Company News • 08.08.2013
Enso Detego Launches Store Guard+
A Robust RFID Electronic Article Surveillance Solution for Fashion Retail Stores
Enso Detego GmbH, a leading provider of RFID products and solutions to the Fashion and Food & Beverage Industry, today launched Store Guard+, a new RFID electronic article surveillance (EAS) solution with best-in-class theft detection performance for fashion retail stores. The hardware-independent system is controlled by Enso Detego's unique item detection algorithm and consists of a set of RFID antennas and a camera kit.
Enso Detego deploys RFID detection technology assisted by computer vision to offer retail stores a reliable, state-of-the-art alternative to conventional theft surveillance systems. When a person with unpaid RFID-labeled fashion item passes a designated line at the store exit, the Store Guard+ system distinguishes these items from other items in the vicinity and triggers alarm only when a relevant event occurs.
"In addition to loss prevention, retailers can increase their revenue per sales area by placing merchandise closer to shop exits and thereby offer more merchandise on the sales floor," explains Tom Vieweger, Key Account Manager at Enso Detego. "Enso Detego developed this intelligent article surveillance solution to eliminate false alarms and the related unpleasantness for customers and store personnel. The alarm events can be made visible at any communication device attached to the store IT-network - at the cash register, on a smart phone or on a tablet-PC"
Store Guard+ can be easily combined with Enso Detego's Basic Store software for shop-floor inventory management, which enables the automatic registration of article relocation events between the retail sales area and the backroom. The automatic registration frees up the sales personnel, who can spend more time with customers, enhance their shopping experience and positively affect their shopping loyalty.