Company News • 20.04.2015

Arming store associates with key customer insights

The Walking Company steps up In-Store customer experience

Arming store associates with key customer insights
Source: Epicor Software Corporation

Epicor Software Corporation, a global leader in business software solutions for retail, manufacturing, distribution, and services organizations today announced the world's largest specialty retailer of comfort footwear, The Walking Company, has selected Epicor Retail solutions to support a more personalized in-store customer experience.

The company has deployed Epicor Retail CRM 7.0 -- the newest release of Epicor Retail CRM -- to support the launch of its new loyalty program, and Epicor Retail Clienteling to support improved store associate/customer engagement. As well, The Walking Company is rolling out the Epicor Retail Store Point of Sale (POS) solution across its 210+ store retail enterprise.

Featuring the top comfort footwear brands from around the world, including ABEO, ECCO, Dansko, UGG Australia, and more, as well as the latest digital foot scanning technology and orthotics, The Walking Company can be found in premium malls nationwide, and online atTheWalkingCompany.com. The retailer prides itself on offering an excellent product assortment, strategic marketing initiatives, and exceptional customer service. 

Epicor Retail CRM 7.0 is powerful next-generation foundation for winning customer engagement and loyalty strategies. The solution will assist The Walking Company in increasing loyalty and lifetime customer value by enabling them to fully engage with customers across all channels and brands using in-depth knowledge of who they are; how, when, and where they shop; what they buy; and what motivates them to buy again. Customers, in turn, will benefit through more personalized offerings, rewards and incentives for their loyalty.

Based on the success of its Epicor Retail CRM and Clienteling deployment, The Walking Company has also opted to replace its legacy POS solution to leverage Epicor Retail Store 6.4, the latest version of the Epicor flagship POS solution designed to reduce checkout time and improve the customer experience to drive greater sales and loyalty.

Leveraging mobile tablets, The Walking Company store associates will be able to access customer insights from previous interactions on the web or in-store for improved customer engagement and a more personalized experience, thanks to the Epicor Retail Clienteling solution.

"Our customers rely on us to outfit them with the world's best comfort footwear and accessories, and our goal is to keep them coming back with outstanding service," said Mark Mosch, chief technology officer at The Walking Company. "We've made significant investments in our in-store foot scanning technology to determine each customer's exact personalized footwear solution, and our launch of Epicor Retail CRM and Clienteling, and Epicor Retail Store Point of Sale represents our newest technology investments to further support our customer experience commitment."

"The Walking Company came to us with a very short timeline for refreshing its in-store technology and the Epicor team was pleased to have the opportunity to rise to the occasion," said Noel Goggin, executive vice president and general manager, Epicor Retail. "The combination of Epicor Retail CRM, Clienteling and Retail Store Point of Sale solutions gives The Walking Company a powerful framework to support best practice customer engagement and a seamless customer experience."

Source: Epicor Software Corporation

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