Report • 31.03.2020

Where store design meets way of life

Brava Fabrics concept store reflects the Barcelona spirit

With its endless streets full of fashion boutiques and chain stores, Barcelona is a mecca for shopaholics. As they venture off the beaten track into the city’s side streets, travelers will discover hidden local brands. Brava Fabrics, a fair-trade fashion label with quirky prints that are inspired by the people and culture of Barcelona, is one of these precious gems.

The Brava Fabrics label was founded by Ramon Barbéro and Ivan Monells in 2015. The brand sees itself less as a traditional fashion label and more as a mixture of music, design, illustration, and culture. The garments are handcrafted in artist’s workshops in Barcelona and Porto and are made of natural fibers, thus fully embracing the spirit of sustainability and environmentalism.

Exterior view: View into the store of Brava Fabrics in Barcelona...
Source: Julia Pott/ iXtenso

The concept store is located on Carrer del Parlament in the up-and-coming Sant Antoni district in the Esquerra de l'Eixample area. In the past ten years, many new boutiques, trendy bars and restaurants have taken up residence in Mercat de Sant Antoni, notable for its Art Nouveau style. This makes Sant Antoni one of the most exciting and dynamic districts in Barcelona today.

Photo: Where store design meets way of life
Source: Julia Pott/ iXtenso

Store Design: All about the individual product

The first thing that catches your eye is the Mediterranean colors echoed throughout the store with Terracotta and wood tones dominating the scene. The products are individually staged. Don’t bother looking for fully loaded racks with clothes in all sizes in this store. Instead, each unique product is given breathing room to catch your eye. The merchandise is arranged by color. Sustainability is not only reflected in the use of wood to showcase the merchandise. The hangers are also made from recycled materials.

Photo
Source: Julia Pott/ iXtenso

Where tradition meets way of life

Besides the local production process, Barcelona itself plays a big role in the brand message as well. Brava Fabrics aims to reflect the city with its many character traits and inhabitants through quirky prints and patterns.

Bildergalerie: Ein Blick in den Store

The store design also mirrors the cosmopolitan lifestyle. Illustrations, various books, magazines, and modern sculptures are showcased in great style alongside articles of clothing. Thanks to skillfully staged individual items, visitors get an art gallery feel as the store not only sells its own label but also unique pieces from collections of other brands. Diversity and vibrancy are once again reflected in bright colors and play a key role.

Photo: Where store design meets way of life
Source: Julia Pott/ iXtenso

Barcelona is a city full of energy and a delightful mix of cultures and lifestyles. The Brava Fabrics store exudes that feeling and positive way of life. It is the mixture of art, design, and culture that brings this store to life.

Author: Melanie Günther

related articles:

popular articles:

Thumbnail-Photo: The Rolling Stones open ‘world exclusive’ flagship store in London...
16.09.2020   #shop design #design

The Rolling Stones open ‘world exclusive’ flagship store in London

Iconic band imagery in store design

The rock ‘n’ roll legends that are the Rolling Stones opened their world-first flagship store, ‘RS No. 9 Carnaby’ on 9th September at 9 Carnaby Street in London’s Soho. The new store, created in partnership with ...

Thumbnail-Photo: Product stories via omnichannel
20.08.2020   #POS marketing #shop design

Product stories via omnichannel

Foot Locker celebrates youth and sneaker culture in Singapore with new store opening

Foot Locker, Inc. has opened its largest store in Singapore. Located in Orchard Gateway @Emerald, the five-story space with retail over three-levels delivers an engaging retail experience, combining premium product and elevated in-store ...

Thumbnail-Photo: A K11 Cinema under the wave of “Design + New Retail”...
17.07.2020   #shop design #shoppingcenter

A K11 Cinema under the wave of “Design + New Retail”

Hong Kong’s first brick-and-mortar MOOV pop-up store

"New retail" has been a hot term in recent years. It is a business concept and simultaneously, a new way of living. As the concept of "new retail" evolves, traditional recreational locations such as movie theaters are also ...

Thumbnail-Photo: Indoor-grown greens across Albertsons’ California stores...
18.08.2020   #in-store marketing #food retail

Indoor-grown greens across Albertsons’ California stores

Collaboration between Albertsons Companies and Plenty will eventually expand to more than 430 locations

Albertsons Companies (ABS), Inc. and vertical-farming company Plenty Unlimited Inc. announced an agreement that plans to provide shoppers in more than 430 stores across California with Plenty’s fresh and flavorful produce.Plenty’s ...

Thumbnail-Photo: Social hub for urban lifestyles and retail experience...
01.07.2020   #lighting concepts #design

Social hub for urban lifestyles and retail experience

A piazza for the modern era: Grand Gateway 66 in Shanghai

Elena Galli Giallini Ltd. (EGGL) unveiled the rejuvenated North building of the Grand Gateway 66 retail complex (GG66), located in Shanghai’s bustling commercial, cultural, and historic zone of Xijiahui. Comprised of two distinct buildings of ...