Company News • 27.08.2015

Pop-Up retail now worth £2.3 billion to UK economy

Despite this growth, technology continues to hold the sector back

Pop-up competition winners @TheMiniEdit, @WonderLuk, @Runandfell and...
Pop-up competition winners @TheMiniEdit, @WonderLuk, @Runandfell and @PorterlightBike.
Source: EE LIMITED

Pop-up retail is now worth £2.3 billion to the UK economy according to Britain’s Pop-Up Retail Economy, the second annual report into the pop-up sector from Centre for Economics and Business Research (Cebr).

The report, commissioned by EE, found that pop-ups now account for 0.76 per cent of total UK retail turnover, up from 0.6 per cent the year before, an increase of more than £200 million in sales.

The Cebr report found that the sector is growing much faster than predicted, with 12.3 per cent more revenue this year versus 8.4 per cent last year, caused by a rise in the number of customers and an increased average spend. 44 per cent of respondents have visited a pop-up in the past year, and they’re spending £8 per month more than they previously were at an annual total of £124 per person.

Britain is now host to more than an estimated 10,000 pop-ups, according to the report, and the sector employs more than 26,000 people. The lines between pop-ups and traditional retail are increasingly blurred, as well-established retailers and online-only brands are using pop-ups to test and expand into new locations and product lines. Eight per cent of retailers report having launched a pop-up sometime in the past year, while ten per cent plan to open one in the next five years.

However, barriers still remain. Obtaining a reliable internet connection remains one of the biggest challenges, and is crucial for point-of-sale (POS) devices, stock management tools and for real-time customer promotion via social channels like Facebook, Twitter and Instagram. Additionally, in spite of the fact that card payments are projected to overtake cash within the ten next years, over 40 per cent of small retailers and food and accommodation providers say they are unable to process card payments. Additionally the report highlights stock management is increasingly a key challenge, particularly as retailers try to manage sales and inventory across online, permanent and temporary shops. 25 per cent of retailers say they have lost money because they don’t have sufficient stock management systems in place.

To help retailers overcome these challenges and to support the rapid growth the pop-up sector is experiencing, EE is launching EE Connected Retail, a new range of 4G products to help retailers run a smarter shop. From pop-ups to established retailers, Connected Retail provides businesses with a superfast 4G tablet, a contactless iZettle payments device and POS software Shopwave. Connected Retail can save retailers up to 80 per cent on traditional POS systems.

The first retailers in the country to use EE Connected Retail are the winners of retail space marketplace Appear Here’s Space for Ideas competition, who this week launch their two week residencies in shops across London. The winners include bespoke cargo bike builder Porterlight, avant-garde jewellery brand WonderLuk , ethical clothing brand Run&Fell, and The Mini Edit, a children’s online clothing brand. Each is receiving prime retail space in London for two weeks, Connected Retail from EE, advertising from the London Evening Standard and funds and design agency support to build their shops. 

Mike Tomlinson, Director of Small Business at EE, said: “The pop-up sector is rapidly evolving, with pop-up shops now contributing £2.3 billion to the economy every year. The sector’s growth is driven by retailers and brands of all sizes using pop-ups to create new experiences, products, and locations for their customers. With Connected Retail from EE, we’re providing 4G connected products designed specifically to help temporary and permanent retailers be even more flexible and productive – getting them online quickly, and helping them to engage with customers via social media, take payments, and manage inventory.”

Rob Harbron, Managing Economist for Cebr, said: “Pop-up retail is continuing to become an increasingly viable platform for both people with new business ideas and for established businesses looking to engage with customers in new and innovative ways. Successful retailers increasingly need to offer customers the ability to shop when and where they want. As such, the flexibility of pop-up stores makes the format increasingly attractive. However, without appropriate investment in technology, efficiently co-ordinating a range of platforms is becoming increasingly challenging for businesses.”

Ross Bailey, Founder and CEO of Appear Here said: “This report highlights how important the pop-up sector is becoming to the UK economy. With so many traditional retailers using pop-up shops and so many pop-up retailers moving onto long-term rents, we should no longer be looking to draw a line between traditional retail and pop-up retail – it is all just retail. We're seeing brands and retailers from all backgrounds incorporate pop-up retail into their retail strategy. Since launching in 2013, Appear Here has grown by 500% year on year and currently generates £14m in request value per month, a number which is increasing month on month. This is a testament to the growth of the industry.”

Download the EE & Cebr Pop-Up Economy Report 2015 here.

For more information about 4G Connected Retail and the Britain’s Pop-Up Retail Economy report, please visit www.ee.co.uk/connectedretail.

Source: EE LIMITED

related articles:

popular articles:

Thumbnail-Photo: Adidas presents growth strategy ‘Own The Game’ until 2025...
22.03.2021   #e-commerce #digitization

Adidas presents growth strategy ‘Own The Game’ until 2025

Strategic focus on direct-to-consumer, e-commerce, consumer experience

Adidas introduced its new strategy ‘Own the Game’ at a virtual investor & media day. Main strategic focus of ‘Own the Game’ is to strengthen the credibility of the adidas brand, to create a unique consumer experience and ...

Thumbnail-Photo: Elo Introduces M50 Android-Powered Mobile Computer...
25.03.2021   #portable scanners #wireless technology

Elo Introduces M50 Android-Powered Mobile Computer

Elo's M50 Android-Powered handheld computer, increases employee efficiency to scan, capture and collaborate on the go

Milpitas, Calif. — January 12, 2021 — Elo, a leading global provider of Android-powered interactive devices, today announced the Elo M50 mobile computer. The new M50 joins Elo’s robust portfolio of Android-based devices ...

Thumbnail-Photo: Automated grocery PickUp kiosk for contactless grocery service...
11.01.2021   #coronavirus #food retail

Automated grocery PickUp kiosk for contactless grocery service

Albertsons Companies debuts kiosk at Jewel-Osco store in Chicago

Albertsons Companies announced that it is the first American grocer to pilot an automated and contactless grocery PickUp kiosk. The kiosk, located at one of its Jewel-Osco stores in Chicago, demonstrates continued expansion of the company’s ...

Thumbnail-Photo: Payments keep going digital and mobile
06.04.2021   #mobile payment #payment systems

Payments keep going digital and mobile

2.7 billion people to use mobile wallet apps by 2022?

As businesses open their doors online, payments solutions adjust to the change – and so do people. In a study conducted for Payvision, Kaleido Intelligence reports on the latest trends and forecasts in mobile wallets usage across the ...

Thumbnail-Photo: Vending machines: Customers alone in the store...
18.01.2021   #sales promotion #food retail

Vending machines: Customers alone in the store

Combi City-Markt makes round-the-clock shopping possible – without staff

Shopping after closing time? That’s possible at the Combi City store Bünting in Oldenburg. At the 24/7 vending machine, late at night shoppers have the opportunity to stock up on everything they need from the supermarket's ...

Thumbnail-Photo: GLORY receives Top Supplier Retail Award 2021...
19.03.2021   #cashpoints #design

GLORY receives Top Supplier Retail Award 2021

The EHI Retail Institute has awarded GLORY the Top Supplier Retail Award

Checkout processes tailored to the needs of retailers which simplify the payment process for employees and customers: Glory is recognised as a technology partner in this year’s EHI Retail Institute awards with the Top Supplier Retail Award. ...

Thumbnail-Photo: Successful co-op association has the largest profit in the country...
24.12.2020   #electronic shelf labels (ESL) #price labelling

Successful co-op association has the largest profit in the country

The local Kvickly store has found the recipe for making profit. In the future, even more energy will be spent on customers and staff members

Electronic shelf labels play a crucial role here.

Thumbnail-Photo: Southeast Asian online and offline health and beauty partnership...
06.02.2021   #online trading #e-commerce

Southeast Asian online and offline health and beauty partnership

Grab brings beauty products from over 2,200 Watsons stores to customers’ doorsteps

A.S. Watson Group, an international health and beauty retailer, and Grab, Southeast Asia’s super app, announced the largest O+O (online and offline) health and beauty partnership in Southeast Asia, spanning across six Southeast Asian markets ...

Thumbnail-Photo: Hobbii has knitted a huge business together
01.04.2021   #electronic shelf labels (ESL) #electric displays

Hobbii has knitted a huge business together

The enormous growth has been possible because Hobbii has chosen technology that supports the processes in the warehouse and in the stores.

The yarn company Hobbii is Denmark's fastest-growing company. In a very short time, they have managed to create a huge business that is supported by modern technology and efficient work processes when handling the expected 1.5 million orders in ...

Thumbnail-Photo: The Citizen CT-E651L :  two-in-one label and receipt printing...
04.03.2021   #printers #label printers

The Citizen CT-E651L : two-in-one label and receipt printing

Compact, dynamic and stylish design with outstanding connectivity

Say goodbye to manning separate printing solutions for label and POS as global specialist printer manufacturer, Citizen Systems, announces the all-new CT-E651L label and POS printer. Derived from the successful CT-E651 POS printer, the CT-E651L is a ...

Supplier

Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
HappyOrNot
HappyOrNot
Innere Kanalstraße 15
40476 Düsseldorf
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
Elo Touch Solutions (Belgium) NV
Elo Touch Solutions (Belgium) NV
Wingepark 5B / 301
3011 Rotselaar
GMO Registry, Inc.
GMO Registry, Inc.
Cerulean Tower, 26-1 / Sakuragaoka-cho, Shibuya-ku,
150-8512 Tokyo
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg