Interview • 07.01.2011

Demands on cash registers vary a lot

Interview with Andreas Berger, Board of Directors Awek AG

As a medium-sized company, Awek stands its ground against the big companies in the point-of-sale system market. Managing Director Andreas Berger describes the changes that are currently happening at cash registers in retail: Touch-screen monitors are more and more asserting themselves, cash registers are turning more and more into personal computers and paying is getting ever easier – via cell phone, fingerprint or by card. What do chain stores want? What makes sense and is necessary for smaller retailers?


Touch-screen cash registers have been center stage at the EuroCIS for many years now. How big is their share of your installations out in the real world?

All in all the ratio is already at 80 percent touch-screen cash registers to 20 percent keyboard cash registers. In new installations touch-screen cash registers dominate and have become more and more accepted. We offer the retail industry a variety of different touch hardware for the most diverse demands. Our line of products ranges from space-saving smaller and modular cash register hardware all the way to compact All-in-One POS systems.


What are the benefits of touch-screens and what are the ones for keyboards?

Touch-screen cash registers are simple and intuitively operable. User prompting is very easy to learn thanks to integrated pictures and fast call up of additional information. Especially in the retail industry where staff often changes or many part-time workers need to be quickly trained, touch monitors pay off. With a touch monitor training periods are significantly reduced. Pricing is the decisive argument in favor of keyboard systems. Acquisition costs are still more favorable. If you count this toward total cost of ownership, this cost assessment of course is put into perspective.

 

Cash registers can replace the office computer. What functions make sense, what do retailers request the most?

It varies. In general, a retailer is interested in easy access to inventory control and the possibility to quickly call up sales figures and reports. Thanks to our web-based technology, via the Internet the retailer can also conveniently call up his register transactions from home, regardless of time and place. Depending on the industry sector, other functions are being used. Our POS systems for instance are used in the book trade. With these cash registers, the bookseller uses the register to index books, that is to say perform a specific item search. Access to an internet-based database makes a quick book title search possible. By being linked-up to the inventory system, the bookseller can immediately order the book.


What do you recommend for retailers when it comes to ergonomics at the cash register work station? How important is his employee’s health to a retailer?

The health of his staff is of course very important to a retailer. The cashiers are friendlier when they feel good and they also have less absence periods. That’s why we are very involved in this topic and consult retailers in outfitting a workplace. You don’t just have to consider the cash register, but also the configuration of the scanner, conveyor belt and card reader. The entire cash register environment needs to be outfitted so it doesn’t lead to malpositions during collection and unhealthy tiring of the cashier.

Currently we are actively working on optimizing our cash register user interfaces according to ergonomic aspects. In collaboration with a college we are conducting a study on ergonomics of touch-screen systems. Based on this, we will further improve our cash register surface. At the EuroShop in Düsseldorf we will introduce our new solution to the public for the very first time.

 

Which cash register makes sense for a small specialty retailer without stores?

Beyond the basic functions, the specific demands on a cash register differ with each industry sector. Generally it is helpful if a cash register is clearly laid out and keys for specific often recurring activities can be created. Our cash registers for example have special programmable keys for faster check out. The automatic balancing of the cash register at the push of a button makes daily processes easier on every retailer and saves time. It’s also great if the cash register can run at any time and stays fully functional even during a power outage. This offline operability ensures that no data is being lost.


What does a baker need?

Besides the registry function, at a bakery you often also need a scale for weighing slices of bread. A scale with an attached cash register makes sense in this case. Important factors at a bakery are also warehouse management and the possibility to order via the linked up inventory management. The cash register for instance identifies the ingredients of a roll based on the store recipe and automatically reorders the right amounts through inventory control. This automation saves costs and time.


What do you recommend for an optometrist or a hair salon?

With a register at an optometrist, one special function needs to be the ability to manage prescriptions from the eye specialist. Both at the optometrist as well as the hair salon measures for customer retention are important. The cash register plays an important role here, because the Point of Sale customer data can be entered, customer charge cards managed or promotions initiated. There is a multitude of possibilities on how the cash register today beyond the pure cash function can offer the retailer options to set him apart from the masses and gain a competitive advantage.

 

One of your reference customers is Globus. You installed self-checkout cash registers for Globus in the Czech Republic. Why does a nationwide implementation in Germany take so long?

The self-checkout systems at Globus are indeed very well received and work well. By doing so, the market has taken on a cutting-edge role in terms of technologies. Aside from investment costs which many retailers dread, the obstacle for launching self-checkouts is the fact that there is no standard yet. The currently used “scan and bag“ process in food retailing where the purchased merchandise first gets weighed and then packed into a bag, are still not the best there is. In the future there will certainly be more innovative self-checkout solutions, which will also be affordable and viable for smaller retailers.


At the last EuroShop three years ago you introduced a fingerprint payment system. What happened to it?

Our fingerprint payment system is completely operational. However, fingerprint technology is competing with other interesting payment systems like wireless payments or other mobile methods. Time will tell which technology will prevail.

 

Are you counting on contactless card payments or payments by cell phone in the future?

Payment by cell phone in times of smartphones is of course very exciting. We make payment via cell phone possible for instance at a terminal at the cash register. We can also realize other types of connections. By now we also have users that count on payment by card with Near Field Communication – NFC. However, we assume based on the expansion of cell phones that in the future payments by cell phone will continue to spread.

Interview: René Schellbach, iXtenso.com

Supplier
Logo: AWEK GmbH

AWEK GmbH

Hanskampring 4
22885 Barsbüttel
Germany

related articles:

popular articles:

Thumbnail-Photo: Successful co-op association has the largest profit in the country...
24.12.2020   #electronic shelf labels (ESL) #price labelling

Successful co-op association has the largest profit in the country

The local Kvickly store has found the recipe for making profit. In the future, even more energy will be spent on customers and staff members

Electronic shelf labels play a crucial role here.

Thumbnail-Photo: What the payment future is about
08.03.2021   #mobile payment #brick and mortar retail

What the payment future is about

Interview with John Kolthof, Chief Commercial Officer, CCV GmbH

We asked our CCO John Kolthof about the future of the payment industry. What megatrends does John see and how do they influence CCV’s day-to-day business? Read more in our interview. ...

Thumbnail-Photo: Vending machines: Customers alone in the store...
18.01.2021   #sales promotion #food retail

Vending machines: Customers alone in the store

Combi City-Markt makes round-the-clock shopping possible – without staff

Shopping after closing time? That’s possible at the Combi City store Bünting in Oldenburg. At the 24/7 vending machine, late at night shoppers have the opportunity to stock up on everything they need from the supermarket's ...

Thumbnail-Photo: Danish supermarket chain implements ESL in all stores...
10.02.2021   #electronic shelf labels (ESL) #price labelling

Danish supermarket chain implements ESL in all stores

The chain is investing in modernization and more digital initiatives

The privately owned, Danish supermarket chain Løvbjerg is doing well, and has experienced a great development in 2020 with a 18% growth. The chain is therefore also investing in modernization and more digital initiatives. Most recently, ...

Thumbnail-Photo: BAUHAUS introduces new click and collect technology...
10.03.2021   #electronic shelf labels (ESL) #price labelling

BAUHAUS introduces new click and collect technology

New solution helps store associates pick items for Click & Collect orders

With help from electronic shelf labels and handheld terminals, it has become much faster and easier for BAUHAUS to navigate through the store to find the right items. A new solution that also saves a lot of time on replenishment.With a product range ...

Thumbnail-Photo: Southeast Asian online and offline health and beauty partnership...
06.02.2021   #online trading #e-commerce

Southeast Asian online and offline health and beauty partnership

Grab brings beauty products from over 2,200 Watsons stores to customers’ doorsteps

A.S. Watson Group, an international health and beauty retailer, and Grab, Southeast Asia’s super app, announced the largest O+O (online and offline) health and beauty partnership in Southeast Asia, spanning across six Southeast Asian markets ...

Thumbnail-Photo: The rise of the virtual fitting room with the corona pandemic?...
30.11.2020   #fashion #virtual reality

The rise of the virtual fitting room with the corona pandemic?

Trying on clothes via AI, AR or VR

The rising usage of smartphones is expected to take the virtual fitting room market to $19,250.4 million by 2030, from $3,128.6 million in 2019, at an 18.5% CAGR between 2020 and 2030.A virtual fitting room is a digital representation of a fitting ...

Thumbnail-Photo: Robotic canteen set to change the global food and hospitality industry...
10.12.2020   #food retail #food technology

Robotic canteen set to change the global food and hospitality industry

Karakuri showcasing its pre-production machine

Karakuri, a food robotics company, lifts the lid to unveil the world’s first automated canteen to make meals, the DK-One. Karakuri’s robotic system will revolutionise how and what we eat in restaurants, canteens, buffets, hotels and ...

Thumbnail-Photo: ARCHITECTS DARLING AWARD for MyLock online configurator from SALTO...
26.11.2020   #award #access control systems

ARCHITECTS' DARLING AWARD for MyLock online configurator from SALTO

Silver award in the category "Best Product Configurator"

The online configurator MyLock from SALTO has won the silver award in the category "Best Product Configurator" at the ARCHITECTS' DARLING AWARDS 2020.From the experts' point of view, the clear design and intuitive user experience ...

Thumbnail-Photo: The Citizen CT-E651L :  two-in-one label and receipt printing...
04.03.2021   #printers #label printers

The Citizen CT-E651L : two-in-one label and receipt printing

Compact, dynamic and stylish design with outstanding connectivity

Say goodbye to manning separate printing solutions for label and POS as global specialist printer manufacturer, Citizen Systems, announces the all-new CT-E651L label and POS printer. Derived from the successful CT-E651 POS printer, the CT-E651L is a ...

Supplier

EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
GMO Registry, Inc.
GMO Registry, Inc.
Cerulean Tower, 26-1 / Sakuragaoka-cho, Shibuya-ku,
150-8512 Tokyo
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen