News • 04.06.2018

U.S. and EU retailers release industry approach to new GPDR

Retailers must find appropriate methods for new data protection regulations compliance

Europe map with padlock; Copyright:  panthermedia.net/tbtb...
Source: panthermedia.net/tbtb

The National Retail Federation and EuroCommerce released a paper that addresses operational challenges retailers in both the United States and the European Union face as they implement programs to comply with new EU data protection regulations while continuing to meet consumers’ expectations for customer service.

“There are still many questions about how the GDPR applies to critical areas of retail operations,” the paper said. “Retailers must find appropriate methods for GDPR compliance that further their customer relationships and do not frustrate them.”

The 14-page “Retail Approach to Implementing Critical Elements of the GDPR” said retailers want to find “approaches to compliance that will meet the requirements of the GDPR while ensuring that retailers can continue to provide customers with the personalization, omnichannel experiences and seamless retail operations that they expect.”

The general data protection regulation, which takes effect on friday, sets out changes to almost every area of customer data processing. Retailers with stores, websites, mobile apps and other digital platforms serving consumers will face new compliance standards, increased liability for violations and more stringent enforcement.

While the GDPR is European legislation that affects retailers headquartered in any EU country, it also covers companies from countries around the world that have stores in Europe, target sales to Europeans over the internet or through mobile apps and other remote commerce channels, or simply track European consumers online.

"These are European rules but they have significant implications for many U.S. retailers,” NRF President and CEO Matt Shay said. “This effort will help inform EU regulators as well as retailers on both sides of the Atlantic about an effective retail approach to compliance with critical elements of the GDPR. It is particularly important for U.S. companies that might not be fully versed in the EU’s new privacy requirements. In the world’s growing global economy, U.S.-based retailers’ consumer privacy and data security programs increasingly need to reflect worldwide obligations, not just national or state requirements.”

The paper released today was first envisioned in a 2016 NRF-EuroCommerce meeting in Brussels organized to share views on GDPR compliance among member companies, and the two associations reached agreement last year to develop the joint document. Topics covered include consumers’ right to data erasure and data portability, consent and legitimate interest as legal grounds to process customers’ personal data, data breach notification rules and customer profiling requirements.

“Protection of consumers’ data is a top priority for retailers around the world,” EuroCommerce Director-General Christian Verschueren said. “We are pleased to be working with our U.S. counterparts to ensure that Europeans and Americans alike can be confident about the protection of their data, helping our members understand these new rules, and how to deal with them.”

The paper will be shared with the data protection authorities in the 28 EU member states to make them aware of retailers’ efforts to ensure GDPR compliance while meeting consumers’ expectations to process data responsibly and seamlessly when serving them.

Source: NRF

related articles:

popular articles:

Thumbnail-Photo: Digitalization in the german wholesale industry...
29.05.2020   #digitization #self-checkout systems

Digitalization in the german wholesale industry

METRO Companion App

Retailers have embraced digitalization to enhance the customer experience for many years. Examples of the growing digital transformation market include self-checkouts, omnichannel marketing, and electronic shelf labels. Customer apps are also ...

Thumbnail-Photo: Automated delivery services sprang up during China’s Covid-19 lockdown...
03.06.2020   #coronavirus #delivery

Automated delivery services sprang up during China’s Covid-19 lockdown

Retail technologies at Smart Retail Expo (SRE 2020)

In response to the Covid-19 outbreak, China’s retail giants JD.com and Meituan both deployed their smart deliver robots/vehicles in heavily locked down cities, such as Wuhan and Beijing. Insiders believe automated delivery technology will be ...

Thumbnail-Photo: Augmented reality in online shopping
09.06.2020   #online trading #e-commerce

Augmented reality in online shopping

Study finds that augmented reality reduces the number of returns

A recent survey found that online shoppers return 70 percent of the clothing they order, more than any other category of purchase. This has an indirect but real impact on the environment.Online shoppers tend to order multiple sizes and colors, with ...

Thumbnail-Photo: The safety barrier you need right now
02.06.2020   #customer satisfaction #security

The safety barrier you need right now

Poindus ProShield is an effective protection screen.

Safeguards like social distancing implemented in-store during staff-customer interactions are enhanced with our ProShield, an effective protection screen that provides an additional layer of protection for cashiers & customers at the point of ...

Thumbnail-Photo: The new digital signage landscape: cloud-based...
14.04.2020   #digital signage #artificial intelligence

The new digital signage landscape: cloud-based

Using AI for automation and personalization

Big technology advancements mean digital signage systems are starting to become easier to use, to scale and to integrate, fuelling a market boom that will see the sector worth almost 30 billion dollars in five years' time.In a market that's ...

Thumbnail-Photo: The cash register capable of everything
18.02.2020   #customer satisfaction #epos systems

The cash register capable of everything

Flexible use from manned checkout to self-checkout point

Customers walking through the store with their own cash register on hand? This versatility of shop technology and shop fittings corresponds to the change in brick and mortar retail. MAGO wants to help retailers to meet this challenge with ...

Thumbnail-Photo: Password? No need!
09.03.2020   #mobile payment #security

Password? No need!

Interview with Dr. Daniel Schellenberg, COO of IDEE GmbH

Do you have an existing user account? Did you forget your password? No doubt, those are some annoying questions when you shop online. The brains behind IDEE agree and leverage your "digital identity" to make surfing and online shopping ...

Thumbnail-Photo: Electronic shelf labels: photo store introduces new technology...
09.05.2020   #electronic shelf labels (ESL) #electric displays

Electronic shelf labels: photo store introduces new technology

Cooperation between Photografica and Delfi Technologies

Photografica is a professional photography store in the heart of Copenhagen. Here, personal counseling and service play a crucial role. To the benefit of both employees and customers, the store has installed electronic price tags.With a central ...

Thumbnail-Photo: Shop NEXT 2020
31.03.2020   #online trading #brick and mortar retail

Shop NEXT 2020

Next shopping experience

Due to the retail industry in Southeast Asia is developing rapidly and the retail industry value has exceeded 100 billion dollars. Over 250 exhibitors and 10,000 visitors from 30 countries or regions are expected to participate in Shop Next ...

Thumbnail-Photo: Consumer survey: social distancing is changing shopping habits...
10.04.2020   #brick and mortar retail #payment systems

Consumer survey: social distancing is changing shopping habits

Touchless or self-checkout options preferred for instore shopping during COVID-19 pandemic

Nearly two-thirds of consumers are changing their grocery shopping habits in response to the worldwide COVID-19 pandemic, according to a recent consumer survey from Shekel, pioneers in advanced weighing technologies. And 87 percent of shoppers say ...

Supplier

Saint Gobain Sovis
Avenue de la Republique
2407 Chateau Thierry Cedex
Checkpoint Systems GmbH
Checkpoint Systems GmbH
Ersheimer Str. 69
69434 Hirschhorn a. Neckar
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Nagarro Allgeier ES GmbH
Nagarro Allgeier ES GmbH
Westerbachstr. 32
61476 Kronberg im Taunus
Diebold Nixdorf
Diebold Nixdorf
Heinz-Nixdorf-Ring 1
33106 Paderborn
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
POSIFLEX GmbH
POSIFLEX GmbH
Flinger Broich 203
40235 Düsseldorf
StrongPoint
StrongPoint
Isafjordsgatan 5
164 40 Kista
MAGO S.A.
RUSIEC ALEJA KATOWICKA 119/121
05-830 Nadarzyn