"One Giant Leap for Retail"
CNN Series on the future of retail featuring MaxMedia campaign launch
Digital retail experience agency MaxMedia will follow its recent CNN profile with the launch of a new awareness campaign.
"One Giant Leap for Retail" will include a speaking tour, industry articles, and a series of webinars aimed at showing retailers how to maintain customer loyalty and grow revenues in an industry undergoing major transformation.
As part of a recent six-part CNN series on the future of retail, MaxMedia VP of Strategy, Ed King, offered insight into the huge opportunity for brick and mortar retailers, and a few steps they can take to not only survive, but thrive.
"Data clearly shows that delivering positive emotional experiences inside retail spaces is the primary driver of customer loyalty," says King. "It's not selection, convenience, or even price that keeps shoppers coming back. Thanks to recent breakthroughs in biometrics and other emotion-detecting technology, we can measure with scientific accuracy which retail experiences impart positive emotions from shoppers, enhancing loyalty, as well as which experiences are perceived to be friction points, promoting churn.
"But, what we've found to be the real key to success is delivering these positive emotional experiences consistently, affordably, and at scale," continues King. "That's where digital can really help. For one of our Fortune 50 retail clients, we've developed and deployed over 15 unique digital experiences inside 5,000 stores, and we create and deploy over 4,500 emotion-eliciting original pieces of digital content per year. By doing do, their customer experience ratings continue to rise."
MaxMedia's CNN segment is available to watch on-demand at www.cnn.it. MaxMedia thought leaders will take their message to several conference cities this year including Las Vegas, New York, Chicago, and Montreal. For more information visit www.maxmedia.com/onegiantleap.