Interview • 01.09.2011

Search engine plus map and set theory for kiosk terminals

Interview with Regula Turtschi, Managing Director Hof3

© Keryx
© Keryx

Hof3 from Switzerland occupied its first stand at a trade fair at the EuroShop 2011. With a software partner, the company that was founded in 1997 develops the Keryx products for interactive information- and management systems for the digital signage sector since 2008. The kickoff was an electronic pedestrian navigation system in Biel (Bienne), the largest bilingual town in Switzerland. Keryx is also usable in interior zones. It combines a search engine with map technology based on Bubbles-Navigation. With the help of these bubbles, which are created using set theory, the developers turn away from the usual hierarchical data format.

 

What benefit do bubbles offer for navigation on a touch screen?

Bubbles-Navigation offers the advantage for a user to navigate quickly and intuitively even through a large amount of data. Even if you have a large amount of data, you already have your hit after a few clicks. The hits – compared to Google and most other search engines –are not displayed as lists. The user can have the route from his location to the targeted location shown.

 

What technology is behind all this?

Behind Keryx is a Java Backend, whose development took ten years. It provides a sophisticated search engine and map technology with a clever routing algorithm.

 

What are you missing in previous digital signage applications in retail?

Content. Digital signage applications only show advertising. Digital information and control systems are still very rare. There are barely any systems out there that can process customer-specific content – or these are custom solutions, which are explicitly made for a provider.

 

Maps and buildings shown like a typical map or in three-dimensional format – what makes the most sense?

This is not really the question. In our opinion, maps are far easier to read if they are two-dimensional. We are used to this type of format and we know our way around in it. For buildings though, a three-dimensional view makes sense. It all depends on how you proceed with routing. By the end of May, we will have developed a novel two-dimensional routing. The approach here is to show the right way without unnecessary information – and in such a way, so the user can remember the route – be it in his/her mind or also via QR code on the cell phone.

 

Is digital signage also well received by older people? What is especially important for this group?

You cannot really answer it like that. Digital signage at the moment primarily consists of non-interactive ads. So you have to ask yourself, how this content is designed and whether it relates to a target audience of older people or not. For interactive applications it is important to also reach target groups that are not quite as versed in using computers. At the moment we are gaining a very important experience with that with the bubbles. When you watch the users, you notice that most of them first press on the bubbles. One associate at the Fraunhofer Institute had a simple and obvious explanation for this: a bubble looks like a button. And we know buttons from all kinds of analog applications. If we press them, something will happen. That’s why Bubbles Navigation works so well – even for older people.

 

How do people search if they use a kiosk terminal?

Generally, we notice different user search behavior and there are very different search types. This is also the case for kiosk systems. One person types in a term on the keyboard, another person just plays around a little and doesn’t actually look for anything in particular and the third person uses the Quick-Navigation or the Bubbles to get to his wanted destination hits.

 

How can retailers connect the kiosk terminal with inventory management?

We offer KeryxShop-in-Shop with an interface to all common inventory management systems. We process xml-files – this is one of the most common interchange formats for databases. The system can import and process the database of an inventory management system or an online shop. The merchandise is then shown using bubbles. This happens regardless of the industry sector – whether that’s shoes, pharmaceutical articles, clothes or furniture. We use our routing-algorithm and provide the opportunity for the customer to have the route to a desired product in the store shown to him/her.

 

What kind of recouping investment through contextual advertising is conceivable?

All Keryx products offer context sensitive advertising spaces. Let me give you an example: you are in a city and hungry, standing in front of an advertising stele with KeryxOutdoor and look for a restaurant. If you now click on the restaurants subcategory, there are further new subcategories, grouped in types of cuisine, for example Italian, Thai, Japanese, and German etc. At this point instead of the Quick-Navigation, the ad of a Thai restaurant could be displayed. If you click on the ad, you get to the specific entry for the advertised restaurant and can have the directions shown to the establishment. In addition to contextual advertising there also is advertising on the home screen, which appears if the advertising stele is not being used. This way you have the opportunity to at least recoup some of the investment costs.

 

Besides using kiosk terminals, when is navigation also possible with a smartphone?

Certain brief information can already be downloaded in the Keryx Version 2.0 via QR code to your cell phone. We are planning to also make apps for smartphones available. When this development will be realized, among other things depends on whether we will find enough investment for the further development of Keryx.

 

What was the response by trade fair visitors at the EuroShop?

Although we were not able to close any contracts during the EuroShop and also didn’t expect this to happen, we received several serious retailer leads – in part from very large chain stores. The feedback without any exceptions ranged from positive to enthusiastic. The fact is that Keryx right now has no competition. Trendscouts, consultants and retailers confirmed that the marketplace is looking exactly for these types of products. It also seems to confirm that potential customers don’t just look for a digital retail information system, but also a routing system. It seems that we are entirely right on trend for the so-called multi-channel devices with our app for the iPhone- and Android – which were the talk of the town at the EuroShop.

 

What are your next steps?


At the moment, we are in the process of finding investors for the next development phase of Keryx. At the same time the next trade fair is already coming up: at the end of May we will participate at the Digital Signage Expo in Essen, Germany. We assume that we will have the first rollouts starting the middle of this year, since we have already far advanced with several individual offers.

Interview by René Schellbach, EuroCIS.com

Supplier
Logo: Keryx Technologies Hof3 GmbH

Keryx Technologies Hof3 GmbH

Unterer Blapbach
3555 Trubschachen
Switzerland

related articles:

popular articles:

Thumbnail-Photo: FinTech IoT platform for self-service financial transactions...
25.02.2021   #cash management #cash handling systems

FinTech IoT platform for self-service financial transactions

PayComplete, the new cash handling brand from SUZOHAPP, announces global launch

PayComplete, the new brand and identity of the cash handling division of SUZOHAPP announced its launch today. This new brand will invest in what is an Internet of Things (IoT) platform for broader financial transactions, running both on ...

Thumbnail-Photo: Southeast Asian online and offline health and beauty partnership...
06.02.2021   #online trading #e-commerce

Southeast Asian online and offline health and beauty partnership

Grab brings beauty products from over 2,200 Watsons stores to customers’ doorsteps

A.S. Watson Group, an international health and beauty retailer, and Grab, Southeast Asia’s super app, announced the largest O+O (online and offline) health and beauty partnership in Southeast Asia, spanning across six Southeast Asian markets ...

Thumbnail-Photo: The Citizen CT-E651L :  two-in-one label and receipt printing...
04.03.2021   #printers #label printers

The Citizen CT-E651L : two-in-one label and receipt printing

Compact, dynamic and stylish design with outstanding connectivity

Say goodbye to manning separate printing solutions for label and POS as global specialist printer manufacturer, Citizen Systems, announces the all-new CT-E651L label and POS printer. Derived from the successful CT-E651 POS printer, the CT-E651L is a ...

Thumbnail-Photo: Successful co-op association has the largest profit in the country...
24.12.2020   #electronic shelf labels (ESL) #price labelling

Successful co-op association has the largest profit in the country

The local Kvickly store has found the recipe for making profit. In the future, even more energy will be spent on customers and staff members

Electronic shelf labels play a crucial role here.

Thumbnail-Photo: The intelligent seasoning for your inventory optimization...
10.03.2021   #artificial intelligence #stock level optimization

The intelligent seasoning for your inventory optimization

How to increase your sales with predictive analytics

Predictive tool options for retail and e-commerce are booming. Machine learning and artificial intelligence are used to make very accurate predictions, for example, the expected number of customers in stores, the number of products sold and upcoming ...

Thumbnail-Photo: Robotic canteen set to change the global food and hospitality industry...
10.12.2020   #food retail #food technology

Robotic canteen set to change the global food and hospitality industry

Karakuri showcasing its pre-production machine

Karakuri, a food robotics company, lifts the lid to unveil the world’s first automated canteen to make meals, the DK-One. Karakuri’s robotic system will revolutionise how and what we eat in restaurants, canteens, buffets, hotels and ...

Thumbnail-Photo: The rise of the virtual fitting room with the corona pandemic?...
30.11.2020   #fashion #virtual reality

The rise of the virtual fitting room with the corona pandemic?

Trying on clothes via AI, AR or VR

The rising usage of smartphones is expected to take the virtual fitting room market to $19,250.4 million by 2030, from $3,128.6 million in 2019, at an 18.5% CAGR between 2020 and 2030.A virtual fitting room is a digital representation of a fitting ...

Thumbnail-Photo: More than 400 Danish Coop Stores Now with Electronic Shelf Labels...
29.01.2021   #electronic shelf labels (ESL) #price labelling

More than 400 Danish Coop Stores Now with Electronic Shelf Labels

Back in 2010, the first Coop store implemented electronic shelf labels from the IT company, Delfi Technologies.

Store no. 400 became Irma at Islands Brygge in Copenhagen, which has undergone a major renovation project, where investments have been made into several initiatives to improve the shopping experience – this includes electronic shelf ...

Thumbnail-Photo: The 6 technology trends affecting the security sector in 2021...
15.01.2021   #security #brick and mortar retail

The 6 technology trends affecting the security sector in 2021

The trends are shaped by how and why technologies are used

It’s useful when looking forward to first look backward: hindsight has a wonderful way of providing context for future-gazing activity. And when looking back over the past year, one insight could understandably be that attempting to predict ...

Thumbnail-Photo: BAUHAUS introduces new click and collect technology...
10.03.2021   #electronic shelf labels (ESL) #price labelling

BAUHAUS introduces new click and collect technology

New solution helps store associates pick items for Click & Collect orders

With help from electronic shelf labels and handheld terminals, it has become much faster and easier for BAUHAUS to navigate through the store to find the right items. A new solution that also saves a lot of time on replenishment.With a product range ...

Supplier

APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
Reflexis Systems GmbH
Reflexis Systems GmbH
Kokkolastr. 5-7
40882 Ratingen
CCV GmbH
CCV GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Axis Communications GmbH
Axis Communications GmbH
Adalperostraße 86
85737 Ismaning
iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
GMO Registry, Inc.
GMO Registry, Inc.
Cerulean Tower, 26-1 / Sakuragaoka-cho, Shibuya-ku,
150-8512 Tokyo
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
EuroShop
EuroShop
Stockumer Kirchstraße 61
40474 Düsseldorf
Citizen Systems Europe GmbH
Citizen Systems Europe GmbH
Otto-Hirsch-Brücken 17
70329 Stuttgart
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen