Company News • 06.03.2019

Interactive networking for true sales success

Smart distribution of video content at the POS

Modern retail marketing is all about communicating the right offers to the customers at the right time and in the right place. “In order to ensure the greatest possible efficiency and sales speed, for example during campaigns and special placements, access to the respective POS media must be central, simple, timely and technically absolutely reliable,” explains Werner Vogt, Managing Director of Permaplay Media Solutions.

Supplier
Logo: Permaplay Media Solutions GmbH

Permaplay Media Solutions GmbH

Aschmattstr. 8
76532 Baden-Baden
Germany
Drinking bottle display stand with small screen; copyright: Permaplay...
Source: Permaplay

Interactive networks are the most powerful way to integrate end consumers into the respective product and brand world. They consist of interactive screens, with updating of screen contents via a cloud system. “This path to the customer opens up the use of the full range of modern communication functions. This refers above all to the daily adaptation of the advertising messages to different target groups. Especially in this area of Media Solutions, we are making good progress at Permaplay.”

With the help of Permaplay network signage, it has never been easier to play promotional video content centrally controlled on virtually an infinite number of screens at the POS. The Permaplay network solution is a cloud-based service which is fully supported by the monitors (Android). This makes it easy to control, monitor and update the screens at the POS via the Internet. The input masks of the Permaplay network software ensure simple and safe operation. There is one technical requirement, as Marketing and Sales Manager Findaria Sunardi knows: “The respective market needs network access, but that can be taken for granted in today's modern retail landscape.”

High-quality, particularly robust screens in sizes from 10” to 32” are used, all of which are specially developed and produced for permanent and network use at the POS. The outstanding features include central management and control of the video content via the Internet (LAN/WLAN) or software, automatic start of the POS screens when power is supplied, and storage of the values set once, for example for volume and brightness. And of course, all Permaplay POS screens are prepared for VESA assembly.

Software Dashboard on a Tablet PC; copyright: Permaplay...
Source: Permaplay

The Permaplay professional screens allow the content to be updated via the Internet/cloud system using the Android media player. “Thus, updates can be made not only weekly or daily but exactly at a specific time of day to reach a specific target group,” says Findaria Sunardi.

Centralized, effective POS sales promotion has never been easier or more efficient. The experienced specialists at Permaplay Media Solutions help you to use sales-active digital signage networks for customer, visitor and employee communication in the stationary trade or in companies. Take advantage of our many years of expertise gained from successful national and international digital signage projects.

Please do not hesitate to contact us for further information and non-binding inquiries at info@permaplay.de.

related articles:

popular articles:

Thumbnail-Photo: EuroCIS 2024: Go beyond today!
16.10.2023   #retail #Tech in Retail

EuroCIS 2024: Go beyond today!

27 to 29 February 2024 will see the Who’s Who of Europe’s retail technology sector meet in Düsseldorf

Go beyond today! EuroCIS at the end of February will once again show solutions and products for the retail of the future @Messe DüsseldorfIn late February, numerous companies will again exhibit solutions and products for retailers to shape and ...

Thumbnail-Photo: MPREIS Transforms Operations with Zebra Workcloud Task Management™...
06.11.2023   #customer experience #software developement

MPREIS Transforms Operations with Zebra Workcloud Task Management™ Software Solution

Austrian food retailer to streamline communication in around 300 stores to improve staff engagement, inventory optimisation, and customer satisfaction

MPREIS has around 300 Austrian stores in regions across Tyrol...

Thumbnail-Photo: The global state of autonomous stores
18.12.2023   #Tech in Retail #self-checkout systems

The global state of autonomous stores

The stores are located in various retail segments such as food retail, fashion, electronics, convenience stores and fast food.

In a highly competitive global retail landscape, autonomous stores are an emerging force that addresses changing consumer behaviors, reduces operational costs, improves profitability, and powers revenue growth strategies. Advancements in autonomous ...

Thumbnail-Photo: Out of Stock in Retail and innovative solutions to avoid them...
07.11.2023   #brick and mortar retail #customer satisfaction

Out of Stock in Retail and innovative solutions to avoid them

Due to various events, the availability of goods in retail will be increasingly restricted from 2022, with the result that customers cannot find in food retail the products they wish to buy, because those products are sold out, are temporarily ...

Thumbnail-Photo: New German vending partner for ITL
30.11.2023   #Tech in Retail #cash management

New German vending partner for ITL

Innovative Technology (ITL) have recently announced Bernd Boddart as their latest trading partner

Bernd Boddart will be supplying their cash validation and biometric age verification solutions to the German vending market. Bernd Boddart, based in Mönchengladbach, Germany, have 30 years of experience in the field of coffee machines, table ...

Thumbnail-Photo: EuroCIS 2024 - technology special
11.12.2023   #online trading #e-commerce

EuroCIS 2024 - technology special

The latest technology solutions and trends for you and the retail sector

At EuroCIS 2022 from February 27 to 29, 2024, the Leading Trade Fair for Retail Technology, we will be looking at all the important and current topics relating to technology in retail: AI and Machine Learning, Payment, Connected Retail, Seamless Store and Smart Energy Management and many more.

Thumbnail-Photo: Toshiba Launches New ELERA™ Security Suite to Address the Industry’s...
22.09.2023   #cashpoints #customer experience

Toshiba Launches New ELERA™ Security Suite to Address the Industry’s Challenges Around Shrink

Toshiba’s A.I.-powered solution empowers retailers across the globe to better manage loss prevention and protect profits

Security Suite from Toshiba Global Commerce Solutions empowers retailers to minimize shrink...

Thumbnail-Photo: Nedap teams with Foot Locker to extend RFID project...
05.10.2023   #omnichannel #software applications

Nedap teams with Foot Locker to extend RFID project

Foot Locker successfully matches supply and demand in newly opened stores in Eastern Europe using RFID technology

Nedap the global leader in RFID solutions, announces that multi-brand sports fashion and apparel retailer Foot Locker has successfully extended Nedap iD Cloud to its new, Eastern European stores. The objective is to offer the best possible ...

Thumbnail-Photo: Unified Commerce Platform in focus
24.10.2023   #omnichannel #software developement

Unified Commerce Platform in focus

Handover at REMIRA: Dirk Bingler supersedes Stephan Unser as CEO

REMIRA is setting the course for future development of the company: On November 1, Dirk Bingler (48) will become the new CEO of the supply chain and omnichannel software expert headquartered in Dortmund. The previous CEO Stephan Unser (62) moves to ...

Supplier

Captana GmbH
Captana GmbH
Bundesstraße 16
77955 Ettenheim
REMIRA Group GmbH
REMIRA Group GmbH
Phoenixplatz 2
44263 Dortmund
Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham