Interview • 18.02.2019

Worry-free legal compliance: tips for newcomers to online retail

Interview with Johannes Drijkoningen, Händlerbund e.V. (German online trade association)

It is imperative for all online retailers to be legally compliant. We talked to Johannes Drijkoningen, Association Advisor at the Händlerbund e.V. about support, relevant information and unfounded fear of digitization.

Mr. Dijkoningen, retailers are afraid of not being fully legally compliant as it pertains to their online business. Are these worries justified?

Legal uncertainty is a legitimate concern in online retail. On the one hand, trepidations and caution regarding the legal situation are justified. Yet on the other hand, this shouldn’t prevent retailers from conducting business online. Legal certainty gives retailers and consumer a clear framework. That is why it is important to know the legal obligations and ensure legal compliance in the marketplace. We make it easier for small and medium-sized online retailers who want to digitize and professionalize to take the first steps to launch a successful business.

What are the first steps retailers must take to secure their store?

We strongly recommend legally secure texts such as a legally compliant data protection policy, complete legal details and other mandatory legal information on the website. Abuse of process is a major concern in Germany, both at the legal and political level. A legally watertight store that has been reviewed by a lawyer can avoid aggravation and save money.

Do you always need legal advice from an external professional?

Whether you are a lone warrior or a big corporation – every business should consider support from service providers. Especially startups who tend to have limited legal knowledge find a valuable partner in support networks like the Händlerbund. But the first step should always be on a smaller level, because small changes can have a big impact.

How much knowledge can someone gain on their own?

We recommend that retailers follow the latest legal developments and at minimum read relevant expert blogs like OnlinehändlerNews. They offer information about the most important basic structures and possible changes. Retailers often just download the legal texts they need from the internet and are unaware that these documents are outdated or contain unlawful provisions. As a general rule, it is advisable for every entrepreneur – regardless of the industry or sector - to at least have websites, flyers, and advertising checked by a legal authority prior to the launch of the business. Many associations and the Händlerbund offer free fact sheets, templates, and guides.

Does the Händlerbund provide free reference materials?

Yes. We have free checklists and fact sheets. Anyone who wants to obtain legal advice or an in-depth assessment to ensure their online business is legally secure and compliant should consider a Händlerbund membership. We offer three membership packages starting at a monthly fee of € 9.90. Our goal is to protect every online retailer - regardless of their budget. 

Short company bio of Händlerbund

The Händlerbund is a 360° e-commerce network. With its members and service partners, it supports retailers in Europe on their journey to professionalization. Since its launch in Leipzig in 2008, the Händlerbund has been committed to promoting industry growth. Legal security and guidance of online retailers are complemented by customer service, marketing and sales, fulfillment and a wide range of training options, events, news and so much more. Thanks to the rapid development of e-commerce, Händlerbund has quickly become Europe's largest online trade association. www.haendlerbund.de

Author: Maxim Abramov; iXtenso – Magazine for Retailers

related articles:

popular articles:

Thumbnail-Photo: Toshiba demonstrates the future of shopping at EuroShop 2020...
13.02.2020   #self-checkout systems #Trade fair special EuroShop 2020

Toshiba demonstrates the future of shopping at EuroShop 2020

Toshiba spotlights innovations enabling retailers to create “moments that inspire”

Toshiba Global Commerce Solutions offers EuroShop 2020 attendees a look into the future via its ‘Frictionless Store’, Feb. 16-20, hall 6 booth C41 in Düsseldorf, Germany. Toshiba’s innovative solutions enable retailers to ...

Thumbnail-Photo: Online payment fraud losses to exceed $200 billion...
02.03.2020   #online trading #mobile payment

Online payment fraud losses to exceed $200 billion

Ongoing high level of data breaches and fraud innovation driving losses

A new study from Juniper Research has found that businesses in e-commerce, airline ticketing, money transfer and banking services, will cumulatively lose over 200 billion dollars to online payment fraud between 2020 and 2024, driven by the increased ...

Thumbnail-Photo: Consumer survey: social distancing is changing shopping habits...
10.04.2020   #brick and mortar retail #payment systems

Consumer survey: social distancing is changing shopping habits

Touchless or self-checkout options preferred for instore shopping during COVID-19 pandemic

Nearly two-thirds of consumers are changing their grocery shopping habits in response to the worldwide COVID-19 pandemic, according to a recent consumer survey from Shekel, pioneers in advanced weighing technologies. And 87 percent of shoppers say ...

Thumbnail-Photo: Effective and Independent
12.02.2020   #epos systems #cashpoints

Effective and Independent

Present and future of self-checkout

Better use of personnel, lowering overhead costs while still providing customers with a smooth and seamless shopping experience – that’s what every retailer strives to accomplish. For Thomas Dibbern, CEO of ALMEX GmbH, there is an ...

Thumbnail-Photo: Helpful customization or furtive manipulation?...
26.02.2020   #customer satisfaction #data management

Helpful customization or furtive manipulation?

How Germans see personalization of online services

To ensure that our online experience is closely tailored to our interests and preferences, algorithms collect our personal data and analyze our online behavior. The data collected are used to infer sensitive information and to shape our digital ...

Thumbnail-Photo: Wirecard and Klarna launch joint payment solution for merchants...
27.03.2020   #payment systems #digitization

Wirecard and Klarna launch joint payment solution for merchants

Wirecard embeds all three Klarna payment methods into merchants' checkout

Wirecard, the global innovation leader for digital financial technology, and Klarna, a leading global payments and shopping provider, announced today the launch of a new enhanced joint payment solution. All three Klarna shopping methods, Pay Now, ...

Thumbnail-Photo: Cloud access control for retail companies
27.01.2020   #security #security management

Cloud access control for retail companies

SALTO KS Keys as a Service: Manage access wire-free and in real-time

With SALTO KS Keys as a Service, all types of wholesalers and retailers, chain restaurants and banks can manage access to all shops, locations, offices and warehouses/storage rooms wire-free and in real-time. This enhances loss prevention, helps to ...

Thumbnail-Photo: Leveraging your retail strengths with digitization and automation...
16.02.2020   #consulting #brick and mortar retail

Leveraging your retail strengths with digitization and automation

Oliver Voßhenrich of POS Tuning talks about EuroShop 2020 and the promise of process optimization

Retailers have to make multiple decisions every day as it pertains to the point of sale (POS) according to the managing director of POS Tuning. He explains how digitization and automation help the industry to minimize manual processes and free up ...

Thumbnail-Photo: 3D product configuration: individualization online and in real time...
24.03.2020   #online trading #online marketing

3D product configuration: individualization online and in real time

Video interview with Yusuf Sahin, sales consultant at Derwid

The more attractive the presentation of a product, the more likely customers are to decide to buy online.One way of doing this is 3D product configuration, in which all the data and options of a product flow into the background. This allows the user ...

Thumbnail-Photo: Corona crisis: Contactless payment more popular than ever...
30.03.2020   #cashpoints #brick and mortar retail

Corona crisis: Contactless payment more popular than ever

Practical, fast, and, above all, hygienic

"Please make contactless payment if possible." These or similar notices are currently in the checkout area of many grocery stores. By reducing necessary contact points in the checkout zone, it is hoped to counteract the spread of the ...

Supplier

HappyOrNot
HappyOrNot
Innere Kanalstraße 15
50823 Köln
Frost-Trol s.a.
Frost-Trol s.a.
Ctra. Valencia-Barcelona, km. 68,9
12080 Castellon
GLORY Global Solutions (Germany) GmbH
GLORY Global Solutions (Germany) GmbH
Thomas-Edison-Platz 1
63263 Neu-Isenburg
Poindus HQ - Taiwan
Poindus HQ - Taiwan
5F., No.59, Ln. 77, Xing-Ai Rd.,Neihu Dist.
Taipei City 114
Delfi Technologies GmbH
Delfi Technologies GmbH
Landgraben 75
24232 Schönkirchen
StrongPoint
StrongPoint
Isafjordsgatan 5
164 40 Kista
SES-imagotag Deutschland GmbH
SES-imagotag Deutschland GmbH
Bundesstraße 16
77955 Ettenheim
APG Cash Drawer
APG Cash Drawer
4 The Drove
BN9 0LA Newhaven
APG Cash Drawer (Germany)
APG Cash Drawer (Germany)
Leichtmetallstr. 22a
42781 Haan-Gruiten
Checkpoint Systems GmbH
Checkpoint Systems GmbH
Ersheimer Str. 69
69434 Hirschhorn a. Neckar