location based services

Thumbnail-Photo: EuroShop interactive: Successful use of GPS and beacons...
27.04.2017   #EuroShop #bluetooth

EuroShop interactive: Successful use of GPS and beacons

The retail industry is more mobile than ever before. That was also evident during this year’s EuroShop: 12,000 visitors took advantage of the current EuroShop app

It allowed them to use location-based services, which not only genuinely benefitted them but also the exhibitors. Together with the two companies bitplaces and Osram, Messe (Trade Fair) Düsseldorf provided a broad spectrum of information ...

Thumbnail-Photo: Enticing customers to the POS with geo-fencing...
30.06.2016   #location based services #geomarketing

Enticing customers to the POS with geo-fencing

„Location-based advertising is an inevitable part of the modern marketing mix“

The demand for digital marketing strategies that can also be locally applied is growing. Location-based real-time communication enables retailers to bridge the gap between digital advertising and the offline behavior of their customers. That’s ...

Thumbnail-Photo: Three of the UKs top five grocery chains are now using in-store analytics...
03.08.2015   #data analysis #customer counting

Three of the UK's top five grocery chains are now using in-store analytics

Walkbase announces rapid growth including its first roll-out deal with a retail chain in over 100 stores

Walkbase announced the continuation of rapid growth in Q2, resulting in a record number of roll-outs of its solution in more than 200 retail stores during the first half of 2015. Walkbase is expecting to more than double its expansion during the ...

Thumbnail-Photo: FootFall is now a part of Tyco Retail Solutions...
29.07.2015   #data management #data analysis

FootFall is now a part of Tyco Retail Solutions

Acquisition accelerates Tyco’s commercial delivery of shopper analytics and traffic intelligence

Tyco Retail Solutions has acquired FootFall, a global retail intelligence company, from Experian, plc, for £38.5 million (US$60 million) in cash. Headquartered in the United Kingdom, FootFall provides thousands of retailers and ...

Thumbnail-Photo: Location-based services – target marketing and visitor stream analysis...
26.05.2015   #location based services

Location-based services – target marketing and visitor stream analysis

More than 60 percent of Europeans use a smartphone and the number is growing

That's good to know, because the smart phone is your customer's constant companion and can also work as your marketing assistant. For example, you can send your latest offerings to a customer's mobile phone. That's a real attention ...

Thumbnail-Photo: “Only a powerful network infrastructure makes omnichannel retailing...
11.05.2015   #multichannel commerce #cross channel solutions

“Only a powerful network infrastructure makes omnichannel retailing possible“

Interview with Christian Schallenberg, CTO, Lancom Systems GmbH

To be successful in omnichannel commerce, a retailer, above all, needs a powerful IT infrastructure. Current solutions make it possible to load the different channels together. This also includes the highly integrated radio access point by LANCOM ...

Thumbnail-Photo: Beacon technology attractive for retailers
16.04.2015   #smartphone #mobile couponing

Beacon technology attractive for retailers

Helping retailers to recognise and understand their best customers

Beacons are a type of a low-cost, micro-location-based technology that use Bluetooth for communicating with beacon enabled devices. This technology has enormous potential to enhance the shopping experience, making it quicker and easier for ...

Thumbnail-Photo: Mood Media activates location-based technology...
17.09.2014   #mobile shopping #smartphone

Mood Media activates location-based technology

Enhancing consumer targeting for retailers

Mood Media has begun to integrate its Presence capabilities into client locations across the country, enabling them to leverage Mood’s location-based signal technology for mobile marketing apps and initiatives. When activated, the Presence ...

Thumbnail-Photo: 5 Ways to enhance the shopping experience using location-based analytics...
16.09.2014   #customer counting #location based services

5 Ways to enhance the shopping experience using location-based analytics

New eBook released by ShopperTrak

To get shoppers to buy, retailers need to understand their consumers and create a unique and compelling shopping experience. With location-based analytics, retailers have full visibility into where their customers go, how long they stay, and ...


favendo GmbH
favendo GmbH
An der Spinnerei 6
96047 Bamberg
Hewlett Packard GmbH
Herrenbergerstraße 140
71034 Böblingen
m3connect GmbH
m3connect GmbH
Pascalstraße 18
52076 Aachen
iXtenso - retail trends
iXtenso - retail trends
Heilsbachstraße 22-24
53123 Bonn
Wiener Strasse 10
10999 Berlin
LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen
Stockumer Kirchstraße 61
40474 Düsseldorf
St John's Court, Easton St, High Wycombe
Buckinghamshire HP11 1JX
Werbepresse Gbr
Kurfürsten-Anlage 52
69115 Heidelberg
Gesture Powered GmbH
Gesture Powered GmbH
Hauptstr. 202
44649 Herne
Tes Media Group
Pinehurst, Huntsman Lane
TN15 7SS Wrotham Heath, Sevenoaks, Kent
Integrated Worlds GmbH
Max-Eyth-Str. 38
71088 Holzgerlingen