Company News • 27.05.2016

Introducing BarkShop Live

The world's first retail experience where dogs do the shopping

Bark & Co, the company behind BarkBox, today announced BarkShop Live, a...
Bark & Co, the company behind BarkBox, today announced BarkShop Live, a week-long experiment of a new retail experience where dogs do the shopping themselves. Running June 6-12, 2016 in Manhattan, the by-appointment-only "pup-up" shop uses RFID technology to help humans track what their dog really wants to take home.
Source: Bark & Co

"Building a store for dogs takes more than slapping a bar code on a bone," said  Henrik Werdelin, co-founder at Bark & Co. "BarkShop Live comes from our constant desire to know more about how our dogs see the world - and what makes them happiest."

Here's how BarkShop Live works:

  1. Humans buy a ticket & schedule a pawsonal shopping appointment for their dog: Every cent of their ticket's price can be applied to products their dog loves inside BarkShop Live.
  2. Dogs show up with their humans, get set up, and PLAY!
  3. BarkShop technology pays attention while dogs play, and figure out which toys are their favorites.
  4. Humans choose any of their dog's favorite toys, and BarkShop delivers them straight to their door in a jiffy. Because dogs can't carry shopping bags.

BarkShop Live will offer dogs full access to some of Bark & Co's most popular toys, which were designed in-house based on years of data gathered from shipping 25 million products from BarkShop.com and BarkBox to dogs everywhere. Check out some of Bark & Co's collection here.

BarkShop Live began accepting appointments today at livetickets.barkshop.com.

In a separate announcement today, Bark & Co announced $60 million in new funding to grow and expand its offerings for dogs and their people.

Source: Bark & Co

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