augmented reality

Thumbnail-Photo: Apple Brompton Road celebrates creativity with vibrant design...
11.08.2022   #brick and mortar retail #Tech in Retail

Apple Brompton Road celebrates creativity with vibrant design

The new London store offers advancements in sustainable design as well as community events and resources

Apple has previewed Apple Brompton Road, its newest store in London, located in the city’s bustling Knightsbridge neighborhood. A stone’s throw from Hyde Park, Apple Brompton Road features design inspiration drawn from local flora, along ...

Thumbnail-Photo: Nike Style is part retail, part creative studio...
21.07.2022   #brick and mortar retail #retail

Nike Style is part retail, part creative studio

New Nike store in Seoul features gender-agnostic zones for style-led collections

Nike’s newest retail concept, Nike Style, has opened in Seoul. It serves a distinct sport lifestyle audience through the lens of style, featuring gender-agnostic zones for fleece, tops, footwear, accessories, and other style-led ...

Thumbnail-Photo: Pop-up eye testing kiosks by Swedish tech company ieye...
12.07.2022   #Tech in Retail #kiosk terminals

Pop-up eye testing kiosks by Swedish tech company ieye

Digitalised 5-minute eye tests with personalized recommendations

Swedish tech company, ieye is harnessing the power of Sony technology to develop the world's most digitised optics chain, refashioning the traditional optics industry with its rapidly growing network of convenient pop-up eye testing ...

Thumbnail-Photo: Walmart putting AR shopping experiences right in customers pockets...
30.06.2022   #Tech in Retail #omnichannel

Walmart putting AR shopping experiences right in customers' pockets

Augmented reality tech at home and in stores

We believe the closest store to our customers is in their pocket, and we are focused on making that always-on experience as easy, engaging and personalized as possible. We now announce two brand-new augmented reality (AR) features on the Walmart ...

Thumbnail-Photo: Virtual try-on with AR in e-commerce
28.04.2022   #online trading #e-commerce

Virtual try-on with AR in e-commerce

Enhanced and personalized online shopping through augmented reality

It has become standard practice for customers to find product descriptions as well as images or videos for illustration purposes when shopping online. But just because consumers can see a front view or estimate the size with the help of a tape ...

Thumbnail-Photo: Omnichannel strategies in the opticians industry: Paul Rottler from...
04.04.2022   #online trading #e-commerce

Omnichannel strategies in the opticians' industry: Paul Rottler from Brillen Rottler

AI, AR and online tools in the eyewear trade: statements from eyes + more, Fielmann, Mister Spex, pro optik and Rottler

Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this. ...

Thumbnail-Photo: Omnichannel strategies in the opticians industry: Lukas Hahne from pro...
01.04.2022   #online trading #e-commerce

Omnichannel strategies in the opticians' industry: Lukas Hahne from pro optik

AI, AR and online tools in the eyewear trade: statements from eyes + more, Fielmann, Mister Spex, pro optik and Rottler

Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this.In a series of ...

Thumbnail-Photo: Omnichannel strategies in the opticians industry: Dirk Graber from...
31.03.2022   #online trading #e-commerce

Omnichannel strategies in the opticians' industry: Dirk Graber from Mister Spex

AI, AR and online tools in the eyewear trade: statements from eyes + more, Fielmann, Mister Spex, pro optik and Rottler

Offline or online? Contrasting these two concepts as opposites is outdated; the physical and digital worlds mix and complement each other – especially in retail. We took a look at the optical industry as an example of this.In a series of ...

Thumbnail-Photo: How will consumers buy eyewear in the future?...
15.03.2022   #online trading #e-commerce

How will consumers buy eyewear in the future?

Measured and focused: online, offline or omnichannel at the optician

The "onlineization" stops at nothing, not even at the eyewear trade. Online purchases of eyeglass frames, sunglasses or contact lenses are widespread. But what about topics such as virtual eyeglass fitting or measuring visual acuity from ...

Thumbnail-Photo: Store Management: Smarter with Smartphone!
14.03.2022   #digitization #Tech in Retail

Store Management: Smarter with Smartphone!

EuroCIS from 31 May to 02 June 2022 in Düsseldorf

More and more retail companies are equipping their store personnel with mobile devices. The trend towards smartphones or smart mobile devices that function almost like smartphones will also be impressively reflected at EuroCIS, The Leading Trade ...

Thumbnail-Photo: Smart Retail Tech Expo 2022
09.03.2022   #retail #Tech in Retail

Smart Retail Tech Expo 2022

The UK’s leading show bringing digital innovation to the retail sector

Smart Retail Tech Expo 2022 brought together an unrivalled collection of exhibitors, speakers, judges, partners and visitors eager to get inspired from and share to the very best in the retail sphere. The 2nd and 3rd of March 2022 saw an ...

Thumbnail-Photo: Using augmented reality in online retail
14.02.2022   #e-commerce #Tech in Retail

Using augmented reality in online retail

Snap Inc’s new AR glasses – soon part of everyday life?

We are seeing a steady rise in the use of augmented reality apps on smartphones and tablets. California-based Snap Inc., the company behind the Snapchat app, is making new inroads into expanding the field of AR vision and with it possible ...

Thumbnail-Photo: Smart Retail Tech Expo
26.01.2022   #retail #Tech in Retail

Smart Retail Tech Expo

2nd & 3rd March 2022 - ExCeL London

Smart Retail Tech Expo is an unmissable one stop event for industry professionals alike to attract, inspire and retain customers in the age of ‘New Retail’! Taking place on the 2nd & 3rd of March 2022 at the ExCeL in London, the ...

Thumbnail-Photo: Perfect Corp. unveils new beauty technology
29.11.2021   #Tech in Retail #digital marketing

Perfect Corp. unveils new beauty technology

AI-based solution for online manicure experiences

Perfect Corp., has announced the launch of its state-of-the-art AI-powered AR Virtual Try-On for Nails solution. The unique digital manicure experience revolutionizes the nail polish and nail art shopping journey by providing beauty shoppers with a ...

Thumbnail-Photo: 4 applications of AR and VR that can transform your retail sales...
19.07.2021   #sales promotion #product presentation

4 applications of AR and VR that can transform your retail sales

Enhanced reality applications for sales promotions and product marketing

Changes in your marketing strategy or adaptation of new technologies can serve as a boost to your sales. Customers value innovative or immersive product presentations. Augmented reality (AR) and virtual reality (VR) are the ...

Thumbnail-Photo: Shopping for clothes with an avatar
19.05.2021   #customer experience #artificial intelligence

Shopping for clothes with an avatar

H&M develops digital fitting room for a better shopping experience

Those who need new clothes at the moment will have a hard time trying them on in the store. This is because many stores have to remain closed due to the ongoing pandemic. To improve the shopping experience and to nevertheless offer the opportunity ...

Thumbnail-Photo: More than just a technical gimmick: augmented reality in retail...
05.05.2021   #e-commerce #brick and mortar retail

More than just a technical gimmick: augmented reality in retail

How to bring your retail space to your customer's home

When the shop doors have to remain closed due to pandemic regulations and customers switch to online offerings, the digital shopping experience from smart devices should be made as eventful as possible. This is where the use of artificial ...

Thumbnail-Photo: How to identify the right mobile computer for your needs...
01.05.2021   #digital marketing #smartphone

How to identify the right mobile computer for your needs

Equipping staff to enhance the overall customer experience

Thanks to smartphones and tablets we’ve all gotten used to having the world at our fingertips. In your store, both customers and staff expect no different. Mobile devices are the perfect answer to a number of trends and changing market ...

Thumbnail-Photo: Burberry creates augmented reality pocket bag experience...
29.04.2021   #digital marketing #smartphone

Burberry creates augmented reality pocket bag experience

Virtual shopping bag for an indivual 3D-experience

To mark the Spring/Summer 21 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In ...

Thumbnail-Photo: Augmented reality in retail and its impact on sales...
26.04.2021   #digitization #artificial intelligence

Augmented reality in retail and its impact on sales

How can AR influence what customers purchase?

Augmented reality (AR) is a technology that superimposes virtual objects onto a live view of physical environments, helping users visualize how these objects fit into their physical world. Researchers from City University of Hong Kong and Singapore ...

Thumbnail-Photo: The rise of the virtual fitting room with the corona pandemic?...
30.11.2020   #fashion #augmented reality

The rise of the virtual fitting room with the corona pandemic?

Trying on clothes via AI, AR or VR

The rising usage of smartphones is expected to take the virtual fitting room market to $19,250.4 million by 2030, from $3,128.6 million in 2019, at an 18.5% CAGR between 2020 and 2030.A virtual fitting room is a digital representation of a fitting ...

Thumbnail-Photo: AR: Touchless virtual makeup try-on solutions...
02.11.2020   #coronavirus #award

AR: Touchless virtual makeup try-on solutions

e-COSMETIC 360 Award winner for groundbreaking innovation in Beauty Tech category

Perfect Corp. is named a winner of the e-COSMETIC 360 Award in the Beauty Tech category. The special announcement took place at the virtual event on October 12 & 13. The winners were selected on the basis of criteria such as the innovative ...

Thumbnail-Photo: Augmented reality in online shopping
09.06.2020   #online trading #e-commerce

Augmented reality in online shopping

Study finds that augmented reality reduces the number of returns

A recent survey found that online shoppers return 70 percent of the clothing they order, more than any other category of purchase. This has an indirect but real impact on the environment.Online shoppers tend to order multiple sizes and colors, with ...

Thumbnail-Photo: Next Level Point of Sale: The transformation of the buyer-seller dialogue...
06.02.2020   #online trading #e-commerce

Next Level Point of Sale: The transformation of the buyer-seller dialogue

VR Payment at the EuroShop 2020

Tempora mutantur – and rather quickly. While the focus of interest in this sector has primarily been on online trade in recent years, analogue trade is currently moving back into the foreground.  Competition among distribution channels is ...

Thumbnail-Photo: Face Payment in China
19.12.2019   #retail #event

Face Payment in China

The Arrival of Facial Payment Era

According to recent report by Forward, China is currently the largest consumer in the global face recognition device market, thanks to its booming facial payment sector. In 2017, Chinese market accounted for 29.29% of the global total, and will ...

Thumbnail-Photo: Enhanced, interactive, virtual – It’s all about the experience!...
21.11.2019   #online trading #retail

Enhanced, interactive, virtual – It’s all about the experience!

AR and VR can boost online and offline retail

New technologies permeate all aspects of the retail business, whether it’s self-checkouts, AI or robotics. Virtual and Augmented Reality (VR and AR) are yet other components in this setting. In this interview with iXtenso, Kelly Goetsch, ...

Thumbnail-Photo: Digital natives value brick and mortar stores …...
11.07.2019   #brick and mortar retail #customer satisfaction

"Digital natives" value brick and mortar stores …

… more than their parents or grandparents

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, ...

Thumbnail-Photo: I see augmented reality leading the way in the store...
17.10.2018   #augmented reality #virtual reality

"I see augmented reality leading the way in the store"

Augmented and virtual reality shopping

Not only do augmented reality (AR) and virtual reality (VR) promise an exhilarating entertainment experience, they are also already practically applied in several industry sectors. What opportunities do they offer retailers and customers? What are ...

Thumbnail-Photo: Online shopping increases interest to adopt AR...
27.07.2018   #retail #augmented reality

Online shopping increases interest to adopt AR

Major driving factor for augmented reality in retail market

The augmented reality in retail market is expected to be 1,155.8 million US dollars in 2018 and is projected to reach 7951.2 million US dollars by 2023, at a CAGR of 47.1 percent during the forecast period. Increasing online ...

Thumbnail-Photo: Alibabas Tmall unveils first Retail Megastore for Intersport...
29.05.2018   #brick and mortar retail #cloud computing

Alibaba's Tmall unveils first Retail Megastore for Intersport

An array of Tmall’s new retail technologies implemented under one roof

Tmall, China's largest consumer platform for brands and retailers, today announced that its New Retail technologies and solutions have helped Intersport, one of the world’s biggest sporting goods retailers, to transform its flagship store ...

Thumbnail-Photo: Interactive and autonomous: Robotics and virtual systems for stationary...
28.02.2018   #artificial intelligence #iXtenso videos

Interactive and autonomous: Robotics and virtual systems for stationary retail

Robots and virtual systems have arrived in retail. Exhibitors and visitors of EuroCIS explain the role they play there.

Robotics, Virtual and Augmented Reality: What are the latest innovations in the field of these cutting-edge retail technologies? And how can these solutions influence the purchasing behaviour of customers now and in the future? The answers can be ...

Thumbnail-Photo: Winners of the AWE Europe 2017 Auggie Awards...
02.11.2017   #event #award

Winners of the AWE Europe 2017 Auggie Awards

AWE (Augmented World Expo), conference and expo dedicated to augmented and virtual reality announced this year's winners

AWE (Augmented World Expo), the world’s largest and longest running conference and expo dedicated to augmented and virtual reality, unveiled the winners of the AWE Europe 2017 Auggie Awards. Presented in three general categories, the ...

Thumbnail-Photo: Holo-Gauze creates augmented reality installation for Team Speedo launch...
29.03.2016   #augmented reality #screens, display screen

Holo-Gauze creates augmented reality installation for Team Speedo launch

Near-invisible gauze provides canvas for AR-style showcase of world-champion swimmers during promotion of new swimsuit.

Holo-Gauze, the renowned 3D display solution for hologram effects, has created a 20x9metre installation for an augmented reality style launch of Team Speedo, the swimwear and swim accessory manufacturer’s line-up of 200 super star swimmers ...

Thumbnail-Photo: Historic promotion: Virtual reality app for consumers...
23.09.2015   #customer relationship management #app

Historic promotion: Virtual reality app for consumers

DigitalFood, the free mobile app for Kroger's Food 4 Less and Foods Co. shoppers launch the promotion

Consumers can digitally unlock the exclusive footage, courtesy of Mission and Guerrero Tortillas, by simply downloading the free DigitalFood app to their iOS or Android smartphones and following the onscreen instructions to view the content: Pope ...

Thumbnail-Photo: Razorfish Global showcases personalized retail experience...
15.09.2015   #digital signage #smartphone

Razorfish Global showcases personalized retail experience

At dmexco 16-17 September 2015, the digital marketing exposition and conference, via an industry-leading combination of technologies

During the event, which in Cologne, Germany, Razorfish Global, in collaboration with Adobe, will showcase Razorshop, a leading-edge physical storefront experience that seamlessly connects the customer journey across all touch points and ...

Thumbnail-Photo: tarte Cosmetics adds Color to ShadeScout augmented reality shopping app...
26.08.2015   #app #augmented reality

tarte Cosmetics adds Color to ShadeScout augmented reality shopping app

Natural beauty brand is featured partner in FaceCake's augmented retail beauty app

FaceCake Marketing Technologies, Inc., pioneer in augmented reality with its award-winning shopping platform for retail, announced today its partnership with tarte cosmetics. ShadeScout, FaceCake's immersive cosmetics color search app, now ...

Thumbnail-Photo: The store windows are our calling card
27.03.2015   #LED technology #smartphone

"The store windows are our calling card"

Interview with Nicole Werner, Visual Designer at fashion house L+T in Osnabrück, Germany

The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...

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