Company News • 04.01.2019

The fitting room leading the way of future retail

“The combination of physical and digital shopping is more profitable”

The Fitting Room in the shopping mall Nordstan in Gothenburg, Sweden exceeded expectations by combining the best of physical and digital retail. Project highlights include Increased online sales by 43 percent and returns reduced by 89 percent.

Supplier
Logo: Elo Touch Solutions NV

Elo Touch Solutions NV

Kolonel Begaultlaan 1C11
3012 Leuven
Belgium
Woman using a touch screen in a store; copyright: Elo Touch Systems...
Source: Elo Touch Systems

The Fitting Room was designed to act as a physical platform enabling the customer to try the full range of clothes from Wacay and shoes from Sneaky Steve in a retail space of only 63 square meters. Orders were placed by the customers on interactive touchscreens elevating the staff to dedicate all their talents on assisting customers. The order was delivered straight to the customer from the respective brand's warehouse.

“We are very impressed with the result of The Fitting Room which increased our total e-commerce sales by 43 percent. Since we were responsible for the supply and stock ourselves, we have a larger share sold at full cost, creating room for higher margin for all parties,” says Måns Månsson, CEO and founder Sneaky Steve.

And Jonas Eriksson, CEO and founder Wacay says: “When we enter a new market, we want to lead with the experience of Wacay and our view of clothes and clothing retail. The Fitting Room has given us new insights and tools for our upcoming establishment within the UK market.”

Woman using a touch screen in a store; copyright: Elo Touch Systems...
Source: Elo Touch Systems

The sales per square meter for The Fitting Room, which was open from October 11 to November 11, were almost twice as high as the average in the Nordstan shopping center. In line with expectations, the percentage returned was less than one percent, thanks to the fact that customers were able to try the products before ordering. The feedback from shoppers was consistently positive.

“Compared to more traditional store concepts where I worked, in The Fitting Room I could handle the several customers simultaneously without leaving anyone behind, as I had all test products, inventory information and product information available in the store. At first, I thought the concept would appeal specifically to the younger consumer, but I now understand the concept appeals to a broad set of consumers,” explains Bernth Carning, store associate at The Fitting Room.

All products in The Fitting Room were tagged to enable the customer to easily take part of the story of the product and the brand. This information could include everything from the designer's thoughts, sustainability information to specific features that add value to the product. In the dressing rooms, the customer could select a virtual environment where music, light and image contributed to creating the right feeling and atmosphere.

Noted Deniz Chaban and Johan Lind, CEO and founder, Touchtech and Vertiseit: “The result of The Fitting Room is proof that the combination of physical and digital shopping is both more profitable and more ecological. We look forward to sharing all the insights and lessons learned to create security and stability in the extensively changing environment that our customers are in.”

related articles:

popular articles:

Thumbnail-Photo: The pharmacy of the future in Italy
23.01.2019   #electronic shelf labels (ESL) #Trade fair special EuroCIS 2019

The pharmacy of the future in Italy

Delfi Technologies is present on the Italian market

Pharmacies today need to innovate new technologies to support more efficient working methods, in order to save time and costs while providing a high level of customer service. Thanks to the Breece System with fully ...

Thumbnail-Photo: CIE 2019: Chinas premier B2B trade show
04.03.2019   #e-commerce #event

CIE 2019: China's premier B2B trade show

5th International Internet and E-commerce Expo in Shenzhen

CIE 2019, the 5th China (Shenzhen) International Internet and E-commerce Expo, is the premier B2B trade show in China that focuses specifically on internet technologies and e-commerce as well as the related industries. More than 400 exhibitors ...

Thumbnail-Photo: Top 8 supply chain technology trends in 2019...
07.05.2019   #supply chain management (SCM) #artificial intelligence

Top 8 supply chain technology trends in 2019

Technologies that supply chain leaders simply cannot ignore

Gartner, Inc. has identified the top 8 supply chain technology trends in 2019.Gartner’s top strategic supply chain technology trends have broad industry impact, but have not yet been widely adopted. They might be experiencing significant ...

Thumbnail-Photo: Digital Signage Summit (DSS) Europe
07.05.2019   #digital signage #digitization

Digital Signage Summit (DSS) Europe

iXtenso readers receive a 30% ticket-discount!

The two-day event comprises a comprehensive mix of twin-track conference programme; hands-on workshops; exclusive presentations; numerous networking opportunities and a vendor and service supplier exhibition area.In 2019, DSS Europe returns to the ...

Thumbnail-Photo: Self-service sells
08.02.2019   #touch screens #kiosk terminals

Self-service sells

Kiosks represent an important part of retail’s future

Self-service is growing exponentially in all areas of retail, hotels, restaurants, healthcare and banking environments. Customers increasingly expect self-service technology options and traditional brick-and-mortar stores are no exception. Retailers ...

Thumbnail-Photo: Robots in retail: producer and salesperson all-in-one at the fully...
15.03.2019   #artificial intelligence #customer retention

Robots in retail: producer and salesperson all-in-one at the fully automated kiosk

Interview with Matthias Krinke, Managing Director of pi4_robotics GmbH

At Berlin’s shopping mall Bikini Berlin, we meet the robot “Gisela”. The robot’s designer Matthias Krinke sat down with us and explained what she can do and revealed what the retail industry can expect from her and her ...

Thumbnail-Photo: Using digital data to drive brick-and-mortar retail success...
31.01.2019   #brick and mortar retail #data analysis

Using digital data to drive brick-and-mortar retail success

Advanced Outlet Analytics

When it comes to using and analyzing relevant data, brick-and-mortar retail lags behind its online competition. While e-commerce retailers use detailed data from web analytics, CRM, and Google searches to analyze user behavior and generate ...

Thumbnail-Photo: SES-imagotag VUSION Pulse Software
30.01.2019   #data warehouse management #software management

SES-imagotag VUSION Pulse Software

Improve Profitability and Reduce Waste

For 25 years, SES-imagotag has been the trusted partner of retailers for digital technology in stores. SES-imagotag, the worldwide leader in smart digital labels and pricing automation, develops a comprehensive IoT and digital platform that delivers ...

Thumbnail-Photo: Posiflex: interactive self-service kiosk systems for the POS...
21.02.2019   #kiosk terminals #self service terminals

Posiflex: interactive self-service kiosk systems for the POS

Going through changes and coming out stronger - Posiflex aquisitions

Thumbnail-Photo: Secure networking for 8,800 locations
09.04.2019   #security #software developement

Secure networking for 8,800 locations

LANCOM and ecotel to build one of the largest SD-WANs in Europe

The German network infrastructure supplier LANCOM Systems and the Düsseldorf-based ICT company ecotel have concluded a far-reaching cooperation agreement to build one of the largest WAN projects featuring software-defined networking (SDN) in ...

Supplier

Casio Europe GmbH
Casio Europe GmbH
CASIO-Platz 1
22848 Norderstedt
LANCOM Systems GmbH
LANCOM Systems GmbH
Adenauerstraße 20 / B2
52146 Würselen
SES-imagotag Deutschland GmbH
SES-imagotag Deutschland GmbH
Bundesstraße 16
77955 Ettenheim
ROQQIO Commerce Solutions GmbH
ROQQIO Commerce Solutions GmbH
Harburger Schloßstraße 28
21079 Hamburg
AURES Technologies GmbH
AURES Technologies GmbH
Maisacherstr. 118
82256 Fürstenfeldbruck
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau
Permaplay Media Solutions GmbH
Permaplay Media Solutions GmbH
Aschmattstr. 8
76532 Baden-Baden
Elo Touch Solutions NV
Elo Touch Solutions NV
Kolonel Begaultlaan 1C11
3012 Leuven
EUROEXPO Messe- und Kongress-GmbH
EUROEXPO Messe- und Kongress-GmbH
Joseph-Dollinger-Bogen 9
80807 München