brand management

Thumbnail-Photo: A Pea in the Pod opens shop in Harrods
28.07.2015   #shopfitting #design

A Pea in the Pod opens shop in Harrods

Destination Maternity Corporation is the world's largest designer and retailer of maternity apparel

Destination Maternity Corporation announced it opened a A Pea in the Pod shop in shop at Harrods, the iconic Knightsbridge department store in London.  This relationship marks the first time A Pea in the Pod branded apparel and its unrivaled ...

Thumbnail-Photo: Kimberly-Clark Corporation releases annual Sustainability Report...
28.07.2015   #sustainability #trend research

Kimberly-Clark Corporation releases annual Sustainability Report

The 2014 Sustainability Report introduces the framework for the company's new 2022 platform

Kimberly-Clark Corporation published its annual report on sustainability, providing a comprehensive overview of the company's sustainability efforts, focusing on case studies that highlight social and environmental progress throughout the ...

Thumbnail-Photo: National Identity: Does buying local mean shunning global?...
23.06.2015   #customer relationship management #marketing research

National Identity: Does buying local mean shunning global?

U.S. consumers are often urged to "buy American", and some special interest groups even claim that buying foreign products is inappropriate, or even immoral

U.S. consumers are often urged to “buy American,” and some special interest groups even claim that buying foreign products is inappropriate, or even immoral. But when it comes to buying domestic products, positive feelings for ...

Thumbnail-Photo: Report: An insight into the US mobile advertising market...
15.06.2015   #marketing research #app

Report: An insight into the US mobile advertising market

Overview of the existing environment and future requirements for the US mobile advertising market

Research and Markets has announced the addition of the "An Insight into the US Mobile Advertising Market" report to their offering. This report insight presents an overview of the existing environment as well as future ...

Thumbnail-Photo: Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always...
21.04.2015   #marketing planing #brand management

Brand Brilliance Award Winners: Activision, Divvy, Kind, and Always

The Brand Brilliance Awards recognizes the most influential and dynamic brand marketers across four categories: Brand Activation (Active Brand Award), Industry Impact (Game Changer Award), Legacy (Hero Brand Award) and Creativity (Inspiration ...

Thumbnail-Photo: Annual Pro Group Merchandising Conference in Atlanta in June...
31.03.2015   #brand management #merchandising products

Annual Pro Group Merchandising Conference in Atlanta in June

Manufacturers will meet with PRO Group-affiliated distributors at the annual Group Merchandising Conference (GMC) June 15-17, 2015 at the Embassy Suites Atlanta at Centennial Olympic Park. During the 3 day conference vendors will have the ...

Thumbnail-Photo: The store windows are our calling card
27.03.2015   #LED technology #smartphone

"The store windows are our calling card"

Interview with Nicole Werner, Visual Designer at fashion house L+T in Osnabrück, Germany

The design of the German Fashion House L+T is single sourced from the store window all the way to print advertisements. Nicole Werner, who was recently presented with the Award for Best Visual Marketing for her work, is in charge of design at the ...

Thumbnail-Photo: Launching a new brand: Is partnering with a popular brand a good idea?...
05.03.2015   #consulting #brand management

Launching a new brand: Is partnering with a popular brand a good idea?

Companies should carefully manage the presence and timing of performance promises when promoting brand partnerships

If you're trying to sell a new brand of cereal, teaming up with Kellogg's or General Mills would seem like a really great idea. However, a new study in the Journal of Consumer Research shows that partnering with established brands ...

Thumbnail-Photo: Deciding on a purchase: Does it matter if you look up or down while...
05.03.2015   #consulting #brand management

Deciding on a purchase: Does it matter if you look up or down while shopping?

Next time you look up at a higher shelf in a store or down at your phone when making a purchase, think about how the direction you are looking could influence your decision. According to a new study in the Journal of Consumer Research, ...

10.11.2014   #e-commerce #brand management

ChannelAdvisor expands e-commerce support for branded manufacturers

ChannelAdvisor Corporation announced the acquisition of E-Tale Holdings Limited, a UK-based company that offers a leading global “Where to Buy” solution. With this acquisition, ChannelAdvisor offers the industry’s first holistic ...

Thumbnail-Photo: The ANA and BAA join forces to elevate brand building...
26.05.2014   #brand management #merchandising products

The ANA and BAA join forces to elevate brand building

The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) today announced that their boards of directors unanimously approved plans for the ANA to acquire the BAA as of July 1, 2014. The acquisition reflects the ...

14.05.2014   #multichannel commerce #brand management

Punchtab study reveals Millennial purchase drivers for fashion brands

PunchTab, the leading omni-channel engagement and insights platform, released a new study on Millennial purchase behavior among fashion brands and retailers. More than 1,200 Millennials participated in the study, which reveals the key buying drivers ...

Thumbnail-Photo: New trends in retail store branding
09.11.2012   #customer relationship management #brand management

New trends in retail store branding

The importance of building a prominent brand

What’s the first name that comes to your mind when you hear ‘discount retailer’? Chances are that the names Wal-Mart or Target pop up – and it’s not surprising because these are two of the most valuable retail brands in ...

Thumbnail-Photo: Fashion firm M&S Mode sets a trend for higher efficiency and lower costs...
12.01.2011   #services (sales promotion, PoS marketing) #marketing planing

Fashion firm M&S Mode sets a trend for higher efficiency and lower costs with iShopShape

Three integrated solutions drive time and money savings for VM staff

Haarlem/Netherlands – Netherlands-based M&S Mode has selected iShopShape’s Mockshop, Sampleroom and StyleShoots products to streamline key processes, including visual merchandising (VM), product range visualisation, and product photography. This ...

Thumbnail-Photo: Windo® poster displays
29.10.2009   #displays #in-store marketing

Windo® poster displays

In-store advertising

Influenced by radio, television, print and Internet, your customer enters the store ready to buy, only to be overwhelmed by the countless number of products. For this reason, in-store advertising is becoming increasingly critical to the marketing ...

Thumbnail-Photo: E-Rail® - An electronic in-store sales promotion system...
01.04.2008   #POS marketing #in-store marketing

E-Rail® - An electronic in-store sales promotion system

TOSHIBA TEC to consolidate retail shelf space and attract consumers to branded products with new E-Rail concept

TOSHIBA TEC Europe, a leading retail and industrial automation solutions provider, announced E-Rail®, an electronic in-store sales promotion system used to actually place product and promotion at the point of purchase. The majority of purchase ...

Thumbnail-Photo: FloorWindo® - Face the Floor!
18.03.2005   #displays #in-store marketing

FloorWindo® - Face the Floor!

Never has floor advertising been so effective and so easy to use as with the FloorWindo® exchangeable poster display. By standing out right at the point-of-sale, the FloorWindo® increases brand awareness and drives sales. This unique ...

Supplier

floor remaker GmbH
floor remaker GmbH
Steinbrinksweg 30
31840 Hessisch Oldendorf
Manthan Systems Limited
Manthan Systems Limited
Mabledon Place, Bloomsbury
WC1H 9BB London
Zolltrade I. Zoll
Wachtelhau 8
72488 Sigmaringen
Parkway Display Products Limited
Room 10E, Qihang Building, No.5059 Songbai Road, Gongming
5181000 Shenzhen
BlackStone Werbetechnik GmbH
Luzernerstrasse 88 A
6014 Luzern
decor metall GmbH
decor metall GmbH
Benzstraße 1
32108 Bad Salzuflen
Insights Marketing & Communication
1905 - Latifa Tower, Sheikh Zayed Road
90893 Dubai
Klapheck Marketing Service GmbH
Seppenrader Str. 54
59348 Lüdinghausen
Lightpower GmbH
Lightpower GmbH
An der Talle 24-28
33102 Paderborn
Pioneer Trading Company GmbH
Am Sohlweg 26
76297 Stutensee
JGA, Inc.
29110 Inkster Road, Ste. 200
48034 Southfield
Audio Logo GmbH
Audio Logo GmbH
Untere Gasse 46/47
98663 Ummerstadt
Stibo Systems GmbH
Stibo Systems GmbH
Caffamacherreihe 8
20355 Hamburg
DVS Display + Verpackung Full Service GmbH
DVS Display + Verpackung Full Service GmbH
Ostendstraße 11
71384 Weinstadt
POSpulse
POSpulse
Ackerstraße 14/15
10115 Berlin
StyleShoots BV
Kinderhuissingel 6A
2013 AS Haarlem
xtra marketing gmbh
xtra marketing gmbh
Balz Zimmermann-Strasse 7
8302 Kloten
Fuchs-Display GmbH
Fuchs-Display GmbH
Moislinger Berg 25
23560 Lübeck
Outform
Outform
Herwigsmuehlenweg 3c
34123 Kassel
Outform Valley
M20 Margaret St, Fitzrovia
W1W 8RS London