News • 29.10.2019

Bringing creative intelligence to life

LiiV™, parent company of Splashlight, acquires Telmar™, provider of strategic targeting and media planning solutions

Couple using a tablet
Source: PantherMedia / Andriy Popov

The combination of Splashlight and Telmar will bring to market the new discipline of creative intelligence, which is a way to gather data about creative campaigns and provide marketers with meaningful understanding of their audiences without invading personal privacy. 

"LiiV was inspired by a vision for creative intelligence, which until now was carried out through Splashlight alone," said James Ingram, Founder of LiiV and CEO of Splashlight and Telmar. "Telmar is another critical part of the creative intelligence roadmap. Their mastery of varied streams of audience data is key to unlocking commercial and creative success for over 700 clients, and a new generation of marketers."

Measure customers' reaction to images

"At Telmar, we're renowned as a trusted hands-on partner for the biggest agencies, brands and publishers," said Corey Panno, Telmar's Senior Vice President. "As part of LiiV, we're looking forward to applying our expertise in media planning and insight mining to help marketers better address a new set of challenges." Operating under the same umbrella, Splashlight and Telmar bring a more complete, cohesive solution to the market. Creative intelligence technology measures consumers' reaction to images in a way that helps brands reach the right targets and hone campaigns for those specific audiences.

Creative intelligence: key component for digital anthropology

In turn, creative intelligence is a key component to the emerging science of digital anthropology, giving researchers a non-invasive way to study how we live, work, and play. The world needs new inventions that help decision-makers understand digital life and its connection to physical life. Through digital anthropology, LiiV is providing new ways to understand the reality of how we live today, how we create identities, and how we socialize, all the while maintaining our personal privacy. This allows for deeper insight into how consumers engage with visual content and brand messaging, by taking into account a bigger set of data points around human behavior.

"The formation of LiiV is incredibly meaningful to us, not just as a business, but for what it will do for creative professionals worldwide. We want to provide better ways of understanding people, their behavior, and what makes them thrive," said Benoit Lagarde, Founder of LiiV and Co-Founder of Splashlight, and Chairman of Telmar. "We're starting with these two companies, but these are just the first connections in the rapidly evolving intersection of technology, creativity and human science, that make up the field of digital anthropology."

Source: LiiV

related articles:

popular articles:

Thumbnail-Photo: Retail Asia Conference & Expo (RACE)
07.10.2019   #online trading #retail

Retail Asia Conference & Expo (RACE)

As the leading retail exhibition in Asia, RACE is taken place from 6 – 8 May 2020.

As the leading retail exhibition in Asia, RACE is recognised as the must-join event among the industry’s most influential retailers and customers. RACE features three focus areas: Retail technology, retail design & in-store marketing ...

Thumbnail-Photo: Silver Surfers: Older adults ride the wave of mobile technology and shop...
01.08.2019   #online trading #e-commerce

Silver Surfers: Older adults ride the wave of mobile technology and shop online

The increasing importance of e-commerce for senior citizens

You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusiasm.In this interview, Spencer Hinzen, Director of Sales, Central Region, Ruckus Networks, ...

Thumbnail-Photo: When customers become cashiers
01.10.2019   #epos systems #mobile payment

When customers become cashiers

Treading a fine line between traditional and visionary, between checkouts and codes

For years, we have done this in online stores: we fill our shopping cart, click to pay and are excited about our purchase. Thanks to the snabble app - now available at the Knauber Hobbymarkt in Bonn and at IKEA in Frankfurt – consumers can ...

Thumbnail-Photo: The future of retail: AI is changing everything...
08.07.2019   #digital marketing #visual merchandising

The future of retail: AI is changing everything

AI-enabled systems help retailers understand their customers

For retailers, winning is still all about delighting the customer. The trick is to move fast enough and to be as nimble as possible to satisfy the customer not only today, but in the future. ...

Thumbnail-Photo: New year brings new regulations
13.09.2019   #data management #receipt printer

New year brings new regulations

What are the big changes for German point of sales systems come 2020?

Big changes are coming to Germany’s point of sale systems starting January 1, 2020. Two terms that are tossed around in this connection are "Belegausgabepflicht" (Receipt Provision Ordinance) and ...

Thumbnail-Photo: Smart meters: Be proactive and reap the benefits...
12.08.2019   #energy optimization #electrical installation

Smart meters: Be proactive and reap the benefits

The Metering Point Operation Act calls for smart meter rollout

The black and analog electric meter box has become obsolete: The mandatory smart meter rollout will commence in a few months. What does the installation of digital, smart electric meters mean for retailers and chain stores? ...

Thumbnail-Photo: Pay cash? Via code!
26.08.2019   #mobile payment #app

Pay cash? Via code!

Shop online, pay the bill offline

Barzahlen.de relies on good old cash. The concept of the Berlin start-up: shop online, pay in cash at the store. Swimming against the trend of fast online shopping and mobile payment is paying off, says Weina Wang, Head of Retail. In an interview, ...

Thumbnail-Photo: Introducing a new, powerful mobile POS in Posiflex’s MT series...
25.06.2019   #epos systems #cashpoints

Introducing a new, powerful mobile POS in Posiflex’s MT series

MT-5310W from Posiflex combines the mobility of a tablet with the functionality of a fixed POS terminal. .

Today’s customers have higher expectations than ever when it comes to service. To meet and exceed customers’ ever-growing expectations, Posiflex is pleased to present MT-5310W, the latest addition to the popular MT series: a hybrid ...

Thumbnail-Photo: Mobile payments at the supermarket checkout
05.08.2019   #mobile payment #smartphone

Mobile payments at the supermarket checkout

An early adopter’s experience of mobile payments

Or: "What’s that you’re doing with your watch?“I still remember the first time I used mobile payment technology and paid for items with my smartphone at a supermarket checkout: It was October 17, 2018, exactly seven days after ...

Thumbnail-Photo: Retail analytics: Breaking down data silos and improving operational...
29.07.2019   #data management #data analysis

Retail analytics: Breaking down data silos and improving operational efficiency

How comprehensive data usage led to higher revenue at Heine

“As a business with heritage in mail order, we used to have access to detailed reports about product performance in our catalogues. Once our digital presence grew, we had very limited information available that combined the KPIs for both our ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Superdata GmbH
Superdata GmbH
Ruhrstr. 90
22761 Hamburg
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn