Images • 08.05.2019

Award-worthy product presentations – Point of purchase displays

The 2019 POPAI Awards finalists in our photo gallery

This year’s POPAI Awards finalists prove that retail displays can do more than just grab the attention of consumers.

Today’s displays not only reflect the overall customer journey, but also focus on storytelling and digital elements.

The POPAI Awards will be presented on May 8, 2019, in Frankfurt, Germany.

Tie Case

Producer: STI Group

Design: Jan Maas

This classy and stylish tie case product display is designed to boost cross-selling of ties and pocket squares. Customers see the entire product line at a glance and get inspired to purchase more items.

Display; Copyright: iXtenso/Klein
Source: iXtenso/Klein

After Eight Eurostar Display

Producer: DS Smith Packaging Erlensee/Fulda

Design: Jörg Dassow

The “After Eight“ Winter Edition wants to inspire customers with “Small Gifts For Precious Moments“ (Kleine Präsente für schöne Momente). The organized layout gives consumers easy access to products. The color and shape are striking and match the corporate identity design of the After Eight Company and the City of London.

Display; Copyright: iXtenso/Klein
Source: iXtenso/Klein

HOM HVA Base Display Case 01/2019

Producer: THIMM Display GmbH

Design: Manfred Alt

Manfred Alt created a display that creates excellent brand recognition via shape and color. The compact shape makes it an ideal counter display for pharmacies to highlight new products. Added benefits of the display are its reduced use of materials and sustainability, as well as its longevity.

Display; Copyright: iXtenso/Klein
Source: iXtenso/Klein

NKO Tower Natural Cosmetics dm

Producer: THIMM Display GmbH

Design: Sabrina Lüdemann

Standing tall at 140 centimeters, this display motivates customers to touch the products. Other benefits are the display’s high quality and long service life because it can accommodate seasonal designs. The well-thought-out product layout also supports the purchase of complementary products.

Display; Copyright: iXtenso/Klein
Source: iXtenso/Klein

Snowman Charlie ESPRIT

Producer: STI Group

Design: Dirk Wolf

The three-dimensional cardboard snowman is an eye-catching storefront window display and a counterpoint to the winter season’s conventional mannequins. The display’s simple structure and an easy redesign of cardboard elements cause the snowman to melt over the course of the season, ultimately leaving only a puddle of water. The snowman display keeps shrinking like the prices continue to shrink over the course of the year. Since there is no text, the snowman can be easily adapted for international settings.

Display; Copyright: iXtenso/Klein
Source: iXtenso/Klein

NIVEA Face Cussions + Cellular ReLaunch2018

Producer: STI Group

Design: GVK

The innovative Nivea display invites customers to test its products. The manufacturer reports that millions of potential consumers were reached after the product launch. The display and the advertised product exude high quality thanks to the embedded silver foil box.

Display; Copyright: iXtenso/Klein
Source: iXtenso/Klein

PENNY BOX 80

Producer: WFP WERBEAGENTUR FELSKE + PARTNER GMBH + C0. KG

Design: Pellegrino Bruno

Street art is the notable feature of this display that was created for Penny. The unique color scheme, spray paint and lighting design catch the eye and reflect the lifestyle of the store site. An integrated monitor facilitates further advertising options. The custom implementation seeks to embody the vibe of the store’s neighborhood.

Display; Copyright: iXtenso/Klein
Source: iXtenso/Klein

Got2b Color Display

Producer: DS Smith Packaging Erlensee

Design: Claudia Wandelt

The display’s powerful colors and unique design grab the customer’s attention. Retailers can present products in ways to get them noticed. The corrugated cardboard display is very stable, yet easy to recycle. Retailers can place entire product trays in the display, thus eliminating the need to unpack individual items and allowing for a faster restocking process.

Display; Copyright: iXtenso/Klein
Source: iXtenso/Klein

Turtle Beach Kiosk Display

Producer: Cornehl GmbH/K3 Kunststoffe

Design: Cornehl GmbH/K3 Kunststoffe

Customers need to experience products like headphones. Sound performance and comfort are essential to prompt a sale. The display by Cornehl GmbH is designed to make this possible. The rear screen, touch display, and digital fact tags are standout features. Apart from being a visual merchandising element, this innovative display also acts as a digital consultant and consumer decision-making tool.

Display; Copyright: iXtenso/Klein
Source: iXtenso/Klein

Weleda Winter Concept 2018

Producer: STI Group

Design: Claudia Krug, Katharina Vollmöller, Diana Laupus

The designer team focused on emotions and the overall customer journey when it conceived the seasonal display for Weleda. The combination of pre-sale, sale and after-sale creates an effective customer journey. The sales success was a testament to the winning concept. The advent calendars already sold out in November.

Display; Copyright: iXtenso/Klein
Source: iXtenso/Klein

Here you find the first part of the photo gallery.

POPAI-Awards: 8. Mai 2019, Frankfurt 

Author: Nora Petig; iXtenso - Magazine for Retailers

related articles:

popular articles:

Thumbnail-Photo: Footwear market expected to grow rapidly
15.03.2019   #trend research #brand management

Footwear market expected to grow rapidly

Application insights, latest trends, developments, and forecasts to 2021

Global Footwear Market is expected to grow at a significant CAGR in the upcoming years as the scope and its applications are rising enormously across the globe. Footwear is a garment worn on the feet to protect and comfort against adversities of the ...

Thumbnail-Photo: Post-purchase communication: Well-informed customers are happier...
21.05.2019   #customer satisfaction #customer relationship management

Post-purchase communication: Well-informed customers are happier

Shipment tracking options and convenient returns management solutions

Harald Mösel from b.telligent asserts that retailers can set themselves apart from the competition with positive, unique post-purchase experiences. In this interview, he illustrates how companies can utilize post-purchase communication to ...

Thumbnail-Photo: Implementing new ideas: Design thinking in the retail world...
29.04.2019   #customer satisfaction #trend research

Implementing new ideas: Design thinking in the retail world

Focus on customer expectations

It may be uncomfortable at times – but a change in perspective can help businesses to implement new ideas and successfully complete ongoing processes. Design thinking is a customer-centric approach that can help in this endeavor.“What do ...

Thumbnail-Photo: NRF: retail sales in April
24.05.2019   #online trading #retail

NRF: retail sales in April

Slower tax refunds and weather affect April retail sales

Retail sales were down 0.2 percent in April seasonally adjusted from March but up 5.2 percent unadjusted year-over-year, the National Retail Federation said today. The numbers exclude automobile dealers, gasoline stations and ...

Thumbnail-Photo: Weekend unlimited concept store to open in California...
29.04.2019   #customer satisfaction #shop concepts

Weekend unlimited concept store to open in California

Retail store will include weekend live lounge & event space

Weekend Unlimited Inc. announces that it has secured a retail location in Long Beach, California to launch the company's first US concept store."It is essential to our growth plan that we establish multiple touch points for our offerings ...

Thumbnail-Photo: The customer is always right? Two customers might spell trouble!...
09.05.2019   #consulting #brick and mortar retail

The customer is always right? Two customers might spell trouble!

How salespeople can handle customers who bring company along

Customers rarely shop alone. Most of them shop with family or friends. The other person might not always be in a good mood, patient or friendly. Can the salesperson simply ignore the other person in these instances? How should he or she handle this ...

Thumbnail-Photo: retail trends 2-2019: focus sales promotion
03.06.2019   #customer satisfaction #customer relationship management

retail trends 2-2019: focus "sales promotion"

How to win, serve, and keep customers

Read our latest edition retail trends 2-2019 online as an e-paper. ...

Thumbnail-Photo: 2019 Eptica Digital Trust Study
25.03.2019   #customer satisfaction #customer relationship management

2019 Eptica Digital Trust Study

89% of consumers will switch brands if trust breaks down

UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study.Trust is increasingly central to customer relationships. 89 percent of ...

Thumbnail-Photo: Retailers ask California to preserve customer loyalty programs...
28.03.2019   #customer relationship management #data protection

Retailers ask California to preserve customer loyalty programs

New privacy law becomes applicable in January 2020

The National Retail Federation and the California Retailers Association today asked state officials to preserve popular customer loyalty programs, protect businesses from potentially ruinous financial penalties and address other provisions of a new ...

Thumbnail-Photo: Computer-generated imagery: better and faster product photography for...
12.04.2019   #online trading #digital marketing

Computer-generated imagery: better and faster product photography for online stores

David Wischniewski on the possibilities of product visualization

Product photography is essential to the success of any online store. Unable to provide haptic feedback, retailers are tasked with inspiring their customers to buy. This can be an expensive endeavor in the long run. Digitally created renderings of ...

Supplier

iXtenso - Magazin für den Einzelhandel
iXtenso - Magazin für den Einzelhandel
Celsiusstraße 43
53125 Bonn
CCV Deutschland GmbH
CCV Deutschland GmbH
Gewerbering 1
84072 Au i.d.Hallertau