Company News • 09.05.2020

Electronic shelf labels: photo store introduces new technology

Cooperation between Photografica and Delfi Technologies

Photografica is a professional photography store in the heart of Copenhagen. Here, personal counseling and service play a crucial role. To the benefit of both employees and customers, the store has installed electronic price tags.

With a central location, and within walking distance to The Round Tower, Nyhavn, Christiansborg Castle, and other Danish attractions, you can find the Photografica photo store. The client base is both tourists and professional photographers, but the majority are amateur photographers who need advice and help in choosing the right photo equipment.

As a customer of Photografica, you can choose to shop online at photografica.com, where you can choose delivery or pickup in the store. If, on the other hand, you want to see the equipment first and spend more time on getting the necessary advice, you can instead choose to visit the store.

Supplier
Logo: Delfi Technologies GmbH

Delfi Technologies GmbH

Landgraben 75
24232 Schönkirchen
Germany
Cameras and electronic shelf labels in a glass display case...
Source: Delfi Technologies A/S

More time for customer advice

Electronic shelf labels have been installed in the store to make sure prices are always updated and match prices on the web shop. Photografica continuously monitors prices in the market and makes sure that they can offer competitive prices. Therefore, it is also necessary to update the prices on an ongoing basis - in fact, every day according to Rod Clemen, who is a sales consultant at Photografica at Skindergade in Copenhagen:

"It should be easy to handle price adjustments since we spend a lot of time on it. We change prices and make new offers every day. Therefore, we have installed electronic shelf labels, so prices are updated automatically when we make a change in the system."

In this way, Photografica frees up more time to serve customers and provide the competent advice needed when purchasing photo equipment.

Human errors are eliminated

According to Rod Clemen, the biggest argument for replacing paper tags with electronic shelf labels is indeed time savings. In addition, the handling is simple as it all runs online, thereby minimizing the risk of human errors. The risk of errors is greater when using paper where you must physically replace and change each paper label.

"Previously, there was a significant risk that human errors could occur - simply because you can forget to change a price or because you get disturbed by something else in a busy workday. With electronic shelf labels, we have eliminated that risk," says Rod Clemen.

Benefits for both store associates and customers

For the store associates, this is an advantage as they do not have to worry about changing prices manually on all items. Instead, prices automatically come out to the electronic shelf labels, directly from the system.

This is an advantage for customers, as prices are always up to date, and as a customer, you do not have to worry about price errors. There is also available space to connect additional product information on the signs, which can help advise and tell more about the products.

The installation of the system is simple and can take place during the opening hours since you can just take a part of the store when it fits into the planning. Little by little, products can be connected to the electronic price tags and then there is no longer a need for the paper shelf labels.

related articles:

popular articles:

Thumbnail-Photo: Knowledge is (retail) power
07.09.2020   #brick and mortar retail #digitization

Knowledge is (retail) power

The Germany Research Center for Artificial Intelligence (DFKI) wants to attain knowledge to assist the retail sector and creates digital twins of stores to make it a reality

Knowledge for all retailers - DFKI has launched the Knowledge4Retail (K4R) project series to achieve this goal. The driving force is an open-source platform for complex AI and robotics applications in retail.  The project relies on a digital ...

Thumbnail-Photo: Interface for quick serial emulation and enhanced mPOS integration...
26.06.2020   #POS systems #software applications

Interface for quick serial emulation and enhanced mPOS integration

APG expands mobile interface portfolio to enhance connectivity options at the point of sale

APG Cash Drawer, a fast-growing global manufacturer of cash management solutions, announced today the release of a new USB interface option: the 485 USBProLite™ USB to Serial Emulation Interface. This interface solution extends the ...

Thumbnail-Photo: New chain of toy stores in strong collaboration...
29.09.2020   #brick and mortar retail #digitization

New chain of toy stores in strong collaboration

Kids Coolshop is booming with new toys stores in a pressured market where competition is fierce

The chain has started installing electronic shelf labels in its physical stores. The electronic price tags are linked to a strong e-commerce engine and must help ensure competitive prices across all channels.Kids Coolshop was launched in 2017 ...

Thumbnail-Photo: POS TUNING tuned its pushfeed system
02.07.2020   #product presentation #product classification systems

POS TUNING tuned its pushfeed system

The supplier optimizes the compartment systems C60 and C90

Never change a running system?Who doesn't know this saying? Changing something well-tried always has something to do with risk. The danger that something suddenly doesn't run as well as before is always there. But standstill has never ...

Thumbnail-Photo: SPAR grocery store embraces new technologies...
23.09.2020   #digitization #app

SPAR grocery store embraces new technologies

The store has implemented Delfi Technologies' cloud solution and mobile app to manage the store's electronic price tags

This year, the co-operative association Tikøb could celebrate its 100th anniversary. Today, the SPAR grocery store in Tikøb is one of the stores in the chain that is at the forefront when it comes to implementing new technology. Most ...

Thumbnail-Photo: Quantity discount on the WIMIsys PT51!
05.08.2020   #POS systems #displays

Quantity discount on the WIMIsys PT51!

From now until September 30th: 10% discount on the WIMIsys PT51 POS System when purchased together with a Swissbit TSE solution

Are you looking for TSE compliant POS solution for your customers in bakery, restaurant or retail shop? ...

Thumbnail-Photo: Stress-free and safe in the pharmacy
14.07.2020   #security #brick and mortar retail

Stress-free and safe in the pharmacy

Contactless access control thanks to the Digital Butler by Apostore

The experiences of the last few months were decisive for the local pharmacy. Whereas in the past the focus was on creating shopping experiences, pharmacists are currently dealing with a completely changed and more sensitive purchasing ...

Thumbnail-Photo: RetailTech Lab opened a national test center in Denmark...
23.06.2020   #payment systems #marketing research

RetailTech Lab opened a national test center in Denmark

The store of the future has opened in Lyngby. One of the partners is the IT company Delfi Technologies.

On June 16, 2020, RetailTech Lab opened its doors to a national test center in the Danish mall “Lyngby Storcenter”. New technology for the retail industry will be tested in close interaction between entrepreneurs, retailers and ...

Thumbnail-Photo: Retail Asia Conference & Expo 2020 rescheduled to 11-13 November...
18.09.2020   #online trading #retail

Retail Asia Conference & Expo 2020 rescheduled to 11-13 November

New spacious exhibition location

Informa Markets, the organiser of Retail Asia Conference & Expo 2020, announced that the event will be further rescheduled from 17-19 November 2020, to 11-13 November 2020 at the Hong Kong Convention and Exhibition Centre (HKCEC), Hong Kong.The ...

Thumbnail-Photo: CCV announces consolidation of its international payment division,...
02.07.2020   #mobile payment #payment systems

CCV announces consolidation of its international payment division, focuses on market innovations

Under the flagship of CCV GmbH, the company plans to bring its innovation into specific international markets

CCV Group B.V. has announced that all of its international business activities will now be consolidated and run within its Germany-based division - CCV GmbH. CCV GmbH will carry out the activities of the former CCV Deutschland GmbH and CCV Easy, a ...

Supplier

Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Apostore GmbH
Apostore GmbH
Uferstraße 10
45881 Gelsenkirchen
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal