content marketing

Thumbnail-Photo: Digital asset management best practices
28.02.2022   #data management #digital marketing

Digital asset management best practices

Why a DAM platform should be at the center of your brand management strategy

Branding is key to standing out in today’s competitive business landscape and forming an enduring relationship with customers. A strong brand identity not only raises awareness about what you do and what you stand for, but also increases ...

Thumbnail-Photo: Startup emma & noah: Company growth with freelancers...
17.01.2022   #online trading #e-commerce

Startup "emma & noah": Company growth with freelancers

What matters when choosing a team

Since founding their startup "emma & noah", Aline Gallois and Fabian Bitta have used the support of freelancers as an additional resource to drive their company forward. With great success: since its founding, they have been able to ...

Thumbnail-Photo: How to increase sales with voice search SEO
15.11.2021   #Tech in Retail #digital marketing

How to increase sales with voice search SEO

How retailers can serve consumer voice searches

Search requests via voice assistants such as Alexa, Siri, Cortana and Co. continue to rise – voice search therefore is one of the most important trends in online marketing 2021. With voice search SEO, companies can sustainably benefit from ...

Thumbnail-Photo: Online shoppers prefer authentic content from real consumers...
01.09.2021   #digital marketing #social media

Online shoppers prefer authentic content from real consumers

New research: less than 10 percent of purchases impacted by influencer content

The majority (79%) of online shoppers reveal that user-generated content (UGC) such as images and videos from other consumers highly impacts their purchasing decisions according to new research. But only 9% say the same for content produced by ...

Thumbnail-Photo: Form, color and design in social media communication...
30.08.2021   #marketing #design

Form, color and design in social media communication

The most underestimated ingredients for more reach

For the majority of companies an appearance on Instagram, Facebook, TikTok and Co. is obligatory these days, social media seems to be a valuable communication tool for retailers. However, they should keep a few things in mind when ...

Thumbnail-Photo: Attracting passers-by, not influencers
27.05.2021   #digital signage #POS marketing

Attracting passers-by, not influencers

How to attract customers with content marketing and digital signage at the point of sale

You think modern content marketing on digital screens at the point of sale (POS) is reserved for big brands and not for small retailers? Not at all, says Nils Drosin, Co-Founder and CEO of 4Dmagic. He is convinced that if retailers use their ...

Thumbnail-Photo: Spicy flavor for your local online marketing...
04.01.2021   #digital marketing #marketing

Spicy flavor for your local online marketing

Register now for today's webtalk "retail salsa" at 4:00 pm!

A store with an attractive location, a high frequency of passers-by and some word-of-mouth advertising and customers automatically stumble into your store. What was once enough for local reach is no longer considered a guarantee of success ...

Thumbnail-Photo: This is how retailers get their online business holiday-ready...
02.11.2020   #digital marketing #online marketing

This is how retailers get their online business holiday-ready

Checklist for supply chain optimization, SEO, and digital marketing

One thing is clear: in this pre-holiday period, many consumers will avoid the city centers and do their Christmas shopping online. That is why the big retail chains are already vying for consumers' attention. The small stores and local retailers ...

Thumbnail-Photo: Video marketing in times of Corona
09.07.2020   #digital marketing #online marketing

Video marketing in times of Corona

The potential of video content for retailers

The spread of the coronavirus has had a particularly severe impact on the stationary retail industry. Many companies are now increasingly focusing on their online presence to cushion declining in-store sales and to virtually stay in touch with their ...

Thumbnail-Photo: The new digital signage landscape: cloud-based...
14.04.2020   #digital signage #artificial intelligence

The new digital signage landscape: cloud-based

Using AI for automation and personalization

Big technology advancements mean digital signage systems are starting to become easier to use, to scale and to integrate, fuelling a market boom that will see the sector worth almost 30 billion dollars in five years' time.In a market that's ...

Thumbnail-Photo: Cost-effective branding and messaging for POS solution providers...
25.09.2019   #digital marketing #marketing

Cost-effective branding and messaging for POS solution providers

Why is digital marketing so important in a business-to-business context?

Every business needs a marketing strategy. Without one, it’s difficult to target your message to customers about how you can support their business needs and goals. ...

Thumbnail-Photo: Video: How loadbee works
24.09.2019   #online trading #online marketing

Video: How loadbee works

Platform for distributing product information

It is important for retailers to have the right sales-promoting content for each customer. That exact content traders will receive with the industry-wide loadbee platform for retailers and manufacturers from B2C and B2B from their suppliers directly ...

Thumbnail-Photo: loadbee closes gap between industry and trade...
24.09.2019   #online trading #online marketing

loadbee closes gap between industry and trade

How online shops profit from fully automated manufacturer information

What promotional content convinces in the moment of the purchase decision? 51 percent of online shoppers are convinced by videos. In general, 92 percent of the respondents of a representative survey (Source: inRiver) states that these and other ...

Thumbnail-Photo: Why digital signage pays off big!
03.06.2019   #digital signage #customer relationship management

Why digital signage pays off big!

The right content can increase sales and customer loyalty

The strategic use of digital signage can unquestionably lead to increased sales, a boosted impact of the sales floor, a new shopping experience, and a stronger brand image. However, emphasis is too often placed merely on technical innovations that ...

Thumbnail-Photo: Poor marketing personalization efforts means losing customers...
26.03.2019   #data management #marketing

Poor marketing personalization efforts means losing customers

Marketing leaders strive for one-to-one personalization, but fall short

While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization ...

Thumbnail-Photo: More time for core business thanks to Digital Asset Management...
08.01.2018   #digitization #data management

More time for core business thanks to Digital Asset Management

The Hansgrohe Group perfectly manages product data

Marketing managers of international companies juggle a multitude of multimedia content on a daily basis. Content components like images, texts, and videos must be managed correctly and be available on demand. However, it’s a major challenge ...

Thumbnail-Photo: The ACP announces new multimedia Coupon Industry Resource Library...
25.08.2017   #content marketing #couponing systems

The ACP announces new multimedia Coupon Industry Resource Library

Association of Coupon Professionals compiled content about coupon promotions for retailers and producers

In furthering the Association of Coupon Professionals (ACP) mission to provide manufacturers and retailers with education and valued insights to effectively execute coupon promotions from development through settlement, the group is announcing the ...

Thumbnail-Photo: Shoppable content: content and commerce merge with a click...
07.08.2017   #online trading #digital signage

Shoppable content: content and commerce merge with a click

The potential goes beyond fashion and sports

Shoppable content is a fairly recent e-commerce trend, albeit one that is gaining momentum in the fields of fashion, sports, interior design as well as food. Its implementation is technically sophisticated, but what’s most important is the ...

Supplier

beta-web GmbH
beta-web GmbH
Heilsbachstr. 22-24
53123 Bonn
360 Grad Konzept
Karl-Wiechert-Allee 66
30625 Hannover
Werbepresse Gbr
Kurfürsten-Anlage 52
69115 Heidelberg
Canto GmbH
Canto GmbH
Lietzenburger Str. 46
10789 Berlin
apg Solutions EMEA Ltd.
apg Solutions EMEA Ltd.
4 The Drove
BN9 0LA Newhaven
Barooq Studios
28-H2, Johar Town
54000 Lahore
The Forward Co
5/92 Melbourne St, North Adelaide SA 5006, Australia
5006 North Adelaide
salsify
salsify
7 rue de Madrid
75008 Paris
loadbee GmbH
loadbee GmbH
Nikolaus-Otto-Straße 13
70771 Leinfelden-Echterdingen
Onlinemarketing-Strategen.de GmbH
Kufsteiner Straße 14
83022 Rosenheim
SEO-Küche Internet Marketing GmbH & Co. KG
SEO-Küche Internet Marketing GmbH & Co. KG
Fraunhoferstr. 6
83059 Kolbermoor
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn
FUEL MEDIA GmbH
Mindener Str. 94
40227 Düsseldorf
LeadMuster
123 Bladin St, Laverton VIC 3028
3028 Melbourne, Victoria