOTOBODEN™’s own exhibition stand in Hall 4.A04 and 4.A02. On just under 100 square metres visitors are in for perfect storytelling. The stand recreates an old train station with truly off-the-wall floor graphics. A cosy station corner invites visitors to while away their time. Interested visitors are just as welcome to stop by for a coffee and more at the ESG stand (Einkaufs- und Servicegesellschaft mbH) in Hall 5.B10. The FOTOBODEN™ flooring featured there extending over 365 square metres would even do justice to a luxury brand such as Louis Vuitton. By comparison, however, the VDVO stand (Verband der Veranstaltungsorganisatoren e.V.) in Hall 6.B02 is fiercely futuristic. Here, too, FOTOBODEN™ forms an integral part of the overall concept with lots of atmosphere guaranteed.

A printed floor in an exhibition hall
Source: visuals united ag

The creative diversity that FOTOBODEN™ brings also becomes evident at the stand dfv Mediengruppe/ tp Tagungsplaner stand in Hall 6.B06, where visitors will find a combination of various collection motifs lying at their feet. A close look pays off – those going on a discovery tour will definitely get their money’s worth. 

The FOTOBODEN™ Team not only shows what it can deliver in practice. On 15 January at 4.00 square metres Art Director and Floor Artist Mischa-Ron Ferenschild-Bätzel will deliver a talk at the “Technology & Scenography” Forum in Hall 5.A18. His subject: “Doing floors well – identify and tap into unexploited potentials in floor design.”

related articles:

popular articles:

Thumbnail-Photo: Light and shadow as the soul of a retail space...
23.04.2020   #shop design #design

Light and shadow as the soul of a retail space

Anshuka: new Western-style pastry store in Hangzhou, China

Anshuka was founded in 2010 on Nanshan Road, Hangzhou, next to the famous West Lake. It is named after the owner’s name "An", meaning “kindness ". It is the first Western-style pastry store to bring semi-cooked cheese ...

Thumbnail-Photo: What shop design can look like: LaBo
30.04.2020   #shopfitting #shop decoration

What shop design can look like: LaBo

A little bit of paradise in the heart of Barcelona

Anyone who enters this shoe store right in the Old Town of Barcelona with its population of 5.5 million is instantly transported into another world. The store’s two small sales rooms let customers dream about the perfect summer vacation ...

Thumbnail-Photo: Social hub for urban lifestyles and retail experience...
01.07.2020   #lighting concepts #design

Social hub for urban lifestyles and retail experience

A piazza for the modern era: Grand Gateway 66 in Shanghai

Elena Galli Giallini Ltd. (EGGL) unveiled the rejuvenated North building of the Grand Gateway 66 retail complex (GG66), located in Shanghai’s bustling commercial, cultural, and historic zone of Xijiahui. Comprised of two distinct buildings of ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: A K11 Cinema under the wave of “Design + New Retail”...
17.07.2020   #shop design #shoppingcenter

A K11 Cinema under the wave of “Design + New Retail”

Hong Kong’s first brick-and-mortar MOOV pop-up store

"New retail" has been a hot term in recent years. It is a business concept and simultaneously, a new way of living. As the concept of "new retail" evolves, traditional recreational locations such as movie theaters are also ...

Thumbnail-Photo: What shop design can look like: Natura
14.05.2020   #brick and mortar retail #shopfitting

What shop design can look like: Natura

Light up the world with a smile

Pink flamingos adorn the walls in the entrance area of Natura in Barcelona. The name reflects the essence of the store: the sales floor features natural colors, wooden design elements, greenery walls, and warm light. ...