News • 29.10.2019

Bringing creative intelligence to life

LiiV™, parent company of Splashlight, acquires Telmar™, provider of strategic targeting and media planning solutions

Couple using a tablet
Source: PantherMedia / Andriy Popov

The combination of Splashlight and Telmar will bring to market the new discipline of creative intelligence, which is a way to gather data about creative campaigns and provide marketers with meaningful understanding of their audiences without invading personal privacy. 

"LiiV was inspired by a vision for creative intelligence, which until now was carried out through Splashlight alone," said James Ingram, Founder of LiiV and CEO of Splashlight and Telmar. "Telmar is another critical part of the creative intelligence roadmap. Their mastery of varied streams of audience data is key to unlocking commercial and creative success for over 700 clients, and a new generation of marketers."

Measure customers' reaction to images

"At Telmar, we're renowned as a trusted hands-on partner for the biggest agencies, brands and publishers," said Corey Panno, Telmar's Senior Vice President. "As part of LiiV, we're looking forward to applying our expertise in media planning and insight mining to help marketers better address a new set of challenges." Operating under the same umbrella, Splashlight and Telmar bring a more complete, cohesive solution to the market. Creative intelligence technology measures consumers' reaction to images in a way that helps brands reach the right targets and hone campaigns for those specific audiences.

Creative intelligence: key component for digital anthropology

In turn, creative intelligence is a key component to the emerging science of digital anthropology, giving researchers a non-invasive way to study how we live, work, and play. The world needs new inventions that help decision-makers understand digital life and its connection to physical life. Through digital anthropology, LiiV is providing new ways to understand the reality of how we live today, how we create identities, and how we socialize, all the while maintaining our personal privacy. This allows for deeper insight into how consumers engage with visual content and brand messaging, by taking into account a bigger set of data points around human behavior.

"The formation of LiiV is incredibly meaningful to us, not just as a business, but for what it will do for creative professionals worldwide. We want to provide better ways of understanding people, their behavior, and what makes them thrive," said Benoit Lagarde, Founder of LiiV and Co-Founder of Splashlight, and Chairman of Telmar. "We're starting with these two companies, but these are just the first connections in the rapidly evolving intersection of technology, creativity and human science, that make up the field of digital anthropology."

Source: LiiV

related articles:

popular articles:

Thumbnail-Photo: Behind the curtain: Inside Amazon
18.05.2020   #online trading #marketing

Behind the curtain: Inside Amazon

A Frankfurt startup helps sellers to improve their ranking on the platform

"I want to successfully promote and sell my products on Amazon" - that's the goal of many sellers. It comes as no surprise as the Seattle-based online store has evolved to become the largest e-commerce marketplace in Europe since its ...

Thumbnail-Photo: Quantity discount on the WIMIsys PT51!
05.08.2020   #POS systems #displays

Quantity discount on the WIMIsys PT51!

From now until September 30th: 10% discount on the WIMIsys PT51 POS System when purchased together with a Swissbit TSE solution

Are you looking for TSE compliant POS solution for your customers in bakery, restaurant or retail shop? ...

Thumbnail-Photo: Disposition and shelf maintenance in times of Corona...
19.08.2020   #POS marketing #shop equipment

Disposition and shelf maintenance in times of Corona

Tools for shelf management

The CPG industry is currently experiencing turbulent times just as much as retail. Challenges such as the ban on field sales force visits or the sudden increase in demand for some articles, which leads to gaps in the shelf and loss of sales, are ...

Thumbnail-Photo: RetailTech Lab opened a national test center in Denmark...
23.06.2020   #payment systems #marketing research

RetailTech Lab opened a national test center in Denmark

The store of the future has opened in Lyngby. One of the partners is the IT company Delfi Technologies.

On June 16, 2020, RetailTech Lab opened its doors to a national test center in the Danish mall “Lyngby Storcenter”. New technology for the retail industry will be tested in close interaction between entrepreneurs, retailers and ...

Thumbnail-Photo: Reflexis successfully expands into Baltic region by signing Maxima Latvia...
08.07.2020   #POS communications #workforce deployment

Reflexis successfully expands into Baltic region by signing Maxima Latvia

Region’s leading retail chain chooses workforce management solution

Reflexis Systems, the leading provider of intelligent workforce management and execution solutions for multi-site businesses in retail, food service, hospitality and banking, today announced that Maxima, one of the largest Latvian retail chains, has ...

Thumbnail-Photo: Creative criminal meets intelligent security system...
28.05.2020   #security #brick and mortar retail

Creative criminal meets intelligent security system

Interview with Ralph Siegfried, Business Development Manager at Axis Communications GmbH

Stores come in different sizes, have different settings and vary in product selection. That’s also why they need a customized loss prevention and security solution. What are some options for retailers and what key elements do they need to ...

Thumbnail-Photo: Stay safe with VariPOS
11.05.2020   #cashpoints #terminals

Stay safe with VariPOS

How technology helps – Stay safe at the point of sale

Technologies for product identification and payment authentication are great for improving the customer experience with speed and accuracy, but these technologies are also being seen as beneficial in the wake of the Coronavirus Pandemic. ...

Thumbnail-Photo: Electronic shelf labels: photo store introduces new technology...
09.05.2020   #electronic shelf labels (ESL) #electric displays

Electronic shelf labels: photo store introduces new technology

Cooperation between Photografica and Delfi Technologies

Photografica is a professional photography store in the heart of Copenhagen. Here, personal counseling and service play a crucial role. To the benefit of both employees and customers, the store has installed electronic price tags.With a central ...

Thumbnail-Photo: The safety barrier you need right now
02.06.2020   #customer satisfaction #security

The safety barrier you need right now

Poindus ProShield is an effective protection screen.

Safeguards like social distancing implemented in-store during staff-customer interactions are enhanced with our ProShield, an effective protection screen that provides an additional layer of protection for cashiers & customers at the point of ...

Thumbnail-Photo: CCV announces consolidation of its international payment division,...
02.07.2020   #mobile payment #payment systems

CCV announces consolidation of its international payment division, focuses on market innovations

Under the flagship of CCV GmbH, the company plans to bring its innovation into specific international markets

CCV Group B.V. has announced that all of its international business activities will now be consolidated and run within its Germany-based division - CCV GmbH. CCV GmbH will carry out the activities of the former CCV Deutschland GmbH and CCV Easy, a ...

Supplier

Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
POS TUNING Udo Voßhenrich GmbH & Co KG
POS TUNING Udo Voßhenrich GmbH & Co KG
Am Zubringer 8
32107 Bad Salzuflen
Apostore GmbH
Apostore GmbH
Uferstraße 10
45881 Gelsenkirchen
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Adasys GmbH – a Poindus Company
Adasys GmbH – a Poindus Company
Max-Planck-Straße 10
70806 Kornwestheim
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven