Company News • 09.05.2017

Increase consumer loyalty through mobile self-scanning

Scansation helps retailers create personalized offers for anonymous consumers

Scansation-  a simple extension for existing checkouts, offers immediate mobile...
Scansation- a simple extension for existing checkouts, offers immediate mobile self-scanning
Source: Scansation

Good chances for brick-and-mortar retailers to create personalized offers for their anonymous consumers. Since May 2017 a mobile self-scanning system named "Scansation" is available. Special highlight: retailers only need this simple extension for their existing checkout, similar to a scanner, to offer immediate mobile self-scanning to their consumers. Consumers can use Scansation to scan barcodes of articles whilst shopping. The gathered barcodes are transmitted to an existing checkout via single scan. Finally consumers pay as usual. During this process a lot of data gets collected which can be used to create personalized offers. Consumers can even be reached on their couch through this app!

It is not easy for brick-and-mortar retailers to gather relevant consumer data. Their medium is offline. There are no click paths, shopping carts can be linked rarely and consumers are hardly reachable when they are not in the store. To proceed in digitization of local stores it is crucial to bring real added value to consumers when they are using digital services.

Mobile self-scanning has the potential to become a value-added service. One reason is that consumers exchange waiting time at the checkout, which is perceived as particularly annoying, with more entertaining time for self-scanning. In the best case these time shifts convert into time savings. Furthermore, consumers have to pack their trolley only once. Whith this app they can skip putting all their goods on the belt, waiting for them to be scanned and eventually packing them again. This also prevents tension from other consumers standing behind the customer and wishing him to be faster.
The difference to the self-scanning is that consumers capture barcodes with a mobile device while they are shopping. This way the problem of sequential scanning from inexperienced users at a self-checkout terminal can be avoided. The mobile device can be a handheld scanner that is borrowed from the store. With an appropriate mobile app the smartphone of a consumer can become a handheld scanner as well. That alternative is a great advantage for retailers do not have high investments in hardware and they even get a direkt channel to the consumers in all their life situations.

Supplier
Logo: Scansation GmbH

Scansation GmbH

Zielstattstr. 133
81379 München
Germany
Photo: Increase consumer loyalty through mobile self-scanning...
Source: Scansation

Besides collected data there are further benefits retailers: time shifts for consumers mean time savings for cashiers in any case. This way there is a much higher throughput at the checkouts. And therefore the staff has more time left to offer customer services. This clearly leads to a higher differentiation to online retailers. In addition brick-and-mortar retailers gets a modern image.

In some countries self-scanning and also its mobile variants are quite common. Let's take Coop or Migros in Switzerland or some retailers in Great Britain. They all show that the fear of increased thievery is more a fear than reality. However, the security can be increased by suitable tools provided by self-scanning suppliers. Which these are depends on the concrete supplier. A personal contact point to the consumer should be part of it for sure. In addition random samples can be helpful. But also small measures like letting the consumer photograph his trolley before he proceeds to the checkout can encourage honesty.

Furthermore, consumers stay completely anonymous when using Scansation and are represented by an abstract ID which is necessary to link shopping carts and to reach them via the mobile app. With the market launch of the solution, retailers now have the possibility to request non-binding tests for their stores to see the easy integration to their own checkout in action.

related articles:

popular articles:

Thumbnail-Photo: Retail analytics: Breaking down data silos and improving operational...
29.07.2019   #data management #data analysis

Retail analytics: Breaking down data silos and improving operational efficiency

How comprehensive data usage led to higher revenue at Heine

“As a business with heritage in mail order, we used to have access to detailed reports about product performance in our catalogues. Once our digital presence grew, we had very limited information available that combined the KPIs for both our ...

Thumbnail-Photo: Smart meters: Be proactive and reap the benefits...
12.08.2019   #energy optimization #electrical installation

Smart meters: Be proactive and reap the benefits

The Metering Point Operation Act calls for smart meter rollout

The black and analog electric meter box has become obsolete: The mandatory smart meter rollout will commence in a few months. What does the installation of digital, smart electric meters mean for retailers and chain stores? ...

Thumbnail-Photo: Digital Signage Summit (DSS) Europe
07.05.2019   #digital signage #digitization

Digital Signage Summit (DSS) Europe

iXtenso readers receive a 30% ticket-discount!

The two-day event comprises a comprehensive mix of twin-track conference programme; hands-on workshops; exclusive presentations; numerous networking opportunities and a vendor and service supplier exhibition area.In 2019, DSS Europe returns to the ...

Thumbnail-Photo: Frictionless checkout across all channels to build loyalty...
04.07.2019   #mobile payment #customer satisfaction

Frictionless checkout across all channels to build loyalty

H&M and Klarna elevate the shopping experience for US consumers

H&M and Klarna announced that they have expanded their current partnership agreement to also include the US market, in the development of an unrivalled payments and shopping experience across touchpoints. Together, H&M and Klarna are aiming ...

Thumbnail-Photo: APG announces the hiring of Mr. Paul Griffiths as its new president and...
09.08.2019   #cash management #cash drawers

APG announces the hiring of Mr. Paul Griffiths as its new president and CEO

Global cash management solution manufacturer welcomes its new president & CEO Paul Griffiths

APG Cash Drawer, a global manufacturer of cash management solutions announces the hiring of Mr. Paul Griffiths as its President and CEO. Most recently, Mr. Griffiths was the CEO of Birchwood Casey, a sporting goods company working with large ...

Thumbnail-Photo: Retailers growing produce in automated farms...
10.06.2019   #food technology #food retail

Retailers growing produce in automated farms

A plug-and-play method to grow clean, healthy food

GP Solutions, a developer of modular, automated micro-farms, announced it is developing systems for major retailers.Throughout the world, companies are embracing the concept of growing clean food onsite in easy-to-operate, automated growing pods. ...

Thumbnail-Photo: Nets and Swish partner on in-store payments pilot...
23.07.2019   #mobile payment #mobile terminals

Nets and Swish partner on in-store payments pilot

Bluetooth tech enables scalable instore payments for mobile payment app

Nets, a European payments company, and Swish, the number one payments app in Sweden, announce their collaboration on an in-store payments pilot program.Until now, Swish has mostly been used for account-to-account transactions and, more recently, ...

Thumbnail-Photo: New innovative hybrid POS solution for small businesses...
20.05.2019   #pos systems #cashpoints

New innovative hybrid POS solution for small businesses

Posiflex presents a new innovative Hybrid POS solution for small businesses

The Retail market is always evolving, and so is Posiflex. Posiflex continually stays attached to the market and identifies ahead what the market really needs. Posiflex is honored to present its latest innovative Hybrid POS solution, WT-3007A, to the ...

Thumbnail-Photo: Well cooled shopping entertainment, please!
15.07.2019   #refrigeration cabinets #refrigerated counters

Well cooled shopping entertainment, please!

What about modern refrigeration technology?

Pierluigi Schiesaro and Gian Paolo Di Marco from Arneg, a company focusing on food service equipments, talk about refrigeration systems as "shopping entertainment".They also tell us what sustainable refrigeration could look like and why ...

Thumbnail-Photo: U.S. merchants lack critical tools to fuel global expansion...
10.07.2019   #online trading #e-commerce

U.S. merchants lack critical tools to fuel global expansion

Top challenges: payment localization, compliance, and cybersecurity

Rapyd, a FinTech-as-a-Service provider, today announced the results of its inaugural ‘2019 State of Cross-Border eCommerce: U.S. Merchant Outlook’, which found that most U.S. business units (91 percent) prioritize cross-border sales as a ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen