Sophisticated customer relationship management places the cultivation of customer loyalty at the center of communication, service and marketing processes.
How retailers can increase their efficiency in 2021
Exclusive offers, such as perks, new products and services
The Wall Street Journal published an article about Instant Feedback ‘Smiley’ Buttons
Network passes 3.000 active stores mark
Consumer-brand relationship insights for marketers and brand communication
A unique customer experience at new danish gaming store
Responses to queries on social media impact service quality perception
The online platform Ladenfreun.de connects local retailers with potential customers. The common denominator: A product.
How you can effectively respond to negative reviews and use them to be a benefit to your company
Customers are more demanding than ever, while brand loyalty is declining. Even a couple of negative experiences can alienate consumers and erode loyalty. Shoppers increasingly share bad reviews and complaints on public communication channels for ...
Bonn's inner city – like all other cities in Germany – is struggling with the consequences of the Corona lockdown. We asked directly on site what support there is from the economic development and city marketing departments. This ...
WhatsApp is a popular communication channel used by millions of people worldwide. Now small and medium-sized retailers or restaurants can use WhatsApp Business to quickly and easily engage and interact with their customers and build customer ...
Chatbots and virtual assistants – some think they are creepy, others consider them a part of daily life. Either way, they patiently answer frequently asked questions related to the opening hours of the nearest supermarket.By now, some ...
Easter is the unhappiest major retail event of the year, while shoppers love Halloween shopping, according to data from the world’s leading customer feedback solution, HappyOrNot.The Finnish technology company, which works with retailers such ...
Tempora mutantur – and rather quickly. While the focus of interest in this sector has primarily been on online trade in recent years, analogue trade is currently moving back into the foreground. Competition among distribution channels is ...
Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...
It is not easy for the brick and mortar retail to assert itself in the course of the digital transformation and the competition from the online trade. Retail stores can upgrade with technology to stay competitive. An important factor that has been ...
The following is based on a June 2019 interview with Sami Hero, Chief Operating Officer at HappyOrNot’s global headquarters in Tampere, Finland. He spoke with freelance writer Tom Hagy of Philadelphia. In it we will share our thoughts and ...
Read our latest edition retail trends 3-2019 online as an e-paper. ...
Retailers and retail designers spend a considerable amount of time discussing and juggling a crucial aspect of the customer experience at the point of purchase: the checkout.To be fair, it’s not easy to turn the moment when customers have to ...
Uberall, Inc., a location marketing solution for businesses, released new data on how small- and medium-sized businesses feel about online customer reviews across platforms like Yelp, TripAdvisor, Facebook, Instagram, Google and more. For the ...
Customer experience is fundamental to your business and needs to be in your company’s strategy.However, CX leaders are challenged with what it means to spearhead these efforts. To improve their influence, and subsequent results, CX leaders can ...
The strategic use of digital signage can unquestionably lead to increased sales, a boosted impact of the sales floor, a new shopping experience, and a stronger brand image. However, emphasis is too often placed merely on technical innovations that ...
Read our latest edition retail trends 2-2019 online as an e-paper. ...
Globally, 54% of companies consider product ratings to be very important to their business. For another 29%, they are somewhat important, while 17% think ratings are not important at all or that they don’t play any role yet. U.S. results ...
Harald Mösel from b.telligent asserts that retailers can set themselves apart from the competition with positive, unique post-purchase experiences. In this interview, he illustrates how companies can utilize post-purchase communication to ...
What if something would allow manufacturers, retailers and customers to verify at any time that a product on the shelf is authentic?Counterfeit products often look deceptively like the real deal, but the quality is inferior to the original goods and ...
The National Retail Federation and the California Retailers Association today asked state officials to preserve popular customer loyalty programs, protect businesses from potentially ruinous financial penalties and address other provisions of a new ...
UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.Trust is increasingly central to customer relationships. 89 percent of ...
Just in time for Saint Patrick's Day, we turn our attention to arguably the favorite drink of the Irish: the iconic Guinness beer. Or, more precisely, the home of the stout: the Guinness Storehouse opened its doors in 2000 right in the heart of ...
A recent survey from PossibleNOW uncovered that as many as 36 percent of businesses are not actively collecting customer preference data. Additionally, another 31 percent aren’t sure if they’re collecting this data. Many retailers will ...
Customer loyalty programs play a central role in the retail industry in order to secure the customer’s favor with increasing competition. With the expansion of the sales and communications channels, the challenge of customer loyalty has ...
Have a look at our printed edition as an e-paper. Desire for real paper? We will send you the latest issue. Inquiries to: service@iXtenso.com Your iXtenso team ...
Custom, authentic and exclusive – words that describe the product selection of the small fashion store called Herrenbude in Köln Ehrenfeld (a city district of the German City of Cologne). It’s a concept that is able to keep up with ...
There's life in the old dog yet – despite all the prophecies of doom, digitalisation is still failing to oust physical cash. A recent study by the European Central Bank shows that cash is and remains the most prominent payment method in ...
A large portion of our days is spent on social networks, forums, blogs and messaging apps. There is still a lot of untapped potential for retailers who want to position themselves and their product choices in these settings. This applies especially ...
In the end of 2017, Bauhaus in Tilst, Denmark, implemented electronic shelf labels on its more than 40,000 items. Since then, the electronic pricing has reduced the number of price errors significantly, increased the overall employee satisfaction on ...
Providing more detailed, personalised answers to consumer questions on their channel of choice is now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91 percent of consumers ...
The men’s clothing store engbers has recently completed the test phase of a new omnichannel solution for its in-store point of sale systems. Now the rollout starts in all 320 stores throughout Germany and Austria. The implementation primarily ...
Once it was multichannel, then omnichannel and now unified commerce. With new software options, all the functions of a customer journey are supposed to be apparently invisible and run from a single source. Jean-Marc Thienpont, Managing Director POS ...
Mattias Mußler hired Dittel Architekten to implement his new fragrance and beauty product store concept. At Stuttgart’s Gerber shopping mall, the team created an impressive design, which optimally complements the company’s ...
Regardless of what you might think of Amazon, in 2017, the internet giant has pioneered more innovations than any other entity. Amazon Flex, Prime Now, and Amazon Fresh are just some of the projects the U.S. company created to explore new ways to ...
When customers walk down aisles of grocery stores, they are inundated with labels such as organic, fair-trade and cage free, just to name a few. Labels such as these may be eye-catching but are often free of any scientific basis and stigmatize many ...
Even branches away from the classical retail trade can have a positive effect on customers with the right music concept in their sales points. This is the result of a qualitative and quantitative study by Mood Media, the internationally leading ...
Out in the field, new technologies hinge on whether the people who use them also accept and adopt them. In this conversation with iXtenso, Professor Ludwig Hierl points out that things are still amiss when it comes to mobile and contactless payment ...
Consumers increasingly want to use chat for customer service – but companies are failing to meet their changing expectations. Nearly three quarters (72 percent) of consumers say a good chat experience will make them more loyal – however ...
E-commerce has a clear advantage over brick-and-mortar retail when it comes to subjects like big data, personalization, and automation. Every time search and buying processes take place online, information about customers practically collects ...
Sailthru, the leading cross-channel experience management platform for the world's top retail and media companies, today announces the debut of its first annual Retail Personalization Index, a ranking of 100 top retail brands according to how ...
To forge ever closer relationships with its customers, Carrefour Belgium has expanded its convenience store network with the opening of two new Carrefour Express stores. They will allow the Group to provide a tailored offering combining shopping ...
Test your store’s customer focus using our checklist – and make sure your future customer meetings are top notch! ...
