Photo: customer relationship management

customer relationship management

Sophisticated customer relationship management places the cultivation of customer loyalty at the center of communication, service and marketing processes.

Thumbnail-Photo: Omnichannel fulfillment: the best of both worlds...
01.08.2022   #brick and mortar retail #Tech in Retail

Omnichannel fulfillment: the best of both worlds

The platform of the start-up fulfillmenttools takes deliveries to a new level.

Large product selection, short delivery times, availability anytime, anywhere. Customer demands have changed with the booming e-commerce business. Retailers have to react flexibly and still think about their brick-and-mortar business.  ...

Thumbnail-Photo: Flexible, mobile and well equipped: valuable store associates...
26.07.2022   #consulting #mobile payment

Flexible, mobile and well equipped: valuable store associates

iOS solution from NewStore allows extensive omnichannel commerce on the floor

Equipped with an Apple device and the NewStore Associate App, store associates can optimally stand by their customers' side on the shop floor without having to leave their side, NewStore promises.NewStore's cloud solution offers ...

Thumbnail-Photo: H&M explores tech-enabled shopping experiences...
09.06.2022   #customer satisfaction #Tech in Retail

H&M explores tech-enabled shopping experiences

H&M launches new in-store shopping experience enabled by technology in the US

The retail experience is rapidly changing and we see increasing customer expectations for broad choice and exceptional convenience. Customers expect retail experiences that are smooth, creative and fun while also catering to their individual, unique ...

Thumbnail-Photo: EuroCIS 2022 – Technology Special
25.05.2022   #online trading #e-commerce

EuroCIS 2022 – Technology Special

The latest technology trends and solutions for the retail industry

In the context of EuroCIS 2022 from 31 May to 02 June 2022, the Leading Trade Fair for Retail Technology, we'll inform you about technology topics such as analytics, payment, digital signage, omnichannel retail, hardware, software and many more.

Thumbnail-Photo: DTC and brick-and-mortar brands use value-driven personalization to...
22.04.2022   #customer relationship management #customer experience

DTC and brick-and-mortar brands use value-driven personalization to score big

Winners of Sailthru’s Retail Personalization Index 2022: Thrive Market, Sephora, DSW, Best Buy, Adidas

Sailthru announced the results of the 2022 Retail Personalization Index. Thrive Market, the health-first membership for conscious living, and Sephora, global beauty retailer, have tied for the top spot in the 5th annual analysis. ...

Thumbnail-Photo: You get what you give: Appreciation and fairness as the key to customer...
09.12.2021   #retail #customer satisfaction

You get what you give: Appreciation and fairness as the key to customer loyalty

How do retailers achieve more customer loyalty for their company?

Sweet and enticing as honey – that was the motto of our retail salsa on 08.12.2021, which this time was all about customer loyalty. After all, loyalty is not something you get for free, but something you have to work for. Connor ...

Thumbnail-Photo: Sweet and enticing: Honey for your customer loyalty...
01.12.2021   #customer relationship management #customer retention

Sweet and enticing: Honey for your customer loyalty

Webtalk "retail salsa" about customer relationship management

Keeping customers loyal is by no means easy, but it pays off. Investing in customer loyalty programs is a factor in long-term business success, helping to strengthen the brand and get to know your own customers better.Loyalty programs are a valuable ...

Thumbnail-Photo: US consumers say fake online reviews are a growing problem...
10.11.2021   #customer satisfaction #customer relationship management

US consumers say fake online reviews are a growing problem

Uberall analyzes four million reviews on Google, Facebook, Yelp and Tripadvisor to determine rates of review fraud

Uberall announced a new report, “The State of Online Review Fraud,” which analyzes four million local business reviews on Google, Facebook, Yelp and Tripadvisor. This is the first report to take on the growing problem of fake reviews at ...

Thumbnail-Photo: Return to brands with strong online community...
27.10.2021   #customer relationship management #digital marketing

Return to brands with strong online community

Importance of engaging with customers online

Amity reveals the results of research which highlights the importance of brands creating online communities to engage with their customers. Almost three-quarters (72%) of the consumers polled say they would be more likely to return to a brand that ...

Thumbnail-Photo: Whats the one thing younger consumers have relied on in the pandemic?...
05.10.2021   #customer relationship management #digital marketing

What's the one thing younger consumers have relied on in the pandemic? Texting!

Need for new marketing strategies to meet customers where they are

Klaviyo released "SMS for Marketers," a new study that delves into how consumers' relationships with their phones have changed during the pandemic, including the increased relevance of texting across all generations and ...

Thumbnail-Photo: Foot traffic and behavioral analytics converge with digital signage...
02.06.2021   #brick and mortar retail #digital signage

Foot traffic and behavioral analytics converge with digital signage

More customer loyalty based on invaluable information

Brick-and-mortar retailers have recently been facing the most dramatic and rapid changes. In order to survive and thrive, they now must adapt and have a definitive understanding of customer behavior. They need to know the number of shoppers, detect ...

Thumbnail-Photo: Integrated shopping systems instead of data silos...
03.05.2021   #e-commerce #digitization

Integrated shopping systems instead of data silos

How retailers can increase their efficiency in 2021

The new year started out with plenty of challenges for retailers. While over-the-counter retail is struggling with shop closures and a shortfall in sales in the second lockdown, online retail has to handle the increased volume of customer enquiries ...

Thumbnail-Photo: Lowes introduces enhanced shopping experience for Pro customers...
21.04.2021   #brick and mortar retail #customer satisfaction

Lowe's introduces enhanced shopping experience for Pro customers

Exclusive offers, such as perks, new products and services

Lowe's announced its next major step as the New Home for Pros by launching a tailored store shopping experience created specifically for Pros. The Pro customer shops at Lowe's significantly more often than DIY customers, so the upgrades were ...

Thumbnail-Photo: Touchless Feedback
16.03.2021   #customer satisfaction #customer relationship management

Touchless Feedback

The Wall Street Journal published an article about Instant Feedback ‘Smiley’ Buttons

The Wall Street Journal, after interviewing our co-founder and Executive VP of Strategic Alliances, Ville Levaniemi, published an article titled “Instant Feedback ‘Smiley’ Buttons Go Touchless in Pandemic”. The article ...

Thumbnail-Photo: Zalando onboards C&A to Connected Retail
18.02.2021   #online trading #brick and mortar retail

Zalando onboards C&A to Connected Retail

Network passes 3.000 active stores mark

Zalando, Europe’s leading online platform for fashion and lifestyle, continues to grow its Connected Retail network at high speed. The program now counts over 3.000 active stores, selling to millions of Zalando customers online. Since the ...

Thumbnail-Photo: Theyre just not that into you
05.02.2021   #customer relationship management #marketing

They're just not that into you

Consumer-brand relationship insights for marketers and brand communication

Researchers from Western University, Indiana University, and Washington State University published a new paper in the Journal of Marketing that deals with communication strategies towards consumers that have a certain connection to a brand.The ...

Thumbnail-Photo: Shopping experience thanks to electronic shelf labels...
10.11.2020   #brick and mortar retail #customer satisfaction

Shopping experience thanks to electronic shelf labels

A unique customer experience at new danish gaming store

At the end of August 2020, Denmark's new gaming universe Games N 'Gadgets opened its doors to gamers and game-loving people in the center of Horsens city. Games N 'Gadgets offers everything within gaming, gadgets and computer ...

Thumbnail-Photo: Better customer care on Twitter leads to increase in customer...
18.09.2020   #customer satisfaction #customer relationship management

Better customer care on Twitter leads to increase in customer satisfaction

Responses to queries on social media impact service quality perception

Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research in the INFORMS ...

Thumbnail-Photo: Come together: local retailers connect with local customers...
15.09.2020   #brick and mortar retail #customer relationship management

Come together: local retailers connect with local customers

The online platform Ladenfreun.de connects local retailers with potential customers. The common denominator: A product.

How can you bridge the gap and connect online retail to pedestrian zones? A Nuremberg startup wondered how this could be accomplished and came up with a solution: Ladenfreun.de. In this interview, founder Matthias Hueber talks about the idea behind ...

Thumbnail-Photo: 4 tips on how to handle customer complaints
13.08.2020   #customer satisfaction #consulting

4 tips on how to handle customer complaints

How you can effectively respond to negative reviews and use them to be a benefit to your company

Most retailers don’t like customer complaints. Plus, they also mean extra work. Yet ignoring complaints is not a great long-term strategy because any bad customer experience can haunt your brand if it becomes public. That’s why retailers ...

Thumbnail-Photo: The importance of effective complaint management...
12.08.2020   #customer satisfaction #customer relationship management

The importance of effective complaint management

A strategic and cross-channel approach to handling negative customer experiences

Customers are more demanding than ever, while brand loyalty is declining. Even a couple of negative experiences can alienate consumers and erode loyalty. Shoppers increasingly share bad reviews and complaints on public communication channels for ...

Thumbnail-Photo: Upturn for brick and mortar retail in city centres?...
17.07.2020   #brick and mortar retail #customer relationship management

Upturn for brick and mortar retail in city centres?

Economic development and city marketing about current measures

Bonn's inner city – like all other cities in Germany – is struggling with the consequences of the Corona lockdown. We asked directly on site what support there is from the economic development and city marketing departments. This ...

Thumbnail-Photo: WhatsApp Business: A direct line to customers...
29.05.2020   #customer satisfaction #customer relationship management

WhatsApp Business: A direct line to customers

About the installation, functions and advantages of the app

WhatsApp is a popular communication channel used by millions of people worldwide. Now small and medium-sized retailers or restaurants can use WhatsApp Business to quickly and easily engage and interact with their customers and build customer ...

Thumbnail-Photo: Our bot is happy to assist you
31.03.2020   #consulting #customer relationship management

Our bot is happy to assist you

Chatbots and AI virtual assistants automate customer service

Chatbots and virtual assistants – some think they are creepy, others consider them a part of daily life. Either way, they patiently answer frequently asked questions related to the opening hours of the nearest supermarket.By now, some ...

Thumbnail-Photo: When is the customer especially HAPPY?
26.02.2020   #customer satisfaction #customer relationship management

When is the customer especially HAPPY?

155.9 million data points from over 1,000 retailers globally reveals happiest and unhappiest retail seasons

Easter is the unhappiest major retail event of the year, while shoppers love Halloween shopping, according to data from the world’s leading customer feedback solution, HappyOrNot.The Finnish technology company, which works with retailers such ...

Thumbnail-Photo: Next Level Point of Sale: The transformation of the buyer-seller dialogue...
06.02.2020   #online trading #e-commerce

Next Level Point of Sale: The transformation of the buyer-seller dialogue

VR Payment at the EuroShop 2020

Tempora mutantur – and rather quickly. While the focus of interest in this sector has primarily been on online trade in recent years, analogue trade is currently moving back into the foreground.  Competition among distribution channels is ...

Thumbnail-Photo: Blind Date is so yesterday! Know your customers!...
13.01.2020   #customer satisfaction #customer relationship management

Blind Date is so yesterday! Know your customers!

Customer loyalty: Personalizing your customer communications – across all channels

Is brand loyalty dead? These days, consumers no longer buy the same brand of goods for life. They want personalized offers for products that meet their specific needs. That’s why it is more important than ever for retailers to retain and ...

Thumbnail-Photo: How to reinvigorate Germanys high street
11.11.2019   #brick and mortar retail #customer satisfaction

How to reinvigorate Germany's high street

Brick and mortar retail should focus on technology, especially Wi-Fi

It is not easy for the brick and mortar retail to assert itself in the course of the digital transformation and the competition from the online trade. Retail stores can upgrade with technology to stay competitive. An important factor that has been ...

Thumbnail-Photo: HappyOrNot CX360 leader insights
24.09.2019   #customer satisfaction #customer relationship management

HappyOrNot CX360 leader insights

Do you know what type of experience customers expect from your brand?

The following is based on a June 2019 interview with Sami Hero, Chief Operating Officer at HappyOrNot’s global headquarters in Tampere, Finland. He spoke with freelance writer Tom Hagy of Philadelphia. In it we will share our thoughts and ...

Thumbnail-Photo: retail trends 3/2019: focus checkout zone
16.09.2019   #customer satisfaction #mobile payment

retail trends 3/2019: focus "checkout zone"

Shopfitting, technology, marketing: What does a checkout have to do nowadays?

Read our latest edition retail trends 3-2019 online as an e-paper. ...

Thumbnail-Photo: Distract or divert!
10.09.2019   #customer satisfaction #customer relationship management

Distract or divert!

How to engage customers at the checkout

Retailers and retail designers spend a considerable amount of time discussing and juggling a crucial aspect of the customer experience at the point of purchase: the checkout.To be fair, it’s not easy to turn the moment when customers have to ...

Thumbnail-Photo: 91% of SMBs think customer reviews are critical...
25.07.2019   #customer satisfaction #customer relationship management

91% of SMBs think customer reviews are critical

Survey about online customer reviews on platforms

Uberall, Inc., a location marketing solution for businesses, released new data on how small- and medium-sized businesses feel about online customer reviews across platforms like Yelp, TripAdvisor, Facebook, Instagram, Google and more. For the ...

Thumbnail-Photo: 5 essentials for customer experience leaders...
18.07.2019   #customer satisfaction #customer relationship management

5 essentials for customer experience leaders

Gather customer feedback and analyze it

Customer experience is fundamental to your business and needs to be in your company’s strategy.However, CX leaders are challenged with what it means to spearhead these efforts. To improve their influence, and subsequent results, CX leaders can ...

Thumbnail-Photo: Why digital signage pays off big!
03.06.2019   #digital signage #customer relationship management

Why digital signage pays off big!

The right content can increase sales and customer loyalty

The strategic use of digital signage can unquestionably lead to increased sales, a boosted impact of the sales floor, a new shopping experience, and a stronger brand image. However, emphasis is too often placed merely on technical innovations that ...

Thumbnail-Photo: retail trends 2/2019: focus sales promotion
03.06.2019   #customer satisfaction #customer relationship management

retail trends 2/2019: focus "sales promotion"

How to win, serve, and keep customers

Read our latest edition retail trends 2-2019 online as an e-paper. ...

Thumbnail-Photo: Product ratings: customer-centricity is important...
29.05.2019   #customer relationship management #marketing

Product ratings: customer-centricity is important

Global product ratings study: companies being pushed toward increased customer-centricity

Globally, 54% of companies consider product ratings to be very important to their business. For another 29%, they are somewhat important, while 17% think ratings are not important at all or that they don’t play any role yet. U.S. results ...

Thumbnail-Photo: Post-purchase communication: Well-informed customers are happier...
21.05.2019   #customer satisfaction #customer relationship management

Post-purchase communication: Well-informed customers are happier

Shipment tracking options and convenient returns management solutions

Harald Mösel from b.telligent asserts that retailers can set themselves apart from the competition with positive, unique post-purchase experiences. In this interview, he illustrates how companies can utilize post-purchase communication to ...

Thumbnail-Photo: Blockchain: Protecting the retail sector from counterfeit products...
09.04.2019   #security #customer relationship management

Blockchain: Protecting the retail sector from counterfeit products

Fake products reduce consumer confidence in a brand

What if something would allow manufacturers, retailers and customers to verify at any time that a product on the shelf is authentic?Counterfeit products often look deceptively like the real deal, but the quality is inferior to the original goods and ...

Thumbnail-Photo: Retailers ask California to preserve customer loyalty programs...
28.03.2019   #customer relationship management #data protection

Retailers ask California to preserve customer loyalty programs

New privacy law becomes applicable in January 2020

The National Retail Federation and the California Retailers Association today asked state officials to preserve popular customer loyalty programs, protect businesses from potentially ruinous financial penalties and address other provisions of a new ...

Thumbnail-Photo: 2019 Eptica Digital Trust Study
25.03.2019   #customer satisfaction #customer relationship management

2019 Eptica Digital Trust Study

89% of consumers will switch brands if trust breaks down

UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.Trust is increasingly central to customer relationships. 89 percent of ...

Thumbnail-Photo: The Guinness Storehouse in Dublin – a powerful customer magnet...
14.03.2019   #customer satisfaction #customer relationship management

The Guinness Storehouse in Dublin – a powerful customer magnet

Brand advertising with taps, creamy whitecaps, and hashtags

Just in time for Saint Patrick's Day, we turn our attention to arguably the favorite drink of the Irish: the iconic Guinness beer. Or, more precisely, the home of the stout: the Guinness Storehouse opened its doors in 2000 right in the heart of ...

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