Company News • 16.10.2014

2014 Mobile Data Survey – 60 percent unsatisfied with current speeds

2014 Mobile Data Survey – 60 percent unsatisfied with current speeds...

In October 2014, Tiger Mobiles carried out a survey of 4,300 smartphone users who had taken out a 3G or 4G enabled phone contract with at least 1GB of monthly data allowance in the last 12 months.

The survey quizzed respondents in a number of areas including their overall happiness with their current mobile data speed, what they believed the benefits of faster mobile internet were, how things have changed in the last 3 years and where mobile internet speeds would be in another 3 years’ time.

Why This Mobile Internet Survey Was Undertaken

Tiger Mobiles realise that mobile internet is becoming more and more important for the consumer when choosing a phone contract. The reasoning for this report is as follows:

First, internet usage on the whole is growing exponentially:

  • According to Cisco Global Internet traffic in 2018 will be equivalent to 64 times the volume of the entire global Internet in 2005.
  • The same research states that over half of all IP traffic will originate with non-PC devices by 2018. In 2013, only 33% of total IP traffic originated with non-PC devices, but by 2018 the non-PC share of total IP traffic will grow to 57 =%. PC-originated traffic will grow at a CAGR of 10%, while TVs, tablets, smartphones, and machine-to-machine (M2M) modules will have traffic growth rates of 35%, 74%, 64%, and 84%, respectively.

Second, mobile data will playing a huge part in this increase:

  • Cisco also reveals that globally, mobile data traffic will increase 11-fold between 2013 and 2018. Mobile data traffic will grow at a CAGR of 61% between 2013 and 2018, reaching 15.9 exabytes per month by 2018.
  • Cisco also states that Global mobile data traffic will grow three times faster than fixed IP traffic from 2013 to 2018. Global mobile data traffic was 3% of total IP traffic in 2013, and will be 12% of total IP traffic by 2018.

Third, the UK is currently in the middle of a 4G rollout from all the major network operators, all the major players have ambitious plans but rural areas are still lacking the speeds of those in urban areas.

  • EE are aiming to reach 90% of the UK with 4G by the end of 2014.
  • 02 plan to reach 98% of the population with 2G, 3G and 4G indoor and outdoor coverage before 2017 bringing high-speed connectivity to some areas that have never have had this access before.
  • Vodafone are on a mission to bring ultrafast 4G to 98 per cent of the UK population by the end of 2015.
  • Three aim to reach parts of 50 cities and many more towns by the end of 2014 and cover 98% of the UK population by the end of 2015.

With all that in mind this survey aims to help provide further information on the needs and expectations of UK smartphone users when it comes to mobile data.

Mobile Data Speeds and Expectations

  • 60% of respondents are dissatisfied with the data speed on their smartphone.
  • 82% of users expect websites to load as quickly on their smartphone via mobile data as they do via fixed line broadband.
  • However, over half (56%) said websites load more slowly on their smartphone.
  • 82% of those surveyed had a problem trying to load a website over a data connection in the last year whilst 79% had difficulty using apps that require a data connection to function properly.
  • 85% revealed they would access websites more often from their phone via mobile data if the experience was as fast and reliable.
  • 55% are dissatisfied with the overall reliability of mobile data.

Benefits of higher mobile data speeds

  • Overall, 49% say that faster mobile date speeds would help with their productivity.
  • 62% think it would allow them to get more use out of their smartphone.
  • 18% say that faster mobile data speeds would encourage their employer to offer more flexible and remote working opportunities.

The last 3 years in mobile internet – getting faster

  • Overall 16% believe that mobile data speeds have got significantly faster in the last 3 years, 43% believe speeds are slightly faster. By comparison just 4% believe they have got significantly slower.
  • Respondents in rural areas err more on the side of caution with 14% believing that data speeds have become slightly slower in the last 3 years.

The next 3 years – people anticipate speed increases

  • Overall 45% think that mobile data speeds will get significantly faster, 28% slightly faster and just 9% believing they will get slower in some capacity.
  • Urban respondents are the most upbeat with a combined 74% believing that mobile data will improve in speed over the next 3 years, compared to 65% of rural respondents.


related articles:

popular articles:

Thumbnail-Photo: World’s first convenience store retrofitted with AI technology...
14.08.2020   #video surveillance #video cameras

World’s first convenience store retrofitted with AI technology

Standard Cognition to provide Circle K with autonomous checkout

Standard (“Standard Cognition”) announced that Alimentation Couche-Tard, a company that operates close to 14,500 convenience stores worldwide, including under the global brand Circle K, has selected Standard to pilot touchless, ...

Thumbnail-Photo: SPAR grocery store embraces new technologies...
23.09.2020   #digitization #app

SPAR grocery store embraces new technologies

The store has implemented Delfi Technologies' cloud solution and mobile app to manage the store's electronic price tags

This year, the co-operative association Tikøb could celebrate its 100th anniversary. Today, the SPAR grocery store in Tikøb is one of the stores in the chain that is at the forefront when it comes to implementing new technology. Most ...

Thumbnail-Photo: Checkout-free service at Giant Eagle’s GetGo Café+Market store...
07.09.2020   #self-checkout systems #app

Checkout-free service at Giant Eagle’s GetGo Café+Market store

Retrofitting an existing store

Grabango announced the launch of commercial service with one of its retail partners, Giant Eagle, Inc, owner of GetGo Café+Market. Grabango’s checkout-free system is now available to save shoppers time by letting them skip the line. The ...

Thumbnail-Photo: “Dear shopping cart, please show me the way!“...
06.07.2020   #self-checkout systems #scanner

“Dear shopping cart, please show me the way!“

Shopping Cart 2.0 – gimmick or idea with intrinsic value?

Not all shopping carts are the same... far from it! Digitization and automation also put their stamp on this aspect of the retail sector. What’s usually a plain, large basket on wheels that makes it easier for shoppers to transport products ...

Thumbnail-Photo: Retail Asia Conference & Expo 2020 rescheduled to 11-13 November...
18.09.2020   #online trading #retail

Retail Asia Conference & Expo 2020 rescheduled to 11-13 November

New spacious exhibition location

Informa Markets, the organiser of Retail Asia Conference & Expo 2020, announced that the event will be further rescheduled from 17-19 November 2020, to 11-13 November 2020 at the Hong Kong Convention and Exhibition Centre (HKCEC), Hong Kong.The ...

Thumbnail-Photo: POS TUNING tuned its pushfeed system
02.07.2020   #product presentation #product classification systems

POS TUNING tuned its pushfeed system

The supplier optimizes the compartment systems C60 and C90

Never change a running system?Who doesn't know this saying? Changing something well-tried always has something to do with risk. The danger that something suddenly doesn't run as well as before is always there. But standstill has never ...

Thumbnail-Photo: Stress-free and safe in the pharmacy
14.07.2020   #security #brick and mortar retail

Stress-free and safe in the pharmacy

Contactless access control thanks to the Digital Butler by Apostore

The experiences of the last few months were decisive for the local pharmacy. Whereas in the past the focus was on creating shopping experiences, pharmacists are currently dealing with a completely changed and more sensitive purchasing ...

Thumbnail-Photo: Hobbii continues the growth adventure …
23.06.2020   #POS systems #brick and mortar retail

Hobbii continues the growth adventure …

… with new stores and several digital initiatives

The online store continues the opening of physical stores with the launch the third store in Tarup shopping center in Odense, Denmark. The close collaboration with Delfi Technologies, which is based on several digital initiatives, will ...

Thumbnail-Photo: Electric vehicles for safe on-the-go food distribution during pandemic...
28.08.2020   #food retail #delivery

Electric vehicles for safe on-the-go food distribution during pandemic

Gallery E vehicles solve food service challenges at universities and corporate campuses this fall

Gallery, the leading innovator of mobile carts for food, beverage and retail businesses, has announced a unique partnership with AYRO, Inc. and Club Car to launch a new line of electric vehicles to help bring food, beverage, and retail merchandising ...

Thumbnail-Photo: Digital access controls support distancing requirements in the era of...
06.07.2020   #brick and mortar retail #retail

Digital access controls support distancing requirements in the era of Corona

Essential staff are relieved and the risk of infection is reduced

Since the beginning of the pandemic, larger supermarkets and discounters have been imposing entrance restrictions to ensure that only a certain number of people are allowed within their Stores. Usually the access management is carried out by ...


Apostore GmbH
Apostore GmbH
Uferstraße 10
45881 Gelsenkirchen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Gewerbering 1
84072 Au i.d.Hallertau
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen