Advertorial • 01.02.2023

Are you leveraging the full potential of in-store foot traffic?

Bring digital marketing campaigns to physical stores

Everyday brands and retailers try and get customers to buy products. Their prime target is to bring customers as close as possible to the purchase moment – in the aisle. Why? Because 85% of Total Retail Sales are still made in Physical Stores. But beyond, 82% of purchasing decisions are made at the shelf.

Supplier
Logo: VusionGroup SA

VusionGroup SA

55 place Nelson Mandela
90000 Nanterre
France
A man with a smartphone in his hand stands next to a supermarket shelf...
Source: SES-imagotag

Everyday brands and retailers try and get customers to buy products. Their prime target is to bring customers as close as possible to the purchase moment – in the aisle. Why? Because 85% of Total Retail Sales are still made in Physical Stores. But beyond, 82% of purchasing decisions are made at the shelf.

Both retailers and brands spend millions of marketing Dollars in several touchpoints (internet, CTV, pay search, social media) to help shoppers become familiar with, consider purchasing and get ready to buy their products. Each step in the journey becomes more valuable as customers get closer and closer to the purchase.

But once customers are past the consideration phase, when physically in the store, no digital tool exists to help trigger the final step ­– the actual purchase. Retailers and brands lose the connection with customers WHEN they are about to become buyers.

That’s what VUSION Engage is about.

VUSION Engage – The in-store marketing platform

VUSION Engage is an in-store marketing platform from SES-imagotag connecting retailers and brands to deliver digital campaigns in physical stores. Leveraging digital displays and sensors located at the shelf, Engage guarantees that messages delivered in-store will reach shoppers at the right moment when they are considering buying a product. Through automation and real-time monitoring of customer engagement, retailers and brands can adjust their in-store campaigns to increase sales performance and achieve higher returns on ad spend.

A blue and white drinks shelf
Source: SES-imagotag

VUSION Engage is one single solution to: 

  • Run dynamic campaigns in-store with digital content delivered at the shelf, on schedule, automatically
  • Monetize prime store locations, leveraging retail media ad spend & foot traffic in the aisle to create an additional revenue stream at the shelf
  • Measure campaign impact in real-time, generating 360° insights for understanding customer behaviors 

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Supplier

Innovative Technology Ltd.
Innovative Technology Ltd.
Innovative Business Park
OL1 4EQ Oldham
VusionGroup SA
VusionGroup SA
55 place Nelson Mandela
90000 Nanterre
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Zebra Technologies Germany GmbH
Ernst-Dietrich-Platz 2
40882 Ratingen
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