Advertorial • 01.01.2020

Trade of the future

How consumer demands can challenge stationary retail and be supported by intelligent solutions

The requirements for stationary retail are changing. The e-commerce boom in particular has prompted stationary retailers to reflect critically on the role of physical sales areas and their added value. Interesting findings are provided by a worldwide study in which consumers were asked about their ideal shopping experience in order to support retailers in designing the store of the future. Legal barriers are also challenges for retailers.

Together with the recognized research institutes Ipsos and GfK, Axis Communications consulted consumers in well-known shopping regions around the world about their ideal shopping experience to help retailers design the store of the future. In Europe, China and the USA, a total of 2,500 shoppers between 16 and 64 years were asked about their current and future expectations of online and offline shops.

Supplier
Logo: Axis Communications GmbH

Axis Communications GmbH

Adalperostraße 86
85737 Ismaning
Germany

Will stationary trade soon be history?

No, as the study results clearly show. Only 10 percent of people shop exclusively online and around 14 percent only in stationary retail stores. The majority of 76 percent use both and explicitly wish for both stationary and online shops that complement each other and offer a seamless shopping experience across all online and offline touchpoints.

Comfort and technological progress

Technology plays a crucial role in solving almost all buyer problems, especially the time factor in offline shopping. For example, 90 percent of consumers stated that reducing queues harbors desirable potential for improvement. However, robots are unlikely to replace sellers as quickly, as most shoppers (80 percent) indicated that the availability of sellers on demand is an important factor in creating the ideal shopping environment.

In addition to a transparent pricing policy, attractive promotional campaigns, innovative payment methods or an intermedia shopping experience play an important role for today's consumer.

Purple transparent silhouettes of people in a supermarket...
Source: Axis Communications

Legal barriers are challenging for retail

On the one hand, consumer wishes are forcing retailers to upgrade their technical equipment in the long term, while on the other hand, directives and laws such as the EU data protection basic regulation (GDPR) present some barriers. Particularly with regard to video recording, the requirements mean an enormous effort. In stationary retail trade, this mainly refers to the storage and possible evaluation of image data. Image material from surveillance cameras may only be used for purposes to be determined in advance by the operator, provided that these purposes are derived from a legitimate interest. This includes, for example, protection against theft and vandalism, protection of employees and customers or preservation of evidence.

Intelligent masking solution enables an improved shopping experience

To be on the safe side when using video cameras in retail stores, Axis Communications offers an intelligent software application: AXIS Live Privacy Shield is an analysis software that can mask people during real-time video recording at full frame rate directly in the camera. By default, the analytics software applies dynamic masking to predefined areas of the camera's field of view. Certain activities, such as placing objects on the conveyor belt, can thus be investigated without having to record the respective personal data. In this way, the privacy of people such as employees can be protected and valuable information on the target group, their purchasing behavior and the shopping experience can be collected in compliance with data protection regulations.

Intelligent solutions, such as AXIS Live Privacy Shield, help stationary retailers improve the shopping experience while remaining compliant with regulatory requirements. With online business booming, the challenges for stationary retail are greater than ever and smart solutions are paving the way for the future.

related articles:

popular articles:

Thumbnail-Photo: Wayfair Announces Decorify App for Apple Vision Pro...
15.02.2024   #Tech in Retail #virtual reality

Wayfair Announces Decorify App for Apple Vision Pro

Wayfair's virtual room styler and 3D imaging tools enable Apple Vision Pro users to reimagine their living spaces and experience the future of shopping in their home

With the Wayfair Decorify app on Apple Vision Pro, users have a variety of options to see their spaces redesigned. They can upload a photo of their space ...

Thumbnail-Photo: ‘Problem-solving mission’ with updated Modern Store Framework...
16.02.2024   #Tech in Retail #personnel management

‘Problem-solving mission’ with updated Modern Store Framework

Zebra Technologies will be looking to address challenges with expertise and new solutions at EuroCIS

Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, today announced it’s taking the newly enhanced Modern Store framework on a ‘problem ...

Thumbnail-Photo: Tesco to introduce new scan-free technology on self-service tills at...
03.01.2024   #brick and mortar retail #Tech in Retail

Tesco to introduce new scan-free technology on self-service tills at GetGo store

Seamless Shopping Revolution: Tesco Tests Scan-Free Technology in London

Tesco is trialling an exciting new technology innovation that means customers don’t need to scan their items ...

Thumbnail-Photo: Ask the Bot: generative AI in retail
02.01.2024   #Tech in Retail #food retail

Ask the Bot: generative AI in retail

Revolution in retail: the era of generative AI and AI bots

They are able to analyse data, write product descriptions, answer shoppers’ questions or write codes...

Thumbnail-Photo: SES-imagotag becomes VusionGroup
29.01.2024   #software applications #artificial intelligence

SES-imagotag becomes VusionGroup

A new identity highlighting the broader portfolio of innovative solutions
developed by the Group to solve the major challenges of physical commerce

SES-imagotag (Euronext: SESL, FR0010282822), the global leader in digital solutions for physical commerce, today announced that it has changed its name to VusionGroup. This new name embodies the various product lines and solutions that have enhanced ...

Thumbnail-Photo: Classic POS reimagined
14.03.2024   #POS systems #printers

Classic POS reimagined

Introducing the new generation CT-S801III and CT-S851III
POS printer range.

Citizen Systems launches new CT-S801III ...

Thumbnail-Photo: The SALTO WECOSYSTEM: A new brand DNA for the future of advanced access...
13.02.2024   #Tech in Retail #access control

The SALTO WECOSYSTEM: A new brand DNA for the future of advanced access

The SALTO WECOSYSTEM embodies the commitment to innovation of each SALTO company and demonstrates ...

Thumbnail-Photo: Payment as a success factor: more than just paying...
15.01.2024   #Tech in Retail #payment systems

Payment as a success factor: more than just paying

Flashback to 1994: databases and ERP systems, first commercial websites, mobile phones with colour displays, CD-ROMs, Java as a programming language ...

Thumbnail-Photo: Record numbers for ITL at EuroCIS retail show in Düsseldorf...
07.03.2024   #self-checkout systems #POS software

Record numbers for ITL at EuroCIS retail show in Düsseldorf

Innovative Technology (ITL) reported a successful EuroCIS in Düsseldorf last week, where the organisers announced record visitor numbers. EuroCIS provides an exclusive hotspot for Retail Technology in Europe, ...

Thumbnail-Photo: First of its kind accessible checkout unveild by Woolworths, creating...
03.01.2024   #Tech in Retail #cashpoints

First of its kind accessible checkout unveild by Woolworths, creating new employment opportunities

Breaking Barriers in Retail: Woolworths' New Checkout Design for Wheelchair Users

In what is believed to be a world first, Woolworths has unveiled an accessible checkout, designed specifically for team members living with a physical disability, including people who use wheelchairs and other mobility aids such as walkers.The first ...

Supplier

VusionGroup SA
VusionGroup SA
55 place Nelson Mandela
90000 Nanterre
Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
SALTO Systems GmbH
SALTO Systems GmbH
Schwelmer Str. 245
42389 Wuppertal
Zebra Technologies Germany GmbH
Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen