data analysis

Psychographic targeting: fostering a personalized online customer approach

Interview with Professor Joost van Treeck, Consumer Psychologist at the University of Applied Sciences Fresenius in Hamburg

Target audiences are generally identified by sociodemographic factors such as age, gender, family status or place of residence. Psychographics now broadens the previously applied segmentation and adds two dimensions: the personality and behavior of ...

Data nomenclature for a central standard for reporting campaign performance metrics

OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature, by The IAB Technology Laboratory

The IAB Technology Laboratory today released for public comment OpenData 1.0, a technical specification offering a first-of-its-kind data nomenclature that establishes a central standard for reporting campaign performance metrics. Developed by the ...

Smart retail through use of sensor technology

How brick-and-mortar retail can catch up to the informational edge of e-commerce

E-commerce has a clear advantage over brick-and-mortar retail when it comes to subjects like big data, personalization, and automation. Every time search and buying processes take place online, information about customers practically collects ...

IAB clarifies processes for automated digital advertising

“An Evolving Framework for Advertising Automation” is to create clarity around programmatic functions and encourage more meaningful conversations among buyers, sellers, and technology vendors.

The Interactive Advertising Bureau (IAB) today released “An Evolving Framework for Advertising Automation” to create clarity around programmatic functions and encourage more meaningful conversations among buyers, sellers, and technology ...

prudsys Realtime Decisioning Engine (RDE)

Implement innovative real-time scenarios

We use the prudsys RDE to implement innovative real-time scenarios tailored 1:1 to the needs of our customers. The modular setup of the software allows to join together the components recommendations, marketing automation and dynamic pricing to ...

EuroShop 2017: reat time retail operations with smart cosmos solutions

smart cosmos at EuroShop 2017

smart cosmos shows how living product data connects the real world to the digital world. ...

VTT's spin off company to measure shopping intentions in physical stores

VTT Technical Research Centre of Finland has developed a unique solution to measure in-store shopper's intentions

The implementation respects privacy - no identity information of shoppers is collected. The objective is to start commercial deliveries in spring 2017. "Until now it has been technically possible only to record how many people entered the ...

Geomarketing opens up new opportunities for the retail sector

Real-time data will play a decisive role in the future

At this point, geomarketing can do more than just let you know where your customers are located. Digitization and fast big data processing permit access to increasingly comprehensive and differentiated information about potential markets and ...

Identifying purchase intentions: market basket analysis for brick-and-mortar retailers

The right software to understand and use data to improve profitability

Neither magic nor a secret: sales receipt data can reveal information about consumer purchase behavior. Online retail already masters this type of analysis perfectly. In contrast, brick-and-mortar retail still needs technical support to understand ...

Internet of Things data management issues concerns UK vendors

Research findings suggest that 78 percent of UK vendors expect the IoT to have a significant impact on their ability to gather customer insights data across the supply chain

Many go so far as to say that it will also change the way they think, and operate, as an organisation. Increased demand from consumers for a seamless shopping experience is resulting in the development of a variety of customer-facing IoT ...

Study: retail sourcing and procurement market

"The need for better visibility in sourcing related data to drive the retail sourcing and procurement market"

The retail sourcing and procurement market size is estimated to grow from USD 2.58 billion in 2016 to USD 4.83 billion by 2021, at an estimated CAGR of 13.4%. The need for better visibility in sourcing related data, centralization of procurement ...

Higher quality of product and customer data

Stibo Systems re-enters retail sector with STEP MDM platform

Stibo Systems, a market-leading provider of Master Data Management (MDM) solutions, will install its STEP MDM solution in Globus hypermarkets across Germany. Founded around 190 years ago, Saarland-based Globus currently operates 46 hypermarkets in ...

Retailers find keys to impressive ROI in shopper conversion research study

Study shows net sales productivity lift of 537 basis points with innovative data-driven coaching approach

A new research study clearly demonstrates the ability of a new data-driven coaching and analytics program to drive net sales productivity in retail stores. The ‘In-store Traffic and Conversion Study’ by RetailWire and HeadCount Corporation documents a lift in net sales productivity of 537 basis points during the test period.

Enabling brands to bring together data about their customers’ behaviour

Multichannel optimisation platform Innometrics builds successful API

Cutting-edge consumer profiling platform Innometrics has adopted Basho Technologie's Riak KV database to power its Profile Cloud API.

Replacing out-of-date planning applications

58 percent of retailers indicate analytics is the top merchandise planning priority for 2016

According to a new special report from Boston Retail Partners (BRP), retailers are finding that many of their current planning applications are ineffective and unable to support the complex analysis required to optimize planning decisions and ultimately, meet the demands of today’s customer.

Addressing each customer individually

Benefits and risks of big data in retail

Customer loyalty programs, mobile apps, and online ordering data are just some of the data sources retailers can use today to gain new insights into nearly every aspect of their business. “Big data” is the big buzzword here.

Tyco showcases new fitting room analytics at NRF Big Show

Retailers gain valuable inventory and shopper insights

Tyco Retail Solutions unveiled its new TrueVUE fitting room analytics at NRF Big Show 2016. New inventory, traffic intelligence and loss prevention use cases that extend data visibility into the fitting room area provide retailers with the power to better serve clients, while minimizing loss in this traditional “high risk” security zone.

Improve sales forecasting with knowledge about the weather

MeteoGroup presents weather solutions for the retail industry at EuroCIS 2016

Weather is intrinsically linked to customer buying behaviour. MeteoGroup presents special solutions for analysis and optimization of weather dependent processes in the retail industry in hall 10 at stand 10E52.

Tyco to acquire ShopperTrak

Data analytics and software enhance Tyco's global growth strategy to solve broader customer problems

Tyco International has reached a definitive agreement to acquire ShopperTrak, a leading global provider of retail consumer behavior insights and location-based analytics, for approximately $175 million in cash:

Real-Time response to customer traffic trends for retailers

Reflexis Systems and NOMi partner up

Reflexis Systems, Inc. and NOMi today announce a technology partnership to combine both companies’ core solutions to enable better customer service in retail stores.

Delivering real insights and margin optimization opportunities

Three new solution innovations for retailers from Periscope

Periscope, a McKinsey Solution, focusing on price, promotion, and assortment optimization, has announced three new product innovations designed to help organizations rapidly transform their approach to customer centric pricing, category management ...

95 percent of businesses admit they are underutilising analytics technology

Survey cites lack of understanding and senior buy-in as barriers to adoption

95% of businesses admit they should be making greater use of predictive analytics technology to enhance strategic decision making and improve operational efficiency. These are the findings of research carried out by Source for Consulting in ...

Purchase Intent Data research gives insights into what influences shoppers

The research includes detailed insights into what influences shoppers – from when they are considering buying to when they purchase – and highlights how much of this journey takes place out of sight of retailers. It describes how ...

Augmented advertising solution for British retailers

Monetise floor space more effectively

Walkbase and Samsung, the leading manufacturer of electronics and digital displays have announced a joint proposition to provide in-store analytics to retailers using Samsung digital screens. New Walkbase Advertising technology together ...

"Knowing when 'power hours' occur is crucial for personnel planning"

Interview with Bill McCarthy, ShopperTrak and James Cook, Thomas Sabo

Store employees play a big role in ensuring that customers receive a superior shopping experience. This is why retailers need reliable shopper data to understand key shopping timeframes, including busy periods, and to adjust their staffing needs ...

"Knowing when 'power hours' occur is crucial for personnel planning"

Interview with Bill McCarthy, ShopperTrak and James Cook, Thomas Sabo

Store employees play a big role in ensuring that customers receive a superior shopping experience. This is why retailers need reliable shopper data to understand key shopping timeframes, including busy periods, and to adjust their staffing needs ...

Low levels of repeat buyers challenge new product success

Less than 1 percent of shoppers drives sales volume for the typical new CPG product

In the CPG industry, generally-recognized failure rates for new product launches range from 60 percent to 80 percent. Catalina released a new report, which demonstrates the critical importance of data-driven shopper engagement in growing the success ...

Online sellers already able to predict one in two purchase decisions

eCommerce is better able than ever to adjust to the needs of its customers

Online sellers are already able to predict in advance around 50 percent of all purchase decisions made online – that is the result of the 9th ACM Recsys Challenge 2015 which was organized this year by the Yoochoose GmbH.  Over 500 ...

Three of the UK's top five grocery chains are now using in-store analytics

Walkbase announces rapid growth including its first roll-out deal with a retail chain in over 100 stores

Walkbase announced the continuation of rapid growth in Q2, resulting in a record number of roll-outs of its solution in more than 200 retail stores during the first half of 2015. Walkbase is expecting to more than double its expansion during the ...

FootFall is now a part of Tyco Retail Solutions

Acquisition accelerates Tyco’s commercial delivery of shopper analytics and traffic intelligence

Tyco Retail Solutions has acquired FootFall, a global retail intelligence company, from Experian, plc, for £38.5 million (US$60 million) in cash. Headquartered in the United Kingdom, FootFall provides thousands of retailers and ...

Verve Mobile names Julie Bernard CMO

Bernard is a marketing expert with a proven track record in the retail space

Less than two months after Verve Mobile CEO Nada Stirratt emphasized the need to find a CMO that could help sharpen the company’s identity in the omnichannel marketplace, department store marketing vet Julie Bernard has ...

TrueView applications have received a face-lift

Cognimatics launches redesigned GUI

Cognimatics has reworked its corporate visual identity. All applications in the TrueView suite will also implement relevant elements in coming releases throughout 2015. The company announced that the following applications are available ...

Epicor Retail unveils new point of sale in the cloud offering

Retailers benefit from accelerated deployment, flexibility, scalability and ease of integration

Epicor Software Corporation has unveiled its new Epicor Retail Store Point of Sale (POS) in the Cloud offering here at Insights, the company's annual user conference. The new POS in the Cloud solution brings a whole new level of ...

Comprehensive automated management of retail services

SPAR Group announces seamless global retail service operations system

SPAR Group has announced the launch of its SPARtrac Global Retail Service Operations System. The enhanced system, culminating years of research, development and testing, has been designed to provide retailers and manufacturers the most ...

MarketLive releases ML-API web service for online retailers

Opens MarketLive data to the rest of the commerce ecosystem

MarketLive, the leading e-commerce technology platform for fast-growing retailers, today announced the public release of ML API, a RESTful web service that allows real-time access into the MarketLive Engine and real-time data exchange between ...

axiom telecom measures retail analytics across the Middle East

Region's largest retailer of mobile devices will enhance operational efficiency and customer service

ShopperTrak announced that it has been selected by axiom telecom to analyse consumer behaviour across 112 retail locations in the United Arab Emirates and Saudi Arabia. This insight will be used to take axiom retail’s operational ...

Technology and the changing face of „retailtainment“

See the big picture with retail analytics

As society becomes increasingly experience-driven, the shopping centre industry finds itself redefining its offering to keep up with demands and requirements. ‘Retailtainment’, a term first used in 1999 by American Sociologist George ...

Fast Fashion retailer rue21 selects Epicor QuantiSense

Gaining a real-time comprehensive view of its business operations

Epicor Software Corporation announced that rue21, a leading specialty apparel retailer, has selected the Epicor QuantiSense Retail Business Intelligence suite to support enterprise-wide reporting and analytics across merchandising, store ...

New features provide Google analytics and supplier benchmark data

Stitch Labs releases powerful reports for retailers

Stitch Labs, the leading inventory control and multichannel selling solution, announced new reports developed by its in-house data team. With these latest additions, users can create custom reports, gather insight into supplier performance, and view ...

“You should never collect data you would need to keep secret from the customer“

Interview with Axel Jahn, Managing Director of Netpioneer GmbH

The increasing digitalization in retail helps retailers get to know their customers better. After all, the modern shopper leaves his/her data at every touchpoint – whether that’s in the online store, during mobile shopping or directly at ...

“Data-driven companies are clearly more successful in eCommerce“

Interview with Alexander Reschke, CMO of Webdata Solutions

The eCommerce market is shaped in particular by its dynamics. Developments and trends move a lot faster than in pure brick-and-mortar retail and online retailers need to be able to respond quickly and remain flexible to changes in the market. In an ...