Company News • 06.03.2019

Interactive networking for true sales success

Smart distribution of video content at the POS

Modern retail marketing is all about communicating the right offers to the customers at the right time and in the right place. “In order to ensure the greatest possible efficiency and sales speed, for example during campaigns and special placements, access to the respective POS media must be central, simple, timely and technically absolutely reliable,” explains Werner Vogt, Managing Director of Permaplay Media Solutions.

Supplier
Logo: Permaplay Media Solutions GmbH

Permaplay Media Solutions GmbH

Aschmattstr. 8
76532 Baden-Baden
Germany
Drinking bottle display stand with small screen; copyright: Permaplay...
Source: Permaplay

Interactive networks are the most powerful way to integrate end consumers into the respective product and brand world. They consist of interactive screens, with updating of screen contents via a cloud system. “This path to the customer opens up the use of the full range of modern communication functions. This refers above all to the daily adaptation of the advertising messages to different target groups. Especially in this area of Media Solutions, we are making good progress at Permaplay.”

With the help of Permaplay network signage, it has never been easier to play promotional video content centrally controlled on virtually an infinite number of screens at the POS. The Permaplay network solution is a cloud-based service which is fully supported by the monitors (Android). This makes it easy to control, monitor and update the screens at the POS via the Internet. The input masks of the Permaplay network software ensure simple and safe operation. There is one technical requirement, as Marketing and Sales Manager Findaria Sunardi knows: “The respective market needs network access, but that can be taken for granted in today's modern retail landscape.”

High-quality, particularly robust screens in sizes from 10” to 32” are used, all of which are specially developed and produced for permanent and network use at the POS. The outstanding features include central management and control of the video content via the Internet (LAN/WLAN) or software, automatic start of the POS screens when power is supplied, and storage of the values set once, for example for volume and brightness. And of course, all Permaplay POS screens are prepared for VESA assembly.

Software Dashboard on a Tablet PC; copyright: Permaplay...
Source: Permaplay

The Permaplay professional screens allow the content to be updated via the Internet/cloud system using the Android media player. “Thus, updates can be made not only weekly or daily but exactly at a specific time of day to reach a specific target group,” says Findaria Sunardi.

Centralized, effective POS sales promotion has never been easier or more efficient. The experienced specialists at Permaplay Media Solutions help you to use sales-active digital signage networks for customer, visitor and employee communication in the stationary trade or in companies. Take advantage of our many years of expertise gained from successful national and international digital signage projects.

Please do not hesitate to contact us for further information and non-binding inquiries at info@permaplay.de.

related articles:

popular articles:

Thumbnail-Photo: Worry-free legal compliance: tips for newcomers to online retail...
18.02.2019   #online trading #e-commerce

Worry-free legal compliance: tips for newcomers to online retail

Interview with Johannes Drijkoningen, Händlerbund e.V. (German online trade association)

It is imperative for all online retailers to be legally compliant. We talked to Johannes Drijkoningen, Association Advisor at the Händlerbund e.V. about support, relevant information and unfounded fear of digitization. ...

Thumbnail-Photo: The right payment options for online stores
11.02.2019   #online trading #security

The right payment options for online stores

How you can combat shopping cart abandonment with the right methods

One of the main reasons why shoppers will abandon a purchase is when popular online payment methods are not an option. That’s why online retailers must know what these payment options are. We give you an overview of the pros and cons for ...

Thumbnail-Photo: Self-service sells
08.02.2019   #touch screens #kiosk terminals

Self-service sells

Kiosks represent an important part of retail’s future

Self-service is growing exponentially in all areas of retail, hotels, restaurants, healthcare and banking environments. Customers increasingly expect self-service technology options and traditional brick-and-mortar stores are no exception. Retailers ...

Thumbnail-Photo: Welcome to the tenth edition of the RetailShow Exhibition...
22.03.2019   #e-commerce #cashpoints, cash register, cash desk

Welcome to the tenth edition of the RetailShow Exhibition

Exhibition of Equipment, Technology and Services for Retail

We kindly invite you to participate in the biggest, annual, B2B retail event in Poland: Exhibition of Equipment, Technology and Services for Retail – RetailShow. The closest, tenth edition will be held on 20-21 November 2019 in Warsaw, ...

Thumbnail-Photo: EuroCIS 2019: from the trade fair to the points of sale...
27.11.2018   #digitization #POS Solutions

EuroCIS 2019: from the trade fair to the points of sale

Analogue and digital elements merge in physical retail

Many digital tools presented at EuroCIS over the past few years, have become indispensable to retail today. Which in-store media asserted themselves and what is so special about them? And, beyond this, which tools and technologies have great ...

Thumbnail-Photo: “Carbon” – The future of payment transactions by InterCard...
18.03.2019   #payment systems #Trade fair special EuroCIS 2019

“Carbon” – The future of payment transactions by InterCard

Customer-oriented processes beyond standard market solutions

Thumbnail-Photo: Trend 2019: The digitization of the stationary retail trade...
29.11.2018   #digitization #omnichannel

Trend 2019: The digitization of the stationary retail trade

From retail to omnichannel business model

For stationary retailers, it is no longer enough to think individually about e-commerce or other digital strategies. Instead, the focus is on networking online, mobile and offline channels and implementing a multichannel strategy, the so-called ...

Thumbnail-Photo: SES-imagotag VUSION Pulse Software
30.01.2019   #data warehouse management #software management

SES-imagotag VUSION Pulse Software

Improve Profitability and Reduce Waste

For 25 years, SES-imagotag has been the trusted partner of retailers for digital technology in stores. SES-imagotag, the worldwide leader in smart digital labels and pricing automation, develops a comprehensive IoT and digital platform that delivers ...

Thumbnail-Photo: LANCOM Systems expands its solution portfolio with a range of powerful...
19.03.2019   #security #software developement

LANCOM Systems expands its solution portfolio with a range of powerful firewalls

Machine learning protects against viruses and malware

German network infrastructure supplier LANCOM is expanding its range of solutions with a full lineup of firewalls for small and medium-sized enterprises. The LANCOM R&S®Unified Firewalls are powerful solutions for effective cybersecurity: ...

Thumbnail-Photo: Store Transformation drives Self-Service Technology...
08.01.2019   #Trade fair special EuroCIS 2019

Store Transformation drives Self-Service Technology

Self-Checkout Solutions at EuroCIS 2019

The annual “Global EPOS and Self-Checkout” report care of London-based market research and consulting firm RBR shows what is happening around the globe at self-service checkouts. According to the report, retailers worldwide ...

Supplier

CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Casio Europe GmbH
Casio Europe GmbH
CASIO-Platz 1
22848 Norderstedt
Elo Touch Solutions NV
Elo Touch Solutions NV
Kolonel Begaultlaan 1C11
3012 Leuven
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven