Company News • 12.01.2018

Mister Baker: How the best Bakery Chain in the UAE remains at the Top!

Modernizing the brand experience in-store

Photo: Shop front of the bakery Mister Bakery in the United Arab Emirates;...
Source: STIRIXIS GROUP

Mister Baker is UAE’s top bakery chain, specializing in creating memorable celebration experiences. Established in 1990, it has a wide network of 18 stores across the Emirati states. Recently, Mister Baker decided to upgrade and update its concept to provide an even better experience to its clients thus paving the way for its 2020 strategy.

STIRIXIS Group, as an internationally awarded firm with long experience in the F&B industry, was assigned the project by Mister Baker and a long and successful collaboration soon began. We worked together on the company’s strategic objectives and the means through which these should be achieved, carefully planning tactics and setting up KPIs and the expected Return on Investment. Once the strategy was “in place”, our work began on re-designing the concept. Brand identity, logo, architectural design, customer experience and operations were included in the services offered.

Photo: Seating areas and counter in a bakery; copyright: STIRIXIS GROUP...
Source: STIRIXIS GROUP

Simultaneously, Mister Baker supported the change wholeheartedly at the front and the back end of the stores. This holistic approach had produced a unique in-store experience, to the extent where customers of Mister Baker’s stores are able to celebrate daily, every occasion and make every moment count!

The concept has been already successfully implemented in the 2 biggest selling and iconic stores of the network with impressive results and will be further implemented to all other stores within the next 18 months.

Mr. Taizoon Khorakiwala, Partner of Mister Baker and Owner/Founder of the SwitzGroup, summed up our collaboration perfectly with the following testimonial: “[…] The objective was to renovate the network of 18 bakeries; to modernize the brand experience and image in-store to appeal to the next generation of consumers.”

“STIRIXIS Group studied the business to invest their inputs in several aspects of operation starting from concept through construction, branding, signage, market research and customer service. The first two renovations were completed in the last quarter of 2017. They were successful and the other 16 shops have been scheduled for completion within the next 18 months”, Khorakiwala continued.

“More than consultants, STIRIXIS Group became partners and stakeholders of Mister Baker. They have been both quality and cost-conscious, ensuring that the company’s interests and the return on investment are prioritized. Above all else, they are professional, dedicated and a pleasure to work with.”

Photo: Modern bakery with counters, refrigerated shelves and seating areas;...
Source: STIRIXIS GROUP

Find out more about the project here.

Source: STIRIXIS GROUP

related articles:

popular articles:

Thumbnail-Photo: Round things in an angular environment
19.08.2019   #pos marketing #in-store marketing

Round things in an angular environment

POS TUNING develops flexible stackable channels for oral tobacco in round packaging

A real presentation problem has now been solved.The presentation of tobacco products can be a real challenge. In hardly any other area you find such a wide variety in packaging sizes. For instance, there are the classic cigarette pack, the tobacco ...

Thumbnail-Photo: The 411 on point of sale systems
09.09.2019   #cashpoints #shopfitting

The 411 on point of sale systems

Beauty and intelligence combined: What the system looks like and what it can do

Checkout system, material, paint finish – apart from technology and design, today’s point of sale system must fulfill many different roles. Yet its most important function is and will always be the successful completion of the customer ...

Thumbnail-Photo: Clear views into the manufacturing workshop
12.11.2019   #shop design #product presentation

Clear views into the manufacturing workshop

Showroom Papier Tigre in Paris

Papier Tigre, a contemporary stationery brand, is rehabilitating its showroom on rue des Filles du Calvaire in the Marais, in the heart of Paris. It brings together a sales area, a space dedicated to custom products and the workshop in the back.The ...

Thumbnail-Photo: What shop design can look like: the Blaw men concept store in Barcelona...
04.11.2019   #shop building #shopfitting

What shop design can look like: the Blaw men concept store in Barcelona

The retail shopping experience for men

Yes, men do like to shop! A visit to an outlet of the Spanish BlawStore chain in Barcelona’s neighborhood of La Ribera can attest to this. This is where modern minimalism meets rustic chic and where selected products are showcased in a ...

Thumbnail-Photo: Of tables, counters and meeting places
03.09.2019   #shop building #shopfitting

Of tables, counters and meeting places

What must actually be taken into account in point of sale fitting?

Whether it's a supermarket, a fashion boutique or a DIY store – a variety of POS architectures and designs are required depending on the retail format. Lisa Beck of atelier 522 provides a few tips.Mrs Beck, not all materials are ...

Supplier

POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen